Section 384: The way to get money

Lin Hexi still had something to do at night, so he left without dinner.

After Lin Hexi left, Shen Huan returned to the study and sat down, looking at the paper in front of him and pondering. On the paper in front of him, you can see many words such as advertisements, commercial performances, program recordings, records, concerts, etc.

He was thinking about how he could make money.

If you only talk about the efficiency of making money, advertising and commercial performances are undoubtedly the fastest. They don't have a long production cycle like TV dramas and movies, and they don't need to work hard, they just need to come forward to shoot an advertisement and walk through the stage.

Take Shen Huan as an example, because he has received few advertisements, and he has not received commercial performances, and rare things are expensive, coupled with his current status in the entertainment industry and recent popularity, the advertising endorsement price given to him outside has reached more than 5 million / year - this is already the advertising price of the top stars in the entertainment industry.

The commercial performance is even more terrifying.

For example, there was a real estate boss who had a big wedding with his son, and he sent him an invitation through various relationships, and offered an appearance fee of 2 million, and he only needed to be present and say a few words, and 2 million would be purchased. Of course, this kind of local tyrant boss is rare.

It's just that although the money comes quickly, there is also a price, that is, frequent endorsements and commercial performances will consume his popularity and is not conducive to long-term development.

Compared with this, making TV series and making movies not only makes money, but also increases popularity, which is conducive to long-term development, but unfortunately it takes a long time and is not suitable for his current situation of urgent need for money.

And the words of "concert"......

Shen Huan's gaze condensed on this for a while.

The money-making efficiency of concerts is directly linked to the popularity of singers, singers like Luo Xianyang hold concerts, if they open to 10,000 people, they can still guarantee that they will be full, and it is not a big problem to earn more than 10 million yuan per concert, but this does not mean that Luo Xianyang can get so much.

Like the release of the movie, there are many people in the middle of the concert to provide services, such as venue fees, management fees, publicity fees, etc., and the singer team who held the concert can finally get the money in their hands, which is less than 50%. According to the ability and influence of the singer team, the proportion that can be negotiated in the end is also different, generally between 30% and 50%.

In addition, there is also the so-called package price, that is, the singer team opens a fixed offer, such as 5 million per game, and the rest is left alone, and handed over to the performance organization to take care of its own profits and losses.

If Shen Huan comes to hold a concert, because he has never held a concert, coupled with his current status in the music industry, this will make his concert market demand very high. Even if you choose a 10,000-person venue for the first time, then it is completely guaranteed that the tickets will be sold out. Take the market standard price in this case, and it shouldn't be a big problem for a concert to earn 5 million.

This is in terms of the amount of money earned, which seems to be about the same as advertising endorsements. From the perspective of popularity, unlike advertising endorsements that consume popularity, concerts are the embodiment of a singer's comprehensive ability, and they are also a way to maintain the influence of a singer's music scene.

In addition, from the perspective of personal costs, concerts have no advantage over advertising endorsements and commercial performances.

In the eyes of outsiders, the concert seems to be just a formal performance of a concert of a few hours, but there is a lot of time and work behind the concert: the singer needs to find a performance organization that is willing to cooperate, or directly do it himself, negotiate the venue, organize the team, etc., and then choose the singing location and venue, declare the reservation venue in advance, and then organize the performance team, carry out concert design, rehearsal, and at the same time carry out publicity, ticket sales and a series of work.

If you really want to do a concert, it usually takes several months. In terms of the total length of time, it seems to be about the same as making a TV series, but unlike making a TV series, all the time is spent on production, if you want to do a concert, most of the things are still at the level of organization and management, and Shen Huan can hand them over to the team to do, he only needs to participate in rehearsals and performances, which means that most of his time is free and can do other things.

From this kind of point of view, "concert" seems to be a good project to consider, especially for Shen Huan.

In the current Chinese music scene, Shen Huan is a very peculiar existence: he has risen very fast, there are many outstanding works, and the number of works is even more, not at all like a singer who has only debuted for two or three years.

Purely from the perspective of the quality and quantity of musical works, Shen Huan, a singer who has only debuted for two or three years, can be said to be the top existence in the current Chinese music scene.

But in this case, Shen Huan didn't even hold a concert!

The top existence in the Chinese music scene, but not even a concert, is undoubtedly a very peculiar existence. But in fact, it is not surprising in terms of time, after all, Shen Huan has only debuted for two or three years, and it is still a relatively normal thing to start his first concert after two or three years of debut. The reason why it seems strange is entirely because there are too many excellent and well-sung songs by Shen Huan, especially his monster album "One Hundred Love Letters to Joe", which is the culprit of this strange phenomenon.

This peculiar phenomenon also made many Shen Huan's fans urge Shen Huan to start a concert, and Shen Huan often saw such comments when he browsed his Weibo comments.

"Concert ......"

Shen Huan muttered to himself, and his fingers lightly tapped twice on the word "concert".

On a general level, the concert really seems to be a good thing to consider for his current situation. It's just that there are many details that need to be considered, such as the form of the concert, whether it is a tour or a few days in a certain place, and how to choose the city and venue.

After thinking silently for a while, Shen Huan came up with a rough idea, and then decisively picked up the mobile phone and called Bao Rou, and as soon as the phone was connected, it went straight to the topic.

"I'm going to have a concert. ”

When Bao Rou answered the phone, she was in the original professional recording studio in Liangdu City, and her job position has also changed: now Bao Rou is the general manager of Yusheng Records.

With the development needs of Guanghuiyun Music, more and more singers and teams have signed in and cooperated with Shen Huan's personal music studio, in order to adapt to the development of the business, Shen Huan's personal music studio has been officially upgraded to a record company, the name is Yusheng Records, and Bao Rou is the general manager, in charge of various businesses.

Shen Huan originally set up this original professional recording studio in Liangdu City for his own convenience, and later transferred to the name of Yusheng Records, and Bao Rou was here for the past two days, mainly for the new songs of a key singer under the company.

The singer had already gone in to try to record, she was sitting outside in the lounge chatting with people, after receiving Shen Huan's call, she temporarily said goodbye, and walked to the side where no one was there before answering the phone. And after hearing Shen Huan's words, she was stunned at first, then overjoyed, and immediately responded, "Okay!"

As early as last year, she proposed a similar plan with Shen Huan, but Shen Huan has always had too many things, and she doesn't seem to be interested in holding a concert, so she hasn't held a concert until now.

If it was a change of singer under her and Shen Huan, she would have forced the other party to hold a concert a long time ago. It's a pity that Shen Huan is her boss, and she can't force him, but this matter has always been in her heart. Even two days ago, she was still thinking about it.

Shen Huan is now finished with the album, and the movie has come to an end, in her opinion, it is time to talk to him about this matter again, but she didn't expect that before she could speak, the big man himself proposed it.

"What are you going to do? Do we do it ourselves or find an outside performance organization to do it? It's riskier to do it yourself, but in your case, I personally prefer to do it myself, and it just so happens that I have experience and a way to do it in this area, so it's not a big problem......."

Without waiting for Shen Huan to speak again, Bao Rou was already gushing and began to talk about specific things.

Shen Huan, the boss, always gave her a sense of crisis, and while he had this intention now, he still hurried to completely finalize this matter first, and he said a lot of things afterwards, and then regretted it.

But she still had a lot to say, so Shen Huan interjected and interrupted her: "That's according to what you said, just send a report to me when the time comes." What I want to say is two points: first, I hope this concert can have a large number of people, and I will be able to serve as many people as there are. Second, I want it to be intensive, let's say three days in a row, and then it will be gone. I don't want to be the kind of guy who goes on and on for months, I don't have that much time. ”

"You can see if you can do these two things that I said? Is there any problem? You can say it now, and we'll see if we can make adjustments to it. ”

“……”

Bao Rou was stunned after hearing Shen Huan's words, and after thinking about it for a while, she probably understood what Shen Huan meant.

His two requests are completely just to make money, and he is the kind of person who won't do it if he gets a vote.

Bao Rou thought about it again and said, "In terms of numbers...... The 80,000-person gymnasium should meet your requirements, and it should be able to open up to 50,000 people at most. For other singers, opening so many seats for the first concert is simply death, but it's the boss...... I don't think it's a big problem to get full. ”

The 80,000-person stadium in Shanghai is indeed a good venue for concerts, this place known as the "80,000-person stadium", the actual seat is only 56,000, and those singers come here to hold concerts, the venue is even smaller, basically no singers open the whole venue.

The first concert was held in the 80,000-person stadium, and the whole audience was held, which is simply a death for a singer. If it were other singers, Bao Rou would not have made such a suggestion at all, but Shen Huan was different.

Her boss is absolutely popular, and there is another biggest advantage, that is, Shen Huan has never held a concert.

Considering these two points, Bao Rou felt that it was certain that she would go to the 80,000-person gymnasium for the first time, not pure praise.

"In terms of the form of the performance...... If it's here for three days in a row, I think the first one will be fine, but the second one, especially the third one, might be a bit risky if it continues to open at full speed. In fact, from the perspective of efficiency, I still recommend the tour form, and this can also combine your ideas, for example, the first stop of our tour is in Shanghai 80,000 people stadium......"

Bao Rou said as she spoke, still in the direction she wanted.

The national tour, in her opinion, is the most suitable and most secure concert form for Shen Huan, for Shen Huan, it is basically a steady profit, and the company can also maximize profits. But before she finished speaking, she was interrupted by Shen Huan.

"It's a waste of time to tour, I don't have that much time, I need less time and a higher income. You just follow my request and try to come up with a plan that best meets my requirements. ”

"This ......"

Bao Rou thought about it, and finally gritted her teeth and agreed, "Okay." ”

She has been with Shen Huan for a long time, and she knows her boss better, and she can hear that Shen Huan means more resolutely. In this case, it was more difficult to change Shen Huan's mind, and she could only try her best to meet Shen Huan's requirements.

It's just that in her opinion, the way she came according to Shen Huan's request was really not the way to make the highest efficiency in terms of yield and risk control, and it couldn't play the best role in helping Shen Huan's music career, but what could she do? Who made Shen Huan her boss.

That's why I hate this kind of uncontrollable singer the most!

Bao Rou secretly slandered in her heart.

Shen Huan didn't care what she thought in her heart, and said directly: "That's okay, I'll leave it to you, give me a report in the next two days, and control the time, it's best to get it done within two months from start to finish......"

After saying some of his requests to Bao Rou, Shen Huan hung up the phone and looked at the paper in front of him again.

The concert was decided to be held, but it doesn't mean that nothing else will be done. Advertising endorsements and commercial performances can also be picked up appropriately, for example, the wedding of the son of the local tyrant boss, it will cost 2 million to have a meal, how fast will the money come?

LOW is a little LOW, but isn't he short of money now, he can do a little more.

The more money he can come up with, the more successful things will be.