Looking back at the 100-year history of the film from a historical perspective, it is not difficult to find that every actor who can be called a top superstar has one thing in common, that is, they show their unique charm through the big screen, and resonate with the audience - or yearn or close, or marvel or admire, and then develop into a kind of bond and trust, always walk into the cinema again and again, feel the beauty of film art.

After entering the Internet era of the 21st century, with the rise of grassroots stars, the popularization of national entertainment, and the disappearance of the mysterious aura, the sense of distance between the general public and top actors is gradually weakening;

There are more similarities between the former and the latter than imagined: a little mystery, a little yearning, a little admiration, a little expectation, and most importantly, the continuation of a strong sense of bond between the audience and the film - this also makes the core of the 'superstar' remain the same, but it is transferred from real actors to virtual images, forming an intertextuality with the fantasy created by cyberspace, and finally creating a new superstar in the new century and new era, which also has unparalleled appeal in the box office market.

Once, the audience liked Charlie Chaplin, and now, the audience likes Iron Man.

Once, the audience liked Harrison Ford, and now, the audience likes Han Solo.

Subtle changes have led to changes in the entire industry - audiences are willing to go to the cinema for Captain Jack Sparrow, but they are not willing to buy tickets for Johnny Depp, and similarly, audiences are willing to go to the cinema for Iron Man, but they are not necessarily attracted to Robert Downey Jr., this is the truth of 'superstar demise'.

However, in real life, after the barriers between avatars and real identities are broken down by social networks, viewers are often confused, unsure of the applicability of the above theory, or even unable to understand the concept of 'separation of the two', but the box office figures do not lie.

Naturally, the development and planning of film companies have also changed, the series led by the Marvel Universe is changing the pattern of the entire market, and the series led by 'Star Wars' has given the market another choice, but the core competitiveness of both choices comes from the contemporary new superstars to define the contemporary evolution, the power of actors and directors is gradually fading, and the overall pattern of the film industry is changing.

Then, Ranley Hall appeared:

He has all the qualities of the retro superstars of the past, and at the same time, he also has the traits derived from the modern virtual superstars, and finally transformed into a new and unique superstar image, with one work after another, he has unswervingly opened up a world that belongs to the Blue Rite. ”

The global box office of "Interstellar" exceeded one billion US dollars, which is also following the "Edge of Tomorrow" in 2012 and "Edge of Tomorrow" in 2013, Lan Li has created such good results for three consecutive years, and has undoubtedly become the focus of attention of all news media.

The New Yorker magazine wrote a special feature following "There Are No Superstars in America", which formalized the halo of Lanli's "contemporary superstar" and completely changed the rules of the market, and the special content also explained the important reason why "the media is so excited", which is undoubtedly very valuable for reference.

"As of the summer of 2014, a total of 19 works with a global box office of more than one billion US dollars have been born around the world, and together they form the 'Billion Box Office Club', and the members of it are also a microcosm of the entire film market, which can get a glimpse of the development of the film industry.

In the midst of this-

Comics adapted from superhero movies, a total of three, 'The Avengers', 'Iron Man 3', 'Batman: The Dark Knight'.

There are ten film series based on the original book or games or animations and other similar projects, 'Harry Potter and the Deathly Hallows (Part II)', 'The Lord of the Rings 3', 'Transformers 3', '007: Skyfall', 'Pirates of the Caribbean 3', 'Pirates of the Caribbean 4', 'Alice in Wonderland', 'Star Wars Prequel 1', 'The Hobbit 1', 'Edge of Tomorrow'.

There are two animated films, 'Toy Story 3' and 'Frozen'.

Original movies, a total of four, 'Avatar', 'Titanic', 'Jurassic Park', 'Gravity'.

After all the above works are superimposed, the nineteen works that constitute the first group of the 'Billion Club' can clearly perceive that the film adaptation series is gaining the absolute upper hand, which has also become the unshakable core competitiveness of the entire market: the popularity of sequel films has been irreversible.

Among them, there are ten first films or origin films, but there are only three first films without sequel films: "Edge of Tomorrow", "Titanic" and "Gravity" - if you deduct the rumored development of "Edge of Tomorrow 2", then there are only two.

In other words, the core strength of the global billion club is the strong appeal built by the series of films, and the linkage between works and between characters has become a stepping stone to open the box office market, which has completely changed the operation mode of the film industry:

Film production companies no longer need to continue to believe in the power of actors, they only need to choose to believe in the accumulation and precipitation of series movies, which can be successful. Compared with the actors, the charm of the work itself is the source of energy, which in turn creates the unique characteristics of the era of 'Superstar Fall'.

In the past, James Cameron had such charisma, and the successive successes of "Titanic" and "Avatar" made the director occupy a unique position in the world, but with the sequel to "Avatar" entering a long development stage, his personal charm has also been integrated with the series, and it is difficult to show the glory of superstar again.

Now, Ranley Hall has appeared!

The success of Edge of Tomorrow and Gravity is a testament to the appeal of Blue Rite, while the addition of Interstellar completes the final piece of the puzzle.

It is true that 'Edge of Tomorrow' is a film adaptation of the original book, and a sequel is being opened, but objectively speaking, the influence of the original book is almost negligible, and there are no sequel rumors that have not moved so far, and it is even more sluggish than the preparation of 'Frozen 2', which also makes the work strip off those salient characteristics, even if it is classified as a 'no sequel original movie', it seems that there is no problem, so all the focus falls on Lan Li.

The absence of originals and sequels also means that the success of the film is more difficult and complicated: the success of one may be a coincidence - like 'Frozen', the success of two is a testament to the strength - like the miracle that James Cameron created five years ago, and the three works, which are the establishment of the superstar halo - a real recreation of the superstar style of the 80s and 90s:

Harrison Ford, Tom Hanks, Tom Cruise, Will Smith, no matter what work they starred in, as long as their names appear in the leading starring positions in the cast list, this is the box office guarantee, it has nothing to do with the sequel, it has nothing to do with the adaptation, these actors themselves are the driving force for the audience to enter the cinema, including Jim Carrey, Arnold Schwarzenegger, Julia Roberts, Meg Ryan can also be considered such a rank.

And then there's the current Blue Rite.

The three billion-dollar box office works around the world truly prove that Lan Li's 'superstar appeal' does not need a sequel or adaptation, does not need to be directed or produced, only needs a name, 'Lan Li-Hall', which is enough, like a brand, to establish a unique and beautiful landscape in the film market.

In fact, in addition to the three global billion-dollar box office works, the world's $200 million box office "Love is Crazy", "Anti-Cancer Me", and "Drunken Country Folk" are all the same, there is no adaptation and no sequel, and there is not even a big investment and big production, light and low-cost independent works, but they can still become the driving force for the audience to enter the cinema!

So far, Lan Li's personal cumulative box office has created a series of new highs: 2.51 billion US dollars in North America and 5.612 billion US dollars worldwide, which surpasses Harrison Ford, Tom Hanks and other superstars, becoming the fastest actor in film history to reach 2 billion in North America and 5 billion in the world, and perhaps before the age of 30, Lan Li can even complete the unprecedented history of 10 billion in North America.

This is a prospect, but it is also a reflection of Lanli's super popularity.

When looking back at the second 100 years of the film industry, the change and development of the concept of superstar will inevitably be accompanied by the change and development of the film industry and consumption patterns, and among them, the name of 'Lanli-Hall' is bound to occupy an important position.

Has the superstar fallen?

Yes. Because the 21st century is not an era of superstars, at least from the first fifteen years, the film industry has entered a new stage, and the production model of the mature assembly line is giving the upper hand to the 'adaptation plus sequel' model, which is an era that does not need superstars.

But has the superstar really fallen?

No. The emergence of Lan Li has made people realize that in the 'adaptation plus sequel' model, the superstar effect can still have its own strong foundation, just like the moral of the 'Don Quixote' album: everyone thinks that those things don't exist, but Don Quixote still believes in them, so what will happen when the 'adaptation plus sequel' model weakens and begins to decline? Will the rise of Lan Li bring some enlightenment?

Superstars still exist, but there is only one: Lan Li-Hall. ”

The "New Yorker" sprinkled with articles gave the answer from the laws of the industry and historical positioning: why "Interstellar" sparked such a heated discussion after the global box office exceeded one billion.