Chapter 126: The Power of Advertising

Fang Lan sat in the office, frowning slightly, rubbing her temples with one hand, and a trace of tiredness appeared on her dignified face.

In the past few days since she came to Feiyang, she has hardly really rested, and the employees of the company have seen the work attitude of the newly appointed human resources manager.

It can only be described in two words - crazy!

Yes, love is a word, it is easy to say, but it is not easy to let go.

The night in the countryside is much quieter than in the city, and when the night comes, it is extremely dark, and when you look through the window, you can see a large number of stars.

It's always easy to get sentimental on a night like this.

Fang Lan has never thought that she is a woman with a little daughter, and she doesn't feel that there is anything wrong with divorcing her husband. At least, she didn't regret her choice. Just like she didn't regret marrying her husband back then. After all, there was a happy life.

She wanted to make herself forget about those troubles through crazy work, but she didn't expect that this would make her fall deeper into loneliness.

Thinking of his young boss, Fang Lan couldn't help but have a smile on the corner of his mouth, a very happy smile.

She felt that Xiao Yang was really an interesting big boy, obviously a teenager, and he should be at the age when he was coquettish and naughty under his parents' knees, and put Xiao Yang down, and all she saw was the vicissitudes of life.

God, a teenager has a sense of vicissitudes in his body, and he hides it very deeply, if it weren't for Fang Lan's state of mind at the moment, even she wouldn't be able to find this.

She was very curious about Xiao Yang, and felt that there were too many mysterious places on this boy's body.

Just a peasant's son? Fang Lan couldn't help but laugh, if all parents in the world could have such a son, I'm afraid it would not only be a matter of the ancestral tomb being smoky.

The recruitment of the company's employees is going well these days, and the Hulin side is still under construction for the time being. Therefore, there is no need for too many people, and a lot of work can be recruited locally, which is also what the Hulin Municipal Government wants.

As for the managers, including the headquarters, a total of 46 people have recently been recruited, all of whom are cadres above the middle level.

Many of these people have experience working in enterprises and institutions, and they are generally not young, and the oldest is a 46-year-old middle-aged man who has worked as an accountant in a state-owned enterprise for more than 20 years. It can be said that the experience is so rich that Fang Lan thinks that he is not confused.

With his strength, any large enterprise will want him, how can he also run to this remote village to find a job like himself? Could it be that there is also a past that he does not want to recall?

After chatting, Fang Lan learned that the real reason why this middle-aged man named Qin Jianguo was reluctant to work in a state-owned enterprise was because he didn't like to make fake accounts! On the contrary, he was extremely good at doing accounts, and every year in order to cope with the inspection of his superiors. \\\\\ unit leaders always ask him to do accounts.

Qin Wenge said: "I have been making accounts for more than 20 years, and I have 15 years of experience in making false accounts, but I am really fed up, and I am afraid that if this continues, I will not die well in the future." ”

Xiao Yang happily stayed with Qin Wenge, whose salary was twice as high as his original salary, but Qin Wenge privately told Fang Lan that although his salary in a state-owned enterprise was not high. But at the end of each year. The boss will give him a large sum of money...... This money is the top of the previous year's income. He felt that it was black money, which had always existed there, and had never been touched.

The personnel of Feiyang head office finally began to be full, and they were no longer as stretched as a while ago, and many of the new employees had experience in the industry, and they all began to work hard after feeling the vigorous atmosphere of Feiyang. There are many people who don't know that Xiao Yang is the real head of Feiyang agricultural land. I thought that Jiang Dong, the young marshal, was the company's NO.1, and Jiang Dong did not live up to Xiao Yang's hard work, although he was young, he was meticulous, but he was meticulous, but so many experienced employees entered the company, which was indeed a huge test for him. Because. The more such people are, the more troublesome it is to manage.

So Jiang Dong found Xiao Yang to complain. After seeing Xiao Yang, he caught him directly, and then in his office, he said with a sad face: "Boss, can you let me only be in charge of the vegetable branch of Feiyang Group's Happy Village, Sister Zhang is doing a good job in the breeding factory, and I am not very good at that......"

Xiao Yang stopped Jiang Dong with a smile, and then said: "As a manager, I don't need you to know how to raise pigs, nor do you need you to research a way to prevent the plague, what you need to do is to manage that group of people, manage people well, and your task will be completed." ”

Jiang Dong smiled bitterly: "Of course I understand what you said, but I feel that I am really getting more and more powerless, the company is developing too fast, I am afraid that I will not be able to keep up!"

Xiao Yang was much shorter than Jiang Dong, who was 1.82 meters tall, and wanted to pat him on the shoulder, feeling a little nondescript, he raised his hand and patted Jiang Dong's arm, and then smiled: "What, this is scared?

Jiang Dong blushed a little, and his embarrassed appearance was very funny. *****

Xiao Yang smiled and said: "Jiang Dong, do you know, if you really think like this, then I really have to think about it, people in this life, in fact, there are many things to experience, if this setback can defeat you now, then I will really feel that my choice was wrong back then, I saw you wrong, because a man who retreats from the battle is not worthy of being the leader of the company!"

"My words are a bit heavy, but you think to yourself, if you survive today, tomorrow you will be the youngest president of the company, not to mention how many halos and honors will be put on your head, it will also be an excellent training for yourself! I don't believe that people have no vanity at all, but I believe that there are people who can't see the situation clearly!"

"If you give up today and feel that any middle-level leader is better than you, that they are all more knowledgeable and experienced than you, and that every mouth is a set of rules, and you can't control them, then. Reading books at zero o'clock in your life, the biggest achievement and honor can only be the young general manager of the former Feiyang Group, well, just once, because you yourself persevered for less than a year and then retreated. ”

Xiao Yang said a lot, and then looked at Jiang Dong seriously: "Do you know why I would appoint a college graduate like you who is so young and has no experience and no background as the general manager of Feiyang Agriculture?"

"I don't know. Jiang Dong shook his head honestly, Xiao Yang's big set of words just now had hit his heart hard, and it completely spoke to his heart. I'm a little confused at the moment.

"That's because, I want you to grow with Feiyang, and I will give you a chance to make mistakes. Xiao Yang took a deep breath: "Because you are a college student from the countryside, I want all those who look down on rural people and peasants to see a company run by a rural child! A company managed by a rural college student, and those leaders below him." Hehe, most of them are from the city, and many of them are people who have worked in state-owned enterprises and in the government! You can say that my idea is boring, but that's what I think. But, Jiang Dong, I will definitely not give you any chance to back down and make a mistake. It can be corrected. Even if it causes losses, then don't be afraid, because we are still young, we have the opportunity to surpass, but if you retreat, you are afraid, it means that your mentality has changed. You are no longer the stoic rural college student in the university, you are beginning to be content with the status quo, you feel that you are satisfied, you want to enjoy it, tell me, Jiang Dong, are you such a person?"

"No, boss. I didn't think about it that way!" Jiang Dong straightened up. With tears in his eyes, he said loudly: "A soldier who does not want to be a marshal." Not a good soldier. So, I would love to be the general manager of Feiyang Agricultural Group, not Feiyang Agricultural Company!"

"Hahaha!" Xiao Yang laughed and said: "That's right, man, you always have some ideals and revenge, even if you can't achieve it, at least it's not a mediocre life, I can give you an account here, the company does recruit a group of experienced middle-level leaders, but you remember, although they have valuable experience, there are also a lot of annoying things, such as hypocrisy, such as slippery heads, such as laziness...... There are many more, I use them, all I need is those valuable experience, other nonsense things, we don't want at all, I give you the power, I will not interfere too much in the company's management in the future, you are the general manager, you can represent me with full authority, even if it is my relatives who made mistakes, also remember it for me, don't hesitate! The company's rules and regulations are not decorations!"

Jiang Dong's face was full of emotion and gradually calmed down, but there was more perseverance in his eyes, and the eyes that looked at Xiao Yang were also very different from before, and there was more respect in them. He said solemnly: "Don't worry, I know what I should do!"

Walking out of Jiang Dong's office, Xiao Yang put his hands behind his back, shook his head and sighed: "Alas, young man...... It's so nice!"

A chuckle suddenly came from behind the "hee-hee-......", Xiao Yang turned his head and saw that Li Juan had just come out of the office, her face was still a little red, and then she said embarrassedly: "I didn't mean to listen to the corner of the wall, you are talking too loudly, and the wall between my office and Mr. Jiang is too thin......"

Ah, Xiao Yang remembered that when he built this office, the single-row bricks were used between these large rooms. Scratching his head a little embarrassedly, he smiled and said, "If you hear it, you hear it, in fact, that's what I said." ”

Li Juan said with a straight face: "It's really good, I see it much better than those leaders' speeches on TV! I listen to it with enthusiasm! It's you, who are young, what kind of old man do you learn, and you are still sighing there...... It's good to be young, like how old you are. ”

Xiao Yang looked at the mature and attractive woman in front of him, and with the increase of working hours, he became more and more confident, and said to himself: "Confident women are the most beautiful!"

"Ahh......h Damn, forgot something.

Xiao Yang walked leisurely outside, the April sun began to slowly become warmer, Xiao Yang's expression was like a lazy cat squinting in the sun, stretching his waist, inspecting the new building that was under construction. ===

The construction team was commissioned by Xiao Yang in Jiangcheng City to find the Urban Construction Bureau, and the quality of the project was very good, and the small work in it was contracted to Xiao Yang's old brother-in-law Wang Jun, who has been working as a bricklayer for many years. Before graduating from junior high school, I came down to learn the craft from the master.

In their own words, they had to learn to be grandchildren with others, and they had to have the vision to learn things before they could learn things.

How long Wang Jun has been a grandson, Xiao Yang doesn't know, he only knows that the old uncle's craftsmanship is famous far and wide!

Now that the old aunt's family is not doing well, Xiao Yang doesn't mind reaching out in this regard, he has been close to his aunt's family since he was a child, especially a few aunts. I have liked him since I was a child, and in that era of financial constraints, every year during the Chinese New Year, my aunt would come to my door to deliver something or buy a set of clothes for Xiao Yang.

After the Xiao family became rich, these aunts' families were a little estranged from his family, for fear that walking too close would make people misunderstand what they were trying to do.

And Xiao Yang just likes these aunts, and tries his best to find opportunities to repay them. In fact, money is now for Xiao Yang. Far less important than family affection. There are some things that he will protect for the rest of his life.

Xiao Yang suddenly saw a familiar figure in the greenhouse, it was Li Yingying, and Xiao Yang walked over. I saw Li Yingying listening carefully to what an old employee of the company was talking about. As soon as the employee looked up, he saw Xiao Yang, who was not the head and tail of Shenlong, coming, and hurriedly greeted: "Xiao is always good." ”

Xiao Yang smiled: "You go on!"

At this time, Li Yingying turned around, saw that it was Xiao Yang, smiled reluctantly, and then said, "Yang Yang is here." ”

Xiao Yang looked at his cousin with a haggard face. The original white and tender face has also darkened a lot. His eyes were red, his mental state was very bad, he sighed, nodded apologetically with the employee, and said, "I'll talk to her for a few words, and I'll be fine for a while, so I'll bother you." ”

The employee was stunned for a moment, thinking that he had upset the head of the company. Seeing Xiao Yang's serious face, he put his mind at ease, and was so moved by Xiao Yang's attitude that he spoke a little unfavorably: "That, you're busy, you're busy, I'm fine." ”

Li Yingying chuckled, her little brother is really capable. The employees were obedient when they saw it. Alas, if your boyfriend has these two hits. Isn't it just disgusted that your boyfriend has no money at home?

When the two came to a secluded place, Xiao Yang asked, "Are you reluctant to come to work?"

"Ah, no, how could it be, my own brother's unit, I did it righteously. Li Yingying said with some concealment.

"Hey, don't lie to me, your eyes tell me that you don't want to do anything now, your aunt forced you to come, right?" Xiao Yang looked at his sister with a smile.

As soon as she mentioned her mother, Li Yingying resented: "Don't mention her, I'm almost annoyed, Yangyang, you help me, help me persuade my mother, let her not interfere in my affairs, I'm twenty-one years old! My mother had me when she was my age! I'm not a child, why do you look at me like a housekeeper every day!"

Xiao Yang smiled, and then said: "The problem is actually yourself, and you can't blame others, although I don't want to see your mother either!"

Dare to say this in front of other people's daughters, I'm afraid only Xiao Yang, but Li Yingying is in her twenties this year, she knows more things, and she doesn't feel anything strange at all, she just asks Xiao Yang: "Why do you blame me, now it's fashionable to fall in love freely, I'm not a minor, I have a problem with being expelled from school, I always wanted to sue them, but my mother didn't let me, I have to say that I am not ashamed enough, how can I be ashamed of me!"

"I don't think there's anything to be ashamed of this, the key problem is that you are too stupid, how could you think of running to the playground to make love? Not to mention that the school is ignorant and so on, you are indeed too blatant!" Xiao Yang said softly.

"Huh......? How do you know?" Li Yingying opened her mouth wide and looked at Xiao Yang with an incredulous face, no one knew about this matter except for her uncle, so she didn't care about Xiao Yang's reprimand, but felt like a ghost, how did she know about it.

"Okay, okay, I didn't laugh at you, look at you like that, like a cat with its tail stepped on. Xiao Yang looked at Li Yingying with a smile on his face, and then asked, "You love that man very much?"

"Of course!" Li Yingying's temperament is not at all like her mother Xiao Mei, she is a girl who dares to love and hate, not long after this incident in her previous life, when Li Yingying was twenty-two years old, she ran away from home. found the boy, but the boy had already married a new love at that time, after crying, Li Yingying went directly to Shenzhen, and found a private school over there to teach Mandarin, may be regarded as the first batch of private school teachers, the salary is very high, and finally found a husband in Shenzhen, and life is very good. It's just that the resentment towards his parents has been maintained for many years. I didn't go home for many years, I just sent money.

"You don't really understand love at this time. Xiao Yang thought in his heart, but he didn't say it, there are some things that can only be understood after experiencing right and wrong, and the persuasion and comfort of others...... Actually, it's useless.

"Alright then, you can do it with me. You ask the guy to come to the company for an interview, and if he really loves you, then he will come. Don't worry, just treat it as all you, even if your boyfriend is nothing, I will help him up, provided that he cares about you as much as you care about him!"

Xiao Yang finished like a tongue twister. Then looked at Li Yingying, who gradually appeared with surprise on her face. "How?" he asked.

"Okay, great!" Li Yingying hugged Xiao Yang's neck violently and kissed Xiao Yang on the face: "Brother, my sister loves you so much!"

"Uh......" Xiao Yang, who was successfully attacked by the sneak attack, was a little speechless, rolled his eyes and said: "You still love your boyfriend, remember, you have to work hard, otherwise." I'm not going to help you!"

"Got it, little Huang Shiren!" Li Yingying's voice was full of joy, like a happy swallow.

He doesn't believe that his aunt has the courage to rush into Feiyang Agriculture's company to make trouble, isn't he afraid of losing face? Isn't it true that the ugliness of the family should not be publicized? Then I will completely uncover the scar of your hypocrisy. Oh, I'm helping my sister.

How powerful advertising is. In his previous life, Xiao Yang experienced it from an advertising bombardment called Brain Platinum. For a while, as soon as you turn on the TV. Basically, it is the sentence "I don't accept gifts during the holidays this year, and I will also receive brain platinum ...... when I receive gifts", and its annoying index has directly reached the level of vomiting.

But even so, once when Xiao Yang went to the supermarket to buy something to give away, his eyes were directly locked on the brain platinum, no way, the memory was too deep

So Xiao Yang asked Zhou Hui to start taking charge of this matter and advertise it on TV.

Pollution-free vegetables and stupid pork have gradually entered the general public, forming a certain mass base, at this time and then advertising, presumably the effect will be better.

Zhou Hui bought an eight-second advertisement in Heilongjiang, Taiwan, Province, and the advertisement was designed by Xiao Yang, in Xiao Yang's own words, it is vulgar to the end.

Scene 1: A beautiful young woman with an apron around her waist, holding a shovel, facing the vegetables and meat that her husband bought, knocks her husband's head with a shovel and says, "I want flying pollution-free products!"

Scene 2: A family of three happily sits around and eats a hot meal.

Voiceover: Choose Feiyang pollution-free products, for the health of you and your family!

Just such an advertisement, I chose to broadcast it three times from 8 a.m. to 10 a.m. and once at 10 p.m. In Zhou Hui's words, this time is cheap, and the time of ** in the morning is exactly the time when women get up in the morning to clean up the house, which should be seen. At ten o'clock in the evening, that one was a gift.

When the company's internal employees saw it, they all praised Xiao Yang as a genius, which made Xiao Yang himself a little embarrassed.

Just this advertising idea, after ten years of putting it down, it is not enough to grab a lot of it, and if you want to enter an advertising company with this kind of creativity, you can be ridiculed to death.

But Xiao Yang forgot one thing, it is 94 years, and most of the advertisements at this time are very uncreative, and I can't wait to tell you a product directly, good, good, good! Then there is the manufacturer's phone number and address......

The use of Feiyang advertising is very advanced and attractive in this era, but it says a word that is gradually becoming popular nowadays - health!

is such an advertisement, so that the vegetables and fresh meat in the provincial store are sold out of stock, and only two pigs are supplied a day, but there is no way, but two more ends are evenly distributed from Jiangcheng City, which makes the store manager of Jiangcheng City not happy very much.

And more people are flocking to the fresh meat shop they've heard of for the first time in TV commercials, to see what that pollution-free product tastes like.

Zhou Hui, this woman is very powerful, and she chose another storefront in the provincial capital, but the boss refused to sell it, and only refused to rent it, so that Zhou Hui's mother was soft and hard to soak for half a month, and finally took it down, more than 150 square meters of storefront, the interior basically did not need to be decorated, and this little woman actually bought it for only 500,000 yuan.

So much so that Xiao Yang ambiguously reminded Zhou Hui not to sell himself for work, so that Zhou Hui would chase and kill for a while......

Tasting the sweetness of advertising, Zhou Hui contacted the Jiangcheng Radio and Television Bureau non-stop and bought the prime-time advertisement at a very favorable price, which opened the eyes of the company's insiders to Zhou Hui's public relations ability again.

In fact, Zhou Hui was wronged a little, Jiangcheng City was instructed by Deputy Mayor Tang Xiaotian, and there are more people watching provincial TV stations in Jiangcheng, even more than local stations. So Feiyang is nothing even if he doesn't advertise in Jiangcheng.

And more people in Jiangcheng City know that this Feiyang company actually has a store in the provincial capital, which is really powerful.

The herd mentality of the common people is very strong, and most of the people in these years still believe in advertisements: how can what is said on TV be fake?

Since Feiyang Agriculture has been advertised, its sales have doubled compared to usual!

Let everyone sigh, advertising, is so powerful!