"Mr. Tian, this ......"

Shen Huan thought about it for a while and finally decided to speak out about the doubts in his heart, but before the words could be spoken, there was a knock on the door, and then before Tian Chuan could speak, someone pushed open the door and walked in, pulled a chair and sat down in front of Shen Huan, and opened his mouth to say hello.

"Mr. Tian. ”

Shen Huan turned his head to look at the person who interrupted him, and saw that it was a man of about thirty, wearing a flower short sleeve, his hair was very short, standing on his head, and he was wearing a pair of black-framed glasses, which was both a little wild and a little Sven, and his appearance was not bad.

After this person sat down, he also looked at Shen Huan, and then Tian Chuan introduced on the side: "It's just in time, this is our company's music director, Han Chang." Han Chang, this person you should also know, is our company's newly signed singer, Shen Huan. ”

"Hello. ”

Shen Huan stretched out his hand and wanted to shake him to show friendship, but Han Chang just looked at him, but he didn't intend to stretch out his hand, which made him naturally take his hand back, and there was no embarrassment on his face, as if nothing had happened.

"Although it's not in our circle, everyone is in the entertainment industry after all, and of course I've heard of Mr. Shen's name,"

Han Chang just glanced at Shen Huan twice and then stopped looking, his eyes turned to Tian Chuan, and his speech was very yin and yang, "Mr. Tian, you have been running around outside for a long time these days, and the last one you found was Mr. Shen? ”

Tian Chuan didn't reply to his words, but looked at him and asked, "You didn't watch "The Voice of China", did you?"

Han Chang was stunned, "What am I watching that show for?"

Tian Chuan said: "I suggest you go and take a look, there is Xiao Shen in the last two issues, and you will know why I signed him after reading it." In addition to Xiao Shen's singing skills, his creative talent is also amazing, no, isn't the song still unfinished? Maybe Xiao Shen can help us with the song and write two songs to complete the song. ”

When the two were talking, Shen Huan was just listening, and in a few words, he also heard some inside stories of the company that the outside information reports did not know.

It seems that the company's personnel relations are still a little twisted and turned.

Tian Chuan didn't entangle with Han Chang anymore, he could see that he was really anxious, and after replying to Han Chang's words, he said directly: "It just so happens that Xiao Han is here, he is the music director of our company, and he will also be the producer of your album, if you have any technical things, you can talk to him." By the way, what did you just want to say?"

Shen Huan restrained his thoughts for a moment and continued to say what he hadn't finished just now: "I want to say that these songs don't seem to be very different from the mainstream pop songs on the market now, and they seem to be biased towards folk songs? ”

Han Chang was originally careless, but when he heard Shen Huan's words, he found that it seemed that this guy really understood something, and his eyes finally had some positive color.

"It seems that Mr. Shen doesn't know anything about our business at all,"

Tian Chuan was about to explain, but Han Chang had already stolen his words, "There is still a certain difference between the customer group we face and the mainstream music market, and works that meet the tastes of the mainstream music market may not be able to sell well in our industry." ”

Shen Huan also discovered that it seemed to be a little weird.

In fact, he is just a singer, people pay for it, and he just sings, but who makes Shen Huan love his job and dedicate himself to his job? It is really not his style to leave without understanding the things in this, and he has so much miscellaneous knowledge that he has learned under his character of breaking the casserole and asking the end.

After a deep groan, he asked, "If you don't mind, Mr. Tian, I don't know if you can tell me more about the situation here?" I believe this will also be very helpful for me to complete my work. ”

Tagawa thought about it and felt that this was indeed the case.

In addition to the hard singing skills in the technique, there is also the soft singing skill, that is, the choice of singing expression.

In the treatment of the same song, whether the singer chooses to use popular or ethnic music, bel canto, how to interpret the emotion, in the broken sentences of the lyrics, in the priority of singing, in the distribution and use of breath, etc., all together constitute the expression of a song, which is soft singing skills, and it is also very important.

And if the right way of singing can be selected for the target customer group, then the final presentation effect of the same song will definitely be different, from this aspect, it is still necessary for Shen Huan to understand what the market is like and how their customers are.

In this regard, although Han Chang, as a producer, was able to help guide Shen Huan, after all, it was better for Shen Huan to have a clear understanding of this, and sharpen the knife without cutting wood.

"Okay,"

Tagawa nodded, opened another drawer, and took out a large stack of materials from it.

It's a thick stack, much thicker than the sheets of paper just now.

"These are the market research reports of the past few years, made by Vega Galaxy, you can roughly browse it, just look at this year's, the top one, if you don't understand, you can ask me. ”

Shen Huan didn't procrastinate, he took it and looked at it directly.

This Weijia Galaxy seems to be a very professional data survey company, these survey reports should not be cheap, the table of contents of this year's survey report alone is enough to have five pages! Rao is Shen Huan read very quickly, and he only browsed roughly, and only stayed in some key places for a little longer, but it still took a while to hurriedly browse a rough outline, and Han Chang and Tian Chuan had already drunk a cup of tea.

After a general browsing, Shen Huan had a general understanding of the market he was facing.

Judging from this report, the Chinese record market has been affected by the Internet, and its share has begun to shrink, which is similar to another world. In such an environment, because the elimination of cars is relatively slow, and the focus of most automobile manufacturers is not in this regard, so records still maintain a relatively strong vitality in the field of car music, but the customer group of car music is quite different from the audience of the mainstream record market.

In the mainstream record market, most of the customers are young people aged 16 to 25, but the survey report shows that now China is limited by the economy, and the car owners are basically over 35 years old and have strong economic ability.

There is no such thing as an absolute all-per-one music in this world, and the differences in gender, age, education, past experience, etc., are also different in the selection of music. Today's young people will feel very excited when they listen to "Love When You Die", but in many middle-aged people, it may just be a bunch of noise, which makes people irritable.

This is the case for making car music, for their customer groups, to develop the music they like to listen to, so there are these songs with a strange style in Shen Huan's opinion: folk songs are not like traditional folk songs, with a strong sense of rhythm, which is probably the music that Rongsheng Records has explored in their years of industry experience to be the most suitable for today's car music market.

Of course, with the future economic development, the car penetration rate is getting higher and higher, more and more young people, new classes to join the ranks of car owners, the market taste of car music will continue to change, but from the current survey report, for those car owners today, it may still be so to appreciate the low threshold, but can stimulate the auditory nerve music is the most their appetite.