In the transparent crisper there are two sandwiches made with slices of whole wheat bread, eggs, luncheon meat, and tomatoes.

But Xun Zhen remained motionless, still looking at the documents in his hand.

The copywriting completed by Song in the past years was even better than Xun Zhen imagined.

There are four points in the marketing strategy he proposed.

1. Popularity marketing.

Kras is not as well-known in China right now, and before the launch of the T-shirt, fans can continue to instill information about Kras through KOLs and fashion media, so that young people can believe that the logo means cool, trendy and different.

Second, play the sentimental card.

Kras is a keen graffiti poster on the streets of New York City, bus stops or phone booths, and unlike the average graffiti-goer, Kras always adds his own original graffiti pattern to the poster.

In American street culture, Kras represents the artistic spirit of "spoofing" that dares to subvert and challenge the status of high-end luxury brands, and this "difference" is highly regarded.

For consumers who also respect this spiritual culture, buying is more than just a piece of compassion. The sentimental card played by the brand has a relatively high favorability among young people, and now many young consumers are willing to accept this "marketing gimmick".

3. Hunger marketing.

The T-shirt is a limited edition and a one-of-a-kind collaboration between Mico and Kras.

This means "none more". Naturally, it will trigger a huge rush to buy, drive fans' desire to buy, and cause "scalpers" to be eager to change hands and get a high price, and by the way, take advantage of the habit of passers-by to follow the trend.

Fourth, the price is close to the people.

Kras, which has shifted from street art to fashion trends, is a kind of culture in itself, and the cooperative brands are the carriers of culture.

A T-shirt from Kras and Bior costs thousands of yuan, while the T-shirt launched by Mike is less than 100 yuan.

In other words, consumers only need to spend less than 100 yuan to wear the Kras, which is worth 100 million yuan and is rounded up to the same style as Bior. Moreover, there is only one such opportunity.

After reading the marketing copy written by Song in the past, Xun Zhen couldn't help but praise, "I can see that you have written this plan very carefully, and the methods you think of are very feasible."

The general approach is correct, but the details need to be worked out again.

I will submit the plan first, and if it is implemented, we will follow these general directions.

Today you don't have to worry about anything, take the time to sort out all the Kras stuff. ”

Song Xinian snorted.

Seeing that Xun Zhen didn't want to eat the breakfast he brought at all, he couldn't help but remind her softly, "Team leader, can you eat something first? If people don't eat breakfast, it will not be good for their health and they will easily get stones." ”

Xun Zhen raised his eyes to look at Song Qiannian, when others did this kind of dog-legged thing to please her, the expression on his face was either flattering or hypocritical, but this big boy only showed a warm smile.

She raised her eyebrows and asked, "You know I didn't eat breakfast?"

Song replied, "Your lipstick is very clean and has no flowers." ”

Such a frank answer.

Xun Zhen suddenly had nothing to say.

But thinking that this big boy had just come to work on the first day of the company, the majesty she should establish still had to be established, so she couldn't eat the breakfast he sent.

She said in a deep voice, "You can take your things back, I don't have a habit of eating breakfast." ”

Song refused to give up, he said, "In that case, you should start to get into the habit of eating breakfast from now on."

The sandwiches I make are delicious and my friends love them. ”

Xun Zhen directly put the sandwich back on Song Xiannian's office desktop, lowered his head and said lightly, "Eating is not allowed in the office, if you want to eat, go to the pantry to eat." ”

Song Xiannian looked at the sandwich in front of him, lowered his head and said "um".

——

Li Chen is very sure that he is fascinated, but the planning of the T-shirt co-branded with Kras this time will ultimately be in charge of his team, so when Xun Zhen and Liu Wenren were racking their brains and trying their best to think about the plan, he didn't do anything.

He just wants to be the last profitable fisherman, and directly pick up the final plan and come back to do it.

Today is the day to meet with the person in charge of Micofang to decide on the final plan.

Early in the morning, Xun Zhen and Liu Wenren had already arrived at the conference room, and Li Chen delayed until the last moment.

This time, Liu Wenren's plan is to try to hype up the legendary experience and scandal of the founder of Mike, and at the same time expose the black material of its competing brands, and use the hype to market this joint T-shirt.

Compared with Liu Wenren's simple and crude old-fashioned hype, the four marketing strategies proposed by Xun Zhen are more high-end and positive.

Li Chen proposed a positive publicity strategy, that is, spending money on advertising.

After careful consideration, the person in charge of Mike decided to adopt the plan proposed by Xun Zhen.

After the meeting ended, Li Chen immediately went to the office of the boss Dong Jugao.

Xun Zhen saw Li Chen enter Dong Jugao's office, and his face sank suddenly.

This despicable man must have gone in to invite merit and favor.

Xun Zhen returned to his desk and sat down for a while, took a document on the table, looked at Song Qiannian, and instructed, "Song Qiannian, there is a project that needs to be signed by the boss for expense reimbursement here, and you can take it to the boss's office now." ”

Song took the documents and walked to the office of the boss Dong Jugao and knocked on the office door.

"Come in. ”

Song Xiannian pushed open the door and went in, only to see that Li Chen was also inside, he first greeted Dong Jugao, and then said hello to Li Chen.

Li Chen looked at the big boy who had broken in at an untimely time, and his eyes were obviously a little angry. But he immediately hid this emotion and smiled at Song Qiannian.

Song said to the boss Dong Jugao, "Mr. Dong, this is the expense that our team wants to reimburse, please approve it." ”

Dong Jugao said lightly, "In the future, you can hand over this kind of document to Xiao Xu, there is no need to send it to my office in person." ”

Song hadn't opened his mouth yet, but Li Chen had already opened his mouth to play a round for him, "Mr. Dong, this young man is a newcomer who doesn't understand the rules."

But this Xun Zhen is too, he has been here for a few days, and he doesn't even explain this workflow to him clearly. ”

But Dong Jugao didn't say anything and let Song go out in the old years.

After coming out of Dong Jugao's office, Song Xiannian walked slowly, and sure enough, after a while, he saw Li Chen also walking out of Dong Jugao's office, and his expression was not very good-looking.

So, Song Xinnian quickened his pace and walked back to the desk and sat down, seeing Xun Zhen's eyes glancing at Li Chen from time to time.

Song Qiannian said with a smile, "Team leader, don't worry, their affairs should not be negotiated." ”