After ending the call with Lin Hexi, Shen Huan was about to go offline to sleep, but as soon as he turned off the TT, the phone rang again.

When I picked it up, I looked at the caller ID, and it was Jin Xi, the vice president of Quku.com.

"The website thing is a bit of an eyebrow. ”

After connecting the phone, Jin Xi's first sentence was concise and to the point.

"I have sent the specific information to your mailbox, but I haven't been in contact with it yet, and you need to talk about it yourself. ”

Shen Huan held his mobile phone in one hand and clicked on his email with the other, and found that there was a new email with an attachment in it.

"Thank you, Mr. Kim. ”

Shen Huan smiled and thanked the other end, and at the same time downloaded the attachment, opened it and saw that it was a PPT with quite large content, and the specific content was an analysis of the situation of several music websites.

The last time he approached Jin Xi for this matter, he wanted to acquire a potential music website and directly enter the online music market.

"Your noble business is busy, I will trouble you with these little things, and I will invite you to dinner next time I go to Shanghai. ”

Jin Xi said with a smile over there: "I definitely have to eat for dinner, waiting for you to come to Shanghai, since "Meteor Garden", I haven't seen you for a long time, and I miss you." Speaking of which, Jin Xi's words took a turn for a moment, "By the way, how is the drama you are filming now, is there a TV station that wants to buy it?"

Although Jin Xi on the other end couldn't see it, Shen Huan still shook his head, "There have been several groups of people, but so far none of them have put forward a clear intention to buy, and it should not be finalized until the finished film comes out." ”

In the end, it was the producer and director who produced "Meteor Garden", although Shen Huan went against everyone's wishes this time and came to shoot this inexplicable spy war drama, which made the TV stations have scruples and dare not start immediately, but the expectation is still there after all, so in addition to Huguang Satellite TV, several TV stations also sent people to come over to see the situation with the group. It's just that after looking at it, there is still no one who is really sure to buy at this stage.

But Shen Huan is not in a hurry: of course it is good to be able to sell it now, but if not, it is not too late to wait until the finished film comes out, at least it is much better than the sales of "Meteor Garden" last time.

"What, Quku.com is interested in this show?"

Shen Huan asked tentatively.

"Sort of. ”

Jin Xi's words were not too full, ambiguous, making it difficult to figure out whether this was his negotiation strategy or his true thoughts.

It was not surprising to Shen Huan that Quku.com had ideas about his own drama, knowing that the Internet is the general trend in the future, he has always been very concerned about online film and television, so he is still relatively clear about the current situation of China's Internet film and television.

The success of "Meteor Garden" at the beginning of this year made video websites discover the new world and take action. Among them, Quku.com, which was the first to eat crabs, was at the forefront.

After "Meteor Garden", they signed two more TV series that went to the backstage of the first network - in addition to video websites, film and television companies as content providers have also found a new channel from the success of "Meteor Garden" and have begun to get involved in this aspect.

It's just that this stage is a start-up stage after all, and the income of some popular big IPs in TV stations can be seen, and TV stations are rushing to ask for it, and the benefits that video websites can give are much higher than the price of previous online broadcast rights, but after all, they are still far from being as good as TV stations, so they are steady and steady, and they did not take this risk, and they did not enter the market. Therefore, the two TV series that signed the backstage broadcast strategy with Quku.com are two dramas that are not up or down.

They also wanted to replicate the success of Meteor Garden, but the results were not satisfactory.

These two TV series in the background of the first network, after the broadcast, one successfully implemented the strategy of the first network backstage, first broadcast on the Quku network, the data traffic caused was not bad, and it was successfully broadcast on the TV station, but the ratings after the TV broadcast were very bad, and the average rating did not even reach 1%.

The other one is even worse, they are originally a backlog drama, and they have a chance to come to power, but the price cannot be negotiated. This time, they wanted to take advantage of the success model of "Meteor Garden" to get a satisfactory price to go on stage, but because of the failure experience of the previous drama, they were not able to get a satisfactory price on the TV station to go on stage after the network broadcast, and the TV station pushed their price even lower. In the end, the producer saw that the situation was not right, and finally succeeded in taking the stage, but the ratings were worse than the previous drama. In the end, counting the price of selling the online copyright, the money they made from this drama in general was still a loss compared to selling it at the price of the TV station at the beginning.

These two failed examples successfully poured a basin of cold water on the newly heated market of "First Network Backstage", and let the market cool down quickly - not only to cool down the producers, but also to cool down the video websites.

After the success of the first-network backstage model of "Meteor Garden", the price of the TV series online copyright market can really be described as a price a day, from last year's average of 3,001 episodes quickly broke through 10,000 episodes, then 20,000 episodes, and then 30,000 episodes, 50,000 episodes, and even 100,000 episodes.

But after two failed examples, this inflated price quickly fell back, and the TV drama online copyright market became even more chaotic.

This has completely become a chaotic circle.

Video websites don't dare to start: Examples have proved that not every drama is "Meteor Garden", and the backstage of Xianwang is not a panacea at this stage, and they don't want to spend a lot of money to buy just a bunch of poor data that can't match the price.

The producers don't dare to enter the market casually: if they step into the backstage now, it is likely that there will only be Xianwang and no backstage. And after the price of the Internet has reverberate, the appeal to producers is also rapidly decreasing.

The TV station is contemptuous of this: it turns out that there is only one miracle like "Meteor Garden", and the backstage of the first network is a sugar-coated cannonball, and whoever steps on it will die. The Internet can't save TV dramas, and these TV stations are the real home of the producers.

In the end, after half a year of pains and adjustments, and after more than a dozen brave experiments in TV dramas, the TV drama network copyright market finally stabilized, and found a model that is most suitable for this stage - Taiwan-network synchronization.

Whether it is for video websites or for producers who provide content, this model is the most win-win at this stage:

In terms of video websites, the synchronization of Taiwan and the network means that they have greatly reduced the amount of money they have invested in a TV series, and at the same time, the traffic that the TV series can attract has increased - the broadcast of TV stations is objectively an excellent publicity for the TV series resources they have purchased. At this stage, the coverage of TV stations is still far greater than that of the Internet, and taking the free ride of TV stations is far better than their solo fight in the backstage mode of the first network.

In terms of producers, the synchronization of the Taiwan network has objectively increased the price of the online copyright of the TV series, and they can sell it for an extra amount of money, and they can also spread popularity on the Internet, and have one more publicity channel, of course, they are happy.

With the recent two popular dramas also joining the ranks of Taiwan-network synchronization, Taiwan-network synchronization has gradually become a mainstream trend in TV dramas at this stage.

Because of the turmoil of "Meteor Garden" and the economic gap with the other world at the same time, China in this world has entered the era of Taiwan-network synchronization early.

……

"Then why don't you send someone over to inspect the status of the project, Mr. Jin? It just so happens that the people from New Deal Satellite TV haven't left yet, if you come here in the past two days, maybe your people can still get in touch with each other and get more information to help you better judge the status of this project." ”

Shen Huan didn't care whether Jin Xi was not interested or a negotiation strategy, and directly invited the other party to come over for inspection.

Maybe some old-school producers are still unwilling to accept the general trend of "synchronization between Taiwan and the network", and prefer to sell TV stations alone, and then give the video website a soup after two rounds at most, but for Shen Huan, who single-handedly made the "network backstage first", of course, there is no such prejudice.

Taiwan network synchronization, he also thinks it's very good, in line with the current economic conditions, and he is happy to sell more money.

"As long as you decide to buy it, I have absolutely no problem here, after all, if it wasn't for the fun and cool network, I wouldn't be where I am today, Mr. Jin, I have always remembered the love you gave at the beginning. ”

After hearing Shen Huan's invitation, Jin Xi smiled at the other end: "You don't know what kind of attitude those TV stations have towards our video websites, and they are willing to take care of us." ”

"Alas, after I started to do traditional copyrights, I realized more deeply that now this is the uncle, and our video sites are grandchildren......!"

Jin Xi seemed to think of some unpleasant experience, and sighed for a long time.

Shen Huan smiled and comforted: "Feng Shui takes turns, I believe that in a few years, the situation will be reversed." When the time comes, I'm afraid that the TV station will follow you behind your ass to pick up leftovers. ”

Shen Huan's analogy made Jin Xi laugh all of a sudden, "Pick up leftovers to eat......?" Fortunately, I'm not a mouthy person, if other TV stations know that you curse them like this, then they will give you small shoes to wear. ”

Shen Huan didn't care, and said in a heartfelt tone: "What is the relationship between the two of us, what else can I not tell you?"

Although he knew that Shen Huan said this on purpose and was close to himself, Jin Xi was indeed quite useful when he heard it.

"Let's go back to it. Since you've invited you like that, I'll send someone over to you in the next two days to have a look......"

Shen Huan chatted with Jin Xi while looking at the information sent by Jin Xi.

This thing shouldn't have been made by Jin Xi, and there is no need for him to do it himself - a vice president, this little thing can be done by just someone below.

In this information, Jin Xi recommended him a total of three music websites, all of which are piracy websites in the strict sense.

In fact, there are no serious genuine music websites in China's online music market, and everyone does not buy copyrights. Even the Nine Days Music, which was acquired by Tengchuang, is like this, the only difference is only the smallest difference.

And the three companies recommended by Jin Xi to him are not as good as Jiutian Music in terms of scale and traffic - I have to say that Tengchuang is still rich, and if you want to acquire it, you will directly pick the strongest one to acquire.

In addition to the size of the website and the traffic situation, this information also lists the approximate personnel composition, company structure, and even the sale offer of the three music websites, which is between 6 million and 10 million.

“…… What's the situation with this offer, they want to sell it themselves?"

After Shen Huan saw this, he asked Jin Xi.

Jin Xi replied: "Yes, the legislation is about to come down, and big capital has already begun to enter the market, and when the legislation really comes out, it will be a real hard fight, how can they withstand it? In fact, the price is already declining now, but the more it drags on, the less valuable it is, and in the end, if you can't make a move, it is likely that you will lose all your money. Otherwise, it is hoped that the financing development will face the tough battle in the future, but this is more unreliable than selling the station, and no one can see the troubled waters in the future, who dares to come in casually?"

Jin Xi is engaged in the Internet, although he is not a music website, he still understands some basic situations in the industry.

Speaking of this, he thought about it and reminded Shen Huan a little: "Mr. Shen, if you want to enter the market at this time, it's best to think twice." Although your family background is quite good now, and their price is not high, if you want to do it seriously, you still continue to throw money, and if you really fight it later...... From the standpoint of a friend, I still advise you to think twice and concentrate on the content, which is good and stable. ”

Shen Huan smiled, "Thank you Mr. Jin for your concern, little brother in my heart." Actually, I'll just take a look first, and I won't necessarily start. ”

After all, the friendship between the two is not too deep, so Jin Xi will stop talking about it.

"By the way, Mr. Jin, I am not very clear about the personnel structure and work ability of the Internet industry, if you look at it, not to mention anything else, just from the perspective of future development, which of these three websites do you think is the most promising?"

Shen Huan asked about specific questions again.

Jin Xi seems to have read this information, but after thinking about it for a while, he gave his opinion, "Aile, although the traffic ranking is not the highest now, but from the analysis of the technical disk, I think their growth space is still the largest among the three......"

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