The unstable morale within the newspaper still attracted close attention from the top management.

At today's party committee meeting, the main topic was to study the assessment of middle-level cadres, but after Jiang Wan raised this issue halfway, it immediately became the focus of heated discussions among all party committee members.

Not only is the city setting up a business newspaper, but there are also two provincial media in the province to start and operate, and the next step in the market will definitely hit the city, which has a stimulating impact and catfish effect on the entire media industry that has long been accustomed to step-by-step work cannot be ignored.

In other words, in the future, the competitors facing the Northern Morning Post are not only the current business newspapers in the formation, but also the provincial media such as the Northern Business Daily, the Northern Times and the Northern Evening News.

In fact, they have already set up a journalist station and distribution point in the city.

New newspapers began to poach people in large numbers, and they wanted to make a move with business talents who had already jumped ship, and overnight, a pool of stagnant water was broken.

The loss of talent can be fatal for a newspaper. This is just the beginning, and with the advent of the Internet era, the competition will be more fierce in the future. All the print media are desperately trying to grab the market and advertising, and whoever is slow will lose at the starting line.

Zhao Guoqing's eyes were deep, he looked around, and suddenly said loudly: "Everyone, the situation is pressing, now the general environment of our industry has undergone profound changes, and marketization has become the mainstream and general trend. If we continue to maintain the way we were, in a few years, we will be eliminated!"

On this issue, Jiang Wan and Zhao Guoqing's views are surprisingly identical: "I agree with President Zhao's opinion that we cannot sit idly by, we must have countermeasures, and the first thing to do is to face up to and face up to the fact that today's business newspaper department is poaching people from our newspaper! If we sit idly by, I am afraid that our business talents will be poached by people with high salaries and all kinds of preferential conditions!"

It doesn't matter if the auxiliary personnel are the ones, but the business personnel, even the front-line editors and reporters, especially those who are experienced and have a high level of writing, have spent years painstakingly cultivating the newspaper, and if they lose one, they will lose one, and the consequences will be serious.

But on the other hand, no one will dig auxiliary administrative staff with high salaries, for a newly founded newspaper, they value and need business talents, they rely on this means to pay a certain price, can save a lot of training costs and time costs.

Zhao Guoqing threw a smiling glance at Jiang Wan: "Everyone is also discussing, what should we do?"

Zhang Yuqiang smiled bitterly: "President Zhao, President Jiang, according to our current system and mechanism, we are helpless to poach people from Business Daily." The system is flexible, the investor has the final say, and can give a high salary, but we can't give it. As long as the salary is attractive, talent will be lost, and we have no way to do it!"

Sun Liang and others also began to echo casually.

This is the case, the morning newspaper is still a self-supporting public institution, and the party newspaper is basically the same mode of operation, while today's business newspaper, which is under construction, is a complete metropolitan newspaper and a market newspaper, and the higher-level supervisory unit is the northern provincial commercial group as a state-owned enterprise, and the system of the enterprise is much more flexible than that of public institutions, and the key is that people's funds are completely self-raised, and there is no need for financial allocation, so the autonomy and market space are greater.

The current morning newspaper competes with the business newspaper, and it is certainly not competitive.

Zhao Guoqing's expression changed, he slowly got up and looked around at everyone, and said in a condensed voice: "Everyone, I have long had the idea of promoting reform in the newspaper, but because the idea was not mature and the timing was not ripe in the past, I did not put it forward. But today we have been driven to the end of the cliff, and if we do not carry out reforms, we will be left with a dead end!"

The crowd was taken aback.

In the final analysis, the so-called reform must be something that touches the interests of individuals or small groups, and Zhao Guoqing has always shown people with an iron fist that the reform he wants to promote will inevitably move very much. For these members of the party committee who seek stability and are afraid of chaos and are content with the status quo, they do not want to see such a situation.

Moreover, the reform of the newspaper is not something that can be accomplished by words. Genuine reform must be heartbroken and touch the vested interests of many people.

First of all, the management system should be reformed and have a corresponding degree of flexibility.

Second, the income distribution mechanism should be reformed, breaking the income distribution model of the big pot rice in the past, and establishing a new mechanism for distribution according to work and distribution according to performance.

Third, the market-oriented advertising operation model should be reformed. From sitting at home waiting for an advertisement, to going out to pull an advertisement. This is almost a change of essence.

Fourth, the quality of press releases should be improved. In the new era, the core competitiveness of the development of paper media is, to put it bluntly, content. Without content, it can't attract readers, and how can newspapers survive without readers subscribing?

Jiang Wan smiled, looked at Zhao Guoqing and said softly: "President Zhao, the reform of the newspaper is a matter of great importance, it is a systematic proposition, I don't think this is the case, it is not enough to rely on a few of our leaders to sit in the conference room and pat their heads, do you call the heads of several business departments over and listen to their opinions?"

Zhao Guoqing nodded: "Lao Tian, you go and notify the person in charge of the editorial business department to come over, as well as the personnel department and the administrative department, to attend this party committee." Mr. Jiang, I think that our party committee this time should simply be held as an enlarged meeting of the party committee, and after the party office is held, a meeting summary of the enlarged meeting of the party committee will be formed, and the idea of reform will be determined first, and then a specific reform plan will be discussed with the party committee. After the discussion is passed, we will report it to the city. ”

Tian Huize, director of the editorial office, hurriedly went to inform.

Guo Yang walked into the conference room and was not surprised to find that many department heads were attending the meeting. He knew in his heart that the current party committee would inevitably be a major proposition involving the reform of the newspaper system, and it was reasonable to hold an enlarged meeting of the party committee.

The members of the party committee and the heads of the departments present eagerly discussed, and Guo Yang kept a strange silence around the reform of the newspaper. In his view, reform is necessary, but as for how to reform, it is actually a top-level design, and it is completely unnecessary to involve departments in the discussion.

In addition, after all, the newspaper is a special institutional unit, not a mere enterprise, and the implementation of some so-called reform ideas has at least a big obstacle in terms of policy and system, and judging from the current situation, it cannot be broken through.

Therefore, Guo Yang believes that the reform that the so-called morning newspaper needs to do now is nothing more than to generate revenue and increase circulation. As long as income can be generated, the income of employees will increase, as long as the wages and bonuses of employees are guaranteed, there will be enthusiasm for work, and the problem of people will no longer be a problem. As long as the problem of people is solved, the problem of inefficiency and eating a big pot of rice is basically solved, and the newspaper will be revitalized.

As for the bold suggestion of many people to directly carry out restructuring and change to operate with an enterprise system like today's Business Daily, Guo Yang feels that it is completely nonsense. Although the Northern Morning Post is not an organ of the municipal party committee, the competent department is still the Propaganda Department of the municipal party committee, which is actually no different from the party newspaper.

At that time, the municipal party committee decided to separate some resources and personnel from the daily newspaper and jointly founded the morning newspaper together with the Youth Daily, which was under the supervision of the Youth League Municipal Committee. So far, the system of morning newspapers is the same as that of daily newspapers, and they are all public institutions that are being compiled.

Of course, this system will definitely change in the future. But not now.

Jiang Wan's eyes fell on Guo Yang, who was silent, and he suddenly waved his hand and said with a smile: "Director Xiao Guo, why don't you speak? Today, the party committee summoned everyone to participate in the meeting, just to listen to your opinions and suggestions, it is related to the reform of our newspaper, and we must work together!"

Zhao Guoqing also smiled on the side: "Yes, Xiao Guo, talk about your opinions and suggestions, don't just be a stuffy gourd!"

Guo Yang didn't want to speak, but he was ordered and couldn't continue to be silent. He thought for a while and said with a slight smile: "Leaders, I personally believe that the key to enhancing the competitiveness of our newspaper is to improve its core competitiveness. What is our core competitiveness? It is content! It is an emerging carrier of public opinion!"

"Relying solely on institutional reform to increase circulation is not realistic for the time being. To tell the truth, no matter how hard we try, with the operation of today's business newspaper, with the expansion of several provincial media in the city's market, whether we admit it or not, our circulation in the future will inevitably decline, readers are still those people, but there are more newspapers, the choice is strong, people will not set the morning newspaper when they set the business newspaper, this is an objective reality, no one can avoid it. ”

Guo Yang paused slightly when he said this.

Despite the truth, it sounded a little uncomfortable for everyone.

Sun Liang frowned and said: "Xiao Guo, it's for you to put forward reform suggestions and opinions, not for you to pour cold water!"

Jiang Wan also raised his eyebrows: "Okay, Xiao Guo, you can make some constructive suggestions, as for the market reality and grim situation we will face in the future, the leaders have full understanding and consideration!"

Guo Yang secretly sneered in his heart, he said in his heart that you can't even accept this reality, you can't completely lower your figure, what kind of reform are you talking about?

Zhao Guoqing said in a condensed voice: "Xiao Guo, you continue to talk, tell the truth, tell the truth, the party committee leaders need to hear your voice from the grassroots!"

"Leaders, if you want me to make suggestions, I think we can make more fuss on the Internet information platform, with the popularization of the Internet and computers in the future, there will be more and more information platforms, in the face of this future development trend, our newspaper should be prepared in advance to build electronic newspapers and mobile newspapers, our newspapers are published and distributed at the same time on the Internet, and the content of the electronic newspaper is sent directly to the user's mobile phone to achieve mobile reading!"

Guo Yang talked eloquently.

He was talking about the development trend in the next few years, but the so-called electronic newspaper and mobile newspaper are new concepts that are simply difficult for the current party committee members to understand.

The Internet is available, but very few people have access to it. Mobile phones are not uncommon, but there are still a minority of people who can afford them. In this case, what kind of electronic newspapers and mobile phone newspapers are not playing the piano indiscriminately?