Lin Hai stepped forward and said, "Sorry to disturb me. ”

Maruda Yoshiaki scolded Zhengshuang, and was interrupted by Leng Buding, glaring at Lin Hai angrily. The eyes are clearly saying, which one are you? What is your business here?

Lin Hai said to Maruda Yoshiaki: "Mr. Maruda, my name is Lin Hai, and I am also the screenwriter of this drama. ”

"Screenwriter?" Maruda Yoshiaki looked at Lin Hai in disbelief.

"Yes, Lin Jun is also the screenwriter of this play. ”

Satoru Nakajima finally seized the opportunity to straighten up and looked at Lin Hai gratefully.

Lin Hai continued: "Regarding the advertising copy, I have communicated with Mr. You Chuan before, if you can, please give me three days, and I will give you a satisfactory answer." ”

"Three days?"

"Three days. ”

Maruda Yoshiaki looked at Hiroshi Akabane, obviously not thinking that Lin Hai was qualified to call the shots.

Hiroshi Akabane nodded.

"Humph!"

Maruda Yoshiaki knew that he couldn't bī) force too much, and said, "Say it in advance, don't think about fooling me!"

Hiroshi Akabane took the opportunity to look at the field manager, and the field manager walked up knowingly and said to Maruda Yoshiaki: "Mr. Maruda, here, please come with me to rest for a while." ”

Maruta Yoshiaki ignored him, and asked Nanako Matsushima with a smile, "Miss Matsushima, do you want to take a break?"

Lin Hai preemptively said: "I need to communicate with Matsushima senior about the content of the advertisement, so she can't leave for the time being." ”

The field attendant also persuaded him, and Maruda Yoshiaki snorted dissatisfiedly and shook his hand and left.

……

The originally jubilant crew was all held back by Maruda Yoshiaki's trouble.

Nanako Matsushima, in particular, has a very ugly face.

Now not even blind people can see that Maruda Yoshiaki's real goal is her, and advertising or something is purely a pretext.

Akabane Hiroshi felt embarrassed and said, "Miss Matsushima, or ......"

"Director, I'm ......"

Nanako Matsushima hurriedly spoke, but when the words of refusal came to her lips, she couldn't say anything.

She was afraid of incurring the dislike of the director team and losing her job.

Yes, don't look at her popularity now, but she is not indispensable. Taking a step back, even if she won't be replaced, she has to think about her future acting career.

But if she wants to accompany Maruda Yoshiaki, she can't accept it from the bottom of her heart.

……

Lin Hai saw the struggle in Nanako's eyes, and his opinion of her improved.

It is true that she once worked as a wife in order to get a better opportunity, but that is what you and I want, and it does not mean that she is willing to be coerced.

This is the entertainment industry. 【**Strange Literature.. @… Free to read]

There may not be a few white lotus flowers in this circle, but not everyone is willing to plunge into the mud, and most people still hope to be able to get out of the water and wash away the lead.

Thinking of this, Lin Hai said to Akabane Bo: "Director, the other party doesn't dare to be too blatant after all, as long as the advertisement is filmed well, he naturally can't do anything about us." ”

Lin Hai didn't think things were complicated.

Maruda Yoshiaki used his position to disgust people, in the final analysis, it was just a personal act, and Honda could not pay for his nonsense.

Akabane Bowen said, even

Hurriedly asked, "You just said that you communicated with Mr. You Chuan about advertising copywriting?"

"Of course it was a lie. Does the director know a word called 'cut first and then play'?"

……

Lin Hai didn't plan to write advertising copy at all.

He knew that even if he had a wonderful pen, he couldn't solve the problem, and when he met a master like Maruda Yoshiaki, who was the one who picked the bones in the egg, he could only cut through the mess quickly.

Shoot the advertisement directly, and when the time comes, whether Honda will use it or not, it is not Maruda Yoshiaki who has the final say. If it is adopted, then Maruda naturally has no reason to stay in the crew.

Hiroshi Akabane understands this.

Speaking of which, Hiroshi Akabane is also responsible for this matter.

Sponsorship is sponsorship, and the advertisement was supposed to be handed over to the advertising department of the TV station to produce, but Hiroshi Akabane was a fan of money for a while, so he took over the errand.

Now it seems, purely thankless.

The key lies in the advertising idea.

Hiroshi Akabane is full of how to film, how can he have the time to figure out what advertising ideas.

Lin Hai and Akabane Bo muttered for a while, the mania on Akabane Bo's face disappeared, and he turned around and clapped his hands and said, "Okay, put aside the advertisement in advance, the time is limited, all departments hurry up and prepare to start work!"

……

Three days later.

In a conference room at Honda Corporation.

The engineers responsible for the research and development of the two vehicles and the relevant leaders of the sales, public relations and advertising departments were all present to watch the commercial films produced by the "GTO" crew for the two models.

Most people don't think so, especially the representatives of the advertising department.

Honda's advertising department is very strong, and although it decided to sponsor "GTO", it only focused on advertising placement, and did not have much hope for commercial films with a gift taste.

This also gave Maruda Yoshiaki, the "minister of the imperial mission", the opportunity to use his power for personal gain.

However, the crew actually filmed the advertisement in one step, so it was always difficult to discourage the other party's enthusiasm, so everyone gathered together patiently, ready to see what the name was.

……

As the representative of the crew, Lin Hai stuffed the videotape of the sample film into the VCR, pressed the play button, and stepped aside.

The delegates looked at the TV screens.

After a short black screen, the ad begins.

The picture is divided in two, with a highly saturated blue sky and white clouds as the background on both sides, and a man and a woman ride on a little sheep, beaming towards them......

"Stop!"

Yoshiaki Maruta shouted.

Lin Hai used the remote control to pause the screen and asked, "Is there anything wrong with Mr. Maruda?"

Maruda asked aggressively, "What questions do you ask me?"

"Sorry, I don't quite understand. ”

"Don't understand?" "Maruda was amused and sarcastically said, "I really suspect that the crew used all the sponsorship money to have fun, see what you guys made......"

As if Maruda was afraid that Lin Hai and the others would not understand, he began to count the shortcomings of the examples, and summed it up a little bit-

Slipshod.

Let's start with the background. As the background of the blue sky and white clouds, it is clearly a background cloth, and it is afraid that others will not be able to see it, so it is very full

and degrees.

Secondly, as a "frontal photo", although the two protagonists are riding on a little sheep, it can be clearly seen that the wheels are stationary at all, in other words, this is completely a pose.

Again, the two protagonists are not so much laughing as "giggling", in short, giving people a feeling of IQ arrears.

Last, but not least,

The little sheep in the film is not the one provided by Honda to the crew at all, but the original little sheep launched in 1992!

Maruta felt that the person who shot this advertisement was completely insulting everyone's IQ!

……

"Ahem!"

An old man present coughed and interrupted Maruda's words, and he asked Lin Hai with interest: "I am Tatsuo Shuyama, the design director of GIORNO, I think it should not be negligence that you chose the original GIORNO." Can you tell me why?"

Lin Hai nodded to the other party, and then said: "We chose the original GIORNO, which is also a helpless move, after all, you only provided us with a sample car. As you can see, we need to repaint her......"

"That's exactly what I wanted to ask. Tatsuo Shuyama smiled and asked, "Why?"

"QUITE SIMPLY, I THINK GIORNO'S COLOR PALETTE IS TOO OLD-FASHIONED. ”

How dare you say it!

Although he had already known Lin Hai's plans, Akabane Bo, who was in the last seat, still sweated in his heart.

As soon as Lin Hai's words fell, a whisper sounded in the conference room. The delegates exchanged their heads and discussed, and then looked at Zhoushan Tatsuo in unison.

Zhoushan Tatsuo didn't feel embarrassed at all, and smiled and motioned for Lin Hai to continue.

"GIORNO is aimed at urban youth, but the current color scheme is only black, white and gray. I DON'T KNOW IF YOU'RE IN THE HABIT OF SURFING THE INTERNET, BUT I POSTED ONLINE ASKING PEOPLE WHAT THEY THINK OF GIORNO, AND MOST OF THEM ARE VERY UNHAPPY WITH THAT......"

Lin Hai said, nodding to Akabane Hiroshi, who was in the last seat.

Akabane Hiroshi took out a stack of materials from his bag, and the female secretary stepped forward to take it and put the materials in front of everyone separately.

“…… Since it is a fashion positioning, the color scheme may wish to be more daring, after all, people who buy GIORNO still value her appearance more than the specific ......"

Tatsuo Zhoushan looked at the information in his hand, which listed various suggestions from netizens for GIORNO, the most important of which was the color issue. Some people even posted photos of the car that was changed and sprayed without permission, which received a lot of praise......

Of course, changing the paint privately, even if it is a motorcycle, is also illegal, urban white-collar workers are not rioters, and there are not many people who really do this.

Nevertheless, these illustrated "consumer voices" are enough to tell the story.

Zhoushan Tatsuo looked at the information intently, tapped his fingers on the table, and after a while, he suddenly stood up and bowed solemnly to Lin Hai.

"Thank you very much, please express my gratitude to all of you in your crew on my behalf, thank you very much for pointing out the problems in my work!"

This is a man who understands.

Lin Hai thought in his heart and hurriedly returned the salute.

……

Yoshiaki Maruda was "returned to color" by Lin Hai, his face was very exciting, and he wanted to say that he was nosy with a mouse, but the design director of GIORNO had spoken, and he was not a marginal person who could say anything more.

"As for Mr. Maruda's other questions, I would like to wait until you have watched the whole film before explaining. ”

Lin Hai didn't rush to explain, and pressed the play button again.

The advertisement continued.

It's still the fake scene, the camera switches, and a man and a woman meet on the "street".

It's said to be a street, not even the blind can see it, it's still a background paper, and there are two prop-filled traffic lights standing in the middle, which are currently in a red light state, and a pair of men and women driving red and blue sheep "meet" in this way.

Yes, for fear that the audience wouldn't understand, the film was actually accompanied by a voiceover.

With a voiceover with a thick tongue curling voice, he took the trouble to introduce to the audience - "The two met while waiting for the signal light, looking at the stranger on the other side, their eyes were inexplicably full of love......"

The picture is divided into two, and the exaggerated close-ups of the faces of the two protagonists, with the addition of voice-overs, make people feel more and more silly.

What's even worse is that the soundtrack of the film actually adopts the tone of opera, giving people the feeling of a little angel with a pink heart flying around in the picture with a horn in his hand......

……

During the broadcast of the advertisement, Lin Hai has been observing the audience's reaction.

Looking at the way they wrinkled their eyebrows and stared at each other, I thought that the techniques of sand sculpture dramas were really quite lethal to me in this era.

Yes, this advertisement is actually a condensed version of the sand sculpture drama.

If history hadn't been changed, it wouldn't be available to viewers until 2016, with Honda's Web-CM shot for the new Giorno that year.

This commercial is composed of eight heart-pounding love stories, full of all kinds of sand sculpture scenes......

All in all, brain-dead children are much happier.

But I have to admit that this drama has taken a lot of thought in addition to sand sculptures, and in eight clips, it shows the dashboard, storage function, lights and other vehicle details, so that the little sheep is not completely reduced to a supporting role......

……

The whole commercial is less than two and a half minutes, and after watching it, a group of people, you look at me, I look at you, all of them are tangled, and they don't know what to say.

It's interesting to say it's not good, but ......

Maruda Yoshiaki held back for a long time and held back a sentence.

"It's too unpretentious......"

"With all due respect, your opinion is not informative. Lin Hai ignored Maruda's angry expression, glanced at the people present, and said, "I'm not targeting anyone, I just want to say that everyone's comments are meaningless!"

overturned a boatload of people in one sentence, Lin Hai was still unhurried.

"Your age and share of you, you don't know how to ride a Gior

So it doesn't matter what you think of this ad, what matters is what young people think, after all, GTO is also aimed at young people...... In addition, the director team also adopted a similar shooting technique in the filming of the TV series, and if the advertisement is played at the beginning and end of the TV series, it can also form a mutual echo...... I know you may not be comfortable with this exaggeration, but I would say that it makes sense even from an eye-catching or topical point of view. ”

Lin Hai said this and asked the female secretary next to him, "What do you think of this advertisement?"

"Huh, me?"

The female secretary was stunned for a moment. She's still immersed in pink romantic fantasies. The "raw cake" that suddenly appeared as the car lights turned on in the advertisement just now, and the diamond ring the size of the male protagonist's fist when the heroine suddenly looked back...... and a series of pictures have completely sweetened her.

The female secretary glanced at the big guys present and did not speak rashly.

"It doesn't matter, if you have any ideas, just say it. ”

Someone has spoken, and it is clear that the status is not low.

"Yes. ”

The female secretary nodded and said, "Personally, I think this advertisement is good, if possible, I also want to experience such a romantic encounter, which is ......"

At this point, she stopped talking.

"Please continue. The big guy spoke again.

The female secretary said embarrassedly: "It's just that the anti-machi-kun is a little older, if it were a boy like Lin Jun, it would probably be more exciting......

"Uh......"

Lin Hai was teased by the female secretary, and his face was full of embarrassment.

Is this being molested?

"Hahaha!"

The big guy suddenly laughed.

Seeing this, the others also laughed.

Of course, there are some people who are simply laughing dryly, such as Yoshiaki Maruda, who laughs like a sand sculpture.

"So be it. The big guy Chong Zhoushan Tatsuo said: "Regarding the color matching of Giorno, the marketing department should pay close attention to research, and you will give a feasible report as soon as possible, remember, hurry up." ”

"Hey!"

Tatsuo Zhoushan and another man responded in unison, the two made eye contact, and Tatsuo Zhoushan said, "We will deliver the report to you within a week!"

"Let's talk about that. ”

The big guy paused for a moment and said, "As for whether this advertisement is feasible, you organize some young employees to take a look and refer to their opinions...... Remember, the core of Honda's spirit is 'respect for individuals', and don't be blinded by share and experience!"

"Hey!"

Everyone collectively stood up and bowed in unison.

……

The big guy walked up to Lin Hai, looked him up and down carefully, and suddenly bowed: "Young man, on behalf of Honda, I would like to thank you!"

"No, I'm just ......"

As soon as Lin Hai spoke, he was interrupted.

The big guy straightened up and said with a smile: "I didn't say this out of politeness. Do you know what your biggest impression was for me?"

Seeing Lin Hai shaking his head, the big guy gave it

Answer.

"Young. He said, "I see the vigor of young people from you. It's nice to be young, to be young, to be young......"

The big guy sighed with emotion and said, "At the same time, let me be sure that I am old." ”

"President!"

"President Kawamoto!"

Someone seemed to have guessed what the big guy was going to say, and hurriedly spoke.

The big guy turned around, faced his subordinates, bowed, and said, "Maybe some people already know. I was going to make an official announcement in a few days, so I'll say it here. ”

He glanced at the faces with different expressions and said, "I have decided to step down as president, and I propose that Hiroyuki Yoshino ......take over as the next president."

……

Lin Hai didn't expect that an ordinary advertising display would become a moment to witness history.

He had now remembered who the other person was.

Nobuhiko Kawamoto, the fourth president of Honda Corporation, is known as "the man who revitalized Honda."

Nobuhiko Kawamoto served as President of Honda Corporation from June 1990 to June 1998.

At the beginning of his tenure as president, Honda was affected by the economic bubble and was in trouble for a time, and its status was firmly suppressed by its old rival Toyota. Nobuhiko Kawamoto was tasked with re-establishing a customer-centric mindset and bringing Honda back into the ranks of runners step by step over the course of eight years.

It can be said that Honda can have today, and he is indispensable.

Of course, his successor is no less simple.

Yoshino Hiroyuki was a short reigner, but he made great achievements in the development of overseas markets, and in one fell swoop, Honda's market value surpassed that of Ford Motor Company in the United States.

It is worth mentioning that as of Lin Hai crossing, the eight presidents of Honda are all front-line engineers, which is probably the source of Honda's insistence on technological innovation.

……

The next ad impression doesn't matter anymore.

Lin Hai was originally going to show the MC28 commercial, but now seeing the excitement of everyone, he decisively gave up this plan.

Lin Hai and Hiroshi Akabane said goodbye, and before leaving, the head of Honda's advertising department suddenly made a request that made Lin Hai feel embarrassed.

"We want you to play this CM, what do you think?"