The Helen Show", "Tonight at Half Past Eight", "The Smith Talk Show......

Shen Huan, who is on the cusp of the storm, has appeared on several well-known programs in the United States.

On the one hand, it is because of the huge heat and attention it has caused in the United States now, and on the other hand, it is also the publicity team of "Avatar" who wields funds and connections to open up a path for him, both of which are indispensable, and these programs are not in vain.

"There is no white on it" does not mean that Shen Huan has conquered the American audience and made them all his fans just by his appearances on these shows, which is unrealistic. The meaning of "not in vain" refers to the fact that according to the results of market research and network data feedback, Shen Huan's acceptance among the American public has improved to a certain extent, and his trust and favorability have also improved.

"He gave me the feeling of being my neighbor. ”

"I thought he was going to be rebellious, but I felt I was wrong, this is a gentleman with a good persona, a great sense of humor, which surprised me and at the same time made him very attractive. ”

"Although there are some things he said that I don't really understand, I can see that he has his own ideas about art. ”

"Compared to other celebrities, I think he is very special, maybe this is the mysterious charm from the East. ”

……

These are some of the feedback collected in the survey.

Judging from the overall investigation, Shen Huan is slowly being accepted by the American society through this series of combination punches, and in this process, as an important label on Shen Huan, "Avatar" has naturally received a lot of publicity by the way, and has achieved very good publicity effects - whether you like it or not, look forward to it or not, at least more and more people know the name of the movie "Avatar", and more and more people know that this movie will be released worldwide in the summer of this year.

Advertise and advertise.

Let everyone know that this is the original meaning of advertising. At this point, the first phase of their propaganda offensive was still very successful, but it could not go on like this forever.

Soldiers, with odd victories, with the right fit, the same is true for propaganda.

It is difficult to stand out in the tide of movie publicity just by means of normal publicity, and in the same way, just having a trick but not cooperating with the right way is a crooked way, and it will not last long.

Shen Huan's move of pushing himself out to take the lead is a miracle move, but this alone is not enough, the second wave of the righteous offensive of the "Avatar" publicity team was immediately connected.

Huge publicity funds have been sprinkled like flowing water, and various media and space advertisements of "Avatar" around the world have been arranged in waves, constantly bombarding the eyes of audiences around the world, and conveying to them over and over again the news that "Avatar" will be released in the summer. In the meantime, the content is not lacking in monotony: the new 3D shooting technology, the innovative application of motion capture technology, the original virtual real-life shooting system, and the amazing natural beauty of China, Iceland, Chile and other countries......

There are too many things to write about in "Avatar", because this movie does have too many innovations and uniqueness compared to ordinary movies, which enrich the promotion content and the profundity of the audience's impression.

In addition, there are some small publicity collaborations, such as Tony's company has officially launched their new 3D camera, the same model as "Avatar".

Although this 3D camera does have a huge breakthrough, so that the shooting of 3D movies has more space and practicality, but this kind of professional things are for professionals, generally in the professional field of the film and television industry can cause a sensation, but now it is different.

With the publicity linkage and topic heat of "Avatar", the scope of influence of Tony's breakthrough 3D camera has broken out of the professional field and expanded to the public field, which can be regarded as borrowing the light of "Avatar". In this case, somewhat similar to another world, "Avatar" has made the global public begin to understand the state of the professional term motion capture technology.

But at the same time, the public's further understanding has also made the public have greater expectations for the final effect of "Avatar", which is a win-win situation for both parties.

Of course, even under the fierce publicity of "Avatar" at any cost, there is not only the promotion of "Avatar" in the market, after all, it is the golden summer file that is about to be ushered in. In this strong schedule that is valued by major manufacturers, there are always all kinds of blockbusters that are favored by various companies.

Goya, which is also one of the eight major Hollywood companies, will launch the blockbuster "30,000 Leagues of Mars", which they have been preparing and producing for a year and a half, in this summer file.

The film is based on the same name, a very popular sci-fi film published in the last century, which is still in circulation and has a large number of fans around the world, and it is not easy for Goya to win the rights. In this regard, Goya naturally attaches great importance to it, not only invested 120 million US dollars in production costs, but also found a well-known Hollywood director Van Jove Barian for this film to direct, the cast is also star-studded, and the male and female protagonists are respectively led by Hollywood first-line actor Kangba · A. Rodriguez and A-list actress Magda Jones are in charge.

In terms of subject matter, "30,000 Leagues to Mars" can be regarded as the closest to "Avatar", and it is also a pair of good brothers that the media has compared several times. No matter in addition to the scale of investment, whether it is in the main creative lineup or in the fan base, "30,000 Miles of Mars" is far ahead, and public opinion is obviously more optimistic about "30,000 Miles of Mars" between the two.

In addition, the Shawn Brothers, one of the eight Hollywood companies and now with a high momentum, will also launch "Storm Man: Reborn from the Fire" in the summer.

"Storm Man" is an old superhero IP in the United States, and it is the main IP of the Sean Brothers, during which it has experienced glory and troughs, but no matter what, when it comes to popularity, it is definitely a household name, and every time the series is launched, it can always attract the attention of the worldview film crowd.

This time on "Storm Man: Reborn from the Fire", the Sean brothers invested 110 million US dollars, which is also a blockbuster scale. In terms of the main creative lineup, the Sean brothers have made a breakthrough, changing the conservative style of the past and boldly adopting the direction of Elias Fisher.

As you can see from the name, this is a German director, not very old, only 36, with no successful commercial blockbuster resume, only a few experience directing two niche films, but both of these niche films have won many awards, among them, the second film directed by Ilias "Zaliro Bay" , also achieved a good box office of 50 million US dollars in the United States, compared with its production cost of 4 million, it can be said that it is a lot of money, which has made Ilias a very promising star in Hollywood in the past two years.

But Ilias has no experience directing commercial blockbusters after all, and when the Sean brothers made the decision to hand over "Storm Man" to Elias, it caused a lot of discussion, but the Sean brothers did not change this decision in the end, which made many people dissatisfied, or worried.

But no matter what, the film was finally shot by Ilias.

Although the director is full of worries, although the actor has changed again, he has been replaced by Daniel Spike, who is not even a first-line actor, at most a 1.5-line actor, although the scale of investment is not the top in the same period, although it is ......

Although there are so many, this is "Storm Man" after all, the mass base is too thick, just taking out the three words "Storm Man" makes many people brainless to buy tickets, so this is also a movie that is focused on and looked forward to, and it is a strong contender for the summer box office.

In addition, the summer file is about to be released in the summer season "Sally" starring Hollywood sister Tanya Francis, and the second part of last year's popular horror film "Ghost Sentry......

This summer file, like the summer file every year, can be said to be intensive.

This is the main battlefield that "Avatar" is staring at now, and Huaguo, as one of the important sub-battlefields of "Avatar", naturally has some attention.