Chapter 556: Shuffle!
Many of the companies that have recently launched new products have had similar experiences with rice companies.
In fact, there are things in the industry where different companies compete with each other, but the scope of influence will not be as wide as Loongson.
For example, Apple and Sansang released new products at the same price at the same time, then the two have to scuffle together, at the same time, some second-tier brands of high-end machines at the same price will be affected by the fight between the two immortals, but the price of the third-tier and fourth-tier brands is not at the same level of new models, it will not be affected.
This is because the product itself faces different consumer groups, so even if a big brand releases a new product, it is actually a brand with the same volume or a small gap that has an impact.
But Loongson's action this time turned directly into an indiscriminate attack.
Mobile phone brands, from hundreds to thousands, have all been greatly affected.
This means that the listing of Loongson mobile phones does not impact one or two peers, but the entire industry.
On the one hand, the reason is that since the word "Loongson" appeared, its enemy is the entire industry.
The reason for the other is ......
Loongson mobile phone has only released one this time, the Loongson 1 with the Loongson X5 processing scheme.
The price of this mobile phone is 1999 yuan......
Yes, less than two thousand dollars.
The Loongson X5 with the Baron architecture is a twelve-core intelligent processor with a frequency of 65GHz......
What needs to be known is that there is no such thing as a multi-core of this processor, only one core does the work, and the other eleven cores are all co-processors.
These 12 cores are the core of all the calculations!
Although P and mobile platforms are different, if you only compare the performance of the processor performance, Loongson X5 is a high-end product that can beat the hard desktop level.
Such a processor priced at 999 yuan at the press conference was loaded on the Loongson 1, and the final price was 1999 yuan.
In terms of price, Ren Yan was actually ready to set it lower, and what he wanted to see most was that Loongson's products would lead to changes in the whole industry, and to achieve such an effect, Loongson's profits would be the greatest.
However, because other components and accessories other than the motherboard assembly are not produced by Loongson, such as screen batteries, etc., are all products of domestic supplier brands, the cost is compressed to a minimum, and it cannot be less than 1800.
Otherwise, in addition to manual operation or something, the profit margin of Loongson 1 will be very low, although small profits are quick turnover, but if the profit margin is too low, Loongson 1's financial statements will not be particularly good.
After listing, Loongson needs to announce some statement revenue to the public, and for this reason, the pricing is only positioned at 1999 yuan.
So, what is the concept of 1999 yuan?
In the current market, nearly 2,000 yuan can buy foreign brand mobile phones with mid-range hardware configurations, and domestic mobile phones with hardware configurations between mid-range and high-end.
At this price point, there are actually a lot of choices, but these mobile phones are not enough for the flagship level of various brands, and from all aspects, high-end flagship models can kill mobile phones at this price.
However, the 1999 yuan Loongson 1, in terms of performance, is beyond all the mobile phones on the market.
Yes, all mobile phones, even the iPhone X equipped with the A11 processor, are still hanging in front of the Loongson 1.
Spend the money of buying a mid-range foreign brand mobile phone or a mobile phone with a domestic high-end model or below, and you can buy a mobile phone with the performance of the iPhoneX.
Horror?
Thief horror.
The cost performance of Loongson 1 was directly pulled to the full grid because of a pricing decision by Ren Yan.
This is the most important reason that really determines that the entire mobile phone market is being hammered by Loongson 1.
Because of the pricing and detailed parameters announced by the Loongson mobile phone, not only the major domestic mobile phone manufacturers are wailing, but such a tragic state is also going on in Western countries, and even ......
It has affected the mobile phone market of Ah San and Feizhou......
Even if Loongson 1 is limited by production capacity and sales plans at this stage, it is not possible to reach out to foreign markets for the time being, but because the news about the listing of Loongson mobile phones is too strong, it directly caused the most conspicuous thing.
It's not just a decrease in orders and an increase in returns like rice, but a more serious consequence.
On the second trading day after the news of the listing of Loongson mobile phones, the market value of the major listed factories led by Apple Sansang fell across the board.
A lot of money evaporated directly......
What needs to be known is that these large companies with a market value of hundreds of billions or trillions of dollars, even if they fall by one tenths of a percentage point, for the vast majority of people, it is an unimaginable astronomical number.
In the relevant share sector, the company whose mobile terminal sales account for the main turnover has fallen directly to the point where investors are crying wolf.
These are just because the official website of Loongson announced the news of the launch of Loongson 1.
On the third day of the official listing of Loongson Electronics Co., Ltd., Loongson mobile phones were officially listed and sold nationwide.
On this day, Loongson once again crowded the space of various TV stations and online media and self-media.
What is different from the previous Loongson V series products on the market is that this time the release of Loongson mobile phones has a much more amazing momentum.
Last time, it was a one-kilometer queue, but this time in first-tier cities such as the magic capital capital, there was a direct traffic paralysis in the area near the corresponding Loongson offline stores......
The reason for such an exaggerated phenomenon is that although it is related to the invincible cost performance brought by Ren Yan's 1999 pricing, in fact, part of the reason lies in the difference in the attributes of the product itself released this time.
The last time it was a release of P products, although the P market of the Celestial Empire is huge, but compared to the mobile phone market that has become the world's first in recent years, the P market is really a younger brother.
Many people use computers, either for entertainment or for work.
But what about mobile phones?
Not to mention cities such as big cities and small cities, the popularity of smartphones in the Celestial Empire has long been deep in rural and poor areas.
Even if there are still some people who can't use smartphones for various reasons, the number of smartphone users in the Celestial Empire cannot be compared.
There are definitely more people who buy mobile phones than computers.
Loongson will be so exaggerated and popular, in fact, it is also subject to the market itself.
The number of users is too large, and the product is too good, in the words of the Celestial Empire, Loongson is simply affordable!
Everyone wants to buy it, even if the mobile phone is fully usable now, but there are still many people who are willing to spend less than 2,000 yuan to buy an invincible mobile phone.
There are many reasons that have caused the terrifying sales scene on the day of the launch of Loongson mobile phones.
On the day of listing, in addition to Loongson's direct stores and dealer sales outlets being crowded by users, there was also a more interesting phenomenon.
Thanks to the Celestial Empire's relatively perfect three-pack policy for mobile phones, many people who have bought mobile phones, especially those who have bought high-priced mobile phones, find that they meet the standards of three guarantees of no reason to return, and many people run to return the mobile phones they just bought......
This has also made many other brand stores crowded with users.
Such an interesting phenomenon also creates something that is very embarrassing for other brands.
For example, in a Loongson direct store in the magic capital, the people in line can't see the edge at a glance.
And on the opposite side of this Loongson direct store, there is a Sansang specialty store.
Although the people queuing up at the Sansang specialty store are not as far as they can see, they are still lined up from the door for twenty or thirty meters.
The people queuing up at the Loongson direct store often only bring a wallet or a mobile phone to scan the code to pay, but the people queuing up at the Sansang store are all with mobile phone packaging boxes......
Well, they're going to return it.
It's hard to imagine how big the shadow area in the heart of the manager of the Sansang specialty store was, and how embarrassed he was at that time.
Although this phenomenon is not widespread across the country, there are many similar situations in general.
Such an embarrassing situation will naturally be noticed by netizens and consumers, as well as by the media.
Therefore, on the day of listing, in addition to the large-scale reports on the listing of Loongson mobile phones, there were also many reports on the crazy queue on the left side of the road to buy and buy on the right side of the road.
It can be said that it is quite embarrassing......
Ren Yan himself, on the day the Loongson mobile phone was listed, did something he hadn't done for a long time.
Of course, it's not some kind of bodily fluid exchange, this thing has been retained by Ren Yan since birth.
He held a live broadcast in the company building at the headquarters of Modu Loongson.
In fact, Ren Yan really has no motive for starting the live broadcast, he is just idle.
Blow the company environment of Loongson to water friends, and by the way, strengthen the awareness of water friends on the Loongson brand.
From the staff cafeteria to the staff rest area to the fitness area, from the large conference room on the top floor of the headquarters to the company's entertainment area......
Ren Yan took the sailors around the Loongson headquarters.
"This is my office...... Ren Yan entered his office with a selfie stick in hand.
"Brother Poor's office is also big, isn't it?"
Do you know what Loongson's current market value is? Do you know that when the stock market opened this morning, Loongson's stock rose and fell in less than 10 minutes?"
"Wow, poor brother......, you actually sit in a gaming chair?
"Brother Poor, Brother Poor, is the computer in your office using Loongson equipment?"
As usual, the barrage in the live broadcast room was surging wildly and refreshing.
Ren Yan took the water friends in the live broadcast room to sit on the chair.
"Did you go to grab the dragon core today?" Ren Yan asked with a smile after drinking a glass of water.
"Grab a hair! Brother Poor, I originally wanted to buy Loongson 1, so last night I wanted to hire someone to go to the store in advance, and then I also found a queue on my behalf, but the photo he sent me back from the scene was a queue with no end in sight, and there was a security guard standing next to it to maintain order...... Damn, it was eight o'clock last night! It's ten hours until six o'clock this morning!"
"Hahahaha! I'm in line right now, and I feel like I'll be able to buy it today, and there are only a dozen people in front of me. ā
"Brother Poor, don't engage in hunger marketing!"
"You know what a fart upstairs! Does Loongson need hunger marketing? A discerning person can see at a glance that Loongson is now in full swing as soon as the factory comes out of the market! It's just that it can't cope with everyone's enthusiasm!"
Ren Yan smiled and continued to chat with the sailors, talking for more than an hour before turning off the broadcast.
In order to make the inventory supply of Loongson mobile phones on the market slightly better this time, Ren Yan decided to only release the Loongson 1 equipped with Loongson X5 this time.
For the first batch of sales of Loongson 1, the company has prepared nearly 20 million units, which is the result of the full coordination of the development and production departments.
However, this volume is obviously not enough to meet the market.
So...... The situation that exploded more than the previous Loongson V series naturally happened.
Loongson's first mobile phone, and also the first domestic mobile phone within the Celestial Empire that truly adopts self-developed core technology, was out of stock seven hours after it was listed, that is, at one o'clock in the afternoon.
The previous Loongson V series lasted much longer than the Loongson mobile phone.
Nearly 20 million units were sold out, and most of them were sold through offline channels, which allowed Loongson to directly create a sales record for the most mobile phones sold in the shortest time.
Even the invincible Finnish giant Weak Chickens and Ducks couldn't do it to the extent of Loongson.
After seeing the report of the first day's listing, Ren Yan was completely relieved.
In recent days, Loongson's stock has been on an upward trajectory without any hint of slowdown.
The expected success of Loongson mobile phones directly guarantees that even if Loongson does not release products for a long time in the future, the market value will continue to grow.
In addition, in the past few days, Ren Yan has also received a lot of information about similar cooperative investments and so on, so many that he can't remember which ones.
This condition means that if Ren Yan is willing, he can agree to cooperate with some companies or take a part of the investment now, and the money obtained from these things will enable him to complete the main task of the second stage immediately.
Therefore, regarding the task, Ren Yan doesn't need to worry too much about it now.
The remaining mission time is less than ten days, and if it goes well, the natural development of Loongson can ensure the completion of the task.
And if it doesn't go well, he can directly agree to the cooperation intention of those companies that look at Loongson with a prayer eye.
In fact, Ren Yan is indeed ready to cooperate with other companies, which is something he had already thought about when he founded Loongson.
Because the emergence of Loongson is bound to break the original industrial ecological chain, it is not as simple as killing a strong man in general, but directly reshuffling the entire industrial chain.
Although Loongson is strong enough, if it is not operated well in this process, it will be retaliated against by the whole industry.
It's not about technology......
Think about it, if a pancake seller suddenly reaches the point where he can only sell pancake fruit in the whole country, will other countless pancake fruit vendors hammer this store to death?
Cooperation is necessary for Loongson, and it is very beneficial for Loongson.
Provide the more backward technology to some enterprises through their own technical personnel to earn high "cooperation" costs.
Why not?
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