Chapter 734: Propaganda Pace
When he arrived in Rongcheng and took the high-speed train, Su Yan received a call from Mr. Wang, and the later five-minute clip was done a day in advance, and Li Shanggen was very satisfied.
The video has been sent to his mailbox, let him take a look at it quickly, if there is no problem, Lee Sang-geun will rush back to South Korea as soon as possible and edit the finished film.
Lao Su was sitting in his own small shop, watching TV, he followed his daughter-in-law's advice, now the child will make money, and there is no need to save the air conditioning fee, but it is better to install a transparent plastic curtain at the door, so as not to run too badly.
Qixi and Pepsi lay beside them left and right, not leaving an inch.
Since the arrival of summer, these two goods are also smart, they refuse to go out during the day, and only at night will they want to go out for a run.
Suddenly, the dozing dog raised his head and rushed out, Lao Su looked at it, didn't care, it must be his daughter-in-law who went downstairs.
"Hula!"
Less than a minute later, there was a noise, and he looked back.
Huh!?
"Son, why are you back, don't call in advance, how good it would be for me to pick you up at the airport. ”
Su Yan didn't have time to answer him for the time being, and the two dogs jumped straight beside him, babbling...
"Why did you suffer so much and start working out again?"
"What about Yun'er, why didn't you come back together?"
Finally getting rid of the dog's entanglement, Su Yan sweated more on his forehead, and casually put the small bag on his body.
"When she comes back the day after tomorrow, I'll use the computer first. ”
"Oh, you can use it, I'll get you a bottle of water. ”
The network speed is good, hundreds of megabytes of video are downloaded quickly, and he watched the five-minute video three times, during which he also paused in various ways, paying attention to details, fortunately, he was not disappointed.
After reading it, Su Yan called Mr. Wang, told him what he thought, and asked him to tell Li Shanggen to make a call halfway through the editing, and when the time came, he wanted to go over and have a look, and the other party readily agreed.
"Done?" asked Lao Su in a low voice after seeing his son put down the phone.
"Well, it was a bit of a rush just now, but now it's okay. Su Yan took the water and took a sip, it was refreshing to still need ice in summer.
"What's wrong with you, are you over-exercising, why have you lost so much weight, and there is no meat on your face. ”
Su Yan smiled: "No, it's just making a movie, catch up with the schedule, don't worry, I've gained two pounds in the past few days." ”
"I'll call your mom and ask her to buy a local chicken and stew a soup for you. ”
"Okay!" Su Yan did not refuse.
Mom doesn't seem to be at home, she went outside, and the two fathers and sons haven't seen each other for a long time, so they chatted casually about the recent situation.
When I came back in the evening to see my son's current appearance, I was very distressed, but my mouth was still down for a while, I was such an adult, and I couldn't take care of myself.
Su Yan didn't dare to say anything.
As a result, at dinner, half of the several catties of local chicken went into his stomach, and he ate it directly.
Yuna also came back on the third day, and the two drove to see her grandmother.
The old man is in good health, eats well and sleeps soundly, but there is one thing that he doesn't listen to.
That is, the pig is forced not to be raised, but there are some chickens, ducks and rabbits, and then there are vegetable fields, what corn, sweet potatoes, water spinach, as long as it is a seasonal vegetable, it will be planted two ridges.
Uncle and uncle are all persuading, but it is useless.
Su Yan and Yun'er also said a few times, when the two of them were there, grandma nodded, but when they left, they still had to do what they wanted.
Da Mao Ermao's hair was shaved, and Yun'er laughed when she saw it, leaving only four hooves and a little left on her head.
I heard my aunt say that grandma likes these two goods, I have to go to see them several times a day, and the straw for sleeping is changed every two days, if I don't remind me that I can't feed too much, I am easy to get sick, and I am afraid that I will not have to fill the feed trough to be happy.
It's true at all, Su Yan lived at home for five days, and came back with a full five pounds of weight, and the previous pants would not fall straight down anymore, which could be regarded as a lot less trouble.
The speed of the Korean editing director was a little faster than expected, or maybe Su Yan's storyboard worked, and before he could return to the magic capital, he was notified that he had completed 60% of the progress.
After staying in South Korea for three days, watching the film, and having two more meetings, his hanging heart finally let go.
There were also ten viewers who watched the film together, and they were asked to sign a confidentiality agreement, although it is not yet a finished version, but eight of them gave eight points, and the remaining two gave seven points of praise, you know, this is not yet with special effects.
Su Yan also realized that if he edited it himself, the effect would definitely be different, the whole video was relaxed, the first half was relaxed and witty, and the middle stage began to be tense, and the situation was frequent, especially when the toxic gas spreads, in his thoughts, it should be a long shot of aerial photography, but the other party is doing the opposite.
The various switches of the short shot close-up of about three seconds, coupled with the tense close-up of the face, completely depict the reaction of normal people in the face of disaster, from novelty, to fear, to helplessness, and finally despair, all of this is vividly reflected in a few minutes, and the audience looks very happy.
At this pace, it will probably be all done in a week at most, and the rest is to see the time spent in the later stage, but it is basically able to set the tone.
It can be finalized in early August, and publicity will be launched, and it will be released at the end of the month.
There is another main reason for this arrangement.
"The Battle of Fengwu Cave", a war film filmed for a year, will be released in mid-August, while the two horror films "Transformation" and "Dark War" are scheduled for mid-September.
It happened to be a gap during the period, and "Exit", as a disaster comedy, first of all, has no conflict in genre, although it is not false to compete directly with big-budget war films, but it is not necessary.
The normal gold attraction of a movie is the first two weeks, the topic is high and fresh.
The end of August was just the right time.
What to say about horror films, there are still relatively few phenomenal ones, and not all of them can become "Kunchi Rock", but Su Yan also reminded the staff in charge of publicity.
Tactically attach importance to the opponent, strategically despise the opponent, no matter whether the opponent can fight or not, it is right to do your best anyway.
He doesn't interfere much in propaganda work, and professional people do professional things, as long as they cooperate well.
They also have a big advantage, that is, the connections of SM and the leading actors.
Don't underestimate the publicity effect of celebrities, I think that "Grandpa Over Flowers" directly set a ratings record that Su Yan couldn't break by himself by relying on the old drama bones.
Cha Tae-hyun, Cho Jung-suk, and Gao Douxin are all popular with their acting skills, with their own fan groups, plus several big stars who came to make cameos, the effect should not be underestimated.
But these people have to wait a little longer, and wait until a week before the release of the collective force, unified momentum, so that everyone's eyes can only be seen in the "Exit" step of the movie.
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