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"It's hard to imagine what it would be like for a rookie singer to make his own album in South Korea. Lee Joon-yi, he gave us an answer, an amazing answer with an album called 'Mad'. ”

- This is the beginning of Hwang Sang-jae's music review, there are not too many fancy introductions, but like all media, the focus is on the special identity of the album producer, and then on the identity of Lee Joon-yi as a singer.

The album is generally based on traditional European and American R&B styles, which is a very bold attempt in the Korean music scene where dance music is prevalent. Fortunately, this audacious attempt can be considered a success. The ten songs contain a variety of styles such as R&B, HIPHOP, and lyricism, but they do not lose the focus, showing maturity in terms of positioning that does not conform to the identity of a rookie producer.

The title song "Mad" brought us a heavyweight work - the word heavyweight, after it came out in Hwang Sang-jae's music review, it was highlighted in quotation marks by many newspapers and media, which is obviously a very good evaluation for Hwang Sang-jae. The touching melody, soulful lyrics, and wonderful interpretation make this song bring us a wonderful love story. In terms of melody, "Mad" maintains the original American R&B style, the style is mature and complete, the connection is smooth and soft, and the resonance between the piano and the drum kit is skillfully used, so that the rhythm of the middle board also has the charm of dancing. As a foreigner, Lee Joon-yi appears to be very clever in the use of Korean, blending catchy vocabulary and rhythm together, and showing the emotion of the lyrics through melody, which is a superior approach. Lee Joon-yi's voice is very clear, transparent and unique, which makes people sound very comfortable and moving, and they can leave a deep impression after listening to it once, and their recognition is very high. In terms of singing skills, the processing of the tail note, the connection skills, the conversion of high and low tones, and the interpretation of emotions, Li Zhunyi vividly showed his ability and characteristics. The original four-star song, coupled with Lee Joon-yi's singing, I give a four-and-a-half-star evaluation.

- In Hwang Sang-jae's music reviews, he is used to using the five-star standard to rate songs and albums. Two stars is considered a passing grade, three stars are good, four stars are excellent, and five stars are excellent. The songs and albums that can get Huang Sangjae's comprehensive evaluation of four stars will not object to the use of the word "honor". It can be seen that Hwang Sang-jae admires the song "Mad".

The second song on the album, "Bad Man", is a fast-paced hiphop tune that fits the style of another well-known agency, YG. The arrangement of the song is slightly inferior, but there is no small surprise in the lyrics. tells the story of a flowery man, who is obviously merciful everywhere, but there are still many beauties**. Such lyrics obviously have some self-aggrandizing meaning. But the confidence revealed between the lines really makes people have to like it. Three stars is my score.

"Please be careful", another good song, four stars. This lyrical song, which is quite difficult, is a rare good work in terms of melody and arrangement. "I'm such a bad man, please don't fall in love with me easily. At first glance, this is another confident song, but as the lyrics unfold, I understand the deep affection in the lyrics. "I'll cook for you, I'll sing for you, I'll give everything for you. However, you must not leave. Once I fall in love, I will be desperate and will never let go. Please be careful, I'm such a bad man, please don't fall in love with me easily. "Single-minded infatuated man, please be careful. Such romance and gentleness may make all girls unable to miss it. The difficulty of the song is slightly higher, and the transition between treble and bass requires a high level of skill. Lee Joon-yi once again showed his excellent control, especially in the treble processing of the chorus, revealing Lee Joon-yi's solid singing strength.

"Ghost Lost Heart", a catchy melody and simple and easy lyrics, tells the story of a man who lost his soul and lost his soul because he fell in love. Being crazy about love is not a woman's patent, and obviously men can't escape the magic of love. This song is very much in line with the trend of Korean music in recent years, and it is also the easiest song to sing on the album. It is worth mentioning that this song is from Ahn Jung-hoon writer, and it maintains the same level. Three and a half stars.

"Broken score", another lyrical, three and a half stars. The arrangement of the song is very simple and clean, and it restores the simplest joy of music.

"Searching", the only dance song on the album, the arrangement and melody are decent, and there is not much new. Two and a half stars.

"Rest assured to let go", the parting in the love story can never be ignored. Unexpectedly, Lee Joon-yi did not choose a lyrical style, and the smooth R&B style made the breakup chic. Samsung.

"Fly", another song on the album that is not from Lee Joon-yi, comes from the familiar Zhu Kwang-hoon. It's a pity that he lost his consistent level and fell into mediocrity in Lee Joon-yi's excellent performance. Two stars.

"Our Song", a sweet serenade in love, is a rare love song, but from a personal point of view, it is more suitable for couples to sing in duet, and Lee Joon-yi's solo singing has made the song lose a lot of charm. Samsung.

"Because", a bland love story, simple but the most real. Unexpectedly, the last song of the album surprises us again. The narrative-like lyrics, the clear melody in the guitar strings, reminds us of the beautiful love story of our college days. Lee Joon-yi once again showed us his beautiful voice and varied singing style. Three and a half stars.

The album has ten songs, which shows the maturity of the producer in terms of positioning, but it is uneven in quality. However, it is in line with the current record market, two or three excellent songs, plus some medium and average quality songs, make up an album. Overall, this "Mad" still gave us enough surprises, from the overall quality of the album, the highlights of the album, the positioning and planning of the album, it can be seen that it is jerky as a producer for the first time, but it also shows enough expectations.

Album reviews, three and a half stars. Recommendation index, four stars.

As an authority in the music critic world, Hwang Sang-jae's music criticism has caused a lot of discussion, and the focus was originally on the release of the album by Lee Shin Prince Lee Joon-yi, but now everyone has turned their attention to the album itself. After all, it was the first time in the first half of 06 to be able to get such an excellent evaluation from Huang Sangzai. Although the evaluation of the album is three and a half stars, it is only half a star away from four stars, plus the recommendation index is four stars, so when most of the media reprint the news, the title is almost written as "four-star album jumps into sight", in this world where the title party is rampant, the news title is undoubtedly the top priority, and such a news title undoubtedly makes everyone's attention to the album rise a little.

In general, album sales are regular. South Korea's music market is somewhat similar to Japan's, with explosive purchasing power, which means that sales are stronger in the first week, but less sustainable. In the United States, some albums can be sold for half a year, a year, or even longer, but in South Korea and Japan, it is almost impossible. The sales of the album were basically concentrated in the first week, the first month, and by the second month, it plummeted. In other words, Korean and Japanese albums are sold in the first week and in the first month.

Compared to Japan, one of the world's best-selling audio markets, South Korea's audio market has obviously shrunk a lot. In Japan, there are many people who sell more than one million or even two million albums in the first week, and Ayumi Hamasaki, Hikaru Utada and others can achieve such sales. But in South Korea, after entering the 21st century, the audio market has shrunk rapidly, not to mention the first week, and even the total sales cannot exceed 100,000. Among the top 10 best-selling albums last year, only SG.Wanna.be in first place and TVXQ in second place sold more than 100,000 copies, and only sold more than 90,000 in third place. The tenth place is only a little more than 40,000, which is the current situation of the Korean music market.

Under the influence of many factors, Lee Joon-yi's album sold more than 2,000 copies on the first day, which is a very good result. On the second and third days, this level was maintained, but surprisingly, the sales of the album showed a small arc up, breaking the convention. What was even more unexpected by all experts happened in the fourth week after the album was released, as Lee Joon-yi entered the third week of playing songs on various TV stations, and the frequent weekly song promotion made the sales actually create a new high, selling nearly 4,000 copies a day, becoming the highest single-day sales day since the album was released.

In the first week, "Mad" achieved 17,000 copies, which can be regarded as an upper-average result. After that, the album's sales showed a strange small arc up, and the sales in the fourth week reached an incredible number of 16,000 copies. The Korean audio market, which was originally set for annual sales in one month, has been selling steadily for nearly three months, and finally achieved excellent results of nearly 70,000 sales. At the end of the year, Lee Joon-yi's debut album exceeded 80,000 copies. Last year, we were able to finish fifth.

At the beginning of the album's release, no one could have expected the album to do so well. Even with the excellent music reviews of Cho Yi-hwan and Hwang Sang-jae, and the affirmation of many experts after that, although the sales figures in the first week were not bad for newcomers, they were still a little flat, and Yoon Young-jun almost thought that the album was going to be buried. No, after that, the good word of mouth of the album gradually spread, and the sales front gradually lengthened, and by the fourth week, it was unbelievably similar to the first week. This not only made many senior entertainment reporters fall through the glasses, but also made Yin Yingjun overjoyed. Of course, after the year-end statistics came out, Yin Yingjun was overjoyed.

No one could have predicted such an outcome. If Lee Joon-yi's predictive ability flashed, it might have been predictable, but unfortunately this time it didn't completely die down. So as a result, at the beginning of the album's release, there was a situation of applause. YJ is at a low ebb in the company.

The album's reputation is very good, and it has even been praised by Hwang Sang-jae, but sales have been tepid. made Yin Yingjun frown, and Lin Xiyuan was also very irritable. But Li Zhunyi himself is unhurried and not very worried. I still work overtime with Park Jiaxi every day. As for the No.1s, they don't have official data, they don't know the specific sales figures, and they all praise the quality of the album and think that the album is doing well, so they are all excited.

In the gloom of Yoon Young-jun and Lin Xi-won, as well as the excitement of Han so-yun, Jeon so-jin and others, a week after the album was released, Lee Joon-yi ushered in his debut stage.

Today's second update. After the new book was uploaded, the results on the new book list have been good, thank you for your support, hehe.