At 8:27, Lucy came to the hotel lobby, and after the two exchanged good mornings, they walked to the hotel gate together and waited.

At 8:28, a dark brown BMW car stopped at the entrance of the hotel, Xu Xincheng looked carefully, this car and the 2015 X6 M is a bit similar but a little different, he just checked all the information on the Internet does not have this model, it is estimated that this car should be an upgraded version of the X6 M, and it has not been listed in China.

A middle-aged man with a height of at least 1.95 meters walked down from the BMW, with blonde hair, a rectangular face, sharp eyes, high spirits, and a very shrewd and capable gesture, he was wearing a neat dark brown suit, the color of the suit matched the color of the BMW car very well, just like a luxury car advertisement in the high-level style of the company, but unlike the advertisement, he is not a model, but a real successful person, a real corporate executive.

In the past two days, Xu Xincheng has communicated with him several times by email, and when he was just waiting at the door, he deliberately looked at Mr. Xincheng again. Hake's photos on Facebook and LinkedIn, just after he got out of the car, Xu Xincheng recognized the person in front of him as Mr. Hake, Vice President of BMW AG.

Xu Xincheng hurriedly took a few steps forward, and Mr. Hake shook hands and said hello, then introduced Lucy to him, and after the two shook hands and said hello, Mr. Hake gentlemanly put Lucy's suitcase in the back compartment, then opened the door of the left seat in the back for her and asked Lucy to get in.

Xu Xincheng waited for Lucy to get into the car, then went around to the right side of the car, opened the door and sat in the co-pilot's seat.

As soon as the car drove away, Mr. Hake said to Lucy and Xu Xincheng: "Lady Lucy, Steve, our president is in Berlin today, so he will not be able to welcome you two by himself, I am so sorry about that. But I just called and talked to him for a while， and he said he will get a chance to meet you two later today in Berlin.” ("Lady Lucy, Steve, the president of our company is in Berlin today, so he can't welcome you in person, and I apologize for that.") However, I just called him and talked to him for a while, and he said that he would have the opportunity to meet you in Berlin later today. ”）

Lucy said, "Mr. Hake, yes, we will meet him in Berlin, so it is OK, there is no need to be sorry about it. And thank you very much for coming to pick us up by yourself and having us， we really appreciate it!” ("Mr. Hake, yes, we're going to meet him in Berlin, so, it's okay, there's no need to apologize for the matter.") Also, thank you so much for coming and picking us up and entertaining us, we really appreciate it!")

Then, Mr. Hake briefed Lucy and Xu Xincheng on BMW's latest development trends and achievements in recent years, as well as the company's development plan and goals for the next three years, and he also focused on the company's huge investment and latest innovations in the field of artificial intelligence vehicles in recent years.

Although there are many cars in the morning in the city of Munich, and the speed of each car is not slow, it is orderly and the road is smooth. Mr. Hake said that their city has adopted the most advanced urban traffic AI management system, all traffic lights are automatically controlled by this AI management system, and if it is a self-driving car, as long as it is connected to this system, it can truly achieve 100% autonomous driving. Speaking, Mr. Hake set the destination in words, and then activated the autopilot system in the car. Hake let go of his hand, and the car instantly turned into a high-speed dark brown sweaty BMW, which was galloping with thousands of friends on the road.

Xu Xincheng thought to himself that at this time, if he could overlook the city from the air, the scene on the road here must be as shocking as when thousands of horses galloped on the grassland.

The reason why Xu Xincheng has such a magnificent scene is reverie, first, because he noticed that most of the vehicles on the road are BMWs, and all models have various colors, just like horses of different shapes, sizes, and colors; second, because their company gave their car brand a Chinese name, this Chinese name is really too good, and the reason why BMW cars can sell well in the Chinese market has a great relationship with this wonderful Chinese name, "BMW".

Thinking of this, Xu Xincheng pondered in his heart: "Naming your brand and products is really a very important thing, a good name can give great value to the brand and products, and the better the name, the greater the value." In this regard, Sino-US Xinfei Company must learn and learn from it. Like BMW, we must give the brand and each product a good-sounding meaningful and valuable local brand name in each different country, according to the local language and culture. ”

Xu Xincheng immediately told Lucy about his reverie, thoughts and suggestions.

Lucy agreed, saying, "Steve, this idea and suggestion is really good. I felt that we needed to set up a special project team, called the Brand Name Group, and the focus of this group was to focus on the names of our brands and products in each country, with the goal of giving our brands and products some successful localized names like 'BMW' and 'Coca-Cola'. ”

Xu Xincheng took out his notebook and said while jotting, "Okay." When I get back, I'll try to get the project team together within two weeks. Of course, this group doesn't need too many people, and we can't do the same thing as other companies, hire local language professors and experts from each country at a high salary, consult with them, and then do a lot of research and analysis before deciding on a name. We can harness the power of AI, and I propose to develop an intelligent software dedicated to research and naming that can help us come up with successful localized names like 'BMW' and 'Coca-Cola'. ”

Lucy nodded and praised, "Yes." It's a very good idea! Just do what you think, and you're in charge of it. ”

"Okay. ”

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About 20 minutes later, the car arrived in front of the gate of BMW's famous museum, and the main attraction of the museum building was of course the unique silver bowl-shaped building.

Only by standing in front of the museum can people really realize how special this "bowl-shaped" shape is, and how shocking it is.

The "bowl-shaped" building is about 40 meters high, to be precise, it is composed of two "bowls" about 20 meters high and about 40 meters in diameter, the bottom of the bowl is facing the bottom of the bowl, and about half of the bowl wall of the two bowls is made of silver aluminum panels, while the other half is made of transparent glass panels. The whole bowl-shaped building is supported by hundreds of steel columns in the two bowl walls, hundreds of steel columns stretch out from the ground, and spiral upwards to the ceiling at an orderly and gradual angle, more than 20 steel columns surround the bowl wall into more than 20 parallel steel rings of different sizes, hundreds of inclined steel columns and more than 20 parallel steel rings together form a criss-crossing steel net, this huge steel net firmly nets all the silver aluminum plates and transparent glass plates. The entire building stands like a giant, showcasing BMW's extraordinary creativity and high quality to the world.

This steel building fully demonstrates the powerful sense of power of modern industrial society, and at the same time presents a sense of modern art beauty, which is the perfect combination of power and beauty, technology and art.

Entering the museum, Xu Xincheng saw that the museum was crowded, although it was Monday, there were still many people who came to visit. He made a visual inspection, there must be at least 200 people, obviously the vast majority of people are in the group to visit, there are several Chinese tour groups, no matter where the tour group from China goes, it is the most eye-catching, or rather, the most attractive to everyone's ears, although not to shout, but almost all Chinese tourists are excitedly talking about which car is more beautiful, which car is more valuable, and it is time to take a photo in front of that car.

As described in the online materials, the museum displays samples of various types of BMW cars, BMW motorcycles, light bikes and some special-purpose vehicles developed and produced by BMW over the years, as well as all models of BMW brands such as MINI and Rolls-Royce. The museum uses modern sound, light, electricity, multimedia and other high-tech means as well as pictures and audio-visual materials, and comprehensively interprets BMW's more than 100 years of growth and development history in a number of uniquely designed display stands and multi-functional exhibition halls with a sense of science and technology and art.