From "Captain America 2" to "Godzilla" to "X-Men: A Future Reversal", the summer of 2014 was tepid, and it has never been able to completely detonate.

The advent of "Interstellar" has still not been able to change the status quo.

But then, the topic effect of the name "Lan Li-Hall" began to slowly ferment, and although the box office figures failed to ignite the market, the discussion began to spread rapidly on social networks.

For true hardcore sci-fi lovers, as well as for amateur viewers who are ignorant and ignorant of a little bit of skin, they have begun to launch ferocious complaints against the theoretical loopholes of the movie. The former is genuinely analyzing the film from the perspective of physics and astronomy, while the latter is expressing self-righteous ideas without pretending to understand, trying to prove his existence by criticizing the film, but whether it is the former or the latter, they work together to completely detonate the controversy - unintentionally cooperated.

Objectively speaking, all science fiction movies and other related artistic creations are more or less flawed, after all, movies are not scientific research papers, and creators do not have such a profound ability to establish a theoretical framework or discuss a theoretical knowledge, otherwise the art creator should be a physicist or astronomer - even if the preparation is detailed, serious and real, loopholes are inevitable.

This is true of both "Interstellar" and "Gravity", both of which are recreated on the basis of theoretical frameworks, and then evolved into a kind of art, and for the sake of dramatic effect, it is often necessary to create ups and downs of the plot, or even unrealistic romantic ideas-

Taking "gravity" as an example, former astronaut Garrett Lesman said from an official position that the overall theoretical framework of the film is real and credible, but the plot details in the script, such as using fire extinguishers to walk in space, flying independently without ground support in Houston, and switching aircraft from different countries, are out of touch with reality. However, the reason why a movie is a movie is to recreate art on the basis of reality, and then achieve the effect of entertainment and edification, so Garrett still likes the work "Gravity" very much.

At the beginning, when "Gravity" was released, it also caused a lot of controversy and refutation, but Garrett's explanation still convinced the audience, which also laid the groundwork for the box office explosion of the movie.

However, the loopholes of "Interstellar" are too obvious to ignore.

First, it is difficult for large wormholes to exist, and humans cannot pass through them, and second, after entering a black hole, everything is bound to be torn apart, and it is impossible to get out alive.

This also makes "Interstellar" the target of countless people's complaints on major professional forums and social networks - compared with the rigor of "gravity", the Nolan brothers have encountered obvious theoretical loopholes that cannot be bypassed at the level of script setting, which has also made countless viewers complain.

Especially those haters who don't know how to pretend to understand, they can't wait to stomp on the soles of their feet with a mistake to "interstellar", in order to prove their "professionalism" and superiority over the Nolan brothers, shouting that "I don't even know this basic common sense and write science fiction scripts", proudly selling off their sense of existence.

However, the reason why a controversy is a controversy also means that there are supporters on the other side of the opponents.

For the first time, Nolan presented the beautiful effects of wormholes and black holes on the big screen - and all the models are from Stephen Hawking's prototypes, presenting all the theoretical knowledge in those textbooks and papers on the screen, and the shock is self-evident, and those theoretical loopholes have become the beautification of Hollywood movies.

Furthermore, the protagonist is still alive and well after entering the black hole, in fact, just like the dramatic effect of "gravity", an impossible task in real life, but through the recreation of film art, the confrontation between human beings and nature, human beings and space presents a miraculous ending, and finally arouses emotional resonance.

Proponents argue that this is an acceptable change, "and we don't need to read the paper anyway."

It can be seen that the supporters did not refute it from the theoretical level, but expressed their affirmation from the standpoint of film creation.

As a result, the opponents and supporters are talking their own ways, the views of both sides are completely out of line, all the attacks and counterattacks are not able to confront each other head-on, and the result is that no one can convince anyone, and the scene is a little chaotic and a little funny - but in fact, the smell of gunpowder is getting stronger and stronger!

The heat of the controversy even exceeds the impact of the original brain-burning plot of "Inception", and the side also shows that the disadvantage of "Interstellar" has been completely erased, and now the entire North American market already knows about this work, as for whether the audience is willing to enter the cinema, that is another matter.

If the "controversy" can't reach a conclusion, I'm afraid that ordinary audiences will still resist going into the cinema: because they don't want to see a movie that is "detached from reality", and although all Hollywood action movies have been detached from real life, there will still be a sense of rejection in inertial thinking.

In fact, the same was true of "gravity" at that time.

Also as a promotional work of Warner Bros., the company is naturally able to learn from the experience of "gravity", but different publicity teams have developed different strategies, which also makes the way "Interstellar" deal with it seems a bit ...... I can't laugh or cry - I can't say it's bad, I can only say it's funny.

The Warner Bros. publicity team produced a behind-the-scenes short film that included on-set footage, the production and special effects of the hypercube, interviews with the director and actors, and a special interview with renowned physical astronomer Kip Thorne to explain the theoretical structure of wormholes and black holes.

It's not so much a short film as a short documentary, 45 minutes long, that gives the audience a full look at the behind-the-scenes process of making the film.

Needless to say, this is a very, very flattering move, and audiences always like to see the behind-the-scenes of the film, whether it's the production industry process or the private images of the actors and directors, which is enough to make people interested, but the problem is that the documentary is shot too seriously and too seriously, and the presentation of the theoretical knowledge part is even more rigid and rigid, and a large amount of theoretical knowledge is forced to the audience, without taking into account the audience's "reception rate" problem.

The publicity team of "Gravity" cleverly invited Garrett Lesman and Lan Li to be guests on the "Tonight Show", passing on the theoretical knowledge in the form of a talk show, and feeling the professionalism in the laughter, even if the audience can't fully understand the theoretical knowledge, they can still understand a simple truth:

"Expert certification", then there is no need for controversy.

This is the right way to open the propaganda.

The publicity team of "Interstellar" chose the form of a short documentary film that revealed behind the scenes, objectively speaking, this is also a routine operation, in the era of grassroots entertainment with the full rise of social networks, it is actually very popular, but the problem is still in the positioning: the needs of senior movie fans and the general public are different-

Veteran movie fans are willing to learn more about the behind-the-scenes production of the film, the more professional the more attractive, while the general public is more inclined to entertainment and relaxation, to know some tidbits, to understand some frameworks, to understand some interesting facts, and that is enough, those so-called arguments, they are just eating melons.

This deviation also caused the "Interstellar" publicity team to have a slight deviation in positioning: the content of the short film is too professional! The degree of professionalism is even beyond the understanding of veteran fans, and then ...... And then that's it, stiffly and rigidly smashing all the theoretical knowledge at the audience, regardless of whether the audience can accept it or not, it is really laughable.

In fact, the average viewer only needs to know one thing: these theoretical frameworks have been established after research and discussion by professional physical astronomers, and that is enough.

For the general public, what they are more curious about is the dislocation of time—the powerful emotional impact created by the age gap between Cooper and Murphy, is it really possible? If so, can such an exaggerated gap be created? Surely this is not the blood of the brain?

This is also the core idea of the whole movie, the conflict and gap distorted by time and emotion, home and loneliness, and the opposition and harmony burst out with huge energy, which is enough to touch the softness of everyone's heart, and deeply touched every audience through Lan Li's delicate and profound performance.

After secretly wiping tears in the cinema, the audience was also curious: Is their emotion real?

Since then, the audience has also interpreted this work from their own perspectives and experiences, about the entanglement of family affection, love and friendship, the emotional bond of real life, the mutual support of individuals and society, the choice of the small self and the big self, and the understanding of time...... And so on and so forth, everybody has their own ideas and opinions.

Warner Bros. released the short documentary, but unfortunately failed to catch the hot spot in time and further push the discussion to a new climax, which can be regarded as a small mistake in the propaganda strategy, but at least, Warner Bros. provided an official answer to the online controversy:

There are no mistakes in the theoretical framework of "Interstellar", and in fact, all the theoretical knowledge in the film is supported by strong science.

Remember the mobile version URL:

1941 Strategic Mistakes (Page 1/1)

"Bookmark for easy reading"