The summer file war of the new generation of young actors, Chris Hemsworth and Kristen Stewart's "Snow White and the Hunter" took the lead, but the media reputation and audience feedback completely collapsed, and the vigorous premiere ushered in an earth-shaking curse, which may be a little unbelievable to say, but it is the truth

In the first round of evaluation, the best word-of-mouth actually came from professional media. The media comprehensive evaluation is 57 points, which is the highest score among all the evaluations after the premiere, surpassing the mass media, exceeding the professional audience, and even exceeding the general audience, which is really unexpected.

The total collapse of word-of-mouth is really shocking, and even media reporters are stunned. If commercial popcorn is rejected by the media, that's fine, but now even the audience doesn't buy it, so what should we do?

That...... No, not "Transformers", but "Twilight".

At that time, the popcorn index of "Transformers" was as high as 85%, and the theater score was as high as "A".

Now, "Snow White and the Huntsman" can only look forward to the fan effect. After all, both the actors Chris and Christine have a huge fan base, especially considering that the "Avengers" are still sweeping the top of the list, can't Chris win some bonuses?

The answer is: no.

50 million, "Snow White and the Huntsman" only handed over 50 million dollars at the box office in its opening weekend!

Such a result is really far from the media's predictions, and there is still a "Men in Black 3" short of the 100 million threshold; compared with the investment cost of 170 million, the downturn in the premiere is almost doomed to the failure of the work. The journey had just begun when Yang Fan encountered fatal bad news.

Under the high attention, high expectations, and enthusiastic pursuit, the premiere box office was only a disappointing 50 million, such a number fell through everyone's glasses, and the shock made people speechless, it was simply the scene of a large-scale car accident.

Almost overnight, the media became pessimistic.

Although Christine's "derailment" obviously brought an immeasurable negative impact, which dealt a serious blow to the premiere box office, but objectively analyzed, even if the negative impact broke out in an all-round way, the actual box office of 50 million and the predicted box office of 100 million were really too different to be reasonably explained.

Some media have said that a work without magnificent special effects and no top big names consumes 170 million yuan in production costs, which is a spectacle.

It stands to reason that it is normal for the investment cost of such a work to be controlled at 100 million. Among the six major Hollywood studios, Universal Pictures, which has always been stingy, made a serious mistake in the budget of "Snow White and the Huntsman", which led to the subsequent chain of bad news, which was a decision-making mistake.

But more media outlets said, "We're in a hurry!"

They have analyzed one after another, the baby boomer generation is still the pillar of Hollywood, even if the box office of "Black Shadow" and "Men in Black 3" has failed miserably, but the discussion heat of Johnny Depp and Will Smith is still incomparable, and the market appeal still exists objectively.

In the past two decades, Generation X has not been able to complete the succession of Leonardo DiCaprio, who was once the most promising, but after the "Titanic", it embarked on the road of self-tortured Oscar chase;

Whether it's Chris Hemsworth, or Kristen Stewart, it's true.

Chris's popularity is completely based on the shell of Marvel Studios, not to mention the box office failure of "Thor", in addition to this, he has no works to prove himself at all, and Christine's attention, after leaving the "Twilight Zone", has no influence at all.

To put it simply, popularity is the work and the role, but not the actor himself.

In Hollywood, "box office appeal" is definitely not so simple, after one or two works are successful at the box office, those media can't wait to think that the leading actor has box office appeal, but in fact there is no mass base at all, and after leaving the work, they can't call on the audience to go into the cinema.

Johnny Depp and Robert Downey Jr., their box office appeal is relatively limited to their roles, and only Tom Cruise and Will Smith at their peak are the real market darlings.

As long as the audience sees their names on the poster, even if they don't know anything about the movie, even if they don't know about the media reputation, they are still willing to buy tickets to enter the cinema and get a glimpse of the real face. This is the real box office appeal, the box office appeal that has disappeared after entering the second decade of the 21st century.

Therefore, although Lan Li has repeatedly achieved excellent results, the media is still skeptical of his box office appeal.

Now, the same goes for Chris and Christine. As a result, the media have exclaimed in surprise, for Generation Y, the box office appeal is still too greedy, and the most important thing at the moment is to invest in the work, step by step to establish their own reputation and image, not in a hurry.

It was this group of media that previously exclaimed that Generation Y was about to succeed the Baby Boomer generation and hit the American market, and now it is this group of media that advises Generation Y to return to reality in a down-to-earth manner. Right and wrong, black and white, all depends on the mouth of the media reporter.

In any case, after the disappointing box office figures for the premiere of "Snow White and the Huntsman", the discussion continued to heat up instead of cooling, and the media began to call for the immature generation and the need to continue to polish it, which also made people further lower expectations for "Edge of Tomorrow" and "The Amazing Spider-Man".

In particular, "Edge of Tomorrow" has no fan base, no box office appeal, and even publicity gimmicks are relatively weak.

Lowering Expectations? Before the release, the media of "Edge of Tomorrow" predicted that the box office was only 25 million, so how can we continue to lower expectations? Will we lower the expectation to 20 million again? Or will it be below 20 million? For "Edge of Tomorrow," which has a production cost of 130 million, it will be a fiasco almost before its release?

The media's box office forecasts were so bad that there was a lot of disapproval, which also caused strong dissatisfaction among Don Quixote, and even sparked a scolding war on the Internet. With the failure of the premiere of "Snow White and the Huntsman", the arguments and scolding not only did not weaken, but intensified

Even "Snow White and the Huntsman" failed, and "Edge of Tomorrow" is even less likely to succeed. This is the view of the crowd of onlookers, and Don Quixote has to stand up and fight for it.

But if Lan Li read the box office figures predicted by the media, he would smile in agreement, and even exclaim the accuracy and professionalism of the media forecast.

In the last life, Tom Cruise's version of "Edge of Tomorrow" had a box office of 28 million at the first time, and the cumulative box office in North America barely exceeded 100 million. In other words, the media's forecasts are actually correct, and they are professional enough.

So, what about this life? Unrecognizable, even the schedule has been completely changed, what will happen to the box office of the premiere of "Edge of Tomorrow"?

In fact, the pressure and burden are quietly increasing, and the entire film industry is tense, and the six major film companies are even more solemn. Not because of the success or failure of a certain movie, but because of the downturn of the entire market. Everyone is responsible.

Since the "Avengers" unveiled the curtain of this year's summer file, after starting with historic results and data, the North American summer file has ushered in four consecutive saves:

"Black Shadow", "Super Battleship", "Men in Black 3", "Snow White and the Hunter".

What's even more terrifying is that word-of-mouth and box office are fighting together, and there is no dawn and hope at all. Among them, the premiere box office data of "Black Shadow" and "Super Battleship" did not cross the 30 million threshold, and their investment costs should not be underestimated, the cheapest "Black Shadow" is also 150 million, and "Edge of Tomorrow" is only 130 million.

So, is this a downturn in the market? Or is it a single work of "The Avengers" that drains all the box office potential of the market? How long will such a downturn last, and which one of the works can break it? This is related to the annual earnings and performance of all film companies, and naturally, every company is urgently concerned.

Nominally, this is the most exciting summer season since the turn of the millennium, but in the century, they are worried about the regression and decline of the box office figures in the same period. The disappearance and encroachment of interests can be called a nightmare for every film company.

As a result, the pressure began to increase gradually. The time has just come to the second week of June, and everyone is looking forward to the North American box office this week.

This week, "Madagascar", "Prometheus" and "Edge of Tomorrow", all three films were crowded into the same weekend, compared to the previous week, "Snow White and the Huntsman", which seemed to be a little too crowded.

For the three films, the head-to-head duel is likely to be tragic, and in the end of each other's internal friction, the three lose-losers, but for other film companies, the showdown of the three works can effectively stimulate the market, they don't care which work stands out and wins the box office, they care about the audience re-entering the cinema and the market is lively again.

Following last week's "Snow White and the Huntsman", the craze of the summer file has further increased, and the three works of "Madagascar", "Prometheus", and "Edge of Tomorrow" have joined forces to fight separately, so what is the result?

The trend of the summer file is unpredictable.