Chapter 930: A New Goal

According to the normal standards of medium-sized auction houses, Tian Guiyin only ranked sixth in the annual profit of eight auction houses of the same level, which was quite different from the expected results.

In addition, Tian Guiyin could not make the accounts of the auction house public, and some expenses were not clear, but the elders of the family were not allowed to investigate deeply, which made everyone quite dissatisfied.

The development and growth of a family is inseparable from economic support, the more income generated, the higher the profit, and the clearer the accounts, the more reflective the state of operation.

"No matter who is in charge of the Tian family auction house, we must speak with profits, and if we can improve the family's profits, even if it is not perfect, we can try. ”

The second elder has never participated in factional battles and is in a neutral state, and he doesn't care about the entanglement between Tian Tao and Tian Guiyin.

However, the overall interests of the Tian family determine the future development trend of the entire family, and what the second elder wants is immediate results.

Tian Guiyin occupies the Tian family auction house all the year round, and although the profit to the family is higher than that of other business places, the profit is too small.

If you continue to follow Tian Guiyin's path, I am afraid that in another twenty years, or even longer, the Tian family auction house will not be qualified to be promoted to a large auction house.

For the family, this time they were fined 500,000 crystals by the auction union, and on the surface, it seemed that they had lost a lot.

However, the auction union banned Tian Guiyin's qualifications, which is not necessarily a bad thing for the family, at least there is a new opportunity to try.

Tian Tao was expelled from the Tian family by Tian Guiyin four years ago, but his qualifications were confirmed by the auction union and would not be banned for leaving the Tian family.

Moreover, due to Tian Guiyin's monopoly of power, it is difficult for the children of the Tian family to get training, and they have no chance to get the certificate of qualification.

"Tian Tao, tell me, if you are in charge of the Tian family's auction house, what are your plans?"

The second elder looked at Tian Tao with blazing eyes and asked the question that everyone was most concerned about.

"Third uncle, the chief elders, I am a child of the Tian family, I hope to do my best to seek benefits for the entire family, if I am in charge of the Tian family auction house, I will achieve two goals within a year.

First, the profits handed over to the family by the Tian family auction house will be at least 50% higher than in previous years, and it will not violate the rules of the auction industry.

Second, I would like to ...... the qualifications of Tianjia Auction House"

Tian Tao looked around and said his thoughts after careful consideration.

Before returning to the family, Tian Tao and Yichen analyzed the current situation of the Tian family's auction house, and also found the loopholes in Tian Guibank's business style, and thought about coping strategies and solutions.

"Fifty percent ......"

Before Tian Tao finished speaking, the entire hall boiled.

Tian Guiyin has been in charge of the Tian family auction house for decades, and has never said that he will increase profits, and every year there will be various excuses to reduce the amount of profits handed over to the family as much as possible.

Four years ago, Tianjia Auction House was promoted to a medium-sized auction house, and both the expansion of its business scope and the attention caused by the improvement of its qualifications have improved significantly.

But Tian Guiyin has not changed much in the amount of profits handed over.

In addition to the two medium-sized auction houses with a bad reputation, Tianjia Auction House is at the bottom of the other six auction houses in its class.

Even due to the failure of the marriage with the Xiao family, he was suppressed by the Xiao family from time to time.

Under the circumstance that Tian Guiyin was deprived of his qualifications, Tian Tao's desire to revive the Tian family auction house was by no means an overnight thing.

Suddenly proposing a goal that everyone didn't expect was confusing.

"It's lightweight, increase by fifty percent, what do you use to achieve it?" Tian Guiyin asked coldly.

It's just standing and talking without backache, if it's a small amount of profit, it may be possible to increase it by three percent, after all, the base value is low.

However, the amount of profits that the Tian Family Auction House pays to the family every year has reached more than 3 million crystal coins, and the amount of more than 1.5 million crystal coins has been increased by five achievements.

Tian Guiyin knew in his heart that with the amount of crystal coins he embezzled, the total net profit of the Tian family auction house in a year was less than four million crystal coins.

There was only so much money to make, and even if Tian Tao didn't have any additional expenses, the Tian family auction house would not be able to hand over the profits of nearly five million crystal coins.

Could it be that Tian Tao was eager to seize power, first threw out a huge hollow soup ball, smashed everyone unconscious, and after taking office, he tried to find an excuse to shirk himself.

"Tian Tao, it's not easy to increase by thirty percent, do you want to think about it again?"

The Great Elder didn't expect that as soon as Tian Tao spoke, he would cause such a big shock.

originally thought that Tian Tao was loyal and never exaggerated, and it was already very good to be able to raise it to increase profits by one to two percent.

After all, there are many things that need to be sorted out when you first enter the auction house, and a smooth transition in the first year and a slight improvement in performance are enough to be satisfactory.

Even if it is increased by 30%, it is the number of millions of crystal coins, and it is not okay to talk about it.

"Yes, Tian Tao, we didn't force an increase in profits, it's better to be steady and steady in the first year. ”

The second elder was inclined to Tian Tao's youth, strength and vitality, as long as Tian Tao did not have to be as bad as Tian Guiyin, he would be able to accept it.

The other two principals, seeing the two leaders at the beginning, would follow up with a few sentences, and would not put forward new ideas.

"I didn't talk nonsense, since everyone believes in me, I have to make achievements to be worthy of the family. ”

Tian Tao adjusted his mood and said loudly:

"I say this for two reasons, firstly, we need to expand our business beyond just a few goods that seem to be very profitable.

In addition to the shops, the Tianjia Auction House has more time to spare, and if some varieties are added, it may make the brothers work harder, but the profits will be significantly increased.

Secondly, I want to change the previous practice of the third uncle, the auction house collects the auction commission as the main source of income, while the third uncle only buys the goods and then auctions.

For a certain piece of goods, the advantage of this is that the price gap between the purchase and sale is larger, and the profit is more profitable.

However, with the qualifications of Tianjia Auction House, no matter how high the profit of a certain item is, it is impossible to achieve a profit of a month or even a year.

Under normal circumstances, I allow the seller to consign his treasured goods to the Tianjia auction house, regardless of the other party's profit, I only charge the corresponding commission.

In this way, there is no need to use a large amount of funds from the auction house, and more sellers can be encouraged to join the Tianjia Auction House, and achieve the purpose of making money from the Tianjia Auction House through other people's goods and other people's funds. ”

Tian Guiyin relied on his rich experience and unique vision, and often held the psychology of picking up leaks, and forcibly lowered the price of the seller's goods in order to maximize profits.

This has two benefits for Tian Guiyin, which can not only give himself more space for activities and provide opportunities for corruption, but also win the attention of his peers, who feels that Tian Guiyin will make money.

However, once the seller knows the final transaction price, he will regret that he sold it cheaply, and at the same time hate Tian Guiyin's actions.

After a long time, the seller will be resistant and unwilling to take his goods to the Tianjia Auction House, and spread the matter, which will damage the reputation of the Tianjia Auction House.

If this continues, the Tianjia auction house will no longer be able to get those attractive high-end goods.

Without the support of high-end goods, the grade of Tianjia Auction House gradually declined.

Over time, the qualifications of medium-sized auction houses have become useless, and even large buyers with deep pockets are reluctant to patronize them.

"That makes sense!" the second elder had a feeling of sudden enlightenment when he heard this.

High-grade auction houses do not rely on the auction of their own goods to survive, but increase publicity efforts to attract more sellers to join.

Although the income obtained by the proportion of commissions alone is much lower than the profit of one's own trading, small profits and quick sales can continue to develop.

Both sellers and buyers like to trade with reputable and powerful auction houses.

The more people come, the more profits will be, and doing business is a win-win situation, and everyone is profitable, which is the real joy of all.

"You mean, I think of the auction house as a shop?"

Tian Guiyin's eyes swept towards Tian Tao like an arrow, although his cultivation was abolished, Tian Guiyin's eyes were still so chilling.

"It's not exactly, the shop has the benefits of the shop, and you can adjust the profit and control the supply of goods, but the shrewdness of the third uncle discourages the seller......"

Tian Tao is neither humble nor arrogant, and directly points out Tian Guiyin's mistakes.

"Well said. Although I have been wondering why Tianjia Auction House has a poor reputation among its peers, I didn't expect this to be the reason. ”

The Great Elder suddenly realized that with Tian Guiyin's shrewdness and the support of the Tian family's financial resources, the Tian family's auction house could often buy some strange but valuable goods, and the purchase price would not be too high.

It stands to reason that this will enhance the reputation of the Tian family auction house, which can be regarded as fame and fortune.

But in fact, the operation of Tianjia Auction House has deteriorated, and the industry ranking has gradually fallen.

"Hmph, anyone can speak the vernacular, and they have the ability to set up a note as the basis for the family assessment. Do you dare?"

The attitudes of the Great Elder and the Second Elder were obviously beneficial to Tian Tao, and Tian Guiyin felt aggrieved.

In a radical way, he instigated Tian Tao to increase the profit amount by fifty percent, which became the basis for the family's reward and punishment of Tian Tao in the future.

As long as Tian Guiyin continues to occupy the position of the head of the family, there is always a way to find out Tian Tao's fault.

Every word Tian Tao says now may become a handle for Tian Guiyin to grasp.

"Of course you dare...... I have a second goal that I haven't said. ”

Tian Tao hadn't finished his previous words before he was interrupted by everyone, so that he hadn't said it yet.

"Tell me...... It's better to be realistic. ”

The Great Elder had always admired Tian Tao's steady character, but today he secretly sweated for him.

Now that the previous one has been said and there are corresponding solutions, the Great Elder reluctantly recognized Tian Tao's 'presumptuousness'.

In fact, as long as there was a goal just now, the Great Elder and the Second Elder would try their best to recommend Tian Tao to be in charge of the Tian family's auction house.