Things are a little off track.

Not to mention Warner Bros. and the relevant practitioners within the film industry, even Disney itself was a little stunned, they immediately realized that the matter is getting bigger and bigger, and it is almost impossible to stop the car, the entire social network has been boiling, and Disney must now make an official clarification, otherwise the consequences are unimaginable.

Originally, Disney just wanted to play a viral marketing strategy, just like last year's "Ice Bucket Challenge", using the connection between Lanli and Marvel to stimulate fan enthusiasm, attract attention and discussion, and then announce the real news;

If it is not clarified, after the emotions of fans are high, Disney suddenly pours a bucket of cold water down, then it will inevitably cause a violent backlash and is easy to self-defeat. So, Disney must come forward to clarify.

This should be the first time in history that the marketing strategy has been announced in advance because the publicity is so effective that the planner has to announce the end in advance.

"Blue Rite Hall is about to do the voice acting for the first Marvel movie produced by Disney Animation. ”

Disney made an official announcement for the second time, in fact, the main message remained the same, but the prefix and the final sentence became richer, and in the end, the shock of the whole news was completely different. Once again, the power of journalism has been demonstrated.

After acquiring the entire Marvel, Disney has been working to develop more of Marvel's potential, and after acquiring Pixar, Disney has also been working to develop more of the potential of the animation department.

This time, Disney is trying to combine the two, because live-action movies involve too many fields, and the trend of success or failure is difficult to control, while animation is much more stable, and the possibility of sustainable development has increased a lot-

It is more economical and more stable, and there is no need to consider the actor's salary and schedule, and there is no need to worry about the actor's price raising after the work is sold. Because the remuneration of animation dubbing is relatively stable, the structure of the behind-the-scenes production staff is also relatively mature.

"Super Marines", which will be Disney's first Marvel animation adaptation, will be produced by Disney's animation department, but John-Lasseter, the former head of Pixar and the current head of Disney animation, will be involved in the creative ideation stage.

Now, the production of this cartoon is nearing completion, and Disney is building a voice cast: Lan Li is the biggest franchise confirmed so far.

Strictly speaking, the first news and the second message, Disney did not lie, it is still Marvel, it is still Blue Gift, this is all a certain part.

But for the public, it is still difficult to hide the disappointment. After all, there is still an essential difference between live-action superhero movies and dubbed animation works, and those viewers who are looking forward to seeing Lan Li put on a battle robe can't help but start scolding.

Viewers with negative emotions have said that they will refuse to watch the work at that time in protest and let Disney suffer the consequences, while netizens with positive thoughts have put forward a bold idea, since the animation dubbing has begun, can a live-action movie also be expected?

The cartoon "Super Marines" instantly stood on the cusp, and the preliminary publicity had already become the focus of attention before it began, and I don't know whether it was a good thing or a bad thing for the movie box office.

In any case, after Universal Pictures, Warner Bros., and Sony Classics, Disney has become the fourth label among the six major Hollywood studios to cooperate with Blue Lane, and now only Paramount and Twentieth Century Fox remain, which is also a side proof of Blue Gift's transcendent status in Hollywood today.

More importantly, after the Cannes Film Festival, the worries represented by the "New Yorker" can be put aside for a while with the emergence of the "Super Marines", although this is not a commercial film in the traditional sense, but at least it proves that Lan Li is not paranoid and crazy all the way to the end of art films, and he still shows a more or less active attitude of exploration.

That's the good news.

First the "Burst Drummer", then the "Super Marine", after a four-month break, Lan Li returned to work, and took over two jobs in an instant, and his hot posture never showed signs of cooling down.

It is worth mentioning that neither Disney nor Blue Gift has announced the salary of the "Super Marines".

On the one hand, because the dubbing salary is relatively stable, even if the top big-name actors join the dubbing work, their salary will not be too outrageous, not to mention the 20 million club, not even the 10 million club;

In particular, Tom Hanks' voice acting for the "Toy Story" series has been a huge success, which has also given many agents important inspiration.

On the other hand, because dubbing work cannot be compared with acting work, the influence of voice actors on the box office market is really limited, because the main target group of animation works is family audiences, and children's choices are the most important, and there are very, very few cases of going into the cinema for actors.

Even if cartoons blow up at the box office, it's studios — like Pixar or Illumination Entertainment — that receive the credit, not the actors responsible for the voiceovers.

Naturally, the voice actors' stamps are often not the focus, as is the case with indie art films.

However, it is rumored in the industry that Lan Li is paid $5 million for the dubbing work of the "Super Marine Corps", which is enough to rank among the top ranks of the first line, which is enough to see Disney's sincerity and attention. This undoubtedly releases a positive signal, Disney intends to further cooperate with Blue Gift, which also shows -

Could it be that "Star Wars" is real?

Overnight, Hollywood began to boil.

The DC Universe project led by Batman, the overall layout of Disney led by "Star Wars", both projects are potential blockbusters that may affect the development of the industry in the next ten years, and now all of them are linked to the completion of Lan Li or directly or indirectly, and things suddenly become subtle, even if it is only in the stage of speculation and exploration, it is enough for industry insiders to be eager to participate in it.

Such a grand occasion is easily reminiscent of Harrison Ford and Steven Spielberg at their peak, and their every move has the ability to influence the entire industry, and almost 70% of large-scale commercial projects will mention their names at least once in the preparation stage.

That's the real stomping, and the whole of Hollywood has to shake three times.

What's more, everyone knows that this is just the beginning.

The incredible buzz that the "Super Marines" have created on social networks can only be described as a drop in the bucket compared to the subsequent hot events of the year.

Or, to be more accurate, the "Super Marines" propaganda strategy has a huge impact on ordinary audiences, and it is definitely a hot topic after dinner, which is a visible craze, but for industry insiders, this is just one of the dot-com bubbles, and what really matters is the essence behind the phenomenon.

For industry insiders, the next events are a further boost and promotion of explosive significance, and even a powerful shock wave that can shake the shackles that have formed fixed concepts in the entire industry for half a century, but for ordinary viewers, this is just another topic and gimmick.

As the so-called layman looks at the lively insider, this sentence is very appropriate at this time.

Because, here comes the Tony Award.

At any point in previous years, the phrase "the Tony Awards are coming" doesn't mean much to the average audience, Broadway has faded, and there are fewer and fewer theatergoers who can still watch a new show every year, and for professionals, it really doesn't mean much, more often just flipping through the list of winners and getting a sense of the ins and outs is enough.

Gradually, the Tony Awards are evolving into a carnival of its own.

In recent years, in order to expand its influence, the Tony Awards have installed a large number of cabaret performances with live TV, just like a large-scale cabaret show, and invited Hugh Jackman, Neil Patrick Harrison and other actors who are also appealing in Hollywood to serve as hosts, and even invited many new generation Hollywood actors to come as award guests, hoping to make the awards ceremony and drama penetrate into the young group again.

A series of reforms did bear fruit, but they were still lower than expected.

"The Tony Award is coming", the same sentence, placed this year, suddenly has a completely different universal meaning, there is only one reason, and there is only one need: Lan Li-Hall.

Because EGOT!

This is the great moment for Lan Li to hit EGOT for the first time, although everyone knows that if he misses this year, Lan Li still has countless opportunities, after all, he is only twenty-three years old this year, let alone forty or fifty years old, even if he is thirty years old, there is still a long time waiting ahead, but if ...... Just what if, Blue Rite can be completed this year?

This is not just a feat, but also overturns the long-term inertia of the film industry and the entertainment industry for a century, and truly writes a completely different new history, how destructive and influential the mighty storm can bring, even the most senior industry insiders cannot predict -

Because this is the first time in history, a real historical moment.

Therefore, there is no need for the official Tony Award to make efforts, the focus of attention from all sides and all walks of life has gathered, and the absolute national focus is on the United States!

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