"The development route of our industry can be divided into three directions for the time being, first, the ground. ”

Shen Huan looked at the mirror and talked eloquently about Jin Shan behind him: "The so-called ground is a face-to-face channel with the audience, such as your song home, such as various roadshows for movie and album promotion, etc. The second direction is traditional media, that is, newspapers, radio, television stations, and cinemas, and the third direction is new media, that is, the Internet. ”

"After tonight, the biggest development opportunities and resources you'll get will be in traditional media. First of all, CCTV, you have the opportunity to go to the Lantern Festival party, and there are many programs related to traditional quyi on CCTV, you take this opportunity to walk around, and it is not difficult to get admission tickets, secondly, satellite TV and local stations, when they have traditional quyi-related programs, they will also think of you. ”

Jin Shan felt that he understood, and asked tentatively: "Then what do you mean by Director Shen, that you want me to continue to cultivate in the field of traditional opera?"

Unexpectedly, Shen Huan shook his head slightly, and said: "On the contrary, I hope you will carefully choose this aspect of the invitation of the traditional media, the more expensive and not too expensive, it can also be said that there can be no more, the less the better." ”

Jin Shan looked puzzled.

Under Shen Huan's narration, his vision was much clearer, and he clearly saw a broad road, but Shen Huan didn't seem to want him to take this good and decent road.

Shen Huan also saw it through the mirror and explained: "Of course, this is also a road, but if you really go down this road wholeheartedly, it will be Zeng Guangyi to death." ”

Zeng Guangyi, who is in his mouth, is a well-known sketch actor in Huaguo, a member of the Quyi Association, and a frequent visitor to the Spring Festival Gala.

Is there anything wrong with becoming Zeng Guangyi? Jin Shan felt that if he could have such an achievement as Zeng Guangyi, he would be quite satisfied.

Shen Huan saw his expression in the mirror and continued: "You are standing on the cusp of the times, if you just become the next Zeng Guangyi, it will be a waste of your opportunities and talents. And in the past few days, I have a better understanding of your technical level. From my professional point of view, your technique is more of a film and television show than a stage. ”

Jin Shan felt that he understood a little more, "You mean, let me go to shoot a TV series?"

Shen Huan was whimsical and jumped to another aspect, "Don't you have a column in Yanjing Terrace?"

Jin Shan had a huge headache, and he really didn't know what Shen Huan wanted to say, so he could only nod his head and said, "Yes, the food story will be." ”

Shen Huan said: "I also went to see it and found that you are still good at hosting, no worse than regular hosts, and you are not from a professional background, and you have your own unique style, which is why people will give you this job." So I think you can change your old mindset and no longer just see this as a way to make money, but you can work on it. Take this opportunity now, when I am in contact with other TV stations, I will open two more columns to develop in variety shows. ”

This is something that Jin Shan had never thought of before.

He did "Food Story Meeting", mainly to raise his homeland, but he really didn't want to develop well in this area.

Shen Huan still continued: "Of course, TV series, or movies, can also take advantage of this trend to do something, in this way, you can be regarded as a comprehensive development in traditional media, this is your content in the new stage." At the same time, on the new media Internet, you must also operate well, in fact, you have begun to achieve initial results in new media, and the growth rate of your Weibo fans is quite amazing. ”

"In these three aspects, new media is your persona and face, the content operation of traditional media is your body, and the ground channel is your foundation. ”

"On the ground channel, Qujiayuan can't just let it go. This is not only your interest and persistence, but also a good monetization channel and development path. ”

"Taking advantage of this shareholder wind, Qujiayuanzi's business can be predicted to have a wave of skyrocketing, skyrocketing, beyond the capacity of Qujiayuanzi, at this time a new problem arises, your brand is loud enough, but the foundation is too thin, can not support your brand, can not fully play your current advantages. At this time, you can merge other teams, quickly expand your foundation, and then put on your banner, just like corporate mergers and acquisitions, of course, this is not a simple merger, but also to carry out new changes inside, first of all, you can start from the personnel arrangement. ”

"There are more personnel, the team is bigger, it needs a unified system, in terms of specific operation, my initial idea is to break up all the personnel, rearrange into a number of teams, internal competition between the team and the team, set up a reward and punishment mechanism, in order to maintain vitality and innovation. In addition, it is no longer possible to simply connect with the audience through the ground team as before, all the actors in the new team must keep pace with the times, open Weibo, and establish further contact with the audience. You may think that many of the audience of your ground team are middle-aged and elderly, and they don't even use Weibo or even surf the Internet, right? You just limit yourself, who said that young people can't become the audience of the ground team? Just like the sketch we just performed on stage, my fans also like it very much, and my fans are basically young people, so this is what I want to say next, in terms of content, we must keep pace with the times, fit the times, reform and innovate ......"

In the context of this new era, we must open up three aspects, take the ground team as the cornerstone, cultivate talents, realize and train development, use traditional media as a window to show to the outside world and a channel for fame, and use the Internet as a link between star characters and the audience, and build an industrial chain that runs through three roads. In this, your role is a banner, a spiritual leader who leads the charge, a launcher for this new model, you lead them forward, and they in turn hold you higher and higher, which is my rough plan for your next development route. ”

Shen Huan said that by now, the makeup artist had already put on his makeup and left, and he also turned around and looked at Jin Shan head-on.

"You have been holding on to the Qujiayuan before, and would rather go to the TV station to open a column to make extra money, but also support the Qujiayuan, I believe that you not only want to make money, but also have a kind of persistence and dream, a dream to carry forward the traditional culture. And the development route I am talking about now, I think it is a good exploration to realize your obsession, I dare not guarantee that this will be successful, but according to this line of development, there is a certain opportunity, what do you think?"

The amount of information instilled by Shen Huan was too large, and Jin Shan couldn't fully think about it for a while, but faintly, he felt that what Shen Huan said seemed to be the development route he wanted most.

Shen Huan didn't rush him, let him think about it here, and ran to the side to tease Song Yi.

When Jinshan figured it out, Jinshan would naturally come to him, because there were many things, such as the early development funds, a lot of resources for traditional media and Internet operations, more detailed specific development plans, etc., which Jinshan did not own, only Shen Huan could give him.

And when Jin Shan comes to him, Shen Huan's career territory will be further expanded.

Now the only problem is money.

In this way, he has to spend some money again, and the funds seem to be more and more embarrassed and troubled......