The arrival of Xiao Feifei and Liu Dongsheng was already arranged, and they greeted Zhao Gen of Hengcheng a few days ago.

At this time, as soon as the people arrived, Zhao Gen greeted him from upstairs.

After saying hello to Lu Heng first, Zhao Gencai enthusiastically stretched out his hand to shake hands with the two.

"Mr. Xiao, Minister Liu, I didn't greet you in person, I'm really sorry!"

Xiao Feifei waved her hand and said without mind: "Where, where, Mr. Lu's personal greeting really gave us a big face, so why should Mr. Zhao blame himself." ”

Liu Dongsheng also shook his head with a smile, and at the same time, his eyes fell on the busy scene of the exhibition hall from the moment he entered the door.

Looking at the lively scene of people coming and going, Liu Dongsheng exclaimed: "At this time, the flow of people is still so large, your company's outstanding performance during this period is really reasonable!

If it were an ordinary person who asked, Zhao Gen would definitely not say this kind of thing involving the company's trade secrets.

But the people from the manufacturer are naturally different, they are a type of people who are qualified to know, and it doesn't hurt to talk about it.

Zhao Gen glanced at Lu Heng, and after seeing him nodding, he said seriously: "Now the daily transaction volume is okay, maintaining about ten units, if it continues, the total sales volume of this month can reach two hundred and fifty units!"

Two hundred and fifty units?

Liu Dongsheng muttered in a low voice, and there was something incredible in his trance-like expression.

As the head of the marketing department of the manufacturer, Liu Dongsheng knows the operation of 4S stores all over the country.

Generally speaking, the 4S store that can reach more than 100 units of sales per month is already very good, and the slightly better ones are only 120 units.

For a new store like Hengcheng, which opened on the eve of the National Day and has preferential policies from manufacturers, they are only estimated to be 150 units at most.

However, the answer given by Zhao Gen was a hundred more than this estimate!

Liu Dongsheng and Xiao Feifei looked at each other tacitly, full of shock.

How incredible!

For the shock of the two, Lu Heng and Zhao Gen had already expected it, and after a hearty smile, they didn't say anything more.

Liu Dongsheng was full of curiosity about the emergence of this situation, and immediately asked: "Mr. Zhao, I want to know how your company operates? Why did it achieve this effect, you must know that the 4S store where Gu Datong was located had never reached this kind of sales volume at the best time. ”

Zhao Gen smiled slightly, and pointed his hand to the staircase, "It's not in a hurry to say this, it's not convenient to say it in the exhibition hall, let's go upstairs and sit down and talk slowly! Besides, this time in Chongqing, Mr. Xiao should stay for a while, we have a lot of time." ”

Liu Dongsheng smiled helplessly, so he had to follow Zhao Gen upstairs.

When Xiao Feifei walked to the staircase, she looked back at Lu Heng suspiciously, and saw that he didn't go up.

Lu Heng said apologetically: "I'm sorry, I have other things, let Mr. Zhao talk to you!"

Xiao Feifei nodded, and went upstairs without saying a word.

Seeing that the two of them left their sight, Lu Heng smiled slightly, what to say, what not to say, Zhao Gen has a scale in his heart, so he doesn't have to worry too much.

As for Lu Heng's statement that he has something, it is not a lie, he does have something.

Turning around the sales department, I entered a quieter office area with five or six desks nearby.

On each table, there is an exact setup, a computer, a landline phone, a file of documents, and a pot of greenery.

This is the network sales group specially designed by Hengcheng, which is planned as the network sales department, independent of the existence of the sales department. However, in view of the fact that the current scale is not yet mature, it is only planned as an online sales group, which is still under the jurisdiction of Mao Xiaole, the manager of the sales department.

It is the only one in the country, and there is no other branch! It is even the first in the world!

It can be said that this kind of attempt, in the eyes of outsiders, is full of risks, with an 80% chance of failure, and the remaining 20% is just not a loss, so don't think much about profits.

However, for Lu Heng, the so-called risk does not exist, this is a shortcut destined to success!

After entering the online sales group, I happened to see five people gather chairs together, sitting quietly and watching a young man explain the operation of a software.

Different from the noisy and lively scene of the exhibition hall, the atmosphere here is much quieter, except for the sound of young people who are not very skilled in explaining, and the sound of everyone in the online sales team rustling and recording in their notebooks.

"This is the 400 phone allocation setting, Liao Fan, you are the team leader, and you will set the team members' phones on it when the time comes. After the customer browses the advertising information you publish, the interested ones will leave a phone number, and then our website will intelligently assign it to your mobile phone. Then you choose to return to visit, and finally reply within 24 hours, our website will make statistics on the return visit data, and formulate a national 4S store dealer ranking. ”

Seeing Lu Heng walk in, the young man stopped explaining and looked at him.

Everyone in the online sales group also set their eyes on Lu Heng.

Lu Heng waved his hand, "You go on, leave me alone, I'll listen to it next to me." ”

The technician from Autohome began to explain the use of the Auto Merchant Exchange software again, and his voice was a little louder than before.

"This section belongs to the model quotation, and it is used at the end with the information management section. Information management is the place where you publish the company's promotional information and advertising advertorials, and if there is a discount, you can reduce the price on the model quotation. Then when the customer browses what preferential models are available, the website will push the models you have discounted in the past, and the other party will be more interested. ”

"Didn't I say before that I would formulate a ranking of 4S store dealers across the country, this ranking is based on points, and the main source is, of course, your return visit data, as well as order processing data. But there's a base point that you can get your hands on at the start. It's this piece, company information, Liao Fan, you pay special attention. ”

The young man called Liao Fan's name, and Liao Fan also sat up straight, waiting for his next words.

"On this company information section, Liao Fan, you remember to make sure to complete the copy of the company's business license, organization code certificate, company name, company address, and contact number. In addition, these blank spaces are used to upload pictures, Liao Fan can take pictures of Hengcheng's exterior scenes, reception area, rest area, new car exhibition area, and after-sales area, and then upload photos here. In this way, customers can have an intuitive impression of Hengcheng 4S store and fully trust. After all, the Internet is an existence that makes many people wary, especially when it comes to large purchases, this kind of psychology is normal. This step is our preparation to eliminate this situation, remember?"

Liao Fan nodded, took a deep breath and said, "No problem, it's all written down." ”

The young man glanced at Liao Fan, turned his head and continued to operate the computer, and the projection of the computer page was displayed on the white cloth behind it, so that everyone could see it clearly.

"So let's continue, everyone pay attention to this part, the so-called 'autumn wave price', push ads add numbers to the headline, which can attract potential customers to click. For example, '2007 latest Hyundai Sonata is 25,000 yuan off!'"

Lu Heng sat quietly in the back and listened, others seemed to think that Lu Heng was also learning, and the members of Hengcheng's online sales group thought the same.

However, Lu Heng was full of reverie in his heart, this scene seemed familiar, he had also experienced this kind of training before, but it was more complicated than this young man's explanation.

After the explanation, the young people packed up their computers and prepared to leave, and Liao Fan also gathered the group members together to prepare for discussion.

Lu Heng stood up, stretched, and then beckoned to Liao Fan.

"Come with me. ”

Liao Fan was slightly stunned, then ordered his subordinates to discuss freely, and hurriedly followed Lu Heng out of the office area of the online sales group.

When passing by the lively exhibition hall, Lu Heng's gaze swept over Liao Fan behind the side without a trace, and he was slightly relieved to see that he was still as calm as he was in the office area of the online sales group before.

To be honest, the momentum of Hengcheng now is simply not too good, and it is not an exaggeration to say that it is in full swing.

It is the time when the car is extremely easy to sell and make a lot of wages, if Liao Fan is allowed to participate in in-store sales, he will definitely be able to make a lot of money, and maybe he can break the previous record, and the monthly salary will jump directly from 20,000 to 30,000 or 40,000.

But it was at this time that Liao Fan was transferred from showroom sales to the online sales group, which meant that the income dropped to a very low level.

If you are any other person, you will have resentment in your heart.

Lu Heng can understand, but he can't allow it, because this is his company, and he is in his position, since he has entered the online sales group, he should not go to the performance of the exhibition hall, and if he has grievances, he can suppress it.

Fortunately, Liao Fan behaved okay and did not linger on the lively customers in the exhibition hall, even if it was only on the surface.

The two of them walked all the way, and occasionally the sales consultant's eyes fell on the two, and they only glanced at them in a hurry, and then stopped paying too much attention.

It was Liao Fan's apprentice, Wan Xiaofeng looked at his master's back, a little embarrassed.

Alas, the master still didn't listen to his own persuasion after all, and took over the position of the leader of the online sales team.

If it was before, maybe Wan Xiaofeng would have comforted himself that his master had been promoted.

But now the car is selling so well, but it makes him feel a pity, with his master's ability, selling cars in the showroom, I don't know what kind of amazing performance it will be.

Thinking of this, Wan Xiaofeng looked at Meng Sha who was chatting excitedly with customers.

Hmph! If the master is here, where will this kid have a chance to jump.

No, I can't lag behind, the master is gone, I can't leave his reputation behind, Master Mengsha is Mao Xiaole, and his master is also the former sales champion of the exhibition hall. Now that Mao Xiaole is a sales manager, her master has to be managed by her, but she can't be suppressed by Meng Sha, the new sales champion, as long as you work hard, it is possible to get this award

Entering the office, holding the woodcarved sailboat that You Jiansheng gave him at the beginning, Lu Heng had no expression on his face.

Behind him, Liao Fan followed in and closed the door by the way.

"Mr. Lu, are you looking for me?"

"Sit down first!"

After Liao Fan sat down, Lu Heng personally poured him a glass of water, and in Liao Fan's panicked demeanor, Lu Heng threw another cigarette over.

"I just listened to the training of the people from Autohome, what have you learned, let's hear it. Lu Heng asked.

Liao Fan frowned slightly, and then began to think and organize the language to consider how to answer Lu Heng.

After a while, Liao Fan pondered his tone and said: "In general, Che Shang Hui is a three-in-one software, involving consumers, autohomes and dealers. We publish vehicle information, consumers are screened, and sales leads are generated. Then the tracking management platform collects clues and transfers them back to the dealer, and finally we contact the customer to complete the order. ”

said it correctly, but it was only the official language, and he didn't have too much insight, Lu Heng knocked on the table rhythmically, and then asked: "Then you can tell me what are the advantages of this platform, and you can also compare it with the sales of the exhibition hall." ”

Liao Fan thought for a while and said: "According to Technician Li's meaning, the car dealer will give dealers high-quality display positions and more sales leads according to the ranking of points. Its advantages are reflected in the visible effect, the clues can be traced, that is, the reality is very strong. The unique public system order can effectively prevent the loss of potential car buyers. If compared with the sales of exhibition halls, its advantages are mainly reflected in the wide coverage, the sales scope involves the entire province and city, and can even affect neighboring cities. ”

Speaking of this, Liao Fan hesitated for a moment, and finally gritted his teeth and said: "Of course, the shortcomings are also obvious, there is no actual contact in real life, and the customer resistance psychology is particularly heavy, which will cause great trouble to the staff of the online sales group, and it will test the work ability very much!"

Lu Heng smiled slightly and said, "Isn't this the reason why I let you be the team leader?"

Liao Fan was stunned for a moment, and then smiled bitterly.

Lu Heng is praising his strong work ability in disguise, and he doesn't know whether this kind of praise is a blessing or a curse now.

When he really came into contact with this piece, he realized that his previous imagination still underestimated this new department, and the difficulty of its work was still beyond his expectations!

"Talking about the work that needs to be done every day, some people think that the online sales team is just sitting and playing with the computer every day. Lu Heng asked seriously in a joking tone.

Liao Fan instantly became serious and began to answer this question meticulously.

"Every day at work, I will have a morning meeting outside the independent sales department, mainly about the work of the online sales team. Then start to work, publish promotional information on the Autohome website through the Autohome Hui, update the model information, process orders, view test drive orders and inquiry orders from netizens, and reply to messages online. Through 400 phone calls, we will return to the user and make every effort to invite them into the store and complete the final sale in the showroom. I won't pay too much attention to the first few tasks, but in the last few steps, I will supervise the whole process to ensure that no customers are missed. ”

Lu Heng nodded, and Liao Fan's answer was good, informative.

"It can be seen that you are working hard, very good, keep this work attitude on, and strive to surprise everyone in November!"

Liao Fan smiled bitterly, "I hope it will open next month, the morale of the team members is not very high! They don't have much hope for this, and they are all interested in the sales of the exhibition hall." ”

As he spoke, Liao Fan put the cigarette that Lu Heng had thrown over before on his mouth and wanted to light it.

It's just that I touched my pocket for a long time, but I didn't find a lighter.

Lu Heng got up from the chair, came to Liao Fan, took out a lighter and lit it for him personally.

Patting Liao Fan's somewhat panicked body, Lu Heng smiled and asked, "Then are you confident?"

Taking a deep breath of cigarette, Liao Fan calmed down and said: "Mr. Lu, to be honest, in fact, I am also worried in my heart, there are too many people who are not optimistic about the online sales group. The sales consultants at the bottom, the brothers in the after-sales department, and even my apprentices persuaded me not to be the leader of this online sales team, and they all said that there was no future for this. ”

Lu Heng stared at Liao Fan, looking at his dark eyes, there was a faint bloodshot, as if he had stayed up too late.

Liao Fan's expression became a little firmer, and he changed his words and said: "Although there are so many people questioning, including myself, what you once said to me, Mr. Lu, I still keep in my heart. I believe that the road you pointed out to me is by no means a bull's horn, but a Roman road. Since you have worked so hard, paid for equipment, and invited teachers from Beijing to train us, it means that you are very optimistic about this department. I believe in you, Mr. Lu, more than I believe in myself!"

When it came to the back, a sonorous voice jumped out.

Lu Heng patted Liao Fan hard, and said happily: "Good, good, good! I believe that I will be your most correct choice, keep doing it, do all your energy, and the rewards will definitely exceed your imagination." ”

After Liao Fan left the office, Lu Heng walked out of the office alone, standing in the corridor overlooking the entire wide exhibition hall, feeling excited.

This kind of feeling of being believed in from the bottom of my heart is so good, and I almost have the feeling that I will be repaid by the countryman if I treat me as a countryman.

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PS: This chapter is nearly 5,000 words, and it's a two-in-one chapter, so I'm not a salted fish. (To be continued.) )