Professional anti-counterfeiters need to be proficient in anti-counterfeiting skills, methods, and relevant laws and regulations in the consumer field.

In 1995, he became the first winner of the "Consumer Anti-Counterfeiting Award" set up by the China Consumer Protection Foundation, in 1996, Mr. Wang Hai was rated as a news figure in China by the media, and was invited to participate in the first episode of CCTV's "Tell the Truth", in 1997, "Southern Weekly" called Mr. Wang Hai "down-to-earth patriots, in 1998, Clinton (feature, gallery) visited China. Building China in the 21st Century" symposium, Mr. Wang Hai and Clinton couple dialogue, Clinton called Wang Hai "the protector of Chinese consumers, in 1999, Mr. Wang Hai appeared in the CCTV two sets of programs "Economic Half Hour" in the "3.15" section of the program, and served as the guest host of the CCTV economic channel "One Week" column, in 2000, Mr. Wang Hai led the sea business consulting Co., Ltd. was selected into the "New Weekly" cutting-edge enterprise list. Founded the "Wang Hai Hotline" consumer rights protection project (non-profit).

It is said that Wang Hai has been fighting counterfeiting for 18 years, and his assets have exceeded 10 million yuan.

In 2015, Wang Hai, a 42-year-old professional anti-counterfeiter, has been on the front line of rights protection and anti-counterfeiting since he became the "first person to fight counterfeiting" in 1995, and has established four professional anti-counterfeiting companies. In one year, Wang Hai's company "bought 2.02 million yuan of fake goods and earned more than 4 million."

In the early 90s of the last century, when consumer rights awareness was lacking and rights protection actions were rare, Wang Hai, who "stepped forward", was given the rose-colored imagination of "anti-counterfeiting fighter" and "rights spokesperson" by the outside world.

If at the beginning, Wang Hai's bold action did play an enlightening role in awakening the awareness of consumer rights, but today, it has become more and more unrealistic to still rely on professional anti-counterfeiters to improve the consumer environment and protect consumer rights.

Legally speaking, each transformation of Wang Hai is closely related to the improvement of consumer rights protection laws and regulations, and the growth and success of its team is only to rely on the power of more specialization and scale, and use the rights granted by the law to the extreme. (Wang Hai source Baidu)

"Cracking down on counterfeiting is not about justice, and only after making money can it be more noble" is Wang Hai's famous saying.

There is a lot of profit margin in the fight against counterfeiting, although Chen Shi may not be able to look at the tens of millions of yuan in the fight against counterfeiting, but if you use the fight against counterfeiting as a weapon, it is still very interesting, at least you can supervise your own supermarket, so that employees feel that a sword hangs over their heads, so that they have scruples. There is also the use of anti-counterfeiting to deal with competitors, as long as the flaws are exposed, you can definitely use this means to get the other party.

When Chen Shi thought of this, he immediately decided to do it and establish an anti-counterfeiting team.

He hurriedly left the supermarket, and then went straight to the studio of Mouse and Zhai Feng, now the two of them have established a studio, the decoration has been completed, and they have been listed to start taking orders.

When Chen Shi came to the door of the studio, only the mouse was alone, and Zhai Feng had not come back yet.

The mouse received him and said, "You are finally willing to come and see, when you first opened, you said that you wanted to be low-key, and let you come to see but didn't come, how did you think of coming today?"

Chen Shi said: "It was for your good to keep a low profile at the beginning, there are more enemies in this line, if everyone knows that you are here, you should be careful, maybe people will take a fire and burn everything." ”

The mouse laughed, saying that he likes excitement, and if someone dares to set fire to him, he will definitely make the other party unable to eat and walk around.

Chen Shi didn't care about his big words, just thought he was bragging, the two chatted for a while, and Zhai Feng finally came back. Chen Shi didn't ask him about his work outside, he didn't want to ask about these things, as long as they didn't do anything illegal, at most, they just followed a person and asked for a little news, such a thing was very simple for them, and there was no challenge.

Today, Chen Shike came to them with a very challenging question.

After Zhai Feng came, Chen Shi explained the problem directly, and he asked: "Do you know about professional anti-counterfeiting?"

The two shook their heads blankly, saying that they had heard of some, but they didn't know the specifics, Chen Shi briefly introduced them to them, and asked them to find the information of a person named Wang Hai, and let them study this person named Wang Hai.

Neither of them knew anything about the anti-counterfeiting line, so they asked, "Who is this Wang Hai?"

Chen Shi said: "This person is the first person to crack down on counterfeiting, and he has been in the industry for several years, but he is a northerner, you may not know, and there is no trace of him in the southwest. ”

Chen Shi actually doesn't know anything about the anti-counterfeiting industry, he only knows a Wang Hai, and this has been seen on the news, he has not studied the problem of professional anti-counterfeiting at all, and all the information has been seen on the news of later generations, so he doesn't know about the deeper problem, and only knows a little scratch.

The mouse asked, "You mean you want us to check Wang Hai, why did he provoke you?"

Chen Shi said: "No, I am letting you understand him, it's not that he provoked me, but we have to learn from him." ”

Zhai Feng suddenly said: "You mean you want us to fight fakes?"

Chen Shi nodded and said: "That's right, I want you to establish an anti-counterfeiting team, and you must be professional, have professional ethics, and set your own rules, don't fight counterfeiting for the sake of fighting counterfeiting, anti-counterfeiting is not an end, but a means, is supervision, and is a weapon to promote a more sound market." ”

Of course, his purpose is not clear to Mouse and Zhai Feng, but he is not ready to say it so clearly, they will naturally know when the time comes, and when they establish a team to fight counterfeiting, they can take action, not only to fight their own fakes, but also to deal with competitors.

For his own supermarket, Chen Shi is ready to correct it after cracking down on counterfeiting, not for the profit of cracking down on counterfeiting, but for supervision. But for competitors, he not only wants profits, but also spreads the news of the crackdown on counterfeiting everywhere, so that everyone in the world knows and understands, so that the reputation of the opponent can be hit, and the people can no longer believe in his reputation, so that the other party can be gradually defeated.

His abacus is very good, but whether he can achieve it depends on the efforts of the mouse and Zhai Feng.

The mouse asked, "How to get a fake?" We haven't done it before, I don't understand!"

Chen Shidao: "Just because I don't understand me to let you understand Wang Hai, let you learn from him, this is a professional job, not only to understand the laws and regulations, but also to be very familiar with the products of the merchants, otherwise, you don't know when you buy fake goods, the common people are not because they can't distinguish the fake so that the bad merchants have the opportunity to sell fake goods? What we have to do is to find out the fake goods of the bad merchants, and then make a claim, you don't underestimate this little money, if you do it big, the annual income of millions is not a thing, this is not a trivial matter." ”

Cracking down on counterfeiting is a matter within the functional departments of the government, and the crackdown on counterfeiting by enterprises is a last resort, which is forced to go to Liangshan. In addition to dealing with counterfeiters, companies also have to spend a lot of energy and functional departments. Not only that, the attitude of various enterprises in the process of cracking down on counterfeiting is very different, and the contrast is very strong: for domestic manufacturers, if the product is counterfeited, they are most afraid of media exposure, while foreign companies are on the contrary, most of them are calm about it. Why is there such a difference? A manufacturer of automotive solar film said that it is "confident in its products", and in addition, the company's budget for fighting counterfeiting is a special approval, and even if the profit falls, it will not move casually, so as to ensure the planning and continuity of the anti-counterfeiting. Most domestic manufacturers believe that they do not have this "capital" for the time being.

Counterfeit goods and counterfeit goods, which are both related and different, can be transformed into each other or contain the same type of goods with each other. The so-called counterfeit and shoddy goods refer to the commodities produced and distributed, which violate the provisions of relevant national laws and regulations, whose quality and performance do not meet the requirements of mandatory standards, and whose quality is inferior or whose use value is lost. Counterfeit goods are sometimes sold as other brand-name goods. At this point, it is both a shoddy commodity and a counterfeit commodity.

Nowadays, fakes are becoming more and more genuine, some are well-packaged, and the appearance is almost the same as the real thing, although there are experts among law enforcement officers, but sometimes they are not sure which is real and which is fake. Companies know their products best, and their presence often improves efficiency. The quality supervision and industrial and commercial departments said that without enterprise coordination, it will be more difficult to crack down on counterfeiting.

Counterfeiting is more profitable than smuggling drugs and arms, and relatively low risk, making it a high-profit and low-risk industry. According to the World Trade Organization (WTO), between 1990 and 1995, global trade increased by 47 per cent, while trade in counterfeit goods increased by 150 per cent over the same period.

Fighting counterfeiting is definitely profitable, and fighting counterfeiting is definitely a technical job.

Therefore, Chen Shi told the mouse and Zhai Feng: "Don't underestimate the fight against fakes, in the future, one of the two of you will be responsible for taking pictures to inquire about the news, and the other will be responsible for fighting fakes, and the two can cooperate, but there doesn't seem to be much room for cooperation." ”

Chen Shi has another important purpose in cracking down on counterfeiting, if his products are popular, there will be counterfeit and shoddy products, so it is very important to fight counterfeiting. According to the results of a questionnaire survey conducted by the State Bureau of Quality and Technical Supervision on 283 enterprises in the fourth quarter of 1999, 182 of them spent a total of 242 million yuan a year on cracking down on counterfeit goods, and 1,676 people in 222 enterprises were engaged in cracking down on counterfeit goods, with an average of 7 to 8 people engaged in cracking down on counterfeit goods; 160 enterprises were infringed by counterfeit and shoddy goods, and lost 9.575 billion yuan in output value in 1998, accounting for 11.12 percent of the total output value of that year The annual profit and tax loss was 1.316 billion yuan, accounting for 7.85% of the total profit and tax of the year, and these data were only a survey of more than 200 enterprises. It is estimated that the annual loss caused by counterfeit and shoddy goods in the country is about 130 billion yuan.

It can be seen how important it is to fight counterfeiting, of course, it is also a headache if it is maliciously cracked down. The purpose of his anti-counterfeiting is first of all to protect himself, first of all, to avoid being infringed upon, as long as he is clean, then malicious anti-counterfeiting is just a clown to provoke.

The reason why cracking down on counterfeiting is profitable and why there are so many counterfeit and shoddy products is because there are many laws related to cracking down on counterfeiting in China, and there are also many departments that implement these laws, and they are doing their own thing. Take the administration of industry and commerce as an example: the economic inspection department is generally responsible for cracking down on counterfeiting, and there are some full-time personnel to crack down on counterfeiting, but its higher-level business guidance department, the Fair Trade Bureau, implements the "Anti-Unfair Competition Law," while infringement and counterfeiting involve the "Trademark Law." The grassroots trademark departments have few personnel, and many of them do not handle cases at all; this joint crackdown on counterfeiting is under the guidance of the consumer protection department, and the "Consumer Rights and Interests Protection Law" is implemented, and the case-handling force at the grassroots level is even weaker. Peer enterprises are competitors in the positive market, and the crackdown on counterfeiting should be united, and it is the counterfeiters who tie up the brand-name enterprises together, and the joint can arouse the attention and support of the government, society, and the public, intensify the crackdown on counterfeiting, and also reduce the cost of cracking down on counterfeiting by law enforcement departments and enterprises, but some law enforcement personnel are very unhappy; the State Council organizes various departments to jointly crack down on counterfeiting, requiring the media to publicize and report, and public opinion supervision; some law enforcement personnel do not welcome others to be present, but prefer to fight alone with the counterfeiters who make and sell counterfeits.

In addition, the most basic unit of law enforcement is the industrial and commercial office, which is responsible for both market access and market supervision, and the power is tilted towards one side. All law enforcement departments that are ineffective in cracking down on counterfeit goods will inevitably be unfair in their handling of affairs, have lax supervision, indifferent to the phenomenon of counterfeiting and selling, and have corruption problems in their direct management personnel. Assessing the performance of local government executives, such as gross national product, and other economic indicators inevitably breed local protectionism that disregards the dignity of the law and the interests of the state.

In order to complete the primitive accumulation of the local economy, the chief executives and law enforcement management departments in some localities have secretly supported smuggling and trafficking in smuggled goods and the production and sale of counterfeit goods, which has become a hotbed of the gray economy.

These are the problems that lead to too many counterfeit and shoddy products, so they have also given birth to a market for anti-counterfeiting. In order to prevent the loss of customer base, ordinary enterprises are afraid to fight counterfeiting, including their own corporate image, the impact of legal solutions on their own sales and other factors. The difficulty for the government functional departments is that the enterprises themselves are unwilling to expand the scope of influence, and rarely ask the functional departments to intervene, and they are also in a very embarrassing situation without the application of the enterprise. Therefore, they generally only encourage enterprises to strengthen independent innovation and do a good job in intellectual property protection. Unhealthy consumption attitudes have created a group of potential and loyal consumers who buy and use "fakes", and it is these people who provide a vast market for counterfeiters who make and sell counterfeits. Some people think that the price of genuine products is too expensive, such as brand-name clothing, some think that some goods are difficult to buy authentic products, such as parallel mobile phones, and some even think that the quality of counterfeit goods is better than some genuine products.

As far as Chen Shi knows, in later generations, there are a lot of people with an annual income of one million in professional anti-counterfeiting, which shows how rich the anti-counterfeiting market is in my life.

For various reasons, for various reasons, Chen Shi finally decided to establish a professional anti-counterfeiting team, so the mouse and Zhai Feng must take on this important responsibility.