Chapter 854: The Su Group
What the so-called business map of Hengcheng Group looks like is vague or even unclear to others. Pen Fun Pavilion wWw. biquge。 info
Even if you put it on the top inside, they don't know very well.
Perhaps only Zhao Jing can understand some of Lu Heng's thoughts, because before the establishment of the group, when he applied for the position of CEO, the two had a conversation about the development of the group.
Relying on a large number of automobile brand agents, we will vigorously develop physical 4S stores across the country. The acquisition of automobile decoration manufacturers to build their own decoration supply, for this point, may also be involved in the supply of auto parts in the future.
The establishment of the second-hand car website can completely build the system of "car" as a product, so that new cars and second-hand cars can be sold with both hands. The offline will also build the second-hand car market as much as possible and become the dominant party, rather than a participant.
In addition, the most important publicity channel of Hengcheng Group is also unconsciously playing a role.
There are tens of thousands of 4S stores in the country, and few can do it to the point of Hengcheng Group, which has the largest automobile media website in China to do its best to publicize, because Lu Heng is one of the shareholders of Autohome.
Especially after Telstra became the owner, although the founder Li Xiang's voice was weakened, on the other hand, the voice of small shareholders like Lu Heng has been improved.
This greatly increased the benefits that Lu Heng was able to grab inside, and the performance of these interests was reflected in the usual media publicity.
For 4S stores of the same car brand, the sales volume of Hengcheng's 4S stores is usually more than 10% higher than that of other stores, which is the role of Autohome's best publicity.
So apart from these things, Hengcheng Group has no other needs?
Zhao Jing knew in his heart that it was obviously not, this was just part of the business map that he and Lu Heng talked about.
In his two visions, if Hengcheng Group wants to become a Fortune 500 company, it is still a lot worse to rely on these alone.
There are still articles to do around cars, such as car insurance, car finance!
The value that these two pieces can generate is even in the decoration of this piece, but the general 4S store is carried out in a cooperative way at most, and the profit that can be obtained is very small.
However, if Hengcheng Group establishes its own insurance company and financial company........
Obviously, Lu Heng's request to Liang Botao is to lay the groundwork for the establishment of a financial company.
This truth, almost at the moment when Liang Botao's face changed, Zhao Jing also reacted quickly.
So will he say yes?
The answer came after a moment of silence.
Liang Botao looked at Lu Heng very seriously for a while, and then nodded heavily.
"I agree that Hengcheng Group will send the person in charge to Xinyuan Guarantee to carry out long-term cooperation and exchange activities, and negotiate and arrange staff at each financial point. Now, Lu Dong has no other requirements, right?"
Lu Heng smiled and applauded, "No, happy cooperation!"
Liang Botao squeezed out a smile, "Happy cooperation!"
........
The signing of the contract was carried out in the afternoon of the same day, and then Lu Heng personally took Liang Botao and others to have a sumptuous dinner, and invited them to stay in Hengcheng Group for two more days.
Liang Botao also readily agreed, led his team to stay in Chongqing for two more days, and also went to Hengcheng Modern for a visit.
Two days later, in Zhao Jing's president's office, Lu Heng walked in.
"Lu Dong, you're here!" Zhao Jing stopped reviewing the documents at hand and greeted Lu Heng with a smile.
Lu Heng nodded, and directly said the purpose of coming here, he would not play any official words in front of his subordinates, and the matter of selling guanzi was not suitable for him to communicate with his subordinates.
"Where is the project for the establishment of the flange used car market now?"
As soon as he heard Lu Heng's question, Zhao Jing instantly cheered up and told the matter one by one.
"The project has already been decided, and it has been approved by you and other managers, and even the 20 million funds prepared have been transferred from the company's financial system early. ”
Lu Heng nodded, he naturally knew this, this is also the reason why he does not have too many private funds on hand, the current Hengcheng Group has a lot of places to spend money, and the dividends that can be released to him every year are very small.
Zhao Jing continued: "As soon as this project is launched, it can completely solve the problem of a large number of second-hand vehicles in stock in major 4S stores, and can also sell second-hand cars to complete the initial profit." Especially after the Yuzu second-hand car network is launched, it can have an excellent effect. But the problem was stuck in a crucial place, as the company's chosen address conflicted with the relocation plans of a major distillery in the city, which also wanted to use the land. According to my inquiry, the background of that distillery is extraordinary, and the main investor belongs to the Su Group, and the Su Group must be clear to you Dong Lu. ”
Lu Heng knew that Guangyuan Volkswagen was acquired from Su Lun, one of the heirs of the Su Group, and he would definitely not be a stranger.
Lu Heng frowned and asked, "Except for the competitors, what about the specific information of that land, do you know anything?"
Zhao Jing pursed his lips and said, "I must have understood this." The plot is located on the outskirts of Flange, not very prosperous, with only one road leading to the car market in Flange. Therefore, it cannot be counted as residential land, and there are no real estate owners to buy it, and the government treats it as a class of industrial land. The area is very large, more than 20,000 square meters, and it can even be expanded horizontally. The district government is financially tight this year, and plans to sell this land for bidding, which is also one of the reasons why we are eyeing this land.
"But there is another important reason why we like this land, which is that it is close to the flange area, which means that it is very close to the hundreds of 4S stores, which is the largest new car trading market in Chongqing City, and the place with the most brands. If we had established a second-hand car market there, we wouldn't know how many second-hand cars would flow into our group every day, and the problem of second-hand car supply would have been solved in an instant!
Zhao Jing gritted his teeth and said, he would not be cold to the four words of the Su Group.
Lu Heng nodded, this was similar to the news he learned from Su Lun before the Chinese New Year.
It's just that Su Lun asked him to avoid Su Dao and not compete with him, but from Zhao Jing's mouth, this is a fight if you don't fight!
Once the Yuzu second-hand car website is established, the shortage of goods will be a big problem in the short term, and if it can be solved at this stage, then at least there will be no big trouble in the southwest region.
"If we want to compete with them in the bidding, what are the difficulties for us?" Lu Heng asked.
Zhao Jing hesitated for a moment, and then said: "One is capital, although the land area is large, but the bid deposit only needs three million, and the preliminary bid price is fifteen million, after all, Chongqing's housing prices are controlled very well, and it can be said to be the most conscientious city in the country, and the land price will naturally not be high." However, considering that the Su Group competes with us, it is definitely not fifteen million that can be won, and we have prepared 20 million, I'm afraid it's a bit enough. ”
"Add another 10 million, I will greet Tian Xiaoice, she has money there." Lu Heng said lightly.
Zhao Jing frowned and continued: "Another difficulty is the connection, the Su Group has developed from a few workshops to the current position of the richest local enterprise, in addition to the shrewdness and ability of the person in charge, the network must be extremely extensive. Funds are important, but connections are undoubtedly more important, after all, it is a bid, if there is a dark box operation, we can only smile bitterly. ”
Lu Heng also frowned, thinking of the only time he met Su Dao, Su Dao, the eldest brother of Su Lun, in addition to Li Xiang, a small Internet giant, there seemed to be a deputy head of Tiannan District, which showed that the other party's own connections were already very strong.
What Zhao Jing said is not unreasonable, if there is really a black-box operation, even if their bid price is higher than that of the other party, it is impossible to win that piece of land.
This time it's the flange area, and I don't know if the other party has any connections that have spread here.
ps: I took a leave of absence at the end of last year, I took a leave of absence at the beginning of this year, the worst ending, the worst beginning, the author Jun blamed himself with guilt.
But please forgive me, at the end of December, I was in a very bad state, because of serious illness, renewal, family members forced blind dates against my wishes, friends had an accident and a series of other things were about to collapse.
Even in the new year, I didn't adjust to it, and I became depressed almost like many authors.
During these days, my parents, sisters, and relatives hardly dared to speak to me, and maybe if something was wrong, I would yell, very bad, really bad.
But since there is a book, this is my responsibility, and I will continue to write it, and there is no need for the eunuch's speculation.
Okay, I'll leave it for now, I want to go out for a walk, have a barbecue and a beer, and adjust my state as soon as possible. (To be continued.) )