Qinghe, as well as celebrities who have cooperated with them before, or stars who want to cooperate, are all in action.

Tilloer, Lin Gengxin and others were looking for Happy Twist and were about to come up with a show, but He Jiong couldn't participate due to his own reasons, but he also called for support.

Mr. Wang is responsible for contacting other economic companies to negotiate letting some traffic stars come to perform.

And the unchallenged team will also dedicate their own shows under the leadership of Huang Lei.

In a word, Qinghe moved up and down.

……

"The New Journey to the West, the Dark Horse of the Network Comprehensive, makes the platforms exclaim that the wolf is coming"

"New Journey to the West Opens a New Chapter of Online Comprehensive, Breaking 100 Million Clicks in Ten Hours"

"Shocking click-through rate, Tencent Video has become the biggest winner"

"Su Yan's Latest Variety Show Masterpiece Leads the New Pattern of Variety Shows"

All kinds of news are building momentum for "New Journey to the West", and the praise of the media and the exclamation of the audience have become the mainstream.

Many people were surprised to find that the influence of the original network comprehensive has been terrifying.

A Bao, the person in charge of the Kiwi Video Network Comprehensive.

Thirty-three years old, he just became a father this year, he is proud, although the overall traffic is not as good as Tencent, but the two programs promoted by himself have achieved good results, which can be described as a double harvest for career and family.

But last month, it didn't go so well.

The appearance of "New Journey to the West" made Po feel that the pressure on his body instantly became much greater.

The leader talked to himself alone more than the sum of this year, but it was all a performance before, and now it costs money, which is faintly giving some pressure.

Su Yan, the director, knew a few years ago that under the instruction of the company, he had been in contact with him a few times, but the other party was interested in the TV station, and in the case of losing the opportunity, he had always been in the honeymoon period with Tencent, and it was difficult to pry.

In the later stage, Tencent's price has reached the point where it cannot be shaken, and it can only give up.

I thought it would be just like that, but I didn't expect that Su Yan didn't know what crazy he was smoking, so he came to do a network comprehensive.

Under pressure, every week before the broadcast of "New Journey to the West", he has to pull several directors under him to get together to study and discuss, why can the other party succeed?

Today is no exception, this program is already halfway through, and Ah Bao and they stayed in the conference room in advance.

"How is it? After so many periods, has there been any conclusion? Director Aaron, let's talk about it first. ”

The one named is a young director in his thirties, who is also a person who has been vigorously cultivated by Kiwifruit, and he has performed well in both programs, of course, this is also relative.

"Mr. Bao, in fact, we have discussed this issue more than once in private, and we also have some directions for learning.

Let's put it this way, TV programs are weakening, this is a trend, compared to the double-digit ratings in the past, now it can break 1 is a good program.

But Su Yan can be said to have created a new starting point.

"Grandpa Over Flowers" has an 8% rating, "Infinite Challenge" has an average of 4.5%, and "Two Days and One Night" has a 7% finish...

It can be said that with his own strength, he has opened a new chapter.

And the new program he cooperated with Tencent actually has relatively distinct characteristics, except that some shots cannot be broadcast on TV, and the other channels are similar. ”

With that, he unbuttoned his collar in two to make himself more relaxed.

"The success of variety shows is inseparable from these points, first: the general environment, second: the theme of the program, and third: member selection and positioning.

What is the variety show environment now, everyone knows very well what kind of programs are springing up like mushrooms after a rain, but the quality is generally improving. Nowadays, people's entertainment life is diverse, there is not only one choice, if the program is good, naturally someone will watch it, and the market does not have to worry about it at all, this is the first point. ”

"The second point, the theme of the program, "New Journey to the West" at a glance, it must be an outdoor travel program.

I have made statistics, and at this stage, there are a total of 15 similar programs on various TV stations and platforms.

But he made a new idea and completely subverted cognition.

It's obviously a group of people who travel abroad, but most of the time they are locked in their rooms and playing games, and the most important thing is that it's very interesting, and I can't stop watching. ”

Po looked up and asked, "Then if we invite a similar lineup, can we get the same result?"

This question is related to the last point I want to make, the selection and positioning of members.

I don't know if you have noticed it, as long as the stars participated in the few shows I mentioned just now, they can't see the so-called idol baggage, they play games crazier than anyone else, and they are never pretentious, which also shows a problem, that is, dedication.

Each member has their own characteristics, some take the lead and lead the rhythm, some are unlucky to be bullied, the powerful and infinite group bully type, and there are also high and cold tease male gods.

However, it is still the link of the show that shows this series of characters in series.

In Running Man, we can still see some tall equipment, what about the new Journey to the West?

An ostrich egg, a top hat, and a photo all become game elements.

All the participants are fully engaged, there are no predetermined wins and losses, and it looks very real.

The show looks loose, the plot is simple, and the members seem to be casual.

But please note that it is all the elements that seem inconspicuous, when they are synthesized by a man, and the whole comes to life and has a soul. ”

Ah Bao's eyes lit up: "You mean, Su Yan!"

Ah Long glanced at the other party: "Yes, if there was no Su Yan, these shows would definitely not be able to achieve such achievements."

His creativity, hard work, and sacrifice connected the program team and members and every shot.

Many seemingly random arrangements actually have a meaning behind them that he wants to express.

It can be said that Director Su Yan is the key to the success of the show.

We can only learn this, but we can't replicate it.

His whimsical thinking has surpassed me for at least ten years. ”

Aaron felt that he was not wronged in losing, which was a bit like letting elementary school students and college students race together, and the hardware conditions were not as good as others.

"Then we don't have a little way?" Although Po could understand, he was not very willing.

"Yes!" Aaron paused: "I think we should innovate, have the courage to try, don't stick to the existing variety show genres, and find a breakthrough." ”

With that, he sighed again.

"As a fellow director, I actually admire Su Yan from the bottom of my heart.

Food, music, outdoor reality shows, and travel are actually not new themes, but he has a way to play new tricks, and he also created the concept of slow variety shows, which is really a model for my generation. ”

Ah Bao was silent after listening to it, he didn't blame the other party for destroying his prestige, but just explained the facts.

"Can you start with the people around him?"

"You can think of a way, but the effect..."

"Let's get in touch first. ”

"Okay. ”

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