Chapter 194: Video Sites
The place of meeting was about a Western restaurant, Chen Shi didn't know when Tao Zi liked to eat Western food, he didn't like Western food at all, but he didn't mean to be unhappy, anyway, he didn't come to eat, just to talk about business.
Tao Zi had already arrived when he came, and with Tao Zi was a middle-aged man in his thirties, with square-rimmed glasses, a boxy mind, giving people a slightly clumsy feeling, but the eyes in the square-rimmed glasses shone with a light.
Tao Zi introduced: "This is my boss Chen Shi, and this is Fang Xuedong." ”
Fang Xuedong stretched out his hand to shake hands with Chen Shi, and after greeting each other, he sat down, Taozi asked Chen Shi what he wanted to eat, Chen Shi said whatever, Taozi asked the waiter to have a steak. Before the steak came up, the three of them poured red wine, and Tao Zi said: "I wish us a happy cooperation, toast first." ”
The sound of clinking glasses sounded, and after a glass of red wine, formal negotiations began.
First of all, Chen Shi asked Fang Xuedong, and he said: "I don't know what kind of website Mr. Fang wants to develop? ”
The dot-com bubble was a speculative bubble from 1995 to 2001, in which the stock markets of Europe, the United States and many Asian countries were associated with the rapid rise in the stock prices of technology and emerging Internet-related companies, peaking on March 10, 2000 when the NASDAQ index reached a peak of 5048.62. During this period, stock markets in Western countries have seen rapid growth in market capitalization, driven by the Internet sector and related sectors. This period was marked by the formation of a group of Internet companies that most of their eventual investments failed, often referred to as "COM". The combination of soaring stock prices and buyer speculation, as well as the widespread use of venture capital, has created a breeding ground for these companies to move away from standard business models and push the bottom line in favor of increasing market share.
Fang Xuedong said: "The bubble will always pass, and now it has improved, generally speaking, as long as the bubble passes, it will usher in a peak period, during which the development is very rapid, if you miss this peak period, it will be a little difficult to enter the Internet in the future, this is an Internet world that has just come out of the barren era, this is a great time, I think Boss Chen will not let go of this great opportunity to make money, right!"
Of course, it is a good thing to make money, but Chen Shi is not a fool, he asked: "So what is Mr. Fang going to do? Even if the bubble has passed as you said, the Internet is not a blank space now, right? Instant messaging has QQ, email has NetEase, portal has Sina, games have Shanda, search has Baidu, these bigwigs all occupy the peerless part of the market, if you want to enter the Internet, what are you going to do?"
Of course, Fang Xuedong has been ready for a long time, since he negotiated with Tao Zi, he has thought about the future development direction, he said: "We do a video network." ”
Before 2004, although video services had appeared on the Internet, there were no specialized video websites. Until November 2004, the establishment of LeTV broke this situation and opened the prelude to the growth of Chinese video websites. In the first half of 2005, Tudou.com, 56.com, Agitation.com, PPTV, PPS, etc. were launched one after another, constituting the main members of China's video website group in the early stage of development.
At the beginning of their establishment, these major video websites have established their own different development priorities. LETV is positioned as a long video website focusing on the distribution of film and television dramas;Tudou.com、56.com and excited.com are all positioned as video sharing websites that mainly focus on user-uploaded content;PPS、PPTV is an online TV client that uses P2P (peer-to-peer,that is, point-to-point playback technology)technology;This different development orientation also lays the foundation for their different development models in the future。 (The above information comes from "A Brief History of the Development of Chinese Video Websites" by China Social Science Network)
The rapid development of the video network is from 06 to 08 years, and now to make a video website, can it be technically realized? This is the focus of Chen Shi's attention, but he doesn't know much about technology, so he asked: "Is it technically difficult now?"
Fang Xuedong said: "It's difficult, but we are confident. ”
The last thing a businessman believes in is this kind of words, confidence does not necessarily lead to success, it may not work, what he wants is a credible method, what he wants is a guarantee, what he wants is absolute success, he is not a venture capitalist, nor is he a newly baked entrepreneur, he can now be regarded as a small crocodile of capital, of course the capitalist is profit-seeking, and he will not do it if there is no profit to be made.
He said: "I have confidence? You can solve it with more time? I don't know about the technical problems of video websites, but I know that the Internet is a rapidly developing industry, if you do it when others are one step ahead, then you won't be in vain?"
Fang Xuedong is not a businessman, he is just a technical nerd, therefore, when Chen Shi said this, of course he has no specific way, he can only talk about feelings and spirit.
He said: "Boss Chen, this line is profitable, I don't dare to guarantee that others will be the first to go online after my website is made, but what I can do is to work overtime day and night to ensure that it is done in the shortest possible time, and I promise that the website I make is absolutely first-class and will not waste a penny of your money." ”
Chen Shi didn't know much about this Fang Xuedong, so of course he wouldn't believe him at will, so he had to investigate, and he asked: "What do you think about the future development of the Internet? What is the most profitable thing to do? What is the greatest development potential?"
Speaking of this, Fang Xuedong looked excited, as if he had found an opportunity to play, and began to talk endlessly.
He first said: "I think that from the current situation, the prospect of doing online shopping and B2C is the best. ”
B2C is the abbreviation of Business-to-Customer, and its Chinese abbreviation is "Business to Customer". "Business-to-customer" is a model of e-commerce, commonly known as commercial retail, which sells products and services directly to consumers. This form of e-commerce is generally dominated by the online retail industry, which mainly uses the Internet to carry out online sales activities. B2C means that enterprises provide consumers with a new shopping environment through the Internet - online stores, where consumers shop and pay online through the Internet. Later, Tmall, JD.com, etc. all belonged to B2C.
"But the prospects for B2B are also very good, and I think it's a violent industry, and it's not a problem to make tens of billions of dollars a year. ”
B2B refers to the process in which both the supply and demand sides of e-commerce transactions are merchants (or enterprises, companies), and they (they) use Internet technology or various business network platforms to complete business transactions. E-commerce is a specific and primary manifestation of modern B2B marketing. Later Alibaba was B2B.
"There is also a C2C is a good choice, the absolute violence industry, in the next ten years, these industries will be the top industries in the society, is the envy of the industry, if you dare to invest now, the future return will be dozens of times, hundreds of times. ”
C2C is actually a technical term for e-commerce, which is e-commerce between individuals and individuals. C refers to consumer, because the English word for consumer is Customer(Consumer), so it is abbreviated as C, and C2C is Customer(Consumer) to Customer(Consumer). C2C stands for person-to-person e-commerce. For example, if a consumer has a computer, transacts through the Internet, and sells it to another consumer, this type of transaction is called C2C e-commerce. Taobao is C2C.
After hearing this, Chen Shi wondered: "In that case, why do you want to make a video website? Isn't this a small fight?"
Fang Xuedong said: "I am not capable, besides, there are already people in this industry, I am going to follow the trend now, and although there are some video websites, they are not profit-making, they are all service-oriented, such as installing a video in an Internet café, and what I want to do is online video, it is the Internet, and the video network that can be launched in the north and south of the river is not a local area network." ”
Chen Shi is clear, it seems that this Fang Xuedong is still a little capable, but this is not enough.
Chen Shi asked again: "I don't ask about technical things, I'll ask you now how you operate, what does the interface of the website look like, and what kind of services do you provide?"
Fang Xuedong said: " Profit is very simple, advertising revenue, before and after the video is played or in the middle of the insertion of ads, and the homepage of the website can also be placed on the home page, as for the page problem, I think there should be an introduction to the latest and most fashionable movies and TV, and there should be some interesting short films, we can even do online dramas on the website, as long as it is done well, it is not a problem to grab the audience on TV, and, now the regulations on the Internet are not complete, we can use this blank period to make some videos that cannot pass the review on TV, and the demand in this area must be very strong。 ”
Chen Shi frowned, thinking that Fang Xuedong wanted to engage in pornographic videos, so he asked, "Do you want to engage in illegal? Engage in pornographic videos? This is absolutely not good." ”
Fang Xuedong explained: "Of course we don't engage in those, but there are some bloody spots, ghosts, etc., these can't be reviewed on TV, they can be played on the Internet, and now more and more young people are surfing the Internet, watching less and less, if it is arranged in advance, it will definitely occupy the market in advance, and when the conditions are ripe, it will be the first in the industry, as long as it is the first, no matter what kind of industry is not a small matter, but a big thing, a big thing." ”