Shen Huan stood at the window, looking at the sky outside the window, there was a plane flying in the sky in the distance, very small.

I don't know if Ben Ru is on this plane.

Shen Huan thought like this, took a sip of the coffee in his hand, and a woman's voice came from behind him, "Mr. Shen, it's okay." ”

That's when he turned around.

This is the reception room of his hotel suite, and now there are two other people in the room, one is his assistant Du Ziqing, and the other is a woman in her thirties with ordinary appearance and professional clothes.

This woman is Bao Rou, the big shopkeeper of his personal music studio.

He walked back from the window with his coffee, sat down on the sofa opposite Bao Rou, and put the sofa on the coffee table.

Now there is an open laptop on the coffee table, and some neat documents, and Bao Rou is here to report to him today.

Now half a month has passed since the recording of the album "Happiness First", during which in addition to doing the post-production of this single disc, he and Ben Ru filmed the MV of the three songs, Ben Ru has finally left today after staying in Yangcheng for so long.

In addition to these jobs, he has other jobs to be done by Bao Rou, and now Bao Rou is here to report this job to him.

"This is the cooperation agreement we initialed with Yanjing Honglian, you can take a look. ”

Bao Rou said, pushing one of the documents on the coffee table in front of him.

Shen Huan picked it up and took a general look, and Bao Rou was reporting to him the progress of the work at the same time: "Yanjing Honglian has no problem with this cooperation, it is just according to their usual normal process, the main problem is focused on the proportional sharing, they wanted June Fourth at first, and after talking for several days, they finally talked about the fifth and fifth ......"

Yanjing Honglian is an SP company and one of the top three SP companies in China.

The so-called SP company can be understood as a company that provides telecom value-added services, and its main business content includes e-mail, voicemail, electronic data interchange, ringtone, picture SMS, etc., and then to understand it simply, SMS group sending, SMS platform, call center, voice business, etc., are the business content of SP company.

CRBT is also included in it, and Shen Huan contacted Yanjing Honglian this time to put the three songs in Shen Huan's "Happiness First" single disc on the CRBT business. This is not to directly contact Huaxia Telecom, but through SP company, Yanjing Honglian is their chosen partner.

"Five-five is good, you have worked hard. ”

Shen Huan looked down at the information and praised Bao Rou.

At present, the profit sharing of the domestic CRBT business is basically divided into three parts: the first is the telecommunications company, in the other world is mobile, Unicom, and in this world is Huaxia Telecom, they are the base of the CRBT business, and they have to take away 10 to 20 points in this piece, depending on the specific negotiation content; the second is the SP company, and the third is the content provider of the CRBT, that is, the copyright owner of various CRBT songs.

In terms of the profit sharing between SP and the content provider, the current situation in China is roughly divided in several proportions such as 73, 64, 55, etc., and SP company has the admission ticket, which must account for the majority, and the best situation is to divide it in half with the content provider, so Bao Rou can talk about the five or five is indeed very satisfying.

Bao Rou didn't like to pat herself on the back, but she didn't say anything like "thanks to Mr. Shen's name" and "Mr. Shen's song is good", but continued to report her work: "But in the promotion of this part, it is not smooth, they can't promise to give us top promotion resources, but to follow their internal process." ”

When Shen Huan heard this, he looked up at Bao Rou, "Can't be on TV?"

Bao Rou shook her head, "It's hard to say, if you can't go up, what level you will go to, they have their own set of internal evaluation system, and they can't guarantee us in this regard." ”

Shen Huan frowned when he heard this.

What he calls on TV is a form that is often seen on TV in this world and often seen in contemporaries in another world, that is, SP Company's long-term advertising column on TV stations, the content is usually the names of several songs hanging on it, the background music is one or several songs in rotation, and the narrator says "Do you want to download this XXXX? Send XX to XXXX" and the like, and the rest of the screen will also write tariff details and specific ways to buy ringtones.

However, he didn't frown for too long, he put it down after a while, and continued to discuss other details of the work with Bao Rou, and after chatting for more than an hour, the content of the work this time was almost the same. After chatting for more than half an hour, I exchanged the main work content of the next studio, and today's work content is all over.

Bao Rou came from Jianye all the way, Shen Huan naturally couldn't treat this big shopkeeper badly, and invited her to have a good meal at night, and then everyone went back to their rooms to rest and sleep, but Shen Huan didn't go to take a bath, but sat on the sofa and thought about it first.

His purpose in making this "Happy First" is very clear, that is, to serve the people, and at the same time he can play a game, but having lofty ideals does not prevent making money, so he still has considered the follow-up actions, and CRBT is one of the biggest projects.

From the perspective of the market, the people who have the habit of buying albums on a daily basis are actually very fixed, most of them are people who have some spare money and have a relatively decent life, and the living conditions and social environment of these people affect their music taste, and they like the mainstream taste of the pop music industry - or it should be said that the value orientation of the music industry is affected by such a market.

The two complement each other, and it's hard to say who decides whom.

But anyway, these people are not the mainstream audience of "Happiness First", they like albums like "Red Dust Inn". Therefore, Shen Huan already had psychological expectations when he made this single disc, knowing that the market sales of "Happiness First" would not be very eye-catching.

However, the east is not bright and the west is bright, and the revenue channels of music are not limited to record sales, and the CRBT business, which is in full swing in this era, is also a very large market, and this market is just aligned with the positioning of the single disc of "Happy First".

I have to say that the best mix in the CRBT business is still these "Divine Comedy", and "Mice Love Rice" in another world is a typical representative of it, and a song gives birth to hundreds of millions of economic benefits, which is daunting.

This is also normal, because the market group corresponding to the CRBT business is the largest and most common social group, and it is also the market group corresponding to songs like "Little Apple". For people in this group, if you ask them to spend dozens of dollars to buy a record to entertain themselves, that's not a dream, but if you want them to spend a few dollars to pretend to be in front of their friends, keep up with the trend, and look particularly fashionable, then they are still very willing.

The market positioning of "Happiness First" is on this largest group of people.

But this fire needs to burn vigorously, and it also needs the help of SP company.

Shen Huan originally felt that his current reputation in the music scene was also very loud, and his past record was also very brilliant, Yanjing Honglian should treat him as a big customer with infinite potential, and this time he wanted to take off directly by helicopter. But according to the information revealed by Bao Rou, they don't seem to be birding themselves at all, but have their own internal evaluation system.

Thinking about it again, in fact, this is normal, after all, the mainstream customer groups of the two sides are different, and this set of hierarchical ranking in the Chinese music scene does not work for them.

Shen Huan doesn't know, but in his opinion, most of it is to analyze the social circulation of songs, their popularity among their customer groups, etc., and maybe they will have their own investigation methods and target samples for signing contracts.

If this is the case, then it seems that they have to make some moves first and light this fire first, which proves that these songs are very profitable in the CRBT business, and gives them confidence that Yanjing Honglian is willing to fan the flames and fuel the fire.

Crashed.

The helicopter probably won't be able to sit this time, and it still has to work.

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