Chapter 141: Spread the Word (One More Requests for the First Order)
Ximen Huaxi Road, two years ago, countless shops moved in, several office buildings were completed, close to the Swan Lake community, the location is very good.
Huaxi Building, from the second floor to the top, is full of office rooms and office areas.
There are a wide variety of clothing, e-commerce, and advertising planning here.
In an advertising agency, Xin Wei was sitting on a chair rubbing her forehead, and the planning plan in front of her was almost done, and it only took two more hours to complete. At this time, the people in the company are basically gone, and now the only ones left are himself and another little sister Shan Fangfang.
Shan Fangfang walked over with two cups of coffee, tasted one by herself, and handed the other cup to Xin Wei.
"Xinwei, how are you doing?"
Xin Wei closed her eyes vigorously, then opened them, looked at the computer with long eyelashes blinked, smiled comfortably, and took a sip of coffee contentedly.
"Come on, there's still two hours left, and I'll be able to relax next week when I'm done. Fortunately, I also worked an extra shift last night, otherwise I wouldn't have been able to hand it in tomorrow morning, and the director would have killed me. ”
Shan Fangfang sat sideways on the desk, and the black pantyhose not only kept warm, but also showed the graceful arc of her calves. She blew the hot air from the coffee and said, "Xinwei, aren't you going to buy a car, how have you been looking lately?"
Hearing about buying a car, Xin Wei smiled bitterly, "Where is it so fast, you don't know that you are tired and tired of working for three or four thousand wages every month." I still have to buy cosmetics, clothes, pay rent, utility bills, and I can't save much money in a month. I stopped by the Guangyuan public a few days ago to take a look, and the beggar's version of the simple POLO alone costs more than 100,000 yuan, alas, I can't afford it, I can't afford it. ”
Shan Fangfang pursed her lips and said, "If you agree to that man's pursuit, let alone POLO." It's no problem if you just want a BMW mini, you're just hypocritical!"
Xin Wei shook her head, didn't speak, and drank hot instant coffee by herself, a little bitter but very sweet afterward, it should be that Shan Fangfang, who is familiar with her habits, added more sugar.
Shan Fangfang continued: "Alas. I know, you want to rely on yourself for everything, don't ask for others, don't worship Buddha, and be an independent woman! But to be honest, we women just need to find a job where we can earn pocket money, and those things should still be left to men."
Xin Wei's face turned cold and said, "Fangfang, don't say it." I still say that women must have their own careers, and it is better to rely on men than on themselves. Can't afford a car right now. It doesn't mean that I can't afford it in the future, and my requirements are not high, just buy one that can travel to work. After this advertisement, I will go to the flange area, there are brands available for me to choose, but if it doesn't work, I will take the road of loan and mortgage. ”
Shan Fangfang smiled, but then thought of something and left a sentence. You wait, and then hurry to your partitioned office area.
"Wow. Look at this. ”
Xin Wei took a flyer, big red, with a photo of the car.
"This is the person who swept the building and handed out leaflets left in the office at noon today, it seems that there is a car 4S shop in the suburbs of Cangshou Meng, I think you are interested, I didn't throw the flyers into the trash. Reserved for you. ”
Xin Wei took the leaflet and read it softly, "Hengcheng Chery, the opening is auspicious." There are many models, SUVs and sedans under 100,000 yuan. Mini cars have it all. Our store Chery is available for all products, and Tiggo and QQ can enjoy a 20% discount on the opening day!
Shan Fangfang nodded hurriedly and said: "Yes, it's Chery, a domestic brand, I heard my brother say that it has been selling quite well in the past two years, and the most popular one seems to be a minicar called QQ." Because of the name, I remember this brand very well. ”
Xin Wei smiled: "It's very interesting, it's called QQ, and the software we use to chat with us has a name." ”
Shan Fangfang climbed onto the table neatly, regardless of the hip skirt turned over, pressed her hands on the guardrail and said: "I asked, the price of QQ is very cheap, only forty or fifty thousand yuan, which is very suitable for commuting." Otherwise, we'll take a look tomorrow, anyway, you and I will finish the list today, and we will be off tomorrow. ”
Xin Wei was a little moved, she said before that it was a big deal to take a loan and mortgage, the reason was that she happened to have a deposit of 40,000 yuan.
For a girl who has only graduated from college for two years, it is very rare to be able to save 40,000 yuan.
If you want to buy a car for 100,000 yuan, 40,000 yuan is enough for a down payment. But she really didn't want to be a so-called car slave, she felt that it was too tiring to live like that.
Now there is a car with a price that is very suitable for their own appearance, and it seems to be quite cute to look at the photos, and it is not bad to go and see it!
"Fangfang, wait, I'll check the reputation of this car on the Internet, if it's not bad, we'll go and see it tomorrow." ”
Building 7 303 in Bijiao Garden, a young man smoked a cigarette and went downstairs, his face was angry, and he inhaled deeply and spit it out heavily when he smoked.
The young man's name is Mu Vision, who has been working for three years and wants to buy a car.
In fact, if you can buy a house in Country Garden, the family conditions are not bad, and most of them are rich and noble. His family also bought a car at an early age, but it was a Santana.
This is the third time I have mentioned buying a car to my parents, and my father is in charge of the family, and my father means to buy another Santana.
Mu Yuanyuan can understand what his father meant, the family has been driving this car for so many years, and it has been a lot of tosses, but now all the accessories on the car are fine. The fuel consumption is not high, the car is wear-resistant, anyway, it is solid, after tossing.
But I don't want it, it's ugly, and the configuration is poor. The interior of the car is old-fashioned, and there are few entertainment tools, which does not meet his ideas at all.
In his imagination, there is a car of about 100,000 yuan, because he only has a deposit of 100,000 yuan, and he doesn't want to use his parents' money.
This car doesn't have to be too famous, but it must be beautiful, have a lot of space, and have to be original to navigate. It is best to have a higher ground clearance from the chassis, because I like to go out with friends, trekking through mountains and rivers is commonplace, and the ground clearance is a little higher, and the passability is good, and it is not easy to scratch the chassis.
And the most important thing is not the Volkswagen car, which seems to others to be simple and elegant interior, but in his eyes it is shabby.
I just went downstairs, and when I went around the flower garden of the uncle's house on the first floor, I saw that the curtains of his house were not drawn, and the uncle was watching the local TV station.
Mu Vision stopped. Because there's an ad playing on the TV.
Because of the window, he couldn't hear the sound, but he could see the picture.
First, a small and cute miniature car crossed by, and he knew that it was a car that had been very popular recently, it seemed to be called QQ, and several young people in the unit who had just joined the work bought this car.
And then there's an atmospheric SUV. It is marked with Chery Tiggo, a 100,000-yuan SUV with extremely high configuration.
The advertisement was only one minute, and Mu Weiwei wrote down the last address, which was in Mengjiao.
Then he hurried out the door and went straight to the nearest Internet café. He's a fan of the internet, and he's recently had a car website that's doing really well, which is completely different from the ones that used to it. He likes to watch those test videos on it, and there are all kinds of graphic explanations. In addition, there are real-name registered car owners who personally talk about their experience of using the car.
He wants to see what the reputation of the SUV in the TV commercial just now is, whether there are any quality problems, and the owner's personal experience
An advertisement, a flyer, or perhaps just a sentence can draw someone in.
It has to be said that Chery Automobile Manufacturers have done a very good job in entering the Chinese and even Asian automobile markets.
Let's not go head-to-head with various joint venture brands. Instead, start from the low-end and seize the market of less than 100,000 yuan for automobiles. Use QQ to invade strongly. In the three years since QQ was listed, it has received countless praises.
Chery manufacturers have taken advantage of this to spread QQ throughout Asia. Let European and American countries redefine the meaning of mini cars for this reason.
At the same time, Chery has not forgotten to enter the mid-to-high-end market, as can be seen from the pricing of Tiggo SUV, the price of 90,000 yuan may exceed 100,000 yuan at any time. This also means that Chery can develop a model of more than 100,000 at any time, so as to enter the mid-to-high-end market.
Lu Heng's publicity strategy this time is very simple. That is, for young people, the advertisements placed on TV are also focused on QQ and Tiggo.
Just think about it, young people love to play, and calling friends is the easiest situation. When the time comes, there are a lot of people who come to see the car, and young people have both spending power. But the psychologically immature population. Under the enthusiastic introduction of a qualified sales consultant, many people will be impressed. Even if you don't buy it on the spot, you will definitely pay attention to the use of the car by your friends after they buy it, and it is natural that you will become a repeat customer after that.
Lu Heng knew the direction he should go, so he was not worried about the desertion caused by the small number of people coming to the store on the opening day.
Now his focus is on his own group of sales consultants.
Standing at the gate, Lu Heng played the role of a customer, and Liao Fan and the four of them took turns to receive him.
Wang Guoqiang worked in a 4S store before coming to Hengcheng, and he was in the best working state of the whole person, and he was also the fastest sales consultant to integrate into Hengcheng.
As an apprentice brought out by Zhao Gen, Lu Heng was still very relieved, and simply asked him a few product knowledge and let him go.
What worries Lu Heng is Qi Baixiong, Liao Fan, and Wang Xue.
Qi Baixiong's university major is not automotive engineering, but mechanical, although he also worked in Longhua Volkswagen for two months before, but he wants him to switch to the Chery brand so quickly, Lu Heng doesn't know what his situation is.
To Lu Heng's expectation, Qi Baixiong mastered it very well, and he mastered all the product knowledge points.
"Have you ever known about this brand before?" Lu Heng asked as he looked at Qi Baixiong.
Qi Baixiong shook his head and said: "No, when I was doing Volkswagen before, I paid attention to Chevrolet, Ford and other brands, and I rarely paid attention to domestic cars." ”
Lu Heng thought thoughtfully, since he hadn't paid attention to it, he could master it very well in just a few days, it seems that Qi Baixiong has put a lot of effort into it in private!
Sure enough, Qi Baixiong said embarrassedly: "I know that I don't have a good foundation, so I usually make up for my product knowledge after work." When it's okay, I will let Xiaoice simulate the guest, I will be the sales consultant, walk through the sales process, the stupid bird will fly first!"
Lu Heng said with satisfaction: "Good job, I look forward to your performance when it opens tomorrow, okay, you can get off work." ”
After speaking, Lu Heng waved to Liao Fan, and Qi Baixiong also made an OK gesture to Tian Xiaoice on the side, and stood with her with a smile to watch Liao Fan's performance. (To be continued.) )
PS: Let the subscription fly!