Chapter 591: Sales Philosophy
There was a clear voice from the crowd, and the feeling was that everyone gave a thumbs up, or that this young man was real, not like the general shopping mall said - a digital camera is good! Then the people said hello and looked at the customer with an idiot face: of course, the photo was taken......
This kind of very irresponsible answer always makes many customers angry and helpless at the same time, and over time, I also agree with that statement, digital cameras are so expensive, it must be the photos taken. But a point-and-shoot camera is not bad! The washed out photos are also good! A fully automatic camera costs only three or four thousand yuan, which is quite good, so why spend seven or eight thousand to buy a digital camera?
Today, Xiao Yangyi said that many people have a feeling that the cottage is suddenly open, and the feelings are not without difference, but we can't see it. Yes, ordinary people, not photographers, specialize in playing this, isn't it almost okay to wash out the photos?
At this time, someone asked, and said to Xiao Yang: "Young man, then tell me again, since they are all about the same, this digital camera is still so expensive, where is the reason?"
As soon as I heard this, people echoed it, for this emerging high-tech product, many people don't understand it at all, this thing is not the same as national events, even if you don't understand national events, you can still speak in the vernacular, but this technology product, you don't understand it, you don't understand, a few professional terms can give you a whole speechless.
"CCDD, Pixels...... Memory...... Aperture ...... "Anyway, professional people want to fool ordinary people, and they can definitely give you what they say for a moment, and they haven't understood it yet."
The old man also said: "Look at the young man, you are a knowledgeable person, you can popularize knowledge for everyone, hehe, maybe this is happy, everyone bought it from you!"
"That's it!" There were many people who had been listening to others when they saw a large group of people gathered here, and they all came to see the excitement, and those salesmen saw that their bosses were all on the battlefield to explain, so they naturally threw off their cheeks one by one and tried their best to explain to customers, their voices were hoarse, and there were cashiers next to them who were idle to bring throat treasures and water.
Xiao Yang smiled and said: "Everyone is willing to listen, I am willing to say it......" There was a kind laugh from the crowd, Xiao Yang himself sweated, how to talk to cross talk, this feeling has indeed not been for many years. With the continuous improvement of identity and status, people have also begun to be high and low, and few people dare to stand in front of Xiao Yang and make any jokes, or even speak loudly.
"The benefits of digital cameras. It's because it's easy to transfer. For example, everyone reads local newspapers. A lot of national events happen every day. Before there was no digital camera. That is, the film was sent away immediately after the photo was taken. And wash it out. And then it is processed in a variety of ways. If the distance is far away. I believe that the news will become old news before everyone can see it!" Xiao Yang said with a smile.
Quite a few people nodded. Think about it. For example, what happened in Guangzhou. If you want to go to the Beijing local newspaper. Especially the kind of news that is time-sensitive. I want to see the picture. It's definitely not that fast. Therefore. More often than not, it's just words.
"There are also some sports newspapers. I believe that there are a lot of people who like to watch football or basketball. A basketball game over there in the United States. It's been a few days. We'll see those pictures here. Real Madrid and Barcelona had a great showdown. It will be a long time before you see it. ”
"Not really. Those sports newspapers are the ones that report on last week's local events this week. I'm so anxious that I can't see it any faster!" said a fan in the crowd.
Xiao Yang said with a smile at this time: "Everyone knows. Digital cameras can be connected to a computer. And now there's the Internet. What's going on over there. Pictures can be quickly transferred over the Internet. And then the newspaper can start printing. Right now. Do you understand the benefits of digital cameras?"
"Understood!" the onlookers all looked like good students. He nodded in realization. They can't be blamed for that. It's because they've never heard a lecture on digital products anywhere before. All you can hear is "Good, good, strong!" How can Xiao Yang use a simple example to make everyone clear and clear?
Looking at the unfinished crowd, Xiao Yang was also very interested, because he found that many salesmen didn't talk anymore, and simply took those customers to gather around a large open space in the middle of the store.
Xiao Yang also decided to give these salespeople a training class himself, so that they know what they should grasp most importantly to capture the hearts of customers.
Xiao Yang leaned his back against a counter, his face facing the open space in the middle of the hall, and said: " The advantage of digital products lies in its timeliness, or there are relatives and children in foreign countries, and now the Internet has begun to popularize, for example, children studying in other places, or even studying abroad, usually miss very much, want to see each other and thousands of mountains and rivers, if there is a digital camera it is convenient, take a few photos, send them by email, if both sides of the Internet are convenient, you can even communicate like this often, so that people who are far away from home can ease their hometown
And people here can also worry less about their loved ones......"
"Bang Bang!" I don't know who took the lead, but thirty or forty people actually applauded enthusiastically, and there was a round of applause! Even a few elderly customers had their eyes a little red.
In these years, there are many children studying outside, and the mother of the child is worried, this is not empty words, the so-called not raising children says that there is always one less piece of clothing in a woman's wardrobe, and the psychology of parents always has a concern!
Su Wenxiu and Lin Yuqing were chatting with Zhang Sijia about her wonderful campus life, and when they heard the thunderous applause downstairs, they were suddenly stunned, Zhang Sijia jumped up excitedly: "It must be Brother Xiao Yang's movement, he has this ability!"
Su Wenxiu and Lin Yuqing glanced at each other, both with wry smiles.
After Xiao Yang finished talking about this, he glanced at a few customers in the crowd who looked like big bosses and nouveau riche, and said with a smile: "Digital products also have one of the biggest advantages, they are quite vulgar, I don't tell ordinary people, it can satisfy everyone's vanity!"
The crowd erupted in laughter, and a fat man with a gold chain around his neck, wearing a mink coat, shouted at Xiao Yang: "Little brother, you come to my company, I will give you 5,000 yuan a month!" Seeing the crowd laughing loudly, the fat man said: "Really!
Xiao Yang waved his hand and said with a smile: "Thank you, I'm here to take care of something, I can't be poached on the first day of taking office, right?"
People laughed good-naturedly, and many people were thinking, looking at people's eloquence and attitude, not to mention 5,000, even 10,000 can be obtained!
At that moment, five or six people immediately decided to buy, including those parents with red eyes, Xiao Yang sighed lightly, and asked those salesmen to introduce them to suitable machines.
Then he introduced to some ordinary customers in the crowd: "The advantages are told to everyone, in fact, you can consider to choose, to see if you can use this function, just like some people no one understands computers, then the advantage of digital cameras is a lot less, although the digital camera can be seen immediately, not good can be deleted, but in fact, everyone think about it, the point-and-shoot camera has been used, a film more than 30 sheets, and how many have you wasted?"
"Hmm!" Many people in the crowd immediately nodded approvingly, admiring in their hearts: Look at what people are doing in this business! How can you invite such a good salesman? I don't blame that the fat man pays a monthly salary of 5,000 to poach people, and he is indeed a talent.
Originally, in people's cognition, consumers and merchants were opposites! Consumers bargained desperately, and profiteers desperately took advantage......
Have you ever seen the advantages and disadvantages of the product to you in this way, so that you can understand what you really need, and then choose? Many people shook their heads, they had never seen this, and they had seen Wang Po selling melon salesmen.
And Xiao Yang introduced the respective advantages of traditional cameras and digital cameras to these lucky consumers almost like a lecture today, which is equivalent to giving a vivid lesson to all the salespeople of the flagship store here!
Few people think that sales is also a technology, that it is just about selling things, and even that selling things is still a shameful profession and disdain to do it. As everyone knows, there are three hundred and sixty lines, and the line is the champion, and you can have a great success if you do it well. If you do a good job of collecting waste, you can become a multimillionaire.
So, there is no high or low career, it just depends on how you treat it.
Selling goods is to blow hard, not to blow your own products...... Can you still say that your own products are bad? In that case, aren't the brain melon seeds watered?
In fact, I didn't think that sometimes it is appropriate to talk about the irrelevant shortcomings of your products, but it will enhance the confidence of consumers, who feel that you are honest and reliable, do not brag, and buy things from you at ease!
Because from the perspective of people's consumption concepts, most of the customers want to buy a thing, most of them are considered, and they need this kind of product, so you can guide him appropriately and let him understand what he should choose.
Instead of desperate nonsense, blowing away all the thoughts that originally wanted to shop. That's the biggest failure in sales.
Or why do some salespeople feel very aggrieved - I've worked hard, why don't those people listen to me, and no one buys from me?
Here's why, it's too much.
Xiao Yang hadn't spoken like this for a long time, and after teaching these people a lesson so hard, he also felt tired, and the old man finally chose the latest digital camera from here with satisfaction, swiped the card and left. Before leaving, he also praised Xiao Yang's strong professional knowledge and good service attitude, and said that he would go back to promote it here.
made those salesmen feel that there was light on their faces one by one, and in their eyes when they looked at Xiao Yang, they unconsciously became worshipful.