Chapter 436: Promotion of the New Program
At this meal, Su Yan has become the biggest winner.
Director Yang Dongsheng also heard of him, and he was very happy after knowing that he wanted to learn from himself.
Compared with the two, although the qualifications are not of the same level, when it comes to popularity or variety show insights, Su Yan is not far behind.
In addition, his attitude is quite humble, one teacher after another, and Director Zhou is playing a round on the side, and he agrees very happily.
After saying goodbye to the director after lunch, several people went to Director Yang's studio non-stop, and stayed there almost all afternoon.
Su Yan is like a sponge, constantly absorbing various experiences from the other party.
From the layout of the stage, to the shooting skills, to the selection of the direction of the program, and even the invitation of relevant leaders, everything is very detailed.
He learned that as the chief director of the Spring Festival Gala, it is more about commanding, distributing various work systems, and grasping the overall situation.
You can't take everything on yourself, this is not a sign of responsibility, but it is more likely to have problems, and the most important thing is to integrate everyone's ideas and coordinate and control.
Because personal preference is not everything.
The show is very simple to say, most people say yes, that's really good.
Moreover, for the judges, a program has to be watched several times from the first trial to the final decision.
No matter how funny or funny it is, it is estimated that in the end, it will be boring.
At this time, it is necessary to be relatively objective and think more from the perspective of the audience, how is the show.
After all, a person's energy is limited, and judgment will be wrong, so there is no need to care about any face problems at this time, and when it is time to seek professional advice, act immediately.
It's a show for a national audience, not a show for personal needs.
After a few hours of talking and learning, Su Yan benefited a lot, which also made him a little lucky, if he hadn't come to visit Director Yang Dongsheng, he would probably have taken a lot of detours.
Even, when it was proposed that when the stage was set up, whether he could go to the scene to give some advice, Director Yang directly agreed, which made Su Yan even more happy.
As for the change of the protagonist that he talked to Director Zhou, he had already told Mr. Huang Lei about it.
The three of them are naturally very reluctant to quit the show temporarily, especially Dong Dawei, who originally planned to join the Wuxuan members, but later because of a co-produced movie, they needed to go abroad for three months, and there was no way to take care of it.
Among them, only he is not from Qinghe Company, and in the past two years, various programs and TV series have been invited, partly because of his outstanding performance in the show and being chosen by the producer.
But I didn't force it, after all, the show should follow the director's ideas, and Su Yan also said that when the time comes, they can be guests and enjoy the taste of being served, and by the way, check whether the inspection is done well.
......
In addition, Minjiang Satellite TV is also busy.
The construction of the main venue of the Spring Festival Gala in the building has begun, which is a big event for all employees in Taiwan.
The TV station has the strength to hold the Spring Festival Gala, what an honor it is, and it is also to show its muscles to competitors.
Many times, they will take the initiative to help with what they can, and at the moment, everyone is more like a team, working towards the same goal.
Including Jiang Shan, overtime is a common thing, and the TV station building often stays until late at night, and countless lights are on.
The fourth brother is the person in charge of the propaganda department of Minjiang, because he is the fourth in the family, and he is usually quite easy-going with his subordinate colleagues, so everyone is also the fourth brother, and the fourth brother is used to it, he doesn't care, and happily agrees.
A few days ago, Fourth Brother Ah was called to the director's office.
After a long conversation, the usual smile was gone, replaced by pressure.
The trailer and finished film of "Su Canteen" have been sent to Minjiang, and he was appointed by the director as the general manager of publicity.
The scheduled time slot is 8 p.m. on Friday.
The reason is that he also knows that Youtai Wanbei, which is also directed by Su Yan, has finished playing, and this time period is empty and will not hurt each other.
It also put a lot of pressure on him.
After all, at the end of Running Man 2, the average rating of the whole season reached 5.37%, and the last episode broke 6%.
This has already set the tone for Friday's eight o'clock slot.
is also Su Yan's program, if it fails to achieve this effect, the publicity will inevitably have to bear a little responsibility.
But on the flip side, it's also an opportunity.
If he does a good job, he will naturally really enter the director's sight.
Therefore, in the past few days, they have been holding their subordinates to continuously study whether they can find another way in addition to conventional propaganda methods.
The promotional video was sent out when the broadcast date was set, that is, November 6.
Weibo, major entertainment websites, and their own TV station advertisements are all on the air, and the click-through rate is not low, and many people are looking forward to it.
The fourth brother also understands that this is basically for the name of the star and Su Yan, and it has nothing to do with himself, if he can only give such a performance, he will definitely not be able to pass the director.
There's still a little time left before it airs, but it's not much.
Again, he gathered his men together.
This small conference room, these days, has become the exclusive use of the Propaganda Department.
He also knew that everyone was stressed, so he bought a lot of snacks and drinks to prepare in advance.
Compared with a formal meeting, it is actually more about chatting, colliding ideas, and letting everyone talk freely, and maybe a great idea will come out.
The dozen or so people were also accustomed to the atmosphere, and after sitting down, Kazkaz ate potato chips and then talked about his thoughts.
"Here on Weibo, there have been a lot of big V media friends who have helped forward it, but it has little effect, after all, the show has been on the hot search several times when the filming started, and everything you should know is already clear. ”
"The effect of the promotional film is average, can we consider implanting it before the opening of the popular movie?"
"What about roadshows? I watched a lot of movies that went all over the country during the promotion period. ”
"It's not quite right, it's not the same after all. ”
"Then you can try it. ”
"What about the way? At least the movie has a theme, which makes the audience curious about what kind of drama it is, but let's look at the name of this show, as well as the previous spoilers, it can be said that there are basically no secrets at all. ”
......
The fourth brother listened quietly, the discussion was very intense, and sometimes he even quarreled, but everyone understood that it was for the show, and they would not take it to heart.
"Everyone, be quiet!" He knocked on the table: "I think the proposal of the roadshow is okay, but can the way be changed, who of you remember, two years ago, when "Three Meals a Day" was promoted, a trick was used, that is, Mr. Huang Lei went to the lucky audience's home to cook a meal for him personally, which caused heated discussions, and the winning audience also sent a certified photo in the later stage. ”
"Can we do something similar? You can think about that in particular. ”
For a moment, the conference room fell silent, and everyone fell into deep thought.
"Fourth brother, I have an idea. A voice came from around the corner, breaking the silence.
"Oh, Bai Shuyu! Seeing that someone took the initiative to speak, the fourth brother was very happy.
"That's what I heard from you, and I was inspired. Bai Shuyu stood up: "I don't know if you've heard of viral marketing?"
"Is that the kind that is commonly used in movie promotion?"
"Yes, it's about using the public's enthusiasm and network to make marketing messages spread like a virus, and quickly achieve results in a short period of time, in short, let everyone know. ”
"What you said actually knows that this key modern people's thinking has developed drug resistance, and it is not easy to be fooled!" Doubts have been raised.
Bai Shuyu snapped his fingers: "That's right, it's because I've used it too many times, taking advantage of the public's curiosity or knowledge blind spots, and attracting attention to these, it doesn't seem to work now." ”
"But what if we do the opposite?"
The fourth brother became interested: "What do you say?"
"Su Canteen" has been spreading, or now there is a concept among fans, this is a food show, but. Bai Shuyu looked at everyone: "How delicious is it? Is it the effect of the show on the Internet? Whether the girl's generation can cook or not, everyone doesn't know." ”
"So can we turn the road into a roadside stall and let the members just show up and make it?
My idea is this, directly and "Infinite Challenge" to jointly shoot a special, unprovoked members VS Su Canteen, Mr. Huang Lei himself can be said to be half a chef, and the two sides will conduct a food PK in major cities across the country, so that the audience can be the judge.
In this way, the first on-site participants can become a propaganda point, and the broadcast of the program without picks is a win-win situation.
The title could be exaggerated.
Huaxia VS South Korea
Who is the one who knows the best at cooking among the artists. ”
After Bai Shuyu finished speaking, the scene fell silent again.
"Bang bang bang!"
Alone.
Two people.
Everyone stood up and began to applaud.
The fourth brother laughed and patted him on the shoulder: "Okay, young man, you hurry up and tidy up, work hard at night, submit the plan to me, and I will go to the director tomorrow, if it passes, you will be credited." ”
The other members were also overjoyed, this problem had been difficult for everyone for a long time, and if it was done, the entire Propaganda Department had a light on their faces.
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