The next afternoon.

The studio came to a person who surprised the collective employees of the studio, and there was a lot of money.

Of course, it was not the money that surprised the employees, but his intention to surprise the employees, in addition to pulling a cart of 30 cases of drinks, he also brought a contract, that is, this contract surprised the studio staff.

"Guorun Exclusive Title Journey to the West Program Contract"

There are many items listed in the contract, many of which are inconsequential things, and the main ones are just a few points, Guorun Company is going to title the luminous Journey to the West program, and it is the exclusive title, and the naming fee is as high as five million!

Five million, to be honest, for the hit variety shows of major TV stations, it is actually a fraction, the staff of the studio followed Liu Chiyan, that is also seen in the world, five million will not surprise them, what surprises them is that the program that hits the street in the night can actually pull five million advertising sponsorship? You know, his program was shot by all TV stations.

The employees couldn't figure it out, and in the end it could only be attributed to Guorun's gratitude to Yeguang for helping them do this advertising and promotion planning, so that they could come back to life.

Of course, Guorun's program named Luminous also has affection in it, but in fact, it is also true that Mr. Guo was moved by Luminous Talk.

At first, Guorun's Mr. Guo didn't want to name the luminous program, firstly, I don't know how the glow-in-the-dark program works, and secondly, the company has just made an advertisement, and the hot momentum has just risen, and there is no need to advertise in the title, and recently, their company's finances are also relatively tight, the cost of advertising, the cost of production, the wages of employees, the expansion of the production line, everything has to cost money, and now they can't wait to break a dollar in half to spend, how can there be so much spare money to name the luminous.

Luminous is easy to say, what title of his program is conducive to providing influence, expanding the popularity of the people, etc., but Mr. Guo of Guorun Company was not moved at all and always politely refused.

In the end, the night light was gone, and he put down a paragraph, but it was this paragraph that made Mr. Guorun Guo decide to name it on the spot.

Yeguang said at the time, "Mr. Guo, if I didn't know you as an entrepreneur, I wouldn't have called you, let me tell you this, that's right, I came to you when I was desperate, but I firmly believe that you will definitely make money by naming my show, if I don't have no other choice, I won't let you be named so cheap, in my heart, the naming fee for the show I'm doing now is calculated according to 100 million." When I was doing your commercials, who would have thought that I could believe that I could do such a good job in advertising? Now that I'm doing a show, no one believes that I can do it well, but I believe that I can turn decay into magic!"

After listening to Yeguang's words, Mr. Guorun Guo was silent for a while, and finally agreed, but their company's finances were also tight, and the naming fee was only willing to pay five million.

The naming fee in the early stage is 5 million, and the follow-up will wait for the return of Guorun funds, and the naming fee can be increased to 10 million in the case of good ratings for the glow-in-the-dark program.

The advertising title of the Journey to the West program has been determined, and the glow-in-the-dark program can finally be started and filmed, with this five million foundation, no matter what, it won't be a loss anyway, and the rest depends on whether the show is popular or not.

Other people may believe it, but Yeguang definitely doesn't believe that the show is not popular, what are you kidding, this is Journey to the West! If this is not popular, then is there any heavenly reason?

pulled the advertisement back, and Liu Chiyan was also happy for him, not because of the five million, Liu Chiyan was not short of this money, mainly because Yeguang was sad about this show every day, and she also felt sorry for him, and she was also ready to pay out of her own pocket to toss Yeguang. Since the night light has pulled the advertisement back, then the things of the show are on the right track, no matter how the show is done and how the broadcast effect is, but at least he won't be unhappy with a sad face every day.

I was anxious about the glow-in-the-dark, so I asked the employees to prepare for the scene, props, and costumes first, and then I was ready to start recording the show tomorrow.

......

At the same time, the beverage industry and the advertising industry are also exploding.

An advertising agency.

"The main purpose of this meeting is to make an analysis of Guorun's advertising, to analyze why people's advertising is so successful, the effect is so amazing, in just a few days, the sales have increased by nearly 20 times!"

"I've investigated, this advertisement is made by Xianqi Entertainment, the planner is called Yeguang, and there is the chief consultant of Xianqi Entertainment, deputy general manager. ”

"Oh, it's him, I know him, some time ago I made a fuss and saw the one who jumped off the door of the newspaper, and "Speak for Myself" was also made by him, a very creative advertisement, and now it is still broadcast on CCTV every day. ”

"Haha, speaking of this, I thought of a joke on the Internet, saying that many people watch TV on time, but they don't watch TV series, they don't watch programs, and they watch this advertisement. ”

"Don't talk about these useless things, let's get down to business, talk about why Guorun Company's advertising can be successful, have you thought about it?"

"I have investigated, speaking of which, Guorun this advertisement is really good, but this advertisement did not make me feel too surprised, I can only say that it is a good advertisement, what surprised me is the whole set of marketing plans of Guorun company, I carefully analyzed it, it is simply amazing, people have to be convinced! I don't know if you have found it recently, the major forums on the Internet, in the post bar, have appeared "Reveal why fruit is so expensive and fruity drinks are so cheap", " Do you think the fruit drink you drink is really made of fruit?", and other popular science articles on the difference between fruit drinks and juice drinks? Now these posts can be seen everywhere in the major post bars, at first I just thought it was just some ordinary popular science articles, but when the advertisement of Guorun came out, as an industry person, I instantly understood that this is a hole deliberately dug by Guorun Company in advance, just waiting for people to jump in!

"Isn't that a lie?"

"Why can't advertising do this, there are fewer people who deceive you by advertising? And where is this a deception, there is not a word in the popular science text, there is no mention of Guorun, there is no advertising at all, objectively speaking, it is an ordinary popular science article, but people who have read this popular science article, if they see the advertisement of Guorun, tsk, the effect, I believe everyone knows, it is definitely not as simple as one plus one. ”

"It's an absolute genius to make this promotion plan, it's simple, and it's easy to operate, but the idea is like that, it's obviously here, it's worthless when no one finds out, no one cares, but once it's used by smart people, it can produce extraordinary results. Moreover, not only that, I don't know if the follow-up is really understocked or a second hunger marketing, the second day of the advertisement broadcast became a large area of out of stock in the market, and the follow-up continued supply is basically consumers are already in a state of scrambling, for fear that they will not be able to buy it when it is late, obviously they only plan to buy a bottle, but they bought a box, so their sales can grow to nearly 20 times in such a short period of time! Of course, this data is also due to their poor sales, but this growth rate has been increasing, and I believe you can realize how scary it is to have this kind of advertising and marketing effect. ”

"It's really powerful, Guo Run originally had only one breath left, but he didn't expect to be able to fight back and come back to life. ”

"It was this advertising and promotion plan that saved them. ”

"I can only say that they have found the right person, and if it were us, are they confident that they can make such a great plan?"

"I don't know what they think, so many advertising companies didn't look for it, and they went to find an entertainment studio, and they really beat it up!"

"Glow-in-the-dark...... What a capable man!"