Chapter 332: Advertising Launches and Early Spring Tourism
Although Zhou Heng participated in a one-day interview, he only showed his face for more than ten seconds and explained his farming on the mountain for more than ten seconds.
But even that's all there is to it, it's exciting enough, it's all real information, it's very credible.
Moreover, many of these netizens are fans of Zhou Heng, and for his appearance this time, of course, they are extremely enthusiastic and respectful.
They have followed Zhou Heng since the release of his first video, and have witnessed him from the first fan, to 50,000 fans, 100,000 fans, and 200,000 fans, step by step to today.
Countless people have bought chickens and hares from him.
For many fans, it has long been expected that there will be today, because good things will not be covered up, and it will inevitably go further.
Just the thought of being ordered by a hotel restaurant as high-end as Ben is still a bit beyond their imagination and makes them excited and excited.
The local chicken who strode out of the country turned out to be the blogger they had been paying attention to!
This time, there are more topics after the hot search.
Zhou Heng himself is not a low-key person, even if he has a more introverted personality, he is also a person with more than 2 million fans on the video, and no matter how low-key he is, he has a certain popularity, which has a topic.
As the identity of the farmer who exported the local chicken was exposed, there were more related topics, such as he was spread on the Internet not long ago.
That was Wang Caijun's WeChat turmoil a few years ago, which brought out the healing effect of the sheep farm, which attracted people's attention, and later continued to attract people who wanted to be treated.
As soon as it is connected, there are more topics, and last year's cold rice is now taken out and fried, so to speak, whatever Zhou Heng did on the Internet, he can pick it up.
Suddenly, the number of his fans began to rise, and after people knew that he was an Internet celebrity, people who didn't know him paid attention to him to see what kind of sacredness this was.
And a little bit related to him, last year's butterfly tide was also exposed, and now more people know - it turned out to be him!
More people began to support him, praising him for this export, and saying that after tasting the local chicken and hare at his place last year, they expected that his products would have their own fame today.
All along, Zhou Heng's reputation has been good, except for some trolls who have no practical significance, he has basically received positive reviews.
This was picked, and his reputation became even more obvious.
There is no doubt that the business of the online store began to blow out in large quantities, because people who know his online store will look at the reviews, and the reviews from half a year ago to the present are all positive reviews.
Such a high-quality export chicken product that "promotes the prestige of our country", and has so much praise, it is certainly worth supporting. People say it so well, why not try it?
As for the price being a bit high, this is well known, and the word "expensive" can be seen everywhere in evaluations elsewhere.
This is reasonable, the exit can be entered into the high-end hotel restaurant, can it be cheap? cheap is not credible!
Those who have spending power are directly placed to support the order.
Even if you don't have the ability to spend, you will pay attention silently, and you are determined to work hard, and when you have money, you will come and taste it. He said that he could eat it himself, why couldn't he eat it?
Some fans asked Zhou Heng in the comment area that his native chicken export was on the hot search after being discovered, and asked him how he was feeling.
Of course Zhou Heng's mood is good, what does this need to say?
However, he feels that people's attention seems to be on the matter of "export", they seem to think that his local chicken was exported a few days ago, and then it was on the hot search?
Zhou Heng deliberately replied to the fans with a smile in a video: "You think too much, my exit is a matter of the past, this time it is a customer to participate in the competition, and I was specially invited to participate in the event, not now! ”
"In addition, I don't export local chickens from more than one country, I also have a super big customer in the United States, and this is all last year! ”
He said these words lightly, which seemed indifferent and not a big deal at all, and this style caused fans to laugh.
This blogger is too pretending to be invisible!
Others are saying that his breeding products are excellent and can be exported, but he came to "export a long time ago, and there is more than one country".
Speaking of such a face-saving thing, why do you wait until it's on the hot search to be known?
How you don't want to be angry!
It's almost a meme.
For a while, the topic of Zhou Heng's "pretending to be invisible" also became hot.
At this time, the relatively cheaper third-generation chicken came on the market, the price is seven percent off the second-generation chicken, although the taste and nutritional elements are inferior to the second-generation chicken, but it is also better than the general local chicken, and the price is quite acceptable, so it doesn't matter if you taste it.
It is not impossible for others to eat the top version and try the low version yourself.
In fact, today's consumption level has really been greatly improved, and many people only worry that they can't buy real high-quality local chickens, and don't care about spending an extra hundred yuan - the expensive ones may be fakes, but the cheap ones will not be good ones.
Before the three generations of chickens officially began to advertise, many people began to try.
The management of the online store, customer service, after-sales, express delivery, etc., has already received the notice of management, and is waiting for it a few days in advance, and they are all busy in an orderly manner at this time.
At this moment, there was an advertisement about "Zhou's breeding", which was slowly pushed forward.
There was a burst of laughter on the Internet, thinking that Zhou Heng would really seize the opportunity, and it happened that he had been on the hot search in the past two days, so he took advantage of this momentum to start advertising.
This kind of "seeing the seams and inserting the needle" method of doing things is no wonder that he will succeed.
Maybe there are some voices saying that his advertisement must be premeditated, but most people don't care about this matter, anyway, people's products have reached a certain scale, and it is a normal process to advertise.
Besides, the three generations of chickens have just grown up and are ready to be sold, can this be premeditated?
Some people are still in Zhou Heng's video, and they have seen the video of over-raising three generations of chickens, how long has it been!
After the hot search slowly subsided, the advertisement officially began in full swing.
The channels of advertising companies are relatively wide, and some network places can be seen in a few seconds, more than a dozen seconds, text, video, and all kinds of things.
The production level of the big advertising company is still credible.
This overwhelming advertising model, the successful ones have learned from the past, the most significant is probably the "back of the best", "backgammon reader", "8848 mobile phone", "small pot of tea" and other products of the advertising master.
This advertising model probably focuses on "selling the concept", as long as the concept is deeply rooted in the hearts of the people, it is not too important whether the product is really that powerful.
For example, the sales of small pots of tea are 1.5 billion a year and a half. 40 grams is more than 500, a pound is worth several thousand, but when you really drink it, it's not like that.
Some people say that the taste is okay, but it's definitely not worth the money. And some people directly say that the taste is very average.
Some tea industry operators said that hearing such advertising methods made them feel ashamed and embarrassed to lose their face.
Small pots of tea sell the concept, and its concept is to pursue "made by the master", but does the master make dozens of tons of tea a year?
The simple truth is self-defeating, but it doesn't matter, the performance is really generated, and it has really achieved the industry benchmark all at once.
Now buyers know the price, so the small pot of tea almost all take the "gift route", no one drinks it themselves, and the people who give and receive gifts have a number in their hearts, representing the value, and that's it.
Zhou Heng is different from this, his quality is real, what he sells is quality, what he sells is nutrition and taste, it is original ecology, pure green breeding, natural free-range breeding, anyone can see it.
So even if it is overwhelming publicity, he is not afraid.
He will not take the third generation of chickens to pretend to be the second generation of chickens, nor will he take the second generation of chickens to pretend to be special generation chickens, as long as he starts his "Zhou's breeding" brand.
The advertising campaign, which was brewing years ago, has finally been put on the market and has quickly gained its effect.
The third-generation chicken is the cheapest, and the price is also the most affordable to the people, so at the beginning of the sales, the second-generation chicken was directly exploded, and it really reached what Zhou Heng expected:
High-end price is the product positioning, representing the value of the brand, and the low-cost product is the volume, which is the real profit of the product.
Don't look at the unit price, Zhou Heng made less money, but the total amount directly exploded the rest of the online products.
He had anticipated this from the beginning, so it was a smooth ride along the way.
After a busy time, February came, the peach blossoms bloomed, and the willow branches began to turn green, which was the first batch of spring messengers.
Taking advantage of the previous publicity, people who have time to go out have gradually started this year's spring outing, coming out to breathe and see the spring color.
The spring breeze is warm and cold, but the tourism in Longxi Village is not expensive, and the ticket is only 20 yuan. If you have spare money and idle heart, you can taste the products of "Zhou's breeding", which is also good.
A tourist project is being built in a neighboring village, but there is a peach forest that has begun to open one after another, and because of the large forest, it forms a pink cloud, which is very spectacular and very ornamental.
Zhou Heng promoted it on the Internet to see if there were any interested people.
Since the TV series "Three Lives, Three Worlds and Ten Miles of Peach Blossoms" became popular a few years ago, many places have focused on attractions with "peach blossoms" as a gimmick, and the results have been very impressive.
Of course, the cherry blossoms in April can have a special viewing season, so why can't you have a peach blossom forest that is as pink as the sun?
In order to create the gimmick of "Four Seasons Peach Blossoms", some places even make a large fake peach blossom forest, which looks like peach blossoms from a distance, but up close, it is all peach blossoms made of fabric, isn't it also the same operation?
It's a real peach blossom here, the kind chased by bees, and when you get closer, you can smell the intoxicating fragrance of peach blossoms, which must be more ornamental.
That area is also included in the category of joint tourism, but its scenic spot has not been renovated, and the equipment has not kept up, so there is no charge to go there, free to watch - but to be civilized to watch, the peach forest is a farmer's, and the family still counts on that.
The cameras there are all built, and personnel will be arranged to manage them, and the damage caused can be compensated.
The promotional video was taken by Jiang Xiaoxuan, which is comparable to the big production of a professional photographer, with equal emphasis on macro close-up and atmospheric aerial photography, which greatly increased people's interest in watching.
Fans have expressed their opinions:
[What's there to say about this?, can't I go?(Manual dog head)]
[If you want to go, you must go! It's so beautiful, can you go on the weekend? Lao Zhou is waiting for me!]
[It's so beautiful, a fairyland on earth, I can't imagine it's free to watch, and I want to go see it if I ask for leave!]
[I like peach blossoms the most, look at a cloud from afar, and get close to the intoxicating fragrance! 】
Of course, Zhou Heng is warmly welcomed, all the people who came, they have to have a meal when they are hungry, right? If you have a good time, what if you want to stay in a homestay for one night? This is all consumption!
And his three generations of chicken can just be launched as a food staple, and if you want to taste it, you can start directly and develop offline.
Moreover, there is a river embankment next to the village, and there is a relatively wide river on the other side of the embankment, and you can also promote projects such as boat trips by the way.
In short, Zhou Heng caught the tourism project in early spring.
Last year, the village opened a sightseeing car, which was jointly contracted by the villagers, and it was relatively busy before the year, and after the New Year, it has been relatively deserted, and it is almost a scooter to pick up and drop off the people in the village.
However, they are going to start getting busy now, and they have to add new cars visually - the butterfly tide is coming soon, and if the popularity explodes, the existing ones are completely insufficient.