Half a month after the opening of the fake taste, the real taste business on the opposite side is obviously much sluggish, and the store manager has already taken various measures to attract customers, including discounts and price reductions, gifts after a certain amount of consumption, etc.

However, these promotional methods have had little effect, and the source of customers is still losing rapidly, and even some familiar old customers have gone to the fake taste to eat.

The most infuriating thing is that the fake taste is often full during the dining rush, and some customers can't grab a seat. From the fake taste of packing dishes, to the real taste of ordering a meal or two, sitting in the hall to eat and drink, the restaurant can't make a lot of money, and finally has to help with cleaning.

In the past, there was no explicit prohibition for customers to bring their own food, and normal people went to the restaurant to eat, where would they bring their own food, but now this situation has appeared, and not once or twice.

There was no way, the gray-haired store manager personally posted a note at the door: it is forbidden to bring your own drinks and meals.

After the strip is posted. It's true that no one packs food to eat anymore, but there are not many customers, and business is still half-dead.

A clever waiter came up with an idea for the store manager to simply tear up the strips and allow customers to bring in food from outside. But at least 100 yuan should be spent on real taste.

When the store manager heard this, he thought that this method was good, which was equivalent to making money with the help of the popularity of fake taste in disguise, and when it came to lunch and dinner, the customers with fake taste did not have seats. The meal will be packed until it tastes real.

Although in this way, the majority of the profits are still on the side of the fake taste, but the minimum consumption of 100 yuan, the real taste can also earn a little bit, and barely let the store operate.

But the store manager is still quite aggrieved when he thinks about it, people's restaurants sell delicious food and high-quality service, but his own restaurant sells seats.

After the introduction of the new regulations, the business of Zhenwei has indeed improved somewhat, but this improvement is more like a return to the past.

Because the minimum consumption in the store must not be less than 100 yuan, diners order at least one dish, and the dishes of the two restaurants are placed together, and the gap comes out in an instant.

Whether it is compared in terms of color and aroma or taste, the fake taste is more than superior.

After eating delicious food, and then eating dishes made with real taste, it is like dregs and cannot be eaten.

The chefs of Real Taste were full of grievances, they didn't believe that their dishes were so unpalatable, so they went to fake Taste to buy a few signature dishes. The two are compared.

If you eat them separately, the real taste of the dish is not very difficult to swallow, but after eating the fake taste of the dish, and then eat their own cooking, the difference is too obvious.

Ordering the dishes of the two restaurants, the diners will inevitably make comparisons, and the dissatisfaction in their hearts gradually increases.

As a result, after a little time, the source of customers is lost again, even during the peak dining period, the customers who fake the taste do not have seats, and they will not go to the real taste to spend money in vain.

Bai Suyun also noticed this problem, she did not pay attention to the real taste business, but the customer's consumer satisfaction.

If you can't grab a seat every time, the guest will definitely not feel comfortable. In the long run, this can also lead to a decline in business.

She talked to Li Yan about this issue once, and the latter also realized that it could not be ignored, so he set his sights on the upstairs of the fake taste restaurant.

On the second floor is a large bookstore, and the business is similar to the real taste now, all of which are in a half-dead state, and there are not many customers in sight all day.

Li Yan took the time to go to the bookstore, the store was empty, and the only clerk took the book and read it with relish.

walked over and asked, only to know that the clerk was the boss's son.

The bookstore's business was so bad that the clerks had to pay thousands of dollars a month, so they fired the original clerks if they didn't have to do that.

asked for the mobile phone number of the bookstore owner, and Li Yan made an appointment.

The boss was a middle-aged man, who looked to be in his fifties, and wore a pair of old-fashioned glasses, like a teacher at school.

After chatting a few words, Li Yanwan smiled, and really let him guess correctly, the owner of the bookstore was originally a middle school teacher, and he retired early due to physical reasons, and opened such a bookstore with his savings, but he lost a lot of money.

In the era of e-book popularity, physical book sales have taken a hit. Many students go to physical bookstores, mainly to buy study support books, and only a small part of them are interested in extracurricular books.

Li Yan originally only wanted to sublease the store on the second floor, but thinking that it was not easy for the old teacher to open a bookstore, he hesitated for a moment, so he made a proposal for him to buy the bookstore, including all the books in the store.

"Young man, I don't want to hide it from you, if you buy my bookstore, you're likely to be in a loss-making business. The old teacher said with a wry smile.

It was the first time Li Yan had met such a frank businessman, obviously the old man was not suitable for business, he was too honest.

"That's right, unless there is a special sales channel, buying a bookstore is basically a loss. Li Yan smiled and immediately said, "But what I fancy is not this bookstore, but this store, I don't know how long you have a contract with the landlord?"

The old teacher shook his head and said, "This shop is not rented, I am the landlord here." ”

Li Yan was stunned for two seconds, just now he felt that the old teacher was losing money in business, but now he realized that his sympathy was purely superfluous.

Such a storefront is worth millions, if it is rented out, tens of thousands of rents will be collected every month, a proper rich man, where can he be pitied.

Smiled awkwardly. Li Yan said: "Mr. Lin, if I want to rent your shop, how much does the monthly rent cost?"

The old man was a little embarrassed, and said in silence for a long time: "Although the bookstore business has not been very good, I have never thought about closing the bookstore, I have dealt with books all my life, and now that I am retired, I am still used to coming and reading every day." ”

It can be seen that what the old teacher said is the truth, not a superficial article. It gave Li Yan a problem.

Touching his chin, Li Yan said: "Teacher Lin, I just noticed that some books in the corner have been stacked for too long and are damaged, if it takes a long time, those books will be wasted, why don't you sell them all to me, donate them to the middle school where you used to work for free, and rent them to me again when the store is vacated, what do you think?"

Some of the old people were moved, and instead of letting these books be dusted, it was better to donate them to the school, give them their due use, and the store could be rented out, and there would be a large income.

After careful consideration. The old teacher nodded and smiled: "Okay, you successfully persuaded me, since it is a free donation of books, then I will sell it to you at half the purchase price, as for the store rent of 20,000 yuan a month, if there is no problem, we will sign the contract." ”

Li Yan observed that the area of the second floor is not smaller than that of the first floor, 20,000 yuan a month is not expensive, and the location of the first floor is better. The monthly rent costs 30,000 yuan a month, so that the fake taste alone costs 50,000 yuan a month for the store rent!

After signing a contract with the old teacher, Li Yan asked the clerk to count the books, register the purchase price, and buy them at half of the purchase price, and at the same time contacted Funing No. 3 Middle School, which is the middle school where the old teacher once worked.

Knowing that a well-wisher wanted to donate thousands of books, worth tens of thousands, the leaders of the No. 3 Middle School attached great importance to it and sent a vice principal to the bookstore to thank Li Yan and invite him to the No. 3 Middle School to participate in a simple donation ceremony.

It took a week before and after, the bookstore was emptied, and Li Yan invited the last renovation team to rearrange the second floor.

More than 200 square meters, dozens of dining tables can be placed, and ten elegant small private rooms are added.

Knowing that the fake taste has expanded in scale, while the business of his restaurant is deteriorating, Zhou Qiming's father and son's faces are terrible.

They had to admit that the Zhou family had lost this battle, and they had lost very badly, and in the future, the catering market in the area of the Normal University would be a world of fake taste, and other restaurants would not be able to compete with it at all.

Vice President Wang Ke walked into the office and said: "Dong Zhou, last month's financial report statistics came out, the branch near Jiangnan Normal University has a serious monthly loss, and many shareholders have suggested closing it, you see...; …;”

Zhou Zhenye rubbed his head, although most of the other stores were profitable, he couldn't be happy.

Fake taste can destroy a real taste branch, and it can destroy the second and third stores, and he has not yet come up with an effective countermeasure.

Some time ago, I successfully bought a fake taste chef, but after asking, I found out that the fake taste secrecy work was done very well, ordinary chefs could not access the core recipes, and the most important secret sauces were all prepared by Ma Chengyan himself, and other chefs were not involved.