Shen Huan knew why Jin Xi looked surprised, because there had never been such a pattern before.

In the world of 2006, although the development of video sites is different from the same period in another world, it is similar in terms of content.

At this time, the absolute main force of video websites is still individual video owners, who produce their own original videos and publish them on the website to get playback and popularity, and there are very few studios, let alone film and television companies.

The main position of the film and television industry is still in TV stations and movie theaters, and a TV series often has to go through two rounds of broadcasting on the TV station before selling the copyright to the video website, that is, the first station and then the network model.

Under this general trend, even the synchronization of the Taiwan network has not been achieved, let alone the background of the first network.

"Well, first the network backstage. ”

Shen Huan nodded and put down the coffee, "I wonder if Mr. Jin is interested in my proposal?"

Jin Xi glanced at the report in his hand again, then turned two pages, and after a deep groan, he said: "Mr. Shen's idea is indeed very bold, but I don't know if Mr. Shen has any understanding of the current TV series network copyright price? To be honest, I'm afraid that the price we give will not satisfy you, Mr. Shen, I think I still need to explain this in advance." ”

Shen Huan nodded again and said, "Of course, I also went to check it out for this purpose, and the average is about 3,000 per episode, right?"

Jin Xi nodded, "Almost." ”

Video website to buy a TV series, only 3,000 yuan per episode, this price in the future of another world, those times when a single episode sold nine million, it is completely unimaginable how there can be such a price of cabbage, but Shen Huan knows that whether it is here at this moment, or at the same time in another world, this situation is real.

And thanks to different copyright policies, the situation in this world is much better, in the same period in another world, the network copyright of a drama like "The Legend of Wulin X" can only sell more than 1,000 episodes, and 100,000 can be packaged and taken away.

There are many reasons for this, such as the number of netizens, the number of online video paying groups, the screening mode, the percentage of online video in the total number of video viewers on the whole platform, the scale of the video website itself, the thickness of funds, etc., which are all reasons for this phenomenon. It is also because of such a low price that film and television companies that produce TV series do not look at video websites even more, and video websites are now completely ignored by the film and television industry.

3000 per episode, what are you playing? The actor's salary is not enough.

In this case, there has always been a demand for video websites to go to film and television companies to negotiate copyrights, and it is really the first time for Shen Huan to bring a drama to the door to sell, no wonder Jin Xi will receive it in person.

Seeing that Shen Huan still understood the market price situation, Jin Xi was even more puzzled.

Since he knows the market situation, he still does this?

Seeing Jin Xi's expression, Shen Huan said, "Mr. Jin is interested in this drama?"

Jin Xi didn't admit it immediately, but said: "I still have to watch the drama first, if the drama is okay and the price is right, we are willing to accept it." ”

Not only is he willing, Jin Xi can now be said to be very moved. Not to mention anything else, just an unprecedented distribution model in the background of the first network made him very excited, which can greatly expand the momentum of Quku.com, attract more traffic, and expand market share - other websites are eating other people's scraps, and they are directly preempting the TV station!

Shen Huan laughed, "Then I don't know if Mr. Jin is free now, let's take a look at this drama?"

Jin Xi thought for a moment and nodded, "Cheng." "Then I went to watch the show.

Jin Xi was not the only one who reviewed the film, he called several key people from the product department and the marketing department to come over, and everyone watched together and put forward some opinions from several aspects to staff the staff. And because Jin Xi was greatly moved, he was in a little anxious, so he didn't watch the film slowly, after watching the sample examples of two episodes, the others were fast-forwarded to the end, and the whole drama process was reviewed, but Rao was so, and the time was not short, and I saw the evening all the time.

After that, Jin Xi and they also had a short meeting, and let Shen Huan sit in the office alone for a while.

It was indeed just a small meeting, and Shen Huan didn't wait long before Jin Xi came over.

"Sorry sorry to keep you waiting. ”

As soon as Jin Xi came in, he apologized again and again, but Shen Huan didn't mind, and after Jin Xi sat down, he asked, "Mr. Jin, what is your opinion?"

Jin Xi didn't go around in circles with him, and nodded directly, "We are still satisfied with the drama, no problem, but in terms of the specific price, I don't know how much you want to get, Mr. Shen?"

The result of their small meeting and discussion is that the drama is indeed okay, the quality of the film and television industry works is significantly higher than that of those users' personal original videos, and the target customer group of the product is also highly overlapping with the age group of netizens, and the expected acceptance is high, which is worth buying.

The idea and content have passed, this is the official start of the price negotiation, and it is also the biggest focus.

Although there are no big stars in this drama, the biggest star Shen Huan is still a singer, but for the sake of the first backstage TV series, the price can be appropriately higher, and the sky-high price of 20,000 or 30,000 yuan per episode can also be considered, Jin Xi thought so.

But at this time, Shen Huan was not in a hurry to negotiate the price, "The price is not in a hurry first." I was just sitting here, and I suddenly thought of a question, that is, TV stations rely on ratings to attract advertisers and make profits, and video websites should be similar, right? ”

Jin Xi nodded, "Well, it's pretty much the same if you want to say that." ”

Now the profit model of video sites like Quku is indeed to attract traffic with free content, occupy market share, and then sell advertisements to make money. It's just that compared with the money burned by these video website companies, the advertising revenue is still insufficient, and it can't have a very large profit margin like the TV station, all of them are still losing money, and losses are the norm, which is also a stage of development that Internet companies must go through.

"Registered members are a more important statistic than ordinary tourists, right?"

Jin Xi nodded again, "Hmm." ”

Ordinary tourists may not come tomorrow and go to other websites, but registered members are different, they have a greater chance of staying on this website, remembering to watch videos, and there is a greater chance that they will choose this website where they have members, which is why major websites have launched a registered membership system to bind users. Although they can't monetize users in this area, they can increase customer stickiness, increase the stable traffic and market share of the website, and then use it to make money in other ways.

Shen Huan said again: "Then if my drama can become a traffic entrance and increase the number of registered members of Quku a lot, are you willing to pay an additional fee for it, Mr. Jin?"

When Jin Xi heard this, he looked at Shen Huan thoughtfully, and after a while, he said, "It depends on the specific quantity." ”

Shen Huan laughed gently, thought for a while, and said, "For example, the number of registered members will increase by 50%?"

Jin Xi was stunned for a moment, and then suddenly laughed, "Mr. Shen seems to have a lot of confidence in your drama." ”

Shen Huan also smiled at him, "There is still a little bit of confidence." ”

In fact, he doesn't have a bottom in his heart, after all, the world is different, and variables still exist, but this cowhide is blown out first, and then talk about it slowly.

Jin Xi pondered for a while, and finally this was the idea.

"If Mr. Shen doesn't have anything else to do today, why don't we find another place to talk slowly?"

"Yes. ”

……

Internet companies are indeed not a place for people to stay, and the treatment is good, but they are also really hard to fight.

Jin Xi pulled a team over, everyone held a meeting together, and talked about the specific matters for most of the night, and it was not over, and the next day the meeting continued, negotiations, and the two sides grinded little by little, and finally held a meeting for two days in a row, making people stupid, and the details of this cooperation were finally finalized. After that, Shen Huan pulled the company's in-house counsel of DreamWorks over and continued to grind with the other party, and after another two days, everything was finally negotiated.

In the final contract, the network copyright of "Meteor Garden" was sold to Quku.com, and a gambling agreement was adopted in terms of price, with the benchmark pricing at 5,000 yuan per episode, and the index involved in the rise was mainly related to the number of broadcasts and "Meteor Garden" The number of registered members generated by the entrance, the number of broadcasts measured refers to the average number of TV dramas on the Internet, and it is magnified by 5 times on the median number of TV dramas on the network of 70,000 episodes, after all, this is the first broadcast on the whole platform, and naturally it cannot be compared with those TV dramas that have gone through two rounds on the TV station, and it is normal for the broadcast volume to be higher than the median.

350,000 views, which is the excellent playback standard for popular videos in the online video industry at this stage.

To put it simply, the number of broadcasts of "Popular Garden" is less than 350,000 per episode, and the purchase price paid by Quku.com is less than 5,000 yuan per episode, higher than 350,000 per episode, and the purchase price paid by Quku.com is higher than 5,000 yuan per episode.

In terms of playback mode,It adopts the form of daily broadcasting,13567 One episode a day,Although it is free to watch,But it requires registered members of Quku.com to watch,And at the request of Shen Huan,It will be broadcast next Monday - the video website is good,The space is large enough,No need to wait for scheduling。

Once everything is in place, we will wait for the start of the broadcast next Monday.