Advertisement, advertisement, advertise.

People are surrounded by all kinds of propaganda advertisements.

From movies and television to telephone poles.

But because of this, Su Yan felt a little difficult.

When there is no specific need, people can turn a blind eye.

This has led many businesses and companies to spend a lot of money, but it has no real effect, and they have not even been able to mix it up.

Of course, there is also a certain ghost talent, pulling a football superstar to bully him for not knowing Chinese, shooting a video, and doing free advertising for several years.

If it's just according to Mr. Zhou's idea, invite the two celebrities to find a place to go to the Qingshui Show at random, have a drink, and it's over.

But he didn't want that.

If you take it, it's your advertising debut.

It has to be a blockbuster.

Mr. Zhou didn't urge him, just drinking tea and chatting there.

Minister Huang was a little anxious, what are you waiting for, what a good opportunity, and he can increase his performance.

"Director Su, you see that Mr. Zhou is so sincere. I came here in person, and there is no cap on the shooting fee, which is not something that ordinary people can enjoy. ”

Su Yan thought about it for a while, anyway, he is a variety show director for the time being, and it has no impact if he shoots it badly.

Besides, there are so many advertisements on the market, most of them are shoddy, and they are not still well-placed.

After getting Su Yan's consent, Mr. Zhou was very happy, shook hands again, said some words of thanks, and left not long after.

Seeing that the matter was settled, Minister Huang was also relieved, and when Su Yan left, he also brought some tea leaves.

Although he drank less, there were still people with good tea in the group, and Su Yan accepted it.

There were few people in the office, so Sister Hong was writing a recording plan with the writers.

asked casually, and learned that Director Chen went with Chubby Caifeng.

The photographer had other recordings, some of which were taken out by themselves for more than a month, and a lot of the backlog was not done.

There was brewed instant coffee in the fridge, and after pouring myself a cup, I turned on the computer.

There are a lot of advertisements for beer, but most of them are not very special.

Either from the craft, or the inheritance, or highlight the refreshing, or the brotherhood.

Basically, it is all about overwhelming and fatigue offensive to make people forcibly remember the brand.

As for the rest, hehe.

Of course, this is not a disadvantage.

It happens to be a success, but the price is a little bigger.

Although Xuejin said that there is no cap on the funds, it is estimated that it will be enough to spend thousands of eight million.

In Su Yan's understanding, advertising is either eye-catching.

For example, I have read a very good entertainment novel.

A public service advertisement shot by the protagonist, although he is reading the text, the picture is overwhelming.

"In one room, a husband and wife quarreled, and the man finally couldn't stand it and rushed out of the door.

The woman sat on the edge of the bed, feeling aggrieved, and continued to mumble.

The man opened the door and appeared, and the woman stood up with emotion, and was about to go over to hug him.

As a result, the man turned off the light and left again.

The house went dark.

Eight large characters appear on the screen.

People walk away and turn off the lights to save electricity. ”

Or the god advertisement of Taiguo, the foreshadowing of warm and romantic family affection in the early stage, and the result is reversed in the end.

This is the effect that Su Yan wants.

Use creativity to impress the audience so that it doesn't feel like it's an advertisement, and that's a success.

"Creativity, brainwashing, novelty, unexpected, reversal ......" Su Yan subconsciously wrote on a blank piece of paper.

Otherwise, the sword will go sideways!

Suddenly inspiration came, Su Yan opened Word and began to draft a plan.

Revise and revise, think for a while once in a while, and after drinking three cups of coffee, nod with satisfaction.

After thinking about it, I called Minister Huang first.

"Director Su, is there something wrong?" the other party greeted first.

"Oh, Minister Huang, I've got the planning for the Snow King beer here. ”

There was no sound on the phone for ten seconds, and after Su Yan fed a few times, he thought that the signal was not good and was about to hang up.

"Director Su, I really believe that there is a genius who said it. Minister Huang's voice came again.

"Originally, I thought you were repentant and didn't want to take it, and I prepared some words to convince you.

As a result, you are good, it has only been less than three hours, and the plan has come out. ”

It can be heard that Minister Huang is sincere.

"Where, where. Su Yan was modest: "Just came to inspiration." ”

"Okay, okay, you're big, you're powerful, everything is right, then look for me?"

"I plan to start in the next few days, you know a lot of people, see if you can help find a hundred old men and old women?"

"Huh?" Minister Huang was stunned.

"A hundred old men and old ladies. Su Yan repeated: "It doesn't matter if the ratio of men and women is enough, as long as the number is enough." ”

"What are the other requirements, such as talent, appearance, etc. Minister Huang wiped the sweat from his forehead as he spoke.

"Hmm... Just be healthy, after all, it's going to be filmed, and it's not too old, preferably not more than 90 years old. ”

Beads of sweat broke out on Minister Huang's forehead again.

What is this for?

Do you have a nursing home?

"It's all paid, and I expect the shooting time to be about an hour, you take the trouble to hurry, a little hurry, thank you. ”

After speaking, no matter what the other party thought or did, he dialed Mr. Zhou's phone again.

After expressing his intentions, the other party's reaction was the same, and he was also greatly admired.

However, Su Yan didn't tell the other party about Bai Lao, because he was a little weak-hearted.

"Mr. Zhou, the budget for this advertisement is about 150,000. ”

Su Yan calculated, the other party talked to him about giving a director fee of 50,000 yuan, and there were red envelopes for good results in the later stage, and the salaries of other staff members were settled normally.

It is not easy for the old people to come once, and it is estimated that each person will give 1,000 for the appearance, and the remaining 50,000 may not be spent.

Mr. Zhou now has something in his heart.

Saving money would have been a good thing.

But if advertising wants to save costs, it may not be the case in the end.

"Director Su, I remember saying that money is not a problem. Mr. Zhou felt that his meaning had been made very clear.

"I understand. Su Yan persuaded: "But in my plan, I really don't need too much money, and you need nothing more than the final effect." ”

"But 150,000 yuan..."Mr. Zhou felt so aggrieved, he sent money out, and people didn't bring it.

"That's it, if you're not at ease, let's find a video platform to play first, Tencent is good, and we also have cooperation with our TV station.

Wait until the specific results are available, and then you will consider whether to launch on a large scale. ”

Mr. Zhou thought about it, this is also a way, and he agreed.

When it was over, Su Yan suddenly had a question that made him sweat again.

"If it's for the sake of effect, it might make people think differently about Xuejin, and that's not going to work. ”

The air conditioning in the car was sufficient, but Mr. Zhou felt the heat.

"Can you elaborate on that?"

"Well, I might like it, I might reject it, but I definitely won't ignore it. ”

"Will that damage the corporate image?"

"In this environment, I expect that there will be more people who praise it. Su Yan's tone was not as sure as in his words.

"Okay, when will the shooting start, let me know, and come over and have a look. ”

For his own planning, Su Yan dares to say that it is absolutely innovative, but if he releases it, someone will definitely scold him.

This is to complete the original intention and attract people's attention, which is called advertising.