715. Localization
He took a sip of tea and continued, "Take Poussin as an example, its price varies all over the country, some places are 180,000, some places are 190,000, some are 200,000, in short, it is in this range. Do you know how much it costs to export abroad? $8,500? And the Audi, which is about 270,000 to 280,000 yuan in China, and the export price is only $15,000. ”
"The technology gap is there, and it is difficult to compete in similar foreign markets, so we can only win at low prices. There is another reason why Li He didn't say it, and that is to earn foreign exchange.
There is still such a big gap between joint venture cars and foreign countries, let alone so-called domestic cars.
If we talk about facts, there is indeed a big gap between domestic cars and the technical quality of foreign cars. However, we must look at things from a historical perspective and stand on the high plane of development.
Looking back at the development history of domestic cars, you will find that it is really not easy, especially in the 80s and 90s, which are the key 20 years.
As a late-developing industrial country, China's accumulation of technology is insufficient, and many industries are in a backward state, and the introduction of technology is a must for many industries.
But except for the Soviet Union back then, technology is protected by all countries as core secrets, and it is easy not to give it to you.
The so-called "market for technology" means that China opens its market and allows foreign automobile companies to operate in China, while international automobile companies need to transfer certain technology to China to assist Chinese automobile companies in their independent development.
At the beginning of reform and opening up, allowing foreign capital to enter the Chinese market required courage to defy the world's condemnation. Give you money to earn, give me technology, fair trade, and no bullying.
Encouraging joint ventures is actually to support some large state-owned automobile enterprises in trouble, SAIC and other joint ventures have risen rapidly, foreign capital in the market must have been gained, and money has been made, as for the technology?
In fact, it is indeed due to the joint venture, after decades of joint venture cooperation, in production, sales, after-sales service and other links, the joint venture car companies have quite mature experience, the only lack is independent product research and development capabilities.
The product development capability of China's automobile industry has also been improved, especially the basic establishment of the vehicle forward design and development system, marking that China's vehicle product development has gotten rid of the imitation stage and entered the real product development stage.
After joining the WTO, China has the ability to design and integrate product technology, and can rely on its own ability to develop a new car platform.
China's major vehicle enterprises have a relatively complete range of engine testing, key parts performance testing to vehicle performance testing capabilities, and some enterprises have also invested in the construction of electromagnetic compatibility laboratories and NVH laboratories with international standards.
When a large number of multinational automobile companies entered the Chinese market, the Chinese side of the joint venture had neither products nor brands, and could only import foreign technologies, products and brands.
But when it comes to core technology, people don't give it, and they don't have to complain, after all, few fools will do it if they teach apprentices and starve their masters to death.
What can be exchanged has been exchanged, and the rest of the people who want to be exchanged can't be exchanged at all, so they can only rely on themselves. From simple processing and production to the stage of independent research and development, it is an inevitable development trend.
Li He said, "How many years has the automobile industry in South Korea and Japan been developed? It has been less than 30 years, but people have been able to compete in the international market, and giants like Hyundai, Toyota, and Nissan can still fight giants like General Motors in some parts of the world." We have to learn from other people's merits, and of course we can't be arrogant. ”
Chen Zutao said with a smile, "It's different, for example, South Korea, they started a little later than us, but the outbreak was faster than ours, people have accumulated in the sixties, and there is no economic and technological blockade from Europe and the United States, and foreign cars are prohibited from entering the domestic market, and there is an outbreak period in the seventies." Now that we have all carried out reform and opening up, can we still engage in the practice of locking up the country? We are a big country, and a big country cannot do this, anyway, it will not be able to block foreign cars, so it is better to make joint ventures, not so much to exchange the market for technology, but to exchange the market for time, and we can't afford to wait. ”
Li He smiled, "South Korea's unique geographical location, coupled with its own small market, foreign car companies do not care, but we have such a large market, if we do not open up, the WTO will not be able to enter." ”
Chen Zutao said with a smile, "Let's not worry, there are still more third-party technologies in automobile production, and there are a series of upstream and downstream supporting manufacturers that go with us or are one step ahead of us." Don't talk about the core of the engine, let's talk about the most basic.
The first is that the material processing industry lags behind the automobile manufacturing industry, such as the body panel sheet we use, all of which are imported baking hardened steel plates. Which is imported? There is also the engine connecting rod production line, which we have in China, but it can only be applied to the processing of connecting rods made of non-quenched and tempered steel, so the connecting rod blanks are still imported from Japanese benzene....."
"Other special steel products are basically imported, the self-sufficiency rate is less than 2 points, the cost of supporting suppliers is high, and our cost is also high, and there is no way to do it. Second, speaking of this mold, from the perspective of developing a variant car, mold development is also a key step, most of our body panel molds are also imported from Japan...."
"Third, foreign automotive electronics are engaged in the fourth generation, including electronic technology, automatic optimization control technology, sensor technology, automatic integrated coupling and crossover technology...."
"We are building a mini truck, from the cost of it must be lower than Santana, Golf, Jetta, and even Xiali, Daihatsu this kind of models, so how to control the cost? Try to use domestic parts, the localization rate should be more than 80%. After Chen Zu finished talking, he looked at Li He with a smile.
"Master Chen, I understand what you mean. Li He smiled bitterly, Chen Zutao was telling him in disguise, it's not that they can't build a good car, but that a good car is built at the cost of nothing, but the cost is high, the price is naturally high, even if the quality of a micro truck is good, if the price is more expensive than the joint venture car, it is difficult to have a market, not to mention a new car company like them!
Without the market, there is no need for BMW to exist.
You can't have it both ways!
So Li He's previous complaints are redundant!
He continued, "Let me suggest that in order for automotive companies to adapt to each other, they should do more to support suppliers. ”