I heard that Feng Delun is a very ambitious and capable director, but I really just heard about it. Not noticed, at least for now.

He is an actor and director, and he is also the kind with a lot of experience in the industry, and he has directed his first film since 2004.

In 2011, he founded a breakthrough film production company with Wu Yan, and the two brothers participated in the investment, and signed a contract with the brothers in the same year.

The middleman is Chen Guofu, a film and television broker from Wanwan, Chen Guofu was in the limelight for a while at that time, and he was a good gold medal producer for the brothers.

He is applauded by the top domestic film and television companies, and is one of the driving forces behind the promotion of Hong Kong and Taiwan artists to enter the mainland.

And all this is from this year, at the instigation of Chen Guofu, the brothers invested in Feng Delun's Tai Chi trilogy, including "Tai Chi 1: Starting from Scratch", "Tai Chi 2: Rise of Heroes" and "Tai Chi 3: The Peak is in Sight".

The configuration can be called luxurious, Fat Hong serves as the action director, Chen Guofu, the gold medal director + producer who directed "The Wind", wrote the screenplay, and starred Liang Jiahui, Big Baby, Peng Yuyan, Feng Teddy, and Wu Yan.

I won't say where the hero is, you can't remember it, and even Gu Jun's fame can't be compared.

"Tai Chi 1: Starting from Scratch" relied on strong publicity and a luxurious cast to cheat the box office of 140 million.

But the word of mouth is very thorough.

At that time, Tai Chi 1.2 was made at the same time. "Tai Chi 2: Rise of Heroes" struck again on November 1.

The poor reputation of the first part made the second part even more promising, and the box office exceeded 100 million in one month after its release.

The total box office of the two films is 250 million, which is almost enough to catch up with the investment amount.

The production cost of the two "Tai Chi" alone is 200 million, which is not counting the overwhelming publicity costs.

"Tai Chi 2: Rise of Heroes" is the final chapter of the Tai Chi trilogy, and the third part was directly stillborn, which shows how miserable the loss is.

Chen Guofu, the gold medal producer + director who was originally a good brother and a good brother, also left the brother and sister gloomily.

"Cold War", which was released on November 8, is a standard Xiangjiang crime movie, gathering Guo Fucheng, Liang Jiahui, Li Zhiting, and Peng Yuyan, the movie is good, but because the overly hidden story line increases the depth of the movie, it reduces the viewing effect.

And because most of the themes of Xiangjiang movies are like this, there are audiences who love Xiangjiang movies who are willing to approach the theater, but there is almost no possibility of a big hit.

The box office result of 250 million is not bad, at least it makes money.

On November 22, "Life of Pi" directed by Li Press was released. Because of Li Press's fame, coupled with enough sincerity in production and special effects, it won a box office of 400 million in China.

This is the biggest winner before this year's Chinese New Year.

On November 29th, the 2012 Chinese New Year was really opened.

Because there are two movies released on this day, one is "The King's Feast" directed by Lu Chuan, and the other is "1942" directed by Xiao Gangcang.

The investment amount of the former is as high as 100 million+, and the box office is only 7700W, and the box office is even worse, only 2500W.

Before the release, Lu Chuan shouted that the box office target was 300 million, and also threatened: 300 million at the box office to marry Qin Lan.

Later, he really didn't marry Qin Lan, and he could be regarded as keeping his promise.

It is estimated that Qin Lan was MMP in his heart at that time, and now he has to thank him for not marrying.

Of course, Lu Chuan doesn't always talk about it, he also said: If the box office of "The King's Feast" continues to be unsatisfactory, he is likely to quit the film industry and never direct new films again.

"Nine-Story Demon Tower", released in 2015, told us that this man doesn't mean to talk.

Up to hundreds of millions of dollars of investment in exchange for a box office share of 2500W, how can this be an ideal box office income.

Of course, Lu Chuan may have his reasons and ideas, and he has not been idle in the past few years without filming.

made a micro-movie "Heart Direction" for Buick Motors. Filmed "Go Wild" for the outdoor brand The North Face.

filmed the promotional film "Bird's Nest Attraction" for the Bird's Nest, and produced and wrote "The Derailed Era".

For Disney Pictures and S'''M Shangshi Pictures, he made the documentary exploration film "We Were Born in China".

There are also indoor shows such as "The Myth of the Silk Road".

Think about it, Lu Chuan was quite busy in those years, and it is estimated that he has earned back the investment lost in "The King's Feast", and maybe there will be a surplus.

The latter's "1942" was set for No. 29, which showed the ambition of the small steel cannon. Especially its director is the most profitable box office cannon at present, and now he has not scolded the audience for being garbage, or someone buys it.

The script is adapted from "Reminiscences of 1942" by top domestic writer Liu Qingyun, and the screenwriter is also Liu Qingyun himself.

In 1991, Xiao Gangpao directed the first Chinese New Year film "Party A and Party B" in the mainland, which established his black humorous film style.

The results are not only a big hit, but also create a new schedule.

Xiaogang Cannon is a prolific director, with new films released almost every year, and the New Year file is set every year, which has almost become an obstacle to this schedule.

Of course, it's all comedy.

This year's Lunar New Year file is different, and the little steel cannon is here again, but what he brought is a tragic and disaster-themed "1942".

It is difficult for this kind of film to get high returns at the box office, so Xiaogang Cannon was set for November 29 for the first time, which is an attempt to occupy the entire Lunar New Year file to achieve the purpose of recovering blood.

In terms of business, Xiaogang Cannon is undoubtedly successful, and even the box office of the movie he directed can crush Lao Mouzi, Chen Kaige, and even the two join forces.

His fame can really resist the box office, but it can't resist for a long time, the box office of "1942" in the first week was 150 million, but the next week inevitably began to Waterloo.

As of December 20, the box office performance was 350 million. At this time, it is inevitable that there is no potential, and the box office is only one or two million per day.

This is also the appeal accumulated by Xiaogang Cannon in the previous ten years, if you change to a new director, it will be difficult to exceed 50 million.

"1942" undoubtedly lost money, and after that, for the purpose of making money, Xiaogang Cannon hurriedly launched "Private Custom", and was almost scolded as a dog, of course, it was profitable at the box office, and it was a big profit.

The box office traffic in November 2012 was good, and most or even all of the above films were cut off, and the remaining more than 20 theatrical movies could only entertain themselves.

The competition in December 2012 was not fierce, and before the release of "The Birth of a Star", the only movie that paid attention to in China was "Zodiac" by Big Brother.

"The Birth of a Star" was released on December 12, which was not yet Double 12, and to be honest, the box office and film schedule on that day were not very large.

Only less than 15% or so, and the box office of an average blockbuster will not be less than 30%. Even more than 40%.

However, because of the pre-sale and the pre-sale of Meituan movies by fans, the box office on the first day still easily exceeded 10 million grades despite the slight trend of the film schedule.

10 million, in the future, in the face of the box office results of breaking 100 million, 200 million, and 300 million in a single day, it is really thin.

But at the end of 2012, it was really a good result. The number of screens in this year was only one-fifth of that of later generations.

The single-day box office record of Chinese movies is the first day of the Lunar New Year in 2019, with a total box office of 1.4 billion yuan. The attendance rate on this day was very high, after all, there are various online ticket sales and pre-sales.

Based on the current one-fifth of the number of screens, the maximum box office in a single day is less than 14/5 = 280 million.

But you must know that there are many types of screens in later generations, such as: IMAX hall, Huaxia giant screen hall, Dolby Atmos hall, Dolby Cinema hall, RealD hall, RealD 6FL hall, LUXE giant screen hall, 4DX hall, DTS:X immersive sound hall, children's hall, 4K hall, 4D hall, giant screen hall.

In addition, cinemas in Modu and other places also have advanced laser theaters.

The audience sometimes can't figure out the difference, and it's all over with the money. The more expensive, the better.

The price of this kind of movie ticket is often fifty or sixty or even hundreds, which is very different from the current movie ticket is only in the early thirties.

There are no absolutes, only relatives.

Under the current ideal state, even if a movie can occupy all the screens in the country and the attendance rate is about 70%, it will not be able to break through the single-day box office of 150 million. The situation on weekends does not exceed 100 million.

In a relative state, in the case of non-weekends, 1% of the film schedule can get 100W of the box office, and in the case of weekends, 1% of the film schedule can get 150W of the box office.

This can only be achieved with directors and actors with box office appeal, excellent scripts, strong distribution and the support of theaters, and even if multiple conditions support each other.

Of course, this standard is only a data in the theater industry, because the average audience cannot know this data in time these days.

The theater is different, the box office every day flows into their pockets, for the theater manager, whoever plays the movie is played, and the one with the highest return must be released.

There is nothing more conspicuous than real money in the account, I have to say that the soft sister coin is the best domestic product, the disadvantage is that the output is too small, not enough.

And for theaters, how important this data is, maybe you can get this data through the above movies released at the same time.

On November 1, "Tai Chi 2: Rise of Heroes" received 27.7% of the film schedule on the first day, with a box office of 993W. Attendance did not exceed 15%.

The proportion of films scheduled on the second day was 27.2%, and the box office was 1157W.

The proportion of films scheduled on the third day was 27.8%, and the box office was 1690W.

There is no counterattack, just because these two days are weekends, and it is inevitable that there will be investors who invest themselves in order to stimulate the box office and maintain the film schedule.

The film schedule on the fourth day reached 28.2%, but the box office on the day was 1200W.

The proportion of films scheduled on the fifth day was 28%, and the box office on the day was 560W.

····

The film schedule on the eighth day was only 18.3%, and the box office was 290W.

Because on this day, "Cold War" was launched,

"Cold War" on November 8 was released on the first day of release, with a film schedule of 35.7%, and a box office of 1500W on the same day. It can be seen that it is better than "Tai Chi 1". In terms of data, it is beautiful 30%~40%.

33.2% on the second day, 1870W.

33.5% on the third day, 2870W.

33.2% on the fourth day, 2920W.

34.9% on the fifth day, 1040W. On the fifth day, it finally broke 100 million with difficulty. At this time, "Tai Chi 1", which was released eight days in advance, has not yet broken 100 million.

The box office of "Life of Pi", which was released on November 22, was not ideal on the first day, after all, most domestic audiences are still waiting and watching for literary films, even if he is Li Press, he is not popular with the whole people.

On the first day, 33.2% of the films were scheduled, and the box office was 1120W.

On the second day, 33.2% of the films were scheduled, and the box office was 1890W.

On the third day, the film schedule was 33.0%, and the box office directly doubled by 3780W. The fourth day is not a weekend, with 34.0% of the film schedule and 3400W at the box office.

Basically, it has achieved the result of 1% of the scheduled films exchanged for 100W box office.

In 2012, the word-of-mouth of a movie was not enough for an obscure film to directly reach the forefront of film history, but it was already able to provide a strong escort ability.

"Life of Pi" did not have a significant drop in film scheduling and box office data until the eighth day of its release, with a film schedule of 17.7% and a box office of 1300W.

At this time, the box office of "Youth Pi" was only 176 million. It's less than a third of the total results it will be able to achieve in the future.

Because on this day, "The King's Feast" and "1942" were both released.

"The King's Feast" was scheduled for 28.5% on the first day of release, with a box office of 810W. 26.2% the next day, 970W. 22.8% for three days, 1200W. 21.2% for four days, 950W. 21.6% on five days, 433W.

"1942" was scheduled for 38.0% on the first day of release, and the box office was 2550W. 38.2% the next day, 3050W. 36.9% for three days, 4400W. 36.4% for four days, 3600W. 37.5% for five days, 1750W.

It can be seen that "The King's Feast" has completely collapsed. And "1942" barely maintained box office data by relying on the fame of the small steel cannon, but the downward trend is already obvious.

Under normal circumstances, the peak release cycle of a domestic film is only two weeks.

The first week is basically equal to 40% of the box office of a movie, and the second week is basically equal to 30% of the box office of a movie. That's 70 percent.

Good movies will prolong this time period, and bad movies will shrink.

The audience, who originally wanted to have an enjoyable time, felt even more aggrieved, and it was so difficult to watch a good movie that was easy and oriented.

Many people have returned to the theater of Life of Pi.

On December 2, "Life of Pi", which was released for 11 days, won the box office championship of the day with a ratio lower than the ten films scheduled for "1942".

Before that, no one of the older generation of directors could beat the small steel cannon at the domestic box office. Even if he is an international director, Li Press, who has won the Oscar.

Of course, if you compare the awards, Li Press can hit ten small steel cannons, and there is still a surplus.

On December 12th, "The King's Feast" was released on the 14th, and the single-day box office was no more than 50W, basically launching the competition for the New Year.

"1942" was also released on the 14th, and the single-day box office did not exceed 700W.

The box office data of "Life of Pi", which has been released for 21 days, is quite eye-catching, with 800W+ in a single day. But the potential is almost exhausted. At this time, the box office was already 480 million.

Breaking through 500 million is no problem, but 600 million is impossible.

On this day, "The Birth of a Star" was released, to be honest, I am not too optimistic about this movie in theaters, at least not as a very good film.

Otherwise, it would not have been possible to give only 14.1% of the film schedule that day.

The day was Thursday, and the box office on the day was 1240W, and the non-weekend almost completed the result of 1%:100W, 14.1%:1240W compared to 33.2%:1129.

The benchmark small steel cannon is 38%: 2555W.

The high box office on the first day does not mean that "The Birth of a Star" must be better than "Youth Pi" and "1942", it can only be said that there is fan support, and some fans are willing to enter the box office on the first day of release to support the movie.

In order to give the movie a better look, as well as to get more exposure to promote the increase of the share of the film schedule.

At this time, the fan circle girl was already willing to spend money on idols, and at this time, ordinary fans were not disgusted with the fan circle girl.

In addition, ordinary audiences have only heard that there is a good movie released, and the publicity and distribution before adding the crew is not small.

There are also Liu Huan, Tianxian and others who are hot and hot, and some people are willing to enter the theater to try poison.

When the number of the latter is greater than the former, the word-of-mouth effect is formed.

"The Birth of a Star" was scheduled for 15.5% the next day, and the box office score was 2530W. On the third day, the film schedule was 16.7%, and the box office score was 2910W.

The increase in film scheduling is not very much, after all, copies are still required for movie release.

At the beginning of this year, 4G has just been launched, and the network fee has not been reduced. The copy of the theater is still copied by the traditional hard disk, and a small number of people choose to download it through satellite signals.

Even if the film is scheduled, the effect is different, and the effect of the film schedule at 9 am and midnight is completely different from the film schedule at 4 pm and 8 pm at night.

There is also a small hall with 50 seats and a hall with 200 seats.

No matter how brilliant the results of one day are, it may be that the producers use charters and other methods to confuse the theaters and theaters in order to get the film schedule, and the steady rise in results for three consecutive days has reduced this probability to the greatest extent.

Moreover, three days was enough time for the theater manager to make a decision and to deploy new copies from other areas.

The film schedule on the fourth day rose to 23%, and the box office score was 3530W. The fifth day is not a weekend, 27% of the films are scheduled, and the box office score is 2730W.

There is not much room for growth in the film schedule, after all, the fame of the main creator is too small, and there is no appeal in cities other than the fourth tier, and some small theaters are unwilling to spend money to buy copies.

1240 + 2530 + 2910 + 3530 = 102 million. Broke 100 million in four days.

In the eyes of others, it took four days to break 100 million, how shivering. But in the eyes of Gu Jun, this is like a dream, and their previous ambition is just to break 100 million in the entire release cycle.

The production cost is 15 million, and the distribution cost is 10 million. Total cost of 2500W, 8300W is required to recover the cost.

And now, four days have exceeded the task.