Tan Songtao's team finally found Zhou Heng to see if he had any intention of investing.

In fact, no one knows whether the film will lose or make money after it is screened, and how much box office it can have.

There are too many factors in this, three points are destined, seven points depend on hard work, and there are ninety points of seven seven or eight reasons.

However, the good news is that in the past few years, the domestic film box office market has actually gradually improved, and basically the box office ceiling of film works with good plots and good production is still quite high.

Like "Nezha", etc., have set an astonishing achievement of 5 billion.

However, it has not yet been released, and no one dares to set their expectations so high.

Zhou Heng thought for a moment and said, "What do I think...... I'm actually inclined to support them because I really believe in them. ”

To put it bluntly, people find him, and whether he invests or not is actually the nature of "gambling".

Zhou Heng actually had plans to invest for a long time, such as Sun Ji'an's manned hot air balloon tourism project, and he invested a lot.

Because he has a lot of spare money on hand, and he is not very far from the billion club, and investment is also a very necessary thing.

All things considered, he thinks he is very optimistic about their production and can invest in it.

However, it was the first time he had set foot in such an investment, and he really felt bottomless. In the past, when I made micro-films, I didn't pay much attention to the small cost.

This time, he wants to invest 30 million.

Jiang Xiaoxuan patted him on the shoulder with one hand and said in an uncommon serious tone: "In short, no matter what, I will support you! I will stand on your side!"

Investment matters, it is possible to make profits, it is possible to lose, if it is 100% profitable, then it has long been robbed by others, and it is impossible to wait until now.

She is now showing her attitude, no matter what the result is, she will not quarrel with her, mess with her, and will support him.

To tell the truth, many people can't be so open-minded, they will be happy when their investment is profitable, and they will complain, quarrel, and afterthought when they lose their investment.

Jiang Xiaoxuan said this now, because she wanted Zhou Heng to worry less and just do what she decided, don't worry about her, she will definitely support him anyway.

Usually there is giggling, but at this time, she is very serious.

Zhou Hengzheng sighed in his heart, having a good daughter-in-law is to make people feel happy, at this time, the little pomegranate's little hand was on his shoulder, and then pushed her mother's hand.

Jiang Xiaoxuan didn't understand at first, the child pushed her, so she let go and moved her hand, but after moving, the little guy still came to push her hand.

Then she understood - the child was chasing her?

This is her father's shoulder, only she can hold it, and no one else can hold it?

She started from protecting food to protecting her father?

Jiang Xiaoxuan looked at Zhou Heng with a look of surprise and speechlessness: What kind of operation is this?

After the little pomegranate successfully drove away the old lady's hand, her little hand was hugged there, and then her small forehead arched her father's chin and rubbed it gently.

I haven't seen it for a day, and it's so close at this time, even the old lady won't be allowed to touch it.

Jiang Xiaoxuan was angry and said, "Little guy, you are still against the sky, I will hold my husband." ”

Then, she picked up Zhou Heng from behind.

The little pomegranate went out again, pushing away the old lady's arm one by one.

There is no doubt about protecting my father.

Jiang Xiaoxuan hugged Zhou Heng again, together with the little pomegranate, and kissed Zhou Heng on the face, and then looked at her daughter as if she was challenged.

Little Pomegranate pushed her face away with one hand, and then her little head was next to her father's face, which probably means: You go away, don't kiss my father.

Jiang Xiaoxuan changed the other side and kissed again.

Then the little pomegranate turned her little head to this side and clinged to it, and did not let her kiss it.

Zhou Heng laughed when he saw it, these two naïve ghosts.

In the past two days, he has implemented the investment matter, which is expected to be released this summer. There's still a few months to make the pitch, but it's also coming soon.

Now the box office of the summer file and the Spring Festival file is very impressive, and the summer file is a domestic protection month, if the response is good, it can be released for two months, and under various factors, I hope to get good results.

……

Spring goes and summer comes.

For Zhou Heng, this summer is very lively.

When the peach blossoms bloomed this year, the variety show "The Most Beautiful Life" was broadcast smoothly as scheduled after various hype and warm-up publicity, and CCTV's famous mouth Sa Beijing played at the usual level, bringing his super variety show fan attraction rate, and also successfully brought the show to life.

Slow life programs, as long as the level is online, there are basically few misses, and this show is even more above the level, and the shooting is very topical.

This is a celebrity reality show variety show that integrates popular science, pastoral life, funny, wit, etc., and the guests are all popular, and each issue has new highlights.

Correspondingly, the brand sponsor of "Zhou's Breeding" has also risen in popularity. In addition, the venue of the first season was filmed in the tourist destination of Longxi Village, and the entire peach blossom forest is open one after another, and the fragrance of peach blossoms can be smelled through the screen.

I don't know how many viewers that scene attracted.

In the past few years, many scenic spots have been named "Ten Miles of Peach Blossoms", but when I went there, I found that there were only dozens of peach trees that were sparse and lala, and there was no scale at all.

This is still a conscience scenic spot, at least a real peach blossom.

Some of them are directly planted with peach blossom scenes, which will not wither all year round, just like the photo studio 30 years ago.

The beauty of such a large area of peach blossom forest is really visually stunning.

For a time, "Zhou's breeding" and the peach blossom forest in Longxi Village have become attached hot search words.

Of course, the program team hopes to have a breaking point, even if it is such a breaking point, it can also bring popularity. As a result, it is also intentionally or unintentionally promoted behind the scenes to strengthen the influence of the breaking point.

The variety show became popular, and Zhou Heng also reaped the benefits accordingly, which was more valuable than the advertising cost.

This is Zhou Heng's first major event this summer.

Second, Yi Junfeng invited him to participate in the new product launch event.

In other words, Zhou Heng signed a summer development contract with "Chunhui" Biological Research Co., Ltd. two years ago, and now he has seen the results.

The first new product finally came out with difficulty, and after various approvals and reports, it finally ushered in a grand new product launch conference, and this new product can finally face the world.

The next step will be a large-scale publicity and promotion, but these aspects do not need Zhou Heng to worry about, the cooperation negotiated with the company at that time is not to involve him in the development and promotion of products, and then calculate the dividend income according to the contract.

Up to now, Zhou Heng has finally seen the development results of the first new product, and after the publicity stage, there is a high probability that he is waiting for dividends.

This is his second big event this summer.

Zhou Heng would not have too many good things like this, and he was really happy when he participated in the new product launch conference.

When it comes to the third major event this summer, of course, this is not the popularity of the summer lotus pond, but the movie masterpiece in which he participated in the investment of 30 million and finally appeared on the big screen.

The Xianxia animated film called "Demon Punishment" has gone through a lot of twists and turns, and finally ushered in the day of facing the audience's review.

Due to limited funds, before the release, only 10 million publicity expenses were invested, which was one of the expenses invested by Zhou Heng, so it was very difficult, and the splash caused was not too big.

Film and television publicity and distribution of this kind of thing is a bottomless pit, not to mention only 10 million, even hundreds of millions can be spent, this can only be watched and eaten, and do what you can.

Basically, some film and television groups, video websites, related public accounts, and other channels have come to some publicity.

Then there is their own promotion on Weibo, attracting the attention of some former fans - to be honest, although they don't have many works, only two micro-film videos, but both have won a lot of awards, and this kind of strength has also attracted some loyal fans.

At this time, these loyal fans are their tap water, and they are trying their best to make some meager publicity, and their power is very limited.

However, no matter how much you say, the publicity before the release of the film and television is useful, but it is not a decisive role, and the final box office depends on the quality and content of the film.

As long as the word-of-mouth after the release is good and the viewing experience is good, there is still hope.

With only 10 million publicity expenses, this animated film was released like this, and the results lived up to expectations, and it had a very good word-of-mouth blessing on the first day of release.

Some professional film critics, of course, will seize the node of the release of the new film to go to the theater, but after watching it, they feel very good, and they did not hesitate to give quite high praise, acting as tap water for fans to go to the theater to support.

Xianxia production, over the years, whether it is a big production or a small production, basically make a film, even if the box office is still good, the reputation is also very poor, which is a criticism.

This is also the reason why the prize money of their project team has repeatedly collapsed. If it is a popular classification that is in line with the trend of the times, with their current reputation, it must be easier.

However, many people actually know in their hearts that this hurdle will be overcome sooner or later, such as "The Wandering Earth", which opened a new door to domestic science fiction films, such as "Nezha", which pushed animation movies to a peak in film history.

Sooner or later, something will be broken, depending on when and by whom.

As soon as the animated film "Demon Curse" was released, the response of moviegoers was very good, maintaining their usual level, and they made a good transition from making a micro-film to a feature film.

The story is based on the very popular Xianxia a few years ago, which tests the screenwriter's ability, and the current market level is not good to change, the market is not satisfied, and it also hurts the fans of the original work.

But they passed this level smoothly, grasped the most important part, and the character design also highly coincided with the original work, even those who have read the original work are also relishing it and feel comfortable.

The story is there, the people are set, and the rest depends on the production and post-production.

The production of Zhou Heng was known a few years ago, and they showed a lot of the modeling and soundtrack characteristics of shadow puppetry, after all, this is their strength, and because there are few people in the same production, they have won a "surprising victory".

In fact, there are a lot of people who have old feelings, and as long as they operate properly, they are willing to pay for it.

There are many well-made details in the movie, which poke their feelings, so they are also willing to vigorously promote it.

In the past few years, there have been many movies that have been released without publicity, but because of word-of-mouth publicity, they have received a good box office, and the "Demon Punishment" project has obviously also received this wave of dividends.

Zhou Hengyou participated in the investment and watched the box office grow in hundreds of millions every day, that is to say, his income is also increasing every day.

That's pretty much what happened to him this summer.

Overall, it's all good.

And two of them, because they are related to online publicity, Zhou Heng's influence on the Internet has also gained great influence.

The gradual popularity of variety shows, Zhou Heng, as a brand sponsor, naturally received great intensity of publicity, which of course had a very intuitive impact on Zhou Heng or the online attention to "Zhou's breeding";

Then there is the film in which he participated in the investment - as one of the investors, his name certainly appears at the end of the credits, and careful people have already discovered it.

If there is no repercussions in the movie, his investment will pass by quietly, no one cares, and there will be no splash at all.

But the film has gained an excellent reputation, and the entire project team has been interviewed in order to cooperate with the publicity, telling various stories when funds are insufficient, and which investors have appeared in righteousness, etc.

Of course, Zhou Heng bore the brunt of the blame, and was named and hung out, and for a while, his name was also associated with the movie, and of course the attention was also rising.

Along with it, his "Zhou's breeding" and "Longxi Village tourism" are equivalent to getting a large-scale publicity in vain.

With bursts of heated discussions, seeing the daily box office of the movie rising, anyone with a discerning eye can see that Zhou Heng's righteous investment is a very wise choice, just like a fortune star.

Such an investment vision is really enviable.

Zhou Heng's fans are sighing, they have been watching it since his first video, and unconsciously, a few years later, he has begun to invest in movies and participate in dividends.

Time flies.