Chapter 505: Behind the Koi Activity
As time passed, the koi activity was rumored to be in full swing, a household name, and everyone forwarded comments, hoping that the only lucky person in the world would be himself.
The business circle is basically still in a state of confusion, so it ushered in the joint activities of Intertek Group and Suri Baba, and the strong publicity effect and low cost made them unable to help but be speechless.
Therefore, more and more people have begun to launch Intertek Group's Weibo to promote their products in the form of popularity, even if they are behind others.
There is no doubt that this Koi campaign was very successful, but those who joined in later, the product traffic directly increased in the form of geometric multiples, and even directly affected their turnover.
Everyone couldn't help but start feeling terrified!
Such a large-scale event, such a perfect plan, but it looks surprisingly simple, close to a brainless operation, and the low cost makes them want to hit the wall.
Most other companies advertise their products, and the most effective way to do this is to publish press conferences or advertise their products elsewhere.
However, Intertek Group's publicity method this time is just a Weibo, and the total publicity cost does not exceed 10,000 yuan, but it is far more than the effect of investing 100 million!
Moreover, Intertek Group's event planning this time is simply moisturizing things silently, basically there is no wind at all, it is just like a casual plan on the day.
But that's where the scariest part is!
Who exactly is ....
When did Intertek Group come to such a powerful person?
The next moment that comes to mind, the first thought that comes to all of them at the same moment, is... No matter what, at all costs, you have to dig that person up!
The cost of publicity does not exceed 10,000, even if you add cooperation with other businesses, the total cost will definitely not exceed 500,000, but the publicity effect has reached at least 400 million!!
Before this, they had almost never heard of it, never seen it, and had never seen such a propaganda model.
......
A listed group.
"Explain to me why the publicity effect of Intertek Group's event can be so amazing. β
However, no one stood up to say anything.
"What do I do to raise you? Give you such a high job every month, is it just for you to come here to mix!! What is the use of you?! Every time you do an activity, make a plan, and ask me for funds, everyone is a lion with a big mouth, one million, two million? If it has a corresponding effect in the end, I won't say anything, but look at what you have done in the past few months!"
Boast!!!
The person who spoke was obviously the leader of everyone present, and he slapped the table with a slap, and the scattered documents slowly fell to the ground.
The heads of the people were lowered deeply, and no one dared to stand up and speak.
After all, now the boss is angry, and their boss is notoriously bad-tempered, their group and Intertek Group are still in competition, and it is natural to be angry when they see such a successful promotional activity of Intertek Group.
However, this does not mean that they are useless.
The people sitting here, each of them are the elite of the group, and it can be said that their merits and personal level can definitely stand the test.
It's just that everything is afraid of comparison.
If you compare what they have done in the past with this 'koi' event, it really doesn't really worth mentioning.
They have never seen such a person's plan, as long as the cost is so low, but it can achieve the effect that is known throughout the country.
Just when everyone bowed their heads and was silent, one person took the lead in standing up, which immediately attracted everyone's attention.
Everyone looked at the figure, and their eyes were suddenly filled with a glimmer of hope.
Feng Yizhou, the biological nephew of their boss, after graduating from a famous foreign university, entered the group, starting from the bottom, in just a few years, from the bottom of the company to the position of this conference room.
It is not an exaggeration to say that he is young and promising! And their boss usually loves him very much as a nephew, and even listens to his opinions on some work matters.
Now, the only person present is Feng Yizhou, who may have made their boss angry.
"Mr. Feng, don't be angry yet. After my observation in the past few days, I have probably discovered the meaning behind this Tianxiang Group's koi activity. β
Feng Yizhou's words suddenly made everyone's eyes light up, and even their boss Feng Zong's face couldn't help but become a little better.
"Oh? What do you think, tell me about it. β
Feng Yizhou nodded and began to speak.
"First of all, it is Intertek Group's start-up plan this time, which is a 'cold start' that none of us expected!"
"What?"
"Cold start?"
The corners of Feng Yizhou's mouth grinned slightly, and continued: "The so-called cold start, everyone should be no stranger, this is a very common form in some small companies with serious lack of funds, and some large companies and groups have their own special publicity channels. β
"But Intertek is different, this time, they have adopted a cold start that all large groups do not use, in short, it saves some necessary funds before publicity. β
When everyone heard this, they all nodded.
Indeed, none of them had received any information from Intertek about this plan.
Feng Yizhou continued to explain: "Secondly, the word 'koi' itself symbolizes good luck and harvest in our country. β
Everyone, including the boss at the top, couldn't help but nod their heads and agree with his words.
"There is also something that has to be praised for this planner, the psychology of people is very accurate, Intertek Group published a Weibo, clearly reminded that 'the world is the only one', and after that, and then issued the impact of the excessive prize list, suddenly let countless people have a trace of expectation: 'If I win, I don't need to work in this life' This kind of luck psychology has become the most basic element of their publicity success this time. β
Humans are such animals, and they are not afraid of how little hope is, but of hopelessness.
As long as there is the slightest hope, human beings will also have naΓ―ve thoughts and hope for a miracle.
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