Chapter 548: Advertising Effect

"Gong Li, Lao Yu, Lao Ma, I'm not surprised who comes this issue. ”

"Is it possible to invite Fa Ge over, that guess it's quite interesting. ”

"It's been a week's wait, it's so hard, why not once a day. ”

"I was going to see my girlfriend, but in order to watch a variety show, I lied about working overtime, well, in fact, I don't have a girlfriend. ”

"I'm so curious who the guest will be. ”

"It's not going to be the first season three, I think that's not bad. ”

"Please, Dad, let me win the lottery, I'll take my dad to see Dad. ”

On the day the show was broadcast, all kinds of messages on the Internet were discussing similar topics, and Yanshi's father, who has always been high-minded, came up with a strange trick.

A message was released through multiple channels, probably the content is to lock in the broadcast of "Three Meals a Day" this Saturday, during which there will be various questions, as long as you send a text message to answer correctly, you will have the opportunity to visit the Yanshi Building, all costs are all-inclusive, as long as Weibo is forwarded, there is also a chance to get a quota.

As soon as the news came out, the fans were okay, and the Davids were stunned.

Dad transformed?

This routine is obvious, it is to attract traffic to watch the live broadcast.

China has a large population, in fact, many people still haven't been to Yanjing, let alone visit the Yanshi Building, which is all free, the attraction is definitely there, and there is a commemorative meaning compared to rewarding material things.

Especially Weibo, it only takes a few mouse clicks and a little effort to have a chance to win the lottery, and countless people have forwarded it these days.

In fact, not only Yanshi, but also southern Hunan, northern Anhui, and the magic capital are also looking forward to it.

At the end of the last issue, the highest rating of "Three Meals a Day" has reached 8.19%, and it is an increase of 0.6, and there are still 4 episodes left, and there is a chance to break ten in theory.

Why is it theoretically, after all, the base is there, and the current ratings are the best in fifteen years, just like a 100-meter race, the world record is 9.58 seconds, and it is not easy to increase it by 0.01 seconds.

But each David TV is still hopeful, entertainment news, character interviews, and ace variety shows are all reporting on relevant ratings and wonderful content, or directly invited members to do a special program.

Why don't you be jealous and take the initiative to help?

Would you be jealous that your dad is better than you?

Inexistent.

Originally, it was not at a level, at a level.

On the contrary, if it really breaks ten, for them, no... It should be exciting news for the entire TV industry.

This goes back to that reality.

There are fewer and fewer people watching TV, and advertisers, TV series, and even variety shows have begun to take the road of online broadcasting.

No way, the advantage of the Internet is so huge, but the audience can choose the program they want to watch at any time and according to their own hearts.

Although TV has long had the function of replaying, this is not included in the ratings, the owner can't see it, and the barrage is a magical way of communication, or TV can't do it.

This trend has not improved, but is certainly getting worse.

Because people's lifestyles have changed, almost all of the people who watch TV are middle-aged and elderly, and children have been exposed to mobile phones, pads, and computers since kindergarten, hoping that they will sit in front of the TV when they grow up, which should be difficult.

Even in many homes, the TV has become a piece of furniture, not visible in the bedroom, and less used than a washing machine in a week.

There is no right or wrong in this, it's just the way of life of modern people.

Gone are the days when TV stations were on the high.

Funders have a lot more advertising options, and the network even occupies more resources in many cases.

However, the disadvantages of the network are as obvious as the advantages.

That is, the quality is uneven.

The cost of 30 seconds for a random local TV station may be about the same as a month's worth of continuous airing on a small website.

"One Knife 999 Level"

"Green is green"

"And Sunset"

"XX Medical Aesthetics"

"XX Men's Hospital"

Advertisements like this that are obviously deceitful, or look very cheap are flooded all over the Internet, and they will not believe it if they have a little economic strength or are deceived, so that other brands that are indeed cheap and high-quality are affected.

Do Chinese people believe in advertising?

Letter!

There is a saying that is somewhat ironic, but it reflects the real situation.

Foreigners rely on dentists to treat their teeth, while many people in China rely on toothpaste.

This is another proof of the impact of TV advertising on consumers.

Okay, a bit off topic, back to the TV.

In the past ten years, the highest-rated TV series is "In the Name of the People", reaching 7%, as soon as this drama came out, it was crowned by the media as an empty alley, which is a bit exaggerated, but it is also true, it is true that more than 10 million families are waiting for the broadcast of the series in front of the TV.

So when it appeared in the first episode, the cost of an advertisement was less than one million, and the next day, it immediately reached 10 million, which increased tenfold, and everyone still broke the head.

It shows that the big money owners are not bad for money, they still have a vision, as long as you can produce results, I am still willing to invest money.

"Three Meals a Day" naturally helped Yanshi make a lot of money.

Although Qinghe does not have much money in the account, its influence has indeed made a qualitative leap, of course, this is not for platform people, but in the industry.

Think about it, an economic company that has the ability to make a variety show with 8% ratings, how good is that, if you want to cooperate with any company and star in the future, the other party will definitely consider it, this is hard power.

At least in the next two or three years, Qinghe's road will be smooth.

Although it is not very profitable, but the star economy business is still the main focus, such a strong company, it will naturally become one of their choices, if you have more artist resources, the related business can be expanded, a very virtuous circle.

You must know that if you can get in touch with Yanshi, let alone make money, you can take the initiative to make money, and many people and companies are willing to do it.

And Director Zhou, as one of the protagonists, is not in a calm mood, let alone turning positive, even if he was before, he didn't need to be staring in the stage for a long time.

But he still did it, the reason is very simple, the task assigned by the station has already been overfulfilled, and he came here just to witness whether a miracle happened, with Director Zhou's relationship, he only needs a phone call to get real-time ratings, and he doesn't have to wait until the next day.

For the arrival of the leader, the staff did not have any pressure, after all, it was not filmed by them, they were just responsible for playing, not to mention that the other party also brought supper.

At 8:30 p.m., I don't know how many people sat in front of the TV, waiting.

Will there be a miracle?

(Thanks for the 500 points of the battle boss)

PS: 5.50 Chapter 3, I went to sleep, I didn't have a reunion dinner to eat today, get up and continue to code

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