As a person who just wants to make more money to support his family, but with Yulan's original intention of annexing Jinlan unchanged, Tang Liang, an insignificant little person, was forced to stand in the foreground by various forces and stood on the cusp. In fact, Tang Liang is not a person with great ambitions, otherwise he would not have been in a company for eight years, earning not much money to survive.

But when the situation is stronger than people, and it becomes even more difficult to eat together, whether he likes it or not, he must fight to the death.

Should you replace Wang Xu to take over the mess of Yulan? Tang Liang thought about it all night, and hesitated in his heart. was forced to this job, and he didn't have anything to do, but he was worried that he would be unloaded and killed again. Working for others is so passive, and you can never take the initiative. Wang Xu is still Ma Lan's lover, and if he is killed, he will be killed, and he is powerless to resist.

The negative news of Magnolia has been noisy in the city for several days, and people in the industry are watching and discussing it, and many people are paying attention to whether Yulan will collapse because of this. However, as the heat decreased, the matter gradually subsided, and the victimized consumers gradually tightened their mouths and disappeared, and the media did not follow up on the report, and the relevant departments did not release the results of the investigation to the public after the inspection. The focus of public attention was quickly attracted by other hot events, and not many people really cared about it except for those who cared about it.

The incident seemed to have been suppressed, and Magnolia escaped from the public opinion outlet. But all this is only temporary, after all, the quality of Magnolia's products is there, and if there is no accident, it can still be prevaricated, and once there is another accident, it will be difficult to escape.

Tang Liang has been paying attention to the progress of the situation, watching the incident calm down day by day, and secretly admiring Ma Lan's wrist in his heart. In the past few days, Ma Lan has hardly been to Jinlan, and when he comes, he only shows his face, and then leaves in a hurry. This shows that she herself has taken on the important responsibility of the firefighting captain, and Wang Xu has played a minimal role.

Time is running out, Tang Liang doesn't dare to continue to wait and see, before making a decision, he must take the initiative to prepare something.

When passing by the Hengfu International Business Office Building in the afternoon, Tang Liang called Yang Dan and told him that he wanted to go to her company for tea. Yang Dan naturally understands that whoever is okay will make a special trip to drink tea, it is nothing more than to see it with his own eyes, and after making a judgment, he is prepared.

After entering Yang Dan's Danyang company, Tang Liang saw that the decoration style of this company was indeed very young, very avant-garde, and Nordic style. The employees in the company are all young, and their sunny faces are full of vitality and give people a positive atmosphere.

But this is only a superficial phenomenon, entrepreneurship is almost a life of death, full of difficulties and ups and downs, just young and energetic is far from enough. Looking at the successful start-up companies, they have all found a gap in the market, and according to their own resource conditions, they have persevered to fight their way out of the encirclement.

"Mr. Tang is free today to visit my small company. Yang Dan sat behind the sea of tea, boiling water to make tea, while observing Tang Liang's expression.

Tang Liang smiled, took the teacup handed over by Yang Dan, took a sip of tea and said, "I happened to be passing by, and I remembered that Mr. Yang had invited me several times, so I came up to take a look." Mr. Yang is very capable, young and promising, the company is well governed, and the staff are also very young, very energetic and energetic, which makes an old guy like me yearn for it. ”

"If Mr. Tang has an opinion, he may wish to say it directly, no need to be flattering. Although I am young, I also know the difficulties of starting a business, and I know better than anyone what the situation of the company is now. What everyone sees is often different from what they actually see. ”

"Oh, you understand what, tell me about it. ”

"I ...... I understand what I should understand. Mr. Tang, you didn't come to the company to see my jokes this time, if that's the case, then it's not kind enough. ”

Yang Dan was a little annoyed, now the company looks at the scenery on the surface, but she paid for it herself and bought it safe and sound. However, in fact, from the establishment of the company to the present, it has been losing money, and the continuous investment has not seen returns.

"I can understand Mr. Yang's mood, anyone who opens a company is to make money, not to lose money and make money. In this way, can you show me your company's main products, and we will talk about it according to your main products, so there is no need for retreat, let's still have some real points. ”

"Okay, I'll let someone get the product, you wait. ”

Soon, several of Danyang Company's main products were placed on the table, which were in the same category as Jinlan and Yulan's main products, all of which were maternal and child daily necessities.

"The product quality and style are not bad, relatively novel, have their own ideas, your cost and agency and retail price will probably tell me about it. After reading the product, Tang Liang pondered, the quality of these products is indeed good, and the style is also very novel, but the cost must be high, and there is no special advantage in competing with similar products in the market.

Yang Dan probably said the cost of their products, as well as the cost of operation and various channels, and the price is already high in similar products. There is no way, the sales price cannot be lower than the cost price, otherwise it will be equivalent to a loss-making transaction, so it is better to close the company.

"Can't your costs come down? Although the things are good, the price is still too high, and the end consumers don't recognize it. ”

"I also want to reduce the cost, but we are a customized product, we do not have our own factory, we have to ensure the quality, the cost of research and development remains high, and the current price is not much profit. Yang Danming knew where the problem was, but she couldn't solve it fundamentally.

Tang Liang said: "Your products are really good, and they are all excellent among similar products on the market." Product quality is the lifeblood of an enterprise, this is true, but have you ever thought about it, since you can make such a good quality of a start-up company by customization, those old enterprises do not have this ability? Why don't they make the quality a little better and increase the price? High quality and high quality, this is all verbally preached, why is it so difficult to do? ”

"Yes, you're right, it's really a word to wake up the dreamer, why haven't I thought about it. Yang Dan seemed to wake up like a dream, stood up and circled around the office.

Tang Liang sighed and said: "To put it bluntly, the market has set a price for similar products, and it is difficult for consumers to accept more than this price." When ordinary people buy things, they mainly consider the cost performance, and they can almost use it, and there is no market for too high-end products in them. So far, the market is mostly low-price competition. If you really want to be high-end, you can only target some niches, but these people are too picky about products, and ordinary brands can't meet their requirements at all. ”

"It makes sense, let's talk about it, then what do you think I should do to find my own positioning and living space?"

"There is no other way, the only thing you can do is to reduce costs, fight price wars, build brand awareness first, and then try to grow after surviving. ”。

"But this, this is contrary to my original intention, do I want to do some shoddy product dumping like those people?"

"Other than that, what do you think you can do?" Tang Liang was already impatient with this ambitious rich second generation, and his words were not very polite.