When leaving the alley, facing the dazzling sunlight, Lu Heng subconsciously looked back at the leafy cypress, and looked into the distance, as if he saw the locust tree in the yard that was blown down by the wind and rain. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Wu Mingming was still walking forward, and when he saw that Lu Heng hadn't followed for a long time, he couldn't help but look back.

"Director, what's wrong?"

Lu Heng shook his head and paced to keep up with Wu Mingming's footsteps.

In the car, Wu Mingming found that Lu Heng talked a lot less, even if he took the initiative to throw out the topic, Lu Heng only responded absent-mindedly.

Wu Mingming couldn't help but wonder if the head of the room was still thinking about Lei Jun's side.

This made him a little uncomfortable, although compared to Eleme, the career that Lei Jun wanted to do crushed Eleme at the beginning.

But Ele.me is the real company that belongs to him and Lu Heng, Lu Heng is so concerned about Lei Jun's affairs, but he is indifferent to the predicament that Ele.me is facing now.

He didn't know that Lu Heng, who was driving, was thinking about Ele.me!

Regardless of whether Meituan, Ele.me's biggest competitor in the course of history, is now budding, just a few days ago, at the China Internet Leaders Summit, Li Yanhong's tone revealed that Ele.me is now at a threshold with countless potential enemies. ”

Lu Heng thought silently, in his previous life, as a salesperson, ordering takeout was commonplace.

Eleme, Meituan, Baidu Takeaway, Taodiandian, Home Delivery, etc., many software he has tried personally.

Among them, Baidu Takeaway relies on Baidu's strong promotion and publicity capabilities, second only to Ele.me and Meituan, and according to common sense, its appearance will be postponed for one to two years.

But it is obvious that under her own stimulation, Li Yanhong now has the idea of getting involved in this market.

Relying on Baidu's technology accumulation, it is not too simple to make software similar to Ele.me!

If Baidu takeaway appeared in advance, the money-burning war that Lu Heng had been worried about would definitely not be avoidable.

Because as the same kind of software, the market is all in China, and the accumulation between users is the same purpose.

When the time comes, you will give a red envelope here, and I will have a special offer, with a huge number of users, just a few yuan of discount, it will be a terrible money burn.

With his current financial resources, Lu Heng understands that he will definitely not be able to afford such a terrifying rate of burning money.

At the meeting with Lei Jun just now, Lu Heng faintly understood some truths.

Sometimes, it is far better to work together for mutual benefit than to eat alone.

Just like the locust tree, even if it is blocked by the surrounding walls and wings, its shallow roots still cannot stop it from ending up when the wind and rain come.

But the green cypress exposed to the open ground at the door is different, relying on the strong roots of one tree after another on the ground, although his tree is very popular, it still stands for a hundred years without falling!

The older Lei Jun knows this truth far better than himself, so when he hasn't tasted the sweetness yet, he is looking for a partner who can hold up the future Xiaomi mobile phone with him, in order to taste greater sweetness in the future.

This time, Ele.me suffered a funding gap.

If Lu Heng gritted his teeth, he could still help him get through.

But only this time!

The last time Ele.me was short of 10 million, Lu Heng voted, this time the gap became several times larger in an instant, so what about the next time, is the gap unit calculated in units of "100 million yuan"?

Lu Heng can afford to raise Yuzu Technology because Yuzu Technology and Hengcheng Group are inextricably linked, although they are independent companies, they still belong to the group.

And its development is also inseparable from Hengcheng Group.

Therefore, raising grapefruit technology is actually just a normal consumption within the group.

But Ele.me is different, he has nothing to do with Hengcheng Group, Lu Heng can't let Hengcheng Group raise it, and Lu Heng has to find more high-quality projects to invest in.

His funds are limited!

Then the choice in front of Lu Heng now is very clear!

The car was still driving at a normal speed, and Lu Heng said without shifting his gaze:

"Mingming, get ready for financing!"

Wu Mingming looked at Lu Heng in a daze, as if he suspected that he hadn't heard clearly, he subconsciously asked, "Director, what did you say?"

Lu Heng said in a deep voice: "Ele.me can start external financing, with my current financial resources, I can't make this cake bigger, if we want to make more money through it, financing is an unavoidable choice." ”

Wu Mingming listened to Lu Heng's explanation in a daze, although he knew that there would be such a day, but he didn't know why he felt empty in his heart.

How so?

It seems that the brother company is about to be touched by outsiders.

.......

Lu Heng never dragged his feet, since he decided to raise money, he couldn't delay it.

The longer it drags on, the bigger Ele.me's current problems will become, and his losses will also become.

And once the financing is successful, in his words, it means that the share will be less, but the cake will be bigger, and the amount he can eat will also increase.

The next day, Lu Heng released the news that Ele.me was going to raise funds through his circle of contacts.

In the investment industry, the speed of news is undoubtedly extremely fast, and almost in a short period of time, everyone who should know knows it.

People who shouldn't have known, but also in other people's discussions, have more or less gotten the news.

In view of the fact that Lu Heng, who was in the limelight some time ago, gave a speech as the founder of Ele.me at the China Internet Leaders Summit, and made everyone have a certain understanding of Ele.me, an online ordering software.

So this time, as soon as the news that Ele.me was going to raise money came out, people with a heart took action.

........

The American thinker Emerson once said: An institution is an extension of a person's influence!

This sentence is vividly interpreted in Sequoia Capital!

Don Valentine, the founder of Sequoia Capital, has a controversial investment philosophy in the investment community, which is that it is better to invest in a company with a huge market demand than to invest in a company that needs to create market demand."

Because it overemphasizes the significance of the market to a company, over the years, the phrase has been extended to the more popular "bet on the track, not the racer".

In other words, their investment is more focused on the other party's market prospects, rather than the ability of the entrepreneur, the resume of the entrepreneurial team, and so on.

As a world-renowned investment institution, Sequoia Capital established Sequoia Capital China Fund in China in 2005, and began to carry out their investment business one after another.

As the president of Sequoia Capital China Fund, Ji Yue did not stay in the company at the moment, but came to a hotel in Beijing in a low-key business car.

The hotel, called Home Inn, has thousands of chain stores in China.

In a suite on the top floor of the Homeinn Hotel, Ji Yue met the person he wanted to see on this trip.

"Shen Dong, I'm sorry to disturb you!"

Shen Nanpeng looked at the man, who was only a few years younger than him, smiled, and beckoned him to sit down.

"There's nothing to bother about, it's just that it's only been a short time since the last investment, why did you come to me again? Is there any big investment of more than 10 million US dollars?"

Ji Yue sat precariously and looked respectfully at the famous man in front of him, although he was the president of Sequoia Capital China, Shen Nanpeng was one of the founders of Sequoia China.

In other words, he's his own boss!

Not only that, the Homeinn Hotel at his feet was founded by Shen Nanpeng, and he also founded Ctrip.com, which is currently the No. 1 travel software in China.

And whether it is Homeinn hotel chain or Ctrip.com, they are all listed on the NASDAQ in the United States under the leadership of Shen Nanpeng!

With such a resume and such an identity, it is no wonder that Ji Yue has to be treated so seriously.

He nodded and said solemnly: "Compared with the last time we invested in Jingdong Mall, this time we are targeting an Internet O2O company, and after a strict review and investigation, the other party is very satisfied with our investment conditions." ”

Shen Nanpeng asked with a smile, "Which company is it and what does it do?"

"Ele.me, an online food orderer, in other words, a takeaway market. ”

Hearing this, Shen Nanpeng couldn't help muttering.

"Ele.me, online ordering, takeout........ This seems to be a very big market!"

Ji Yue nodded fiercely and said heavily: "Yes, the market is very big!"

Shen Nanpeng smiled and waved his hand, "Since that's the case, let's talk about it! In terms of funds, you can do it according to the standard of investing in half of Jingdong Mall, if it's not enough, call me directly!"

Ji Yue responded excitedly, stood up and prepared to leave.

But when he walked to the door, he seemed to remember something, and turned back to Shen Nanpeng and mentioned it.

"The founder of Ele.me is that Lu Heng, that is, the only shareholder who did not attend the last time we invested in Jingdong Mall. ”

Hearing this, Shen Nanpeng's eyes suddenly lit up.

"That's the case! Then I'm a little interested, when the time comes to the final financing, remember to give me a call, I want to meet the man who discovered the value of Jingdong Mall one step ahead of us!"