676 Fund Positioning

Recommended songs: 1nd – attrnetbsp; When Li Zhunyi returned to Berkeley, he only had time to hug Lin Xuan, and was pulled to the study by Li Chaoyang, leaving Lin Xuan standing in the hall with a helpless wry smile. Li Chaoyang has always been mature and steady, and it is rare to see him so eager, which seems to be a phenomenon that appears in Li Zhunyi's memory.

Although after entering the study, Li Chaoyang still began to boil water and make tea in an orderly manner, but some ups and downs could be seen from his eyes. Li Chaoyang is indeed a little different from his usual excitement today, even if his original temperament is gentle and calm, but when he is excited, he can still figure it out from his eyes, movements, and expressions.

This made Lee Joon-yi a little curious, what was his father excited about the good result of the "hangover", or the explosion of the beach hero incident?

Fortunately, although Li Chaoyang's temperament is a little slower, he is not the kind of procrastinator, but the type that is neat and resolute. Therefore, when waiting for the water to boil, Li Chaoyang said, "The preliminary procedures for the fund have been completed, and after your grandmother and grandmother come over and recruit staff, you can unveil the plaque." I see, what can make Li Chaoyang excited is the "Chaoyang Fund" of the talent cultivation plan. For Li Chaoyang, an educator, it is also a dream for him to be able to help countless talents realize their dreams through the fund.

"Sooner than I expected. Li Zhunyi originally expected the procedures to be approved in August, but he didn't expect it to be nearly a month ahead of schedule, "Did grandma and grandma say when they could finish the work at hand?" The matter of the "Chaoyang Fund" still needs to be presided over by Gu Yuanshu and Li Aojun, but in order to reduce the burden on the two of them, the staff recruited this time will also focus on some senior management talents.

"Your grandma hurry up, she estimates that she will be able to come over next week, and she will go to the headhunter to find suitable senior management talents. "In layman's terms, it's to dig the foot of the wall. "Your grandmother is in charge of finances, so it's a little more complicated, and it is estimated that it will be at the end of the month. Li Zhunyi was busy with his own work, and he didn't have much time to care about the fund, but Li Chaoyang took over the main work and was very active.

"Do you have any idea where the permanent office of the foundation is located?" A legitimate foundation, of course, must have a fixed office space, and it needs to be registered. Obviously, Li Chaoyang has already considered these questions, "New York, Washington or Los Angeles, which do you think is appropriate?"

Needless to say, New York is one of the largest cities in the world and has many advantages, and the original headquarters of Gu Yuanshu and Li Aojun were in New York, and Lynch and Li Chenxi are also in New York, which is also more convenient; Washington is the capital of the United States, and it is politically minded, but in fact, it is not so suitable for the "Chaoyang Foundation" to set up a foundation there; and Los Angeles is the location of Hollywood, where many artists gather.

Lee Zhun-yi only thought about it for a while, and then made a decision, "Let's set it up in Los Angeles." "First, Li Zhunyi's identity as an artist is destined to rely on his profession in the future to attract sponsorship, so the benefits in Los Angeles will be magnified a lot; second, Li Chaoyang and Lin Xuan are both in Berkeley, and they have also bought a house here - compared to Lynch's bachelor apartment in New York, this single-family house is enough for everyone in Li Zhunyi's family to move in, and it is also close to Los Angeles. Therefore, for the "Sunrise Foundation", Los Angeles is more suitable.

The two fathers and sons talked about some things about the foundation, which was also the first time that Li Zhunyi worked with Li Chaoyang in a real sense, and both of them were very serious about their work.

"Do you have any position on the object of this foundation's sponsorship?" After discussing the hardware facilities to set up the foundation, the two of them began to talk about the software facilities again.

"Actually, I wanted to say that the target audience is all those who work hard to realize their dreams, but if you think about it, this scope is too broad, our foundation has just been established, and if we set the scope too wide, we will be too busy to take care of ourselves, maybe the sponsorship funds have not yet arrived, so we have selected a lot of candidates. "Li Zhunyi is not very old, but he has been in society for several years, and he is still the owner of a brokerage company, so he will naturally not be so reckless," so I think I will narrow down the scope of positioning for the time being, such as positioning myself as a college student, or a producer of independent films and independent music. ”

Hearing Li Zhunyi's words, Li Chaoyang nodded, expressed his approval, and motioned for Li Zhunyi to continue.

"If you're a university student, most universities now have their own scholarships, and there are many foundations that sponsor universities in the form of separate scholarships. On this issue, Li Chaoyang, a university professor, obviously knows more than Li Zhunyi, so Li Zhunyi did not explain in detail. This scholarship is actually very simple, for example, if the Samsung Group sponsors a research fee from the University of Korea, it will set a certain threshold in the form of the Samsung Group Scholarship and the students of the University will apply. Of course, this is just one form of it. "But I don't think this is suitable for the 'Sunrise Fund', after all, we have just been established, and we don't have enough connections, so sponsoring a university doesn't mean that you can have money, it needs to be cooperated. Therefore, we do not need to cooperate with universities, we can directly set up social welfare scholarships, as long as they are college students, they can apply, of course, the specific application conditions need to be discussed. Scholarship recipients can use the money to pay for tuition, research funding, and so on, and it can be used for a wide range of purposes. ”

Lee Joon-yi's idea didn't come out of nowhere. The "Chaoyang Fund" has just been set up and is not very famous, and even if Lee Joon-yi does the publicity, it will still take a long time to spread it widely among students. Therefore, if it is set up according to Lee Joon-yi's idea, the word-of-mouth spread of the foundation will be relatively easy, and there will be no limitations of the school. Secondly, the "Sunrise Fund" has not yet begun to attract sponsorship, and it is unknown how much sponsorship it can attract and how many students it can sponsor. This approach also makes the number of recipients of funding more flexible. In short, it is to decide how many students to sponsor based on the amount of sponsorship.

Li Chaoyang nodded, although Li Zhunyi's idea is not perfect, it is relatively mature, and it is also the most suitable plan for the "Chaoyang Fund". Think about it, if this continues, the talents who will be sponsored by the "Sunrise Fund" in the future can spread all over the industry and all universities, from politics and finance, to mathematics, history, to art and performing arts, etc., from prestigious universities such as Harvard and Cambridge to unknown local public schools. The footprints funded by the "Sunrise Fund" will be all over the world, and this future is grand enough.

Of course, if this is really implemented, then the audit standards need to be carefully considered, and if the corresponding standards are formulated according to different specialties and different regions, it is a very cumbersome process.

Li Chaoyang is a professor and knows the scholarship system very well, so he knows the difficulties and agrees with Li Zhunyi's idea. "What about the producers of independent films, independent music?"

After all, Lee Joon-yi is still an artist, if he sponsors the entertainment industry, it is more convenient to publicize, and secondly, it will also help Lee Joon-yi's status in the entertainment industry. Imagine that the future great director came out with the sponsorship of the "Chaoyang Fund", and he/she can be regarded as half of Lee Joon-yi's disciple;

Li Junyi didn't think much about the impact of this, but he himself was in this industry, and he had also shot small-budget movies such as "500 Days with Shamo" and "Single Man", and he knew the difficulties of independent films and independent musicians, so he just wanted to make a contribution.

"It's relatively simple to sponsor independent films and independent musicians, submit your work, review it, and as long as people think it's worth investing in. Li Zhunyi said his thoughts, "However, the investment required in this area is relatively large, and the return is relatively small." The return is secondary, after all, the most charitable person is destined to not have too many ideas about the return," Li Zhunyi's words made Li Chaoyang nod, "In terms of investment, a movie costs millions of dollars, and the investment required for an album is not a small amount, and if it is an independent underground band, the investment needs to be spent." So, this makes us more demanding of our ability to pull sponsorship. ”

Li Chaoyang knows it well, the cost of studying in college can be hundreds of thousands of dollars a semester, but shooting movies and making music is not so simple, no matter how cheap an independent film is, for example, the investment of "Single Man" is seven million, which is very cheap for movies, but it can invest in hundreds of college students. Of course, this is not something that can be calculated by an equation. It is mainly decided by the positioning of the "Sunrise Fund", whether it is for college students or the entertainment industry.

"Then which aspect do you prefer so far?" Li Chaoyang knew that Li Zhunyi had an idea, and his heart must have made a decision a long time ago.

Lee Joon-yi did have his own ideas, so he said directly without hesitation, "I think we should first face college students, investing in independent films and independent music is a very long process, and we need to have enough capital." We're just getting started, we don't have that much financial capacity, maybe a year's sponsorship is enough to invest in an independent film. In other words, the newly established "Sunrise Fund" is not so qualified to set foot in such a high-investment independent production industry. "But when it comes to college students, there's so much more we can do. ”

Li Chaoyang pondered for a moment and nodded cautiously, "I know, I will discuss it with your grandmother and grandmother." ”

Today's fourth shift, the explosion is over, ha.