Chapter 37: Fermentation

"Is there a follow-up to this drama? Who knows!? I can't go into the pit alone, I decided to forward the circle of friends and share Weibo!

"Come in with Amway +1"

"Come in with Amway +10086"

……

At this point, it was nearly 2 a.m. Shen Bai, who couldn't sleep on the side, fell asleep in bed unconsciously, and couldn't see these gradually fiery comments, as well as the wave of "Life 1997" that began to spread.

When Shen Bai woke up early in the morning, he hadn't had time to turn on the computer to see the background subscription. The friends in the WeChat group have been lively in the group.

"Shen Bai, are you awake? I got up in the morning and looked at the online comments, which seemed to be more than 100. And there's a lot of praise! How much do you subscribe over there?"

"After my friend watched this film, he told me that the shooting was very good, and he was a little moved by the big night after 95. ”

Looking at the care and discussion of his friends, Shen Bai immediately turned on the computer and checked the iQiyi backstage. Then what surprised him and even made him shine was that the number of paid on-demand views actually increased from less than 50 last night to 586 times!

And it also shows a continuous acceleration of the upward state, and sometimes a refresh can instantly add a dozen. It's really in stark contrast to the long time of the morning without moving.

"Now that there are more than 1,000 on-demand backstage, I calculated the average growth rate per hour, which is almost around 280 times. It's 9 o'clock now, and it's estimated that it can break 5,000 today, right?" Shen Bai couldn't believe that this data had suddenly become so good.

And he also found that there are some Weibo big Vs who seem to have commented and forwarded information related to the "Life 1997" micro-movie after watching the film. Spontaneously recommend more people to see it. This also makes the number of subscribers even larger.

After watching it, the audience recommended their friends to watch it, one pass ten, ten pass hundred, like a snowball, the bigger it gets.

These Shen Bai can guarantee that he has definitely not spent a penny on the operation. After all, if the quality of the film is not good, even if you buy a water army to blow it to the sky, it will be sprayed into a dog by the audience who have watched it, and they will boycott it online. And then there was no then, the money for operation was wasted, and the film could not recover the cost.

"Wow! broke 5,000 effective on-demand on the day of the premiere, this data is definitely very good for newcomers!"

"I seem to know a senior brother, who also invested in making micro-films, and only had 160 on-demand views on the first day of its launch. This data, he is probably going to die of envy when he listens to it......"

The friends in the group were all happy for the enthusiastic response to the film.

5,000 effective on-demand a day, that is, 10,000 yuan of income. Even if it doesn't grow, with such on-demand volume, the cost can be recovered in more than a month. The remaining 5 months are net gains. When the half-year payment is over, iQiyi still has advertising dividends. It can be said that the income will continue to come in.

The key is that for Shen Bai, it is still a small piece of income. Because "Life 1997" is his debut film written, directed and acted in. Once it is warmly sought after by the audience, the follow-up of this work will be closely watched by all parties. No one wants to miss out on this big piece of cake.

At 12 o'clock in the evening of the same day, the effective playback of the micro-film "Life 1997" reached 6,837 times. This is 36% more than the 5,000 expected by Shen Bai.

He shared screenshots in the WeChat group and expressed his heartfelt gratitude to everyone. If it weren't for their efforts, the film would not have achieved such results.

The broadcast results on the first day are the best among the micro-movies launched by iQiyi at the same time. Whether it is word-of-mouth or film reviews, it is far ahead of other films.

And under the explosion of Weibo and Moments, the number of paid on-demand views on the second day of "Life 1997" actually exceeded the first day, reaching 8,950 times. This achievement is simply the envy of peers. It also immediately attracted the attention of iQIYI's operation department.

"Hey, is this Mr. Shen? Hello, I'm the director of the operation department of iQiyi, and my surname is Ma. We took a look at the micro-movie "Life 1997" uploaded by you, and the response was very good in our iQiyi online theater. Well, yes, first of all, I'm sorry that when we rated the film, our editorial department only gave it a B grade......"

Director Ma of the operation department, the reason why he made this call was to appease Shen Bai first, just in case. After all, his work feels like there is a follow-up. If the other party is dissatisfied because of the classification problem, and then it is poached by other video sites, it will be a big loss.

After all, there are four major video websites in China, and it is not his iQiyi alone. Youku and Tencent are very powerful, and the competition for the exclusive authorization of the film has reached a white-hot stage.

"Oh, thanks. Shen Bai could only simply reply with an "oh" word, plus a polite thanks.

It's not that he has achievements, so he becomes cold and arrogant. Instead, the other party said a lot, and there was no substance. There is no mention of the ability to upgrade class B to class A. It's just that in that set, I also asked him if he had any plans for the follow-up ideas of the film. Obviously, he was a little worried that when the time came, he ran to sign a contract with other families.

The entertainment industry is such a reality, when there are no achievements, almost no one cares. When there are a few achievements, there will be people running up to all kinds of "care" and want to sniff out opportunities.

If Jiang Lang is exhausted and the new work encounters an unpopularity, then these people who ask for warmth will immediately become strange and indifferent, and turn their faces faster than turning books.

After simply dealing with the director of iQiyi's operation department, Shen Bai hung up the phone. From now on, he had to be more careful with every step than before. In the entertainment industry, even if you don't make a mistake, you will be falsely accused and smeared by people with a heart. It's really cannibalistic and doesn't spit out bones.

Not to mention those stars and actors whose personalities have collapsed, as long as they miss once, all their efforts will be in vain. For example, an actor with the image of a good man, a warm male uncle, an actress with a pure route, etc. I can't help but want to say, "Your circle is really messy".

Due to various Amway recommendations and rave reviews, the paid on-demand broadcast volume of "Life 1997" on iQiyi has exceeded 100,000 views in just one and a half weeks. And with a steady number of 8,500 times a day, it continues to grow.

Such explosive results are already very rare for a micro-film without big names and stars. So it quickly attracted the attention of those TV drama companies.

The first person to call the contact number was naturally the "old club" who had cooperated with Shen Bai, Huace Film and Television. And in order to make the cooperation in the future, go smoothly. Great Aim also paid the balance of Shen Bai's manuscript fee in advance.

"Your account 0702 received RMB 164,360 on November 18. Account balance: $983,600.2. 【China Merchants Bank】"