Chapter 145: Big Money!
Li Mu actually has a mirror in his heart, "Jiang Ye" has a total of 60 levels, and if you want to make money, you must sell at least 300 million for the premiere rights of the TV series to have a chance, which is equivalent to an episode worth 5 million, which is not the highest price in the industry, but also the top one.
The popularity of "Jiang Ye" is very high, but one thing that suffers is that there is no decisive superstar, not to mention how the original combination of Dawn + Zheng Shaoqiu performs, this fame alone is enough for the TV station to pay.
Many TV stations really eat this, so this has directly caused the salaries of attractive stars to rise sharply, and some even do not hesitate to invest two-thirds of the funds to invite stars, so a series of five-cent special effects films have come out, and the producers are also very aggrieved! The money has been taken away by the stars, where is the money for special effects?
"Since this is the case, then I will first say a plan, you are all seniors, and my junior has just set foot in this industry, many rules are not understood, please forgive me!"
Li Mu smiled and said: "Today, it is fate for everyone to be together, and the younger generations are actually very difficult, if you only authorize exclusive broadcasting, it will inevitably make many seniors run for nothing, or we will only sell the premiere rights, right?"
As soon as these words came out, there was an immediate commotion at the scene, and the old foxes scolded Li Mu in their hearts.
This plan seems to be very fair, Li Mu has also made money, and the TV station doesn't have to fight, everyone is in harmony, but in fact? Mango Satellite TV, these first-line satellite TVs, are definitely not satisfied, they are here for the exclusive broadcast right.
The competition of first-line satellite TV is not as good as that of second-tier satellite TV, there are so many local satellite TVs that can reach the first line in the country, all of them are competing for audiences, and the competition is even more fierce than many video websites.
Where do the ratings come from? Part of it depends on variety shows, in this regard, Mango Satellite TV and Zhejiang Blue Satellite TV are in the lead, but variety shows are all weekly, even if the variety shows are influential, they are still inferior to TV dramas in terms of audience stickiness.
The difference between a solo broadcast and a premiere is a world of difference, and for the purpose of hitting their opponents, it is impossible for them to share a film with each other.
And this plan seems to be more friendly to second-tier satellite TV, but unfortunately, second-tier satellite TV doesn't buy it!
Because their funds can't be compared with first-line satellite TV, if there are ten TV stations to share the premiere right equally in the end, it means that their family will have to pay 40 million, which is a drop in the bucket for first-line satellite TV, but for second-line satellite TV, they don't have enough influence, and they pay the same amount of money to buy films as first-line satellite TV, which is a loss, and it is better to get affordable with the broadcast rights!
So this seemingly amicable plan, in fact, Li Mu is holding back, don't you don't bid? Okay! Then I'll cut it all!
Beijing Satellite TV spoke first: "250 million, why don't you give us this film?"
As soon as these words came out, the old foxes at the scene couldn't sit still anymore.
"280 million, Mr. Li, sell us this film!"
"300 million!"
"320 million, is there anyone who bids higher?" Director Hong sneered and roared, as the leader of the first-line satellite TV, Mango Satellite TV has the purpose of attacking opponents, and it is impossible for such a high-quality film to become a weapon for opponents to attack themselves!
To put it bluntly, this price has reached the warning line, and if you shout the price higher, it is gambling.
Sure enough, as soon as this price came out, the scene immediately quieted, and the foreheads of Zhejiang Blue Satellite TV and Modu Satellite TV were already sweating.
For the drama "Jiang Ye", everyone has actually evaluated it before coming, and everyone knows how much advertising revenue and how much invisible value can be improved through this drama.
Mango Satellite TV's shouting out this price is undoubtedly forcing everyone to the edge of the cliff, gambling that it is possible to make a lot of money with the explosion of "Jiang Ye", and if you lose, there is an abyss at the bottom, maybe the future of the TV station is worrying!
Li Mu is actually quite satisfied with the platform of Mango Satellite TV, and the fact that it can be broadcast on the TV station with the highest ratings among the first-line satellite TV is an improvement in its IP value.
But to be honest, for this price, Li Mu feels that it can be higher.
Unfortunately, a minute has passed, and still no one has raised the offer, that is, no one wants to bet on it.
"Then congratulations to Director Hong for getting the exclusive premiere rights of our night!" Li Mu announced with a little regret.
Director Hong scolded with a smile: "You kid, don't look like you've suffered a big loss, I don't know how to explain it this time!"
The next broadcast rights belong to the cake, anyway, the first-line satellite TV has chosen to watch from the sidelines, and the second-tier satellite TV has a total of seven companies that have won the first round of broadcast rights together, with a total income of 140 million.
In the second round of broadcast rights, the income is only 50 million.
But even so, the "Jiang Ye" with an investment of 300 million yuan not only paid off, but also made a big profit of nearly 200 million, and the most important thing is that the copyright of the network exclusive broadcast has not been sold!
As soon as the video site saw the battle situation of the TV station, he knew that it was not good, and the people present were all experienced old foxes, whether a play has the potential to be fired, and it was clear at a glance that everyone even spent a day here today, just afraid that this drama would be anticlimactic.
But seeing the battle of the rainy night in the Spring Breeze Pavilion, everyone has the bottom in their hearts, this film will definitely be popular! So there was a rather tragic bidding just now!
However, what everyone didn't expect was that the bidding for the exclusive right to broadcast on the network was even more miserable!
The kiwi fruit video directly asked for the price: "180 million!"
The sweet potato video also showed no weakness: "200 million!"
Penguin Video sneered: "280 million !!"
This price can scare the old foxes of the TV station present, they all say that the video site is rich, but I didn't expect it to be so rich!
In fact, these video sites are trembling in their hearts, video sites say they are rich, but in fact, they are all in debt, such as "Jiang Ye", such a big drama, almost a month to introduce one, in order to ensure that the number of members and advertising costs do not decrease.
To put it bluntly, it is still the old routine of the Internet, which throws money at the early stage to attract users, and then goes public to make money.
For Internet companies, temporary losses are not a problem, the problem is whether they can retain users, as long as there are users, there is the possibility of traffic monetization!
The confidence of Penguin Video lies in the fact that it is only a part of the closed loop of the Penguin Group's Internet ecology, and it does not need to consider direct profits, because the Penguin Group will always earn back this part of the lost money at a certain link!
Therefore, in the end, Penguin Video got the exclusive online broadcast rights of Jiangye at a sky-high price of 280 million.
At this point, this day's viewing will be regarded as a successful conclusion, and there is no need for Li Mu to worry about the next signing, and naturally there are legal counsel to talk to them.
Director Yang sat in a trance on the chair in a daze, in fact, when she first heard about the investment amount of "Jiang Ye", she was panicked, and later she was moved by Li Mu's sincerity, so she agreed to be the director of this play.
When she was really shooting, she was even more concerned about cost control than Xia Yu, and many places could save money without affecting the shooting, but even so, the investment budget was still overrun.
For this reason, she was worried for a long time, but fortunately, Li Mu happily made additional investment, and finally added the post-production costs, and the total investment of the whole play was as high as 300 million, which once made her sleep well for several nights.
She is a professional TV drama director, and naturally knows that it is difficult for a drama to sell without the blessing of a superstar.
However, Li Mu adopted a series of dazzling propaganda methods, which made "Jiang Ye" extremely popular, which gave her a trace of confidence that "Jiang Ye" could return to its roots!
But today's bidding after watching the film made her unable to understand it, after such a round of calculations, "Jiang Ye" actually sold for a sky-high price of 790 million, excluding the cost, it is 490 million income!
"Director Yang, let's withdraw too, right?" Li Mu saw Director Yang sit in a daze for a while, and couldn't help but remind in confusion.
Director Yang looked at Li Mu blankly: "This, this is back to basics?"
"Huh?"
Li Mu's assistant Zhuang Yan smiled: "That's not it, Director Yang, not only did he return to his original capital, but he also made a lot of money!"
"What kind of big profit is this, when we shot crazy stones, the investment was only 3.5 million, and the box office score alone was 300 million!" Xia Yu said that he was no longer surprised to work with Li Mu!
Director Yang almost sprayed a mouthful of old blood on his face, listening to the meaning of his words, he didn't seem to be satisfied? You know, how to return to the cost of A-level TV series has always been a problem in the industry, at first, everyone was a pile of stars, and the audience also bought it at that time, so it was so foolish, anyway, there are many stars in that drama, just watch which one!
Gradually, the audience is not so easy to fool, resulting in the TV series that the TV station spent a lot of money to buy lost all its money.
Later, the TV station also learned well, not only to watch the stars, but also to watch the plot and special effects, which directly led to a significant reduction in the production of A-level TV series.
And for a super A-level production film like "Jiang Ye", the shooting risk is even more terrifying, generally speaking, there can be a 20% income ratio, which is enough to make the producer's face smile crookedly.
But in this small studio, everything has changed, and the 16% income is more than average in their opinion?
Director Yang couldn't help but set his eyes on Li Mu, if Xia Yu's state is called "self-confidence", then the source of his self-confidence should lie in Li Mu!
Not even just him, the entire staff of "Muzi Studio" seems to have a kind of blind self-confidence.
During the preparation of the night, everyone knew about the huge investment in this play, and it stands to reason that with such a small studio, wouldn't they be afraid of failing the investment and losing their jobs?
But from beginning to end, Director Yang saw the same confidence as Xia Yu when he saw these people!
They have an almost blind confidence in Li Mu, believing that his works will definitely make money!
Therefore, only when we start to do things can we have no distractions, and we can invest in such a huge production with such a small volume!
Just when she was stunned, she heard Li Mu say: "Director Yang, why don't you come to our studio..........."