On November 2, 1994, in the first CCTV advertising bidding, Confucius Banquet Wine defeated his brother Confucius Wine in one fell swoop and won the 1995 "Standard King" crown with 30.79 million yuan. Overnight, the CCTV advertisement of "drinking Confucius banquet wine and making articles in the world" made this little-known entrepreneur a household name.

Now Geng Daming can be regarded as accurately remembering the time when the standard king appeared, and it was not next year, but the year after tomorrow, so now it is really for himself to seize the opportunity.

I remember that Confucius Banquet Liquor achieved sales revenue of 918 million yuan and profits and taxes of 380 million yuan in the year when it won the bid, and the main economic indicators entered the top three in the national liquor industry and became a well-known brand in China. However, the company quickly fell into trouble due to poor decision-making, poor structural adjustment and blind expansion, and since 1996, the state has exercised control over the liquor industry, and in June 2002, the "Confucius Banquet" brand was finally transferred to Shandong Lianda Group at zero price.

After thinking about these things, Geng Daming is thinking carefully about the reasons for the failure, these things have a lot of analysis reports in later generations, and Geng Daming has seen a lot, so Geng Daming doesn't want his wine to be destroyed like this, and he must explain it clearly to the leadership team in the factory.

Now that I have seized the standby, it is inevitable that the sales of wine will be hot, but there is a hidden crisis after the popularity of wine, and if it is not handled well, my distillery will quickly fall.

Although Geng Daming didn't care too much about this winery, he didn't want the winery he built to fall like this, the control of the state in 96 years was a threshold, but the company's own problems were the biggest problem, which needed to be dealt with in the process of rapid development of the winery.

Geng Daming is also worried about one thing, that is, after the popularity of his advertisement, will the country see the situation in this industry and carry out some control in advance?

I have to say that this situation is completely possible, and in this way, there are really more things to do.

After Zhou Yongzheng heard the content of Geng Daming's phone call on the side, his face was also shocked.

When he saw Geng Daming finish the call, he asked: "Your winery has a CCTV advertisement?" He naturally knew that Geng Daming's family had a winery, Geng's father had already said this, but what he didn't expect was that Geng Daming had just gotten an electric fan, and now he was doing wine again, which was a feeling of going against the sky!

"Brother Zhou, you know, my dad made a winery, I can't let it fall, so I re-got it, anyway, the advertising time I talked to CCTV about is one year, so I simply adjusted it and added wine advertisements in the middle. ”

"Alas, compared to you, I feel that half of my life has been in vain!"

Geng Daming smiled, thinking that this was the beginning. It is estimated that in the eyes of outsiders, who can know that what they do is done by stepping on the point, and they are all behaviors with successful experience.

There is another idea that only Geng Daming knows, now that the country has just begun to develop, if you don't seize the opportunity to develop quickly, when everyone invests in it, the opportunity will be gone, so in order to get more money, Geng Daming temporarily slowed down the development of his own large infrastructure, but got some industries.

Geng Daming knows in his heart that no matter how much he does, the ultimate goal is to serve the dream of big infrastructure, he wants to build a huge infrastructure empire, so that he will not be restricted when he is engaged in what he likes.

After explaining to the staff in the office to remind him to watch the advertisement, Geng Daming continued to chat with everyone.

After knowing that Geng Daming made another wine advertisement, everyone was also very interested, and they all wanted to see what kind of advertisement he had made.

The food was quickly served, and everyone began to feast.

Geng Daming has some experience at the wine table in his previous life, and some jokes have made everyone very happy, and the relationship with everyone has become more harmonious.

"It's almost starting!" someone in the office reminded.

With the reminder, everyone's eyes were on the TV.

Although the signal is not very stable, what Geng Daming got here was a color TV, and everyone looked at it seriously, wanting to see what kind of advertisement Geng Daming had come up with.

But just before the news, an advertisement appeared.

The beautiful and festive wine bottle, the crystal flowing wine, the exquisite packaging, with the explanation of the age, the royal tribute, and the explanation of the process, no matter which one is taken out, it is synonymous with loftiness, all of which are conspicuous by the quality and nobility of this wine.

The ad has passed, and the eyes of all who are watching are wide open.

"This advertisement ......" I have to say that the advertising shooting plan made by Geng Daming is amazing, compared to many advertisements in this era, which are exquisite, and that kind of precious air jumps out, and I want to buy a bottle after seeing it.

"I didn't expect there to be such a powerful wine in our county!"

"I really didn't expect that the history is so long, and it is still a tribute!"

"I have to buy it and drink it!"

"Why do I think it's better to use this wine for a wedding feast?"

……

"I said Mr. Geng, this used to be a tribute?" Zhou Yongzheng looked at Geng Daming and asked.

Seeing everyone's eyes, Geng Daming smiled slightly and said: "Our county has really paid tribute to wine, I have checked the historical records, and it just so happens that that kind of craft is the address where the small workshop that my father bought." ”

"Hehe, brother, this can be contacted!"

"The wine is really good, I really have some here, everyone will drink my wine today, and everyone will see if it is really good. ”

"That's good, everyone won't get drunk and won't go home!"

After seeing the advertisement, everyone was mobilized and had some expectations for Geng Jiajiu.

Wild boar, Gengjia wine......

Although the production at the construction site was a little harder, everyone was in a good mood and praised the Geng family's wine.

Of course, Geng Daming understands the situation, the wine he has improved is not ordinary, although the water quality is not the best, but in terms of the quality of the wine, it is much better than ordinary wine.

Early the next morning, Geng Daming rushed to the county seat.

As soon as he entered the winery, his mother Zhang Shuixiang grabbed Geng Daming's hand and said, "It's great that you're here, I'm in a hurry!"

"What's wrong?"

"You don't know, since last night, due to the phone number left on the advertisement, our phone calls here have not stopped, and we are all going to buy alcohol!"

"That's a good thing!"

Now Geng Daming also feels the chaos of this era, and the advertising is not too standardized, and it is okay to leave a contact number or something on it.

As my mother entered the place where she was in charge of sales, everyone looked as if they were busy, and everyone's expressions were highly nervous.

"Everyone has worked hard, this month's bonus will be more!" Geng Daming said loudly.

Suddenly, everyone's face was filled with joy.

You Zhang Mingguang, the executive deputy director of the distillery, also walked over with excitement on his face at this time, and when he saw Geng Daming, he blushed and said: "It's fire, it's fire!"

Geng Daming smiled and said: "This is just the beginning, the wine we have accumulated is definitely not enough, we must increase our efforts." ”

"I've contacted several wineries, if it weren't for Mr. Geng's preparations, I wouldn't know what to do now. ”

Geng Daming knew that everyone was busy today, so he didn't say much, and let them go about their own things.

"How do you get it now?" Zhang Shuixiang found out for the first time that the wine was so good, and he hadn't recovered yet, so he chased after his son and asked.

"The entire production, sales and everything have standardized content, you just need to stare at Zhang Mingguang and them to implement it, as long as you follow my requirements, there will be no problem." For this day, Geng Daming has made all kinds of preparations early on, and he is not worried about any problems.

"Fortunately, you were prepared, and now it seems that the standardized things you did before have been done right!" Zhang Shuixiang thought of some of the standardized contents that his son had implemented in the factory, and found that according to those things, there would really be no scattered situations.

"We don't want to do retail or anything, and we can save a lot of effort by doing a good job of agency. ”

With Geng Daming in charge, the original panic of the winery quickly disappeared, and the whole work was carried out in an orderly manner.

After the first car of wine was pulled away, the person in charge of finance had a smile on his face, and said happily to Geng Daming: "Mr. Geng, we finally saw the money back, you don't know, I can't sleep because of the lack of money recently!"

Geng Daming smiled: "Now you can rest assured, the speed of returning the money will be very fast." ”

"Well, Mr. Geng is too powerful, such a winery can be tricked by you!"

Zhang Shuixiang also smiled: "It's much better than your father!" When she said this, there were tears in the corners of her eyes, recalling the time when her husband was there.

"We're going to get better and better, it's okay!" Geng Daming didn't know how to comfort him.

"Mr. Geng, the leaders of the county are here!" someone from the office trotted over to report.

Geng Daming smiled, knowing that this is a normal thing, the county suddenly has such a famous enterprise, and it is strange that those leaders in the county do not come, this is an enterprise that has a huge effect on the local economy.

Subsequently, Geng Daming thought of his new city construction, perhaps, the winery will have a role in promoting that matter, if this is the case, it is still a good thing.