The May 1st file probably started in 2008, when the summer file "Red Cliff" and "Shocking Demon Thieves" fought fiercely, facing the Chinese super blockbuster with an investment of 600 million yuan and the rapidly rising Tang An, as well as Feng Xiaogang in the Chinese New Year file, "The King of Kung Fu" was promoted to May 1st release.

Of course, "The King of Kung Fu", "If You Are Honest, Do Not Disturb", and "Shocking Demon Thieves" are all invested by Huayi, otherwise it would not be impossible to just wave.

That year was also the first time that a big production with an investment of hundreds of millions of dollars was released around May Day, although the May Day holiday became three days since 08.

In the following years, because the summer and Chinese New Year files were occupied by the hottest movies of the year, there would be a blockbuster released every year on May Day.

And Hollywood's summer vacation also starts in May, some are postponed to July and August, and some are also released simultaneously in May.

"South View, South View!", "Ip Man 2", "Guan Yunchang", since 08, domestic films have dominated the May 1st file for four consecutive years, beating Hollywood blockbusters in the same period.

But this year, the Chinese-language movie overturned and was knocked over by a big ship.

"The Great Gold Robbery", which was highly anticipated by the media, industry peers, and audiences, only won 12 million box office on the first day.

This is Ning Hao's film, "Crazy Racing" broke 100 million three years ago, and now it is only 12 million on the first day!

Xu Zheng, who is also famous for his dark horse comedy movies, directly exploded 700 million in his second movie, according to the inference of professionals, although it is not a Spring Festival file, and he has encountered a billion-level ship, so how can it be worth four or five billion.

The data of 1300 on the first day was undoubtedly a failure.

You must know that "Sister Peach", which was released some time ago, had a total box office of more than 70 million, and it got 12 million on the first day, which was released by Berner.

The gap between Berner's and Pony's promotional abilities is evident, with a literary film and the highly anticipated commercial comedy film grossing about the same as the first-day box office.

"Piff", which was released on the same day, was even worse, with 2.5 million on the first day, and Wang Xiaoming was unexpectedly scolded again.

Since "Chinese Partner", basically every movie has hit the street at the box office and word of mouth.

The male No. 2 Zhang Yi was not scolded much, and they all went to Wang Xiaoming.

The box office champion of the day is still Big Boat, which got 13 million on Monday of the third week.

In the second week of the release of "Super Battleship", the box office will exceed 10 million, ranking third.

Throughout the week, from the 23rd to the 29th, the big ship got 120 million, and the total box office was 806 million in the three weeks of release.

"Super Battleship" has a total box office of 90 million and exceeds 200 million.

And "The Great Gold Robbery" got 72 million in seven days.

"Piff" is 16 million in seven days.

72 million in 7 days, and then there is a May Day holiday, and the total box office is expected to hit 200 million.

Compared with the production cost of 50 million, plus the distribution income, Pony can be profitable, and the movie can be considered a success.

However, the greater the expectations, the greater the disappointment, not only in the industry, but also the public's expectations for Ning Hao's movie are a wonderful comedy like "Thai Embarrassment", and the result is far less "good-looking".

Compared with the crazy series and the embarrassing series, "The Great Gold Robbery" is undoubtedly much worse as a comedy.

In addition, Xiaoma's publicity ability is not as good as the traditional Big Three and Han Tang, and even worse than Xingmei, which has led to the current situation.

Nowadays, it is a bit too much to say that publicity and distribution determine the life and death of a movie, but it is definitely very important.

"Saidek Bale" was handed over to Wanda for distribution, and Wanda, who released a blockbuster for the first time, actually handed over 16 million results.

Although it is a treasure island movie, it is undoubtedly a failure with a box office of more than 10 million.

There is also "Flying Over the Old People's Home", the distributor's main promotion is "the most suitable movie to watch with parents".

This is definitely true, in line with what the movie is about.

But unless you can create a social phenomenon that attracts widespread attention before it is released, it will only be counterproductive.

is not as good as Chen Kun, who mainly makes a cameo, no matter how much he has a box office of more than 5 million.

Next week, "The Great Gold Robbery" does not have super publicity capabilities, and the word-of-mouth is not very good, only 70 million in a single week, and a total box office of 142 million in 14 days of release.

The new film "Killing" starring Huang Bo has also been released, with a comedy + thriller theme, but it is mainly thriller, and the box office is extremely bleak.

Another Hollywood blockbuster, "The Avengers", was released after May Day, with 130 million in two days and 220 million in seven days in the second week, and there are basically no other movies on the market.

Ning Hao, who was previously touted as "carrying the banner of domestic comedy films", was also belittled, and all Jiang Lang's talents and ghosts' talents were reduced to mediocrity.

Seeing that the wind makes the rudder quite fast, it can lift you to the sky and let you fall.

However, the box office has exceeded 150 million, although I don't know if it can exceed 200 million, but at least the movie did not lose money.

The domestic market in April belongs to Titanic, and in May to The Avengers.

Hollywood blockbusters are gaining ground in China.

During this time, Tang An was not idle, he first stayed in Tiangong for three days to see how their special effects were prepared.

Then I looked at a few studios, and went to the manufacturing factory to see the spaceship and robots being built.

Everything went smoothly, and after May Day, I flew to Iceland to see inside Vatnajökull Glacier, the third largest glacier in the world.

To be honest, having never been there, I really can't believe it's a view on earth.

The entire geomorphological environment hardly needs to be adapted to any major changes, and it can be filmed directly.

I also met with the local film company and the government, and they were still more welcome to Tang An to come to filming, and all the use of hundreds of people in the entire crew can bring a lot of benefits to the local area.

Don't look at Iceland as a developed country, it used to represent everything that a happy life meant: the fourth-largest person in the world, the high welfare policy of free medical care, free education, high unemployment benefits, brand-name cars everywhere on the streets, and staggering expensive luxury goods in shop windows.......

However, since 08, it has been hit by the subprime mortgage crisis, and the three major commercial banks have gone bankrupt and been taken over by the government.

These small European countries simply can't withstand the impact of the financial crisis, like China, the financial crisis is not a thing, and if you don't speculate in stocks, it will have no impact at all.

In such a harmonious and happy country, what is there to dissatisfaction with its own people.

After several locations of Vatnajökull were determined, Tang An went to Mohe again.

Before May Day, Tang An went to Mohe and Genhe respectively, and finally settled the cornfield in Mohe.

Although the Root River is the coldest place in the country, most viewers may not know the Root River.

But Mohe generally knows that the northernmost city in China has been mentioned more than once in textbooks.

Follow the audience's thoughts, as if Zhao Yun is a beautiful man in the audience's cognition, then you have to find a handsome guy to play, and the description that conforms to history is going to be sprayed.

Zhang Fei also has to be a rough man.

The performance of pilots in the classic TV series "Rushing to the Clouds" can be said to be deeply rooted in the hearts of the people, all of them are handsome and handsome, and they can drink coffee and talk about love before taking off.

Just ask a pilot and ask if their life is like this.

But TV series can't be filmed according to reality, you have to conform to the audience's perception of the role of pilot.

So Tang An chose Mohe, as soon as this place was mentioned, the audience knew in their hearts that this is still the northernmost city in China.

Although it is not the coldest city in the country, it is at least among the top few.

50,000 acres of corn land have been reclaimed, and countless seeders on the site are sowing seeds in the field.

Tang An looked at the 10,000 acres of "fertile land" and sighed, the sorghum land in Zhang Yimou's filming of "Red Sorghum" was far worse than this, which was absolutely shocking on the IMAX screen.

Fortunately, this is basically wasteland, and the rent of 50,000 mu for a year is not too expensive.

As for the cost of 50,000 mu of corn, it has been negotiated with the local government, and when it is harvested, it will all be sold to the local grain company, and they will send people to collect it themselves.

Heilongjiang itself has corn cultivation, but there is no corn cultivation on this side of Mohe.

Of course, Tang An will definitely lose a little.

When Tang An came to inspect the area, the local deputy mayor in charge of agriculture and the boss of the largest local grain company accompanied him throughout the process.

Although there are all kinds of compliments and flattery on the surface, it is clear that Tang An is regarded as the wronged leader.

Tang An doesn't care either, in the eyes of others, his behavior is to eat too much, and he will plant 50,000 acres of corn wherever there is a filming, not what is wronged.

They are film and television companies, and they don't know anything about planting, and they will definitely be made by the other party in the process, which is also no way.

However, in exchange for two or three million, an extremely real exterior scene is also worth it.

After staying in Mohe for a few days and dealing with the local government, Tang An also returned to the capital.

At the same time, the official website and official Weibo of Hantang Media also announced Tang An's new film.