By the time Lee Jay met Captain Rogers again, a week had passed. Pen %Fun %Pavilion www.biquge.info In addition to Captain Rogers, Hawkeye and Colson came to Jack's office this time.

Li Jie could tell from Hawkeye's appearance and dress that he was under tremendous pressure right now. Hawkeye Barton looked scared of being recognized by people right now, and when he went out, he not only wore a jumper, but also a peaked cap.

When walking, try to keep your head down so that no one can see his face. And it's all to blame for Deadpool. This guy can be called the leader in the mercenary world, and he posted a photo of Hawkeye on the Internet.

Everything from life photos to photos in agent uniforms. Under Deadpool's unsparing publicity, Hawkeye's name is completely stinking on the street.

He now even needs to put on makeup when he goes out on a mission, for fear that no one will recognize him. The sound of shouting and killing him on the Internet is indeed not small. This also left him with little room for bargaining over the price offered by Li Jie.

One million buys out the rights to Hawkeye's image for the next ten years, and all future spin-off revenues are given to Hawkeye in any royalties. After a week of consideration, Barton agreed to the terms.

That's where today's meeting came about. As for Coulson, he came to help Hawkeye cover up. Now the paparazzi are frantically looking for Barton. Now they're desperate to get more of the inside scoop out of S.H.I.E.L.D.

And Ciel's side has made it clear that there is no way to have extra funds to pay Deadpool a million dollars. Because she has bigger worries to solve now.

Her new thrift policy has only been in place for less than ten days, and it has already met with strong resistance from within S.H.I.E.L.D.

Signs such as "We need free coffee for our work!" were posted in the hallways of the headquarters building by agents. And so far I haven't caught who posted it.

There are also things like. "It's like the air-conditioner in a fully enclosed laboratory isn't working, and the 35-degree heat can't work at all. ”

"The staff cafeteria has canceled the buffet, the food pickers never fill my plate, and I haven't had enough for three meals!" and other complaints.

Hill already has a very, very headache. The funds for the normal work of S.H.I.E.L.D. cannot be reduced, and the allowances given to disabled retired agents cannot be reduced. But she didn't have any extra money left in her pocket.

The Security Council has repeatedly rejected her proposals to raise the budget. She's wrestling with the Security Council in Washington.

Putting aside the troubles of the interim director of S.H.I.E.L.D., Hawkeye now just wants to get the money quickly and get Deadpool in the future. He has proposed to Captain Rogers more than once that he would simply gather the Avengers and arrest Deadpool and throw him in prison.

But it was clear that the Brendan Rodgers captain would not agree to such an approach. Because it's obviously too illegal to do so.

The licensing contract with Eagle Eye was drawn up by Matt's attorneys' firm. The man who is Daredevil by night and a lawyer by day, has also been a legal advisor to Marvel.

"Here's a cash check for a million dollars, please take Agent Patton. After Barton signed the contract, Lee Jay handed him the envelope that had already been packed with the check.

"Whew~" Hawkeye took the envelope with some relief. So Deadpool's problem is solved. Hmm? Maybe.

"That's right, Captain. Do you remember what I told you last time? After handing the check to Barton, Lee Jay turned to look at Rogers.

"You mean the Coca-Cola endorsement fee? I still haven't figured it out. Rogers shrugged.

And Hawkeye and Colson both turned their eyes to Rogers, they were a little curious about what Li Jie talked about with Rogers last time.

It's only been since the last time I chatted with Rogers, and this week Li Jie has actually done some homework. And a few days before Matt came today, I discussed a more important issue with him.

How to get the rights of Steve Rogers!

Undoubtedly, if Marvel can sign the rights of Captain Rogers, it will play a pivotal role in the development of the entire company.

Because it's only in this world that you can truly feel how terrifying the charisma of Steve Rogers, the world's number one superhero and the one who brought the world back from the brink of destruction.

Li Jie cleared his throat and looked at the three S.H.I.E.L.D. agents in front of him, as well as Matt, who had just explained the law next to him.

"It's copyright law and image rights, Captain Rogers. On the legal level, I can let Lawyer Matt give you a detailed explanation later. I'm just going to talk about something about you for now. ”

Li Jie opened the documents that had been prepared for a long time, and here were some of the preparations he had made in the last few days.

"Coca-Cola spent $30 million on your image as an endorsement, we talked about it last time. I would like to say how meticulously the copyright of your image is divided. ”

"In the modern beverage market, Captain Rogers' rights are broadly divided into three parts. One piece is carbonated soft drinks, fruit drinks, dairy products. Because sports drinks and carbonated drinks have some overlap, the copyright of sports drinks is merged with carbonated drinks. ”

"In the carbonated beverage market, Coca-Cola spent $30 million to buy the captain's endorsement fee for a year. For juice, Langer spent about seven million dollars to buy the rights to the Captain's print media promotion. ”

"In the case of dairy products, the rights were bought by China's Mengniu, and the cost of finding it was $11 million a year. It seemed that they wanted to open up markets in the Americas and Europe, so they chose the captain to be the spokesperson. Li Jie said, it feels weird here.

Patton and Colson exclaimed and glanced at the captain. I didn't expect Rogers' advertising fee to be so high, I thought of it. Hawkeye suddenly felt that the million-dollar check in his hand was very small.

Then in the sports brand, Puma also spent a lot of money to buy the sportswear endorsement rights of Captain Rogers in order to compete with Adidas and Nike. ”

"And about the ...... in terms of cars , it's about ...... in terms of clocks," Li Jie said for more than ten minutes.

It's just that he can find out, and this year alone, there are no less than 50 endorsement advertisements with Captain Rodgers as the image. And most of them are big brands.

Branches in various regions of the world, it can be said that every continent has Rogers advertising.

And this year alone, Captain Rogers' advertising endorsement expenses have exceeded the skyline to nearly $700 million. Wow~ Captain Rogers, any Hollywood superstar is going to bow down in front of you. Li Jie finally calculated the statistics, and he still had a shocking feeling.

Rogers, on the other hand, was a bit of a fussier. He was a little confused. "Wait, wait. I've never done a commercial, and the money you're talking about, such a huge amount of money, has nothing to do with me. ”

Li Jie spread his hands. "Indeed, Captain Rodgers. You really didn't shoot commercials, and the money didn't have much to do with you. But you probably don't know your influence in this world yet. ”

"2015 marks the seventieth anniversary of the victory in the anti-fascist war. Jointly created by Paramount and Walt Disney, the main theme film "Once Upon a Time Heroes" directed by Steve Spielberg swept the global box office. ”

"In 12 weeks of global release, it grossed $2.67 billion. It became the second highest-grossing film in global film history, second only to Avatar's $2.7 billion. ”

"But Once Upon a Hero's DVD sales are three times as good as Avatar's. The number of web download hits also surpassed that of Avatar. So the actual money earned is much more than "Avatar". And in addition to the super high commerciality, this film also has this high artistry. swept the world's major film awards that year. Guess whose story this movie is about?"

Li Jie looked into Rogers' eyes with a subtle smile on his face.

"Captain America, Steve Rogers. I went to the cinema five times to see this movie, and it was a great shot. It felt like I was in those thrilling battles with the captain!" Corson, Rogers' number one fan, replied in Rogers' place.

Captain Rogers glanced sideways at Colson, a look of disbelief in his eyes.

In 1965, the company began to get license, and they began making toys and animations for Captain Rogers. Lego bricks have been licensed for the production of building blocks. ”

Li Jie continued to explain to Rogers. In 1980, Toyo's Bandai Company obtained a share of the copyright. Captain America's animation production began to have a difference between the American version and the Japanese version. ”

"There are tons of toys and animations about you that fill the childhood of children born from 1960 to 200. "Li Jie is telling the facts of this world.

"All kinds of merchandise and spin-offs, the name Steve Rogers creates endless profits. ”

"The times after the end of World War II have not been peaceful, Captain. Forty years of Cold War standoff. The confrontation between the two major armed groups of the United States and the Soviet Union has kept the people in fear. ”

"In those times of panic and anxiety, people craved heroes even more. So even after the end of World War II, your image was constantly mentioned. Especially in the years you've been away, Captain America has become a symbol. ”

Regarding this passage from Li Jie, both Colson and Hawkeye nodded in agreement. Both of them grew up watching American Team cartoons.

"And from 1960, when the evidence can be verified, to the present more than 50 years. Your image has created nearly tens of billions of dollars in value. Far more than any known star in human history. And that money doesn't fit a dime into your pocket. ”

Rogers just wanted to say that his desire for money was not very strong, but before he could speak, he was interrupted by Li Jie.

"Maybe you don't care about Captain Money, but haven't you thought that your copyright is being used by someone else in this way, and it is illegal to do it without your permission. Don't you want to get your portrait copyright back?"

"Whether or not you use it for profit in the future, at least your rights should be up to you and not to anyone else, right, Captain. ”

Li Jie's words spoke to Rogers' heart.

"But you don't seem to have told me yet. Whose copyright is in my hands now?" Rogers said after a moment's thought.

"Eh~ Your old friend, from the captain you were still a mascot during World War II, not a department that you dealt with when you entered the battlefield to fight. Political Propaganda Department of the US military. ”