1775 Digging for treasures
"But only if the series is successful. ”
"It's like 'Game of Thrones'?"
"Oh, you've done a little bit of your homework? yes, like 'Game of Thrones,' and like 'Mad Men,' 'Breaking Bad,' and 'The Walking Dead,' AMC was a very weak cable channel in the face of fierce competition, and with these three series, paid subscribers have outpaced their competitors and are now second only to HBO. ”
Andy's further explanation made Andre ponder for a moment, and gave different opinions from his perspective, "Can I understand that in the early stage of primitive accumulation, TV episodes are easier to lay a subscriber base, and in the later stage of development and upgrading, movies can generate more high-quality users?"
Andy always felt that something was not right, but he couldn't say it.
Lan Li interjected, "This understanding is in the right direction, but there are some problems with the explanation. The reason why there is no way to complete the original accumulation of movies in the early stage is because it is constrained by the theater chain and the timeliness cannot be effectively solved, which means that all the movies watched online are all previous movies, which is easier to attract senior and high-quality users, rather than fast food users who quickly keep up with the trend in a short period of time. ”
"You can imagine that if you can see the movies being released in theaters at home, in addition to works like 'Avatar' and 'Gravity' that must be felt in theaters to feel the shock, how many audiences are willing to continue to go to theaters, and how many audiences are willing to stay at home?" Lan Li's words simply pointed to the core point.
In fact, this is a question of convenience in the era of fast food, thanks to the existence of fiber optic networks and smartphones, life is becoming easier and faster, naturally, people begin to become lazy, and those actions that require energy have become more ritualistic:
For example, writing a letter by hand, such as flipping through a paper book, such as going to the theater to watch a movie, such as cooking by yourself, such as hand-knitting a sweater or bracelet......
These actions require relatively cumbersome processes and actions, and take more time, this "sense of ritual" is like aristocratic etiquette, which is a useless burden for most people, and only for a small number of people is the unique experience of dividing groups, classes, and groups.
Andre pondered for a moment, "So, should we be the first to make the series?"
"The order of precedence is wrong. Matthew interjected quietly.
Andrei didn't know why.
"There should be a streaming platform first, then a series, and in the case of Sisyphus Films, there should be a movie first, and then a streaming platform. Matthew's thinking is still crystal clear.
If you don't have a streaming platform and produce a series, you have to find a TV station to broadcast it, and that's putting the cart before the horse.
Andre only reacted at this time and patted his forehead, "The amount of information today is a bit large, and the order is not clear." Then André looked at Andy, "How is it, in terms of episodes, do you see a reason for coming?"
Andy looked at the list of episodes in his hand seriously, then looked up at Lan Li, "Are you sure? Why do I have a bad feeling that these episodes all look ...... There is no genre that viewers want to tune into, and even streaming platforms, the genre and style of these episodes are not the same...... Too unique?"
Lan Li couldn't help but chuckle.
Andy had to explain, "I'm serious. He also thought that Lan Li had misunderstood that he was joking.
Lan Li knew that Andy was not joking.
First of all, there is a background, that is, artistic creation is always closely related to life, they come from life and are higher than life, so the political, social, cultural and other factors in life are bound to affect artistic creation, which is why people always say that art blooms from the suffering of life.
With the influx of refugees into Europe, the political and cultural dynamics of the world have changed, from Brexit to the US election, etc., those ups and downs can be seen with the eyes, and naturally, the big screen film creation has also changed, the most straightforward is racial diversity:
There have to be white and black people in the film, and then there have to be minorities, often Asians, and then the female characters in the film have to get rid of the stereotypes, and then the cultural integration has to take into account all the characteristics...... And so on and so forth.
Of course, this is not a bad thing. Many people regard the so-called correct orientation as a bad thing, but objectively speaking, without the guidance of these works of art, minorities and minority groups will never be able to win their own rights, which is part of social progress and is also one of the important functions of works of art. If there is no "drive for Miss Daisy", then black people will never be able to win their equal rights, and if there is no "Farewell My Concubine" and "The Red Lantern Hangs High", then Chinese movies will always be in a state of savagery.
In fact, under such a background, many excellent works have indeed been born, not to mention, "focus" is like this, in the past, the works can still be filmed and can still be released, but the Oscar for Best Picture is absolutely impossible, and even the artistic creation of the film may not be so sharp and sharp.
But there are pros and cons to everything.
On the other hand, this also limits the thinking and ideas of many art creators, and works like "Out of Thin Air", "This House Was Made by Me", and "Black Party Member" are difficult to find a living space, which also unexpectedly opens up the channel of the small screen - many excellent art creators flock to the small screen and streaming, because there is no need to worry about the box office market, and there is no need to worry about the Oscars, in other words, they are free from the shackles of two tights, and they can fully show their strength.
David Lynch's "Twin Peaks", which could have landed on the big screen thirty years ago, and despite the poor box office, the artistic achievements are still admirable, but thirty years later, they can only be reborn in the form of dramas on the small screen, and they have a new vitality!
It is precisely because of this that after 2013 and 2014, a large number of dramas with outstanding artistic achievements and very unique dramas have emerged on the small screen. Many dramas are bold and wonderful, people never dared to imagine that there is a market for such dramas, but the fact is that the audience's tastes have also changed with the times, and those veteran viewers have also left the big screen and turned to the small screen to find good works, and more importantly, in the buffer zone between popcorn audiences and extremely literary audiences, these dramas have also tapped out a large number of potential viewers -
Their appreciation and acceptance of works of art far exceeded expectations. Even they themselves are unaware of it, and they think that works of art are always obscure, but some of their designs can fit their own aesthetics and even awaken their own resonance.
As a result, small-screen artworks have entered an era of full prosperity.
In 2016 and 2017, industry insiders generally believed that the quality level of the Emmys had surpassed the Oscars. And the artistic creativity of the TV series market has surpassed that of movies in an all-round way. In the past, it was big news that movie actors were returning to the small screen, but then it has become a mainstream trend, and all kinds of high-end creative talent are flocking to the small screen.
For large film companies, it is enough to produce superhero movies with only assembly line directors, and they will not regret or choke at all. This further pushes the cycle forward.
The most straightforward example is Alfonso Cuarón, who, after filming "Gravity", devoted himself wholeheartedly to the creation of "Rome". However, although he had just won the Oscar for Best Director, he still couldn't find a film company willing to invest in the work "Roma".
Alfonso doesn't want to go to Netflix if he can, because he still wants his work to be played on the big screen instead of watching it online on his computer and mobile phone, but he has no other choice when he is desperate.
"Roma" was screened at the Venice Film Festival to critical acclaim, winning the Golden Lion almost without any suspense, but even professionals admit that none of the six major studios could agree to make this work, which is too bold, too special and too artistic.
Now, Andy has the same list of drama projects, which are vastly different from previous TV series in every way, and are quietly ushering in a new era of artistic creation.
In this script mountain, there are not many drama projects, mainly considering Lan Li's current schedule and value, the dramas that are willing to invite Lan Li to star are really rare, and more are works that are being considered by innovative artist agencies, after all, they still have many actors who need to work, but even so, the projects are still relatively limited.
However, Lan Li still unearthed a lot of surprises.
The first is "Stranger Things", which changed the status of Netflix in the industry and changed the overall trend of horror movies - it is no exaggeration to say that the later success of "Return of the Joker" must be thanks to the opening and foreshadowing of this series; more importantly, after the brilliant success of this series, a series of classic horror movies such as "The Wind Gusts" and "Moonlight Panic" have been opened or sequels or remakes.
To be precise, "Stranger Things", which was officially launched on Netflix in 2016, is a work that has changed the entire market pattern and has been praised as a masterpiece by countless people.
But in fact, in the preparation stage, no one is optimistic about this series, or even no one cares about it. Including Netflix itself, major TV stations and streaming platforms do not see any hope of success for this series, because the horror and thriller genre has always been considered a niche in the film market, and even more so in the TV drama market.
Thus, "Stranger Things" came into the hands of Sisyphus Pictures.