"20.35 million. ”

On the way to the company, Su Yan received good news from Mr. Wang, which made him can't help but wave his fist a few times while waiting for the traffic light.

When I arrived, I found that I was ten minutes ahead of schedule, and the others were even earlier, all with smiles on their faces.

"Director Su, it's early!"

"Mr. Wang, Mr. Li, Mr. Jiang, you are early!"

As soon as he sat down, a young lady brought coffee, and after Su Yan politely said thank you, Lao Wang couldn't wait.

"Everyone is here, let's get started.

"The Last Days" premiered at 0:00 with 20.35 million, ranking first, with more than 510,000 viewers, a Maoyan score of 9.0 points, an estimated box office of 1.2 billion, and a Douban score of 8.2 points.

"Black Shadow" has a box office of 13.2 million, ranking second,

"Spring and Summer" has a box office of 7.8 million, ranking third,

...

Maoyan's score and box office estimate cannot be counted, and our professionals have a relatively large upside based on the analysis of the temporary reaction, which is similar to our initial estimate, at about 1.8 billion.

30% of the theaters that have cooperated with them said that they will increase their production, and if the revenue can continue to rise today, the rest will follow. ”

If you want to say that the results are good, then of course there are not.

This data is far worse than the 170 million of "Avengers 4", and it is not as good as the 62.7 million of "Fast and Furious 8", but it exceeds Wu Jing's "The Wandering Earth".

Of course, it doesn't mean that you can surpass Wu Jing, it's a phenomenal movie.

But this figure is already higher than many Hollywood blockbusters that have received high box office in China.

Iron striking also needs to be hard, this sentence is a little inappropriate.

In addition to the quality of the film itself, the opponent is also crucial.

This May Day, except for the six new films, the previous ones were basically at the end, and there were only 1-2 shows a day, and they didn't even let go.

The two movies that Qinghe regarded as the biggest competitors were lower than the expected box office, which gave him a chance.

"Guo Hangyu Tillor, they have already set off to start the second round of publicity, and the opponent has already started to act. ”

Lao Wang said and pressed the page-turning pen in his hand, and a string of messages was released.

"A novice is a novice, wasting 40 yuan of labor and capital, the director should go back to shoot variety shows obediently. ”

"Hehe, it's also science fiction, all the high-tech, I only saw robots, 400 million? I think it's about 40 million. ”

"Congratulations to the director, you didn't close the door of science fiction, but locked it, or with a password. ”

"I knew that I would go to watch "Spring and Summer", and the veteran director was still reliable. ”

"Bad movie, bad movie, bad movie, important things said three times. ”

"It is estimated that the investment in "The Last Days" is used to buy the rating, Douban can buy it? 8.1 points, I bah. ”

""Spring and Summer" is really good-looking, a young campus romance, a tribute to my dead love. ”

"Waste me an hour and a half, it's almost dark the whole time, and the male protagonist dies, whatever. ”

The movie is not RMB, and it can't be loved by everyone, even if it's money, Lao Ma can't watch it.

So these bad reviews are normal, and Su Yan is also mentally prepared and used to it.

"These are parts, most of them are short reviews, the preliminary judgment is that it is a water army, the source... Our trolls are not yet committed, but they are ready. ”

Lao Wang continued to turn the page.

"The next ones are more pertinent, many of them are from film critics, you can take a look. ”

Su Yan also sat up straight, he went back late yesterday, and he was tired, so he didn't pay attention, and he still cared a lot about what he was talking about.

"I went to see it with my girlfriend yesterday, she didn't like it, because it was very depressing, ninety minutes on the set, at least an hour during the period, it was in the dark night, this is nothing, human nature, shown vividly in this movie, the protagonist Zhou Xiao promised his father to take good care of his sister, which has almost become the only goal of his life, and the relationship between the heroine is very worrying, in the escape, except for the kind-hearted Uncle Huang Lei, everyone else has a plan, but in the end, are these bad people? Or is it just to live, especially the ending, I won't spoil it here for the time being, but after reading it, really, the whole person is not good. ”

"I feel that Director Su Yan's style is a bit like Christopher Nolan, I really can't imagine that it was a variety show director who made such a movie, and at the beginning of the movie, there were actually many hints that reminded the audience that this was a tragedy. The always gloomy sky, the bunker that stands out from the crowd, the crows, the soundtrack, the wildcats that run by, and the ending is reversed, so that the film is directly sublimated. ”

"The end times, in our imagination, are zombie rage, sci-fi, aliens, high-tech. But Su Yan's movie has a different meaning, his perspective is on human beings, all kinds of ordinary people, they have no superpowers, no Gundam, what they want, just to live, I don't want to judge the actions of the people inside, because I don't know if I would do the same if I were in that world. ”

"I watched the premiere last night, after the end, many people's expressions were the same as mine, just contemplation, "The Last Days" is a commercial film, but I can see that the director wants to express a lot of ideas, he is cruel like peeling an onion, showing his last days in front of the audience, there is no law and discipline, there is no social group, are humans still higher than other animals?"

"Personally, I think that this movie is a breakthrough, Huaxia dares to expose the ugly side of human nature in such a red fruit, basically invisible, whether it is action, tomb robbery, or other themes, it is all selling dog meat on the head of a sheep, and the core is that men and women fall in love. But in "The Last Days", the protagonist knows very well the heroine's feelings for him, but he doesn't dare to accept it, and the flowers made of plastic can't be sent out in the end, which makes me really angry, man! You have a burden for your sister, why don't you dare to accept such love, the director is very cruel, if you die, you will die, can you arrange a last word, or he wants to say that in the last days, living is the most important thing, and everything else is luxury. ”

There are a lot of similar messages.,Compared to the hard flaws of the setting.,For example, why there are no foreigners.,The robot is blocked by a fire and fake.,These also have it.。

But for the most part, they still discuss the various people in it.

After reading it, Mr. Jiang, the representative of Wanda, had an idea.

"I think we can steer public opinion to innovation and show the most real end times, like this. ”

"It's feasible, these movie reviews are well written, and it's OK to retouch them and post them directly as advertorials. ”

"The selling point of the movie is also very comprehensive, by the way, what is the reaction of the media. ”

Every time it comes to the long holiday, the focus of reporters' attention is naturally the box office war.

Lao Wang ummed a few times to turn the pen.

"Basically, half and half, they will definitely report on the first place at the box office, Tencent, NetEase, Sina, these portals are also on the entertainment sector.

But you also know that today's audience doesn't believe these at all, and ultimately depends on word of mouth. ”

"May 10 box office, "The Last Days" tops the list"

"Guo Hangyu thanks Su Yan, I am very lucky to play the role of Zhou Xiao"

"Tillore posted a group photo of the drama, and there was a party in private"

"Hollywood is no longer popular, Chinese audiences watch movies rationally"

"The leading actors of "The Last Days" gathered at NetEase to build momentum for the new film"

Almost all of them are rainbow farts, and they are also very clear about their positioning, that is, to collect money to help do things, if you are popular, you don't need money, I will continue to help you advertise, simple and rude.

The insiders present quickly set the next pace.

The water army was launched, promoting online public opinion, inviting famous film critics to write recommended drafts, and the main creators continued to run publicity...

Su Yan also received tasks here, which were all kinds of live broadcasts and TV interviews.

......

The box office was released on the first day.

"The Last Days" 171 million

"Dark Shadow" 102 million

"Spring and Summer" 088 million

"Polar Expedition" 032 million

...

May 2,

"Spring and Summer" made 233 million to defeat Hollywood's 219 million,

And "The Last Days" is still playing a triumphant song, leading with 389 million shakes.

May 3,

On the last day of the holiday, there was some weakness,

"The Last Days" still cuts 100 million,

The growth rate of its films is less than 10%.

400 million in three days, if this result is placed during the National Day or the Chinese New Year, it may only be average, but now, Su Yan can completely yell "Who else." ”

On the surface, he is extremely calm, whether he participates in the show or something else, he always has a smile and a breezy look.

But in fact, he hasn't been able to get a good night's sleep in the past few days.

even had a nightmare, the movie pounced, was forced to refund the ticket by the audience, and was thrown into the cold palace by the investor.

But on May 4, the box office was still strong, winning 57 million, a drop of less than 50%, which surprised many industry insiders.

5th, 49.8 million,

6th, 63.2 million,

On the 7th, it broke 100 million again.

The suspense finally let go, and 1.14 billion was cut in ten days, and the opponent couldn't even see his own taillights.

The good news continues.

Throughout May, there were basically no major productions or works by famous directors launched, and the schedule of "The Last Days" rose directly to 63%, which probably means that you can enter the theater at any time and basically enter the theater without waiting.

As the box office became popular, the discussion sparked by the movie intensified.

Basically, there are two factions.

The older ones reprimanded Su Yan for being alarmist, infinitely magnifying the darkness of human nature, and simply misleading others, and even university professors, who gave examples of people helping each other in times of disaster, and criticized them all the time.

On the other hand, young people are deeply touched, they think that the last days should be like this, in the absence of a sound social system, everything depends on instinct, they can't take care of themselves, they can't live, and they can manage other people?

The two sides were arguing, because the controversy was too big, and the show specially invited guests to discuss.

In this regard, Su Yan is happy to see it.

If there is controversy, there will be attention, and it will make people wonder why this movie is so fierce, okay, then buy a movie ticket and go see it.

What's more funny is that Su Yan's Weibo doesn't know when it started, and fans launched an event.

Movie tickets.

"Punch in, I went to see it yesterday, and I ruined my mood, you look at it. ”

"After watching it once on May 1st and seeing many comments on the Internet, I brought my friends to brush it up and attached a movie ticket. ”

"Come on, director, I watched it, but it's not my thing, I like to see your comedies. ”

"Why did you let Zhou Xiao die in the end??? Lao Hu also died??? bang/knock/"

"Three brushes support Yuna. ”

"Congratulations to Director Su for the big hit, and I also made a contribution. ”

Looking at this group of lovely fans, Su Yan also posted a Weibo.

"Eleven million attention, can it bring 300 million box office?

Of course, it's also funny.

Weibo's fan loyalty is not so high, otherwise, a certain actress broke the Guinness World Record, hundreds of millions of fans, it would not be heavenly.

Half a month later, the box office of "The End of the World" is 1.3 billion, and there are about fifteen days left, and it is inevitable to make a small profit.

The Douban score dropped to 7.5 points, which is within an acceptable range, and it is still quite lively on the Internet.

After all, several other films of the same period are not good and can no longer pose a threat.

During this period, Su Yan also received a lot of congratulatory calls, and even mildew didn't know where to get the news, so he specially expressed his condolences, and invited him and Yun'er to go to the United States and contact him.

Lao Hu, who was promoting in South Korea, was also relieved, and his wife Ben was saved.

Here in Qinghe, Lao Wang is happy all day long, and he sends a few red envelopes to the group if he has nothing to do.

"The Last Days" was a big hit, making the company famous again, and in the past few days, several scripts have been stuffed over, hoping that Su Yan can direct.

And many film directors have also experienced the difficulty of colleagues in the variety show industry, this guy, I'm afraid it's open, but the results are there, and it's hard to say anything.

The publicity activities have come to an end, and Su Yan rested at home for two days.

Then he took a small bag, loaded a notebook and camera, a few changes of clothes, and asked Yuna for seven days off.

He's going out to wave.

(Thanks to Azheng 128 big guy for 35 consecutive rewards)

PS: I wish you all a happy National Day and have fun

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