Chapter 478: Gold Rush (Part I)
Ru Xue pondered for a moment and said, "The hottest industry now should belong to tourism, right?" Mr. Ling, do you want to develop a tourism project in the Morgas River Basin?"
Ling Zikai showed a satisfied smile on his face, nodded, and said, "That's right! Forest tourism is a unique tourism product in the tourism industry. Going to the big forest and returning to nature has become a new trend and new fashion in the consumption concept of modern people. ”
Zhou Qi asked with some confusion: "The Morgas River has now become a rocky beach, what is there to play?"
Ling Zikai explained: "Forest park tourism products can be divided into three main categories:
The first category is natural landscape resources, such as landforms and mountain landscapes, valleys and waterfalls, celestial wonders, and flora and fauna
the second category is cultural landscape resources, that is, cultural relics and historic sites, temples, folk customs, regional culture, etc.;
The remaining category is tourism resources, the core buying point of forest tourism is the forest ecological environment, but the essence is the enjoyment and experience participation of tourists in the ecological environment.
The most common are hiking, mountaineering, cross-country, skiing, hunting, camping, recuperation, exploration, and so on.
You can think carefully about what are the areas of the Morgas basin that have development value and potential advantages in the tourism projects that I just mentioned?"
Zhou Qi said a little embarrassedly: "Mr. Ling, I can't answer your question, until now, I went to that place once when my sister got married, and I didn't have any impression in my mind, I just remember that all I saw were rocky beaches and bare barren mountains, which made people feel panicked." ”
"In fact, facing a desolate environment is also a natural experience. ”
Ling Zikai glanced at Zhou Qi and thought, you are also honest, and you don't know how to pretend to understand and want to show off your thoughts in front of me, the chairman.
"I've only been in Moro County for a month or two, and most of them are in the outposts, and I don't know much about the environment there. ”
Zhang Jun thought for a while and said: "However, I often hear Brother Buyi say that Moluo County is the northernmost part of the whole of China, known as the 'North Pole of China'. Yes, I heard that you can still see the Northern Lights in Luohe Town, sister-in-law, is that true?"
"You can see the Northern Lights. ”
Ru Xue nodded, looked at Ling Zikai and said: "Mr. Ling, in fact, over the years, many investors have come to us to inspect various investment projects, including tourism development, but in the end they were not successful, do you know what the reason is?"
In addition to objective factors such as remote geographical location, harsh environmental conditions, and the disproportionality between capital investment and rate of return, the most important thing is that there is no fist project that can attract people.
Take the Northern Lights, for example, although we can see them a lot, but not many people know about them. And not far from the neighboring Moxi County, there is a well-known Arctic Village, which has long been the first choice for those who want to enjoy the colorful Northern Lights. Even if we developed this project, we wouldn't be able to compete with others at all.
There are also such projects as skiing and skating that Zhang Jun just mentioned, which are almost not available in any county or city in the entire northern province, and people have them at their doorsteps, so why do they want to go to us?
There are also the natural landscape resources and cultural landscape resources you just mentioned, which we do not have, and if you want to talk about historic sites, there are still a few old earthen houses left over from the establishment of Karon in the town, but there is no value at all.
As for the other projects, they must be developed on the basis of dense forests. ”
Listening to Ru Xue's methodical analysis, Ling Zikai nodded secretly.
It seems that the woman in front of her has a strong ability to work, has her own thoughts and opinions on various pros and cons, and will not follow the crowd.
Ling Zikai said with a smile: "Ru Xue, your analysis is very good, judging from the existing environmental resources, it seems that the Morgas River Basin really does not have the conditions for tourism development." But you seem to be missing a very important resource?"
"Is there another important resource that hasn't been discovered?"
Ru Xue frowned, as a native, she could tell the situation in Luohe Karen Town even with her eyes closed, and for a while, she really couldn't think of what Ling Zikai was referring to.
"Brother, don't sell it, hurry up and tell us the answer!"
The people present are probably Zhang Jun who is the most anxious, he wants to help Ru Xue wholeheartedly, and he wants to give her millions directly, but he also knows that without a valid reason, Ru Xue will definitely not accept it.
"Have you all forgotten where the name Morgas came from?"
Hearing Ling Zikai say this, the three of them all understood, and said in unison: "Golden River!"
"Brother, do you mean that we can develop gold mines? No, isn't the gold mines there already exhausted?" Zhang Jun asked puzzled.
Zhou Qi on the side also echoed: "Even if a new vein is discovered, it will not be our turn to develop it!"
"Who said that the gold mine should be developed! Isn't there no other resource to use in this gold river except for gold panning?"
Ling Zikai smiled at Zhang Jun and scolded, and then looked at Ru Xue, who was bowing his head and falling into deep thought.
After a while, Ru Xue raised her head, with a little hesitation in her bright eyes, and said, "Mr. Ling, do you mean that we can use the historical business card of this Golden River to create a tourism project of 'Gold Rush Tour'?"
Ling Zikai nodded and praised: "Ru Xue, it's still your quick thinking, you guessed it right at once!"
Being praised by Ling Zikai like this, Ru Xue looked a little embarrassed, and said: "Mr. Ling, are you praising me or scolding me! You have only been to the Morgas River once, and you can come up with such a wonderful idea, I have lived there for more than 20 years, why have you never thought of it!"
Ling Zikai shook his head and said, "Ru Xue, this idea didn't come up with me. In my hometown of Jiangnan Province, there is also a place that was once a gold mining area.
The local government borrowed the reputation of the gold mine and established a gold mining park to develop tourism. What gold museum, gold smelting sightseeing, gold cave exploration cave insurance, gold panning experience and other projects.
I've been there once, and I've seen the crowds of people who travel there, and you know why it's so popular?"