Of course, Chen Jiakang knew why Shen Huan said this.

There is a reason why "Latent" can achieve such terrifying single-city ratings, and this reason may not have anything to do with the quality of the show itself - to say that these people are completely going for the TV series itself, it is really a fool to believe it.

A large part of the high ratings was influenced by the press conference last night. Many people came to see the excitement, wanting to see what the TV series directed and acted by the hot characters who caused a sensation across the country would look like, and their curiosity obviously could not be maintained forever, after a flash in the pan, it will quickly fade away, and the ratings will fall accordingly.

"I know. ”

Chen Jiakang nodded, with a smile on his face, "How many ratings can be left in the end depends on the quality of this drama, and I still believe in you in this, so I believe in 30's words...... The problem should not be too big, but it is still very likely. ”

Shen Huan smiled again, "It seems that you have more confidence in myself than I do?"

Chen Jiakang lowered his head and smiled, then raised his head, and had already taken out a copy of the document in front of him and handed it to Shen Huan: "This is the minutes of the meeting with Gujing, I, as your spokesperson, held a second meeting with them on your behalf, and they were very satisfied with the advertising effect you promised, thinking that it far exceeded their expectations......"

The atmosphere in which the two of them are meeting to discuss things now is completely different from the previous two days: the first two days, especially when the invisible enemy suddenly attacked them by surprise, the atmosphere of the meeting between them was very heavy, everyone was frowning, but at this time it was extremely relaxed, everyone's mood was very good, and it also reflected from the side that the situation was indeed different from before.

However, Li Xiaoran's mood was not very good.

She was still counting on this last day to get along with Shen Huan and the two of them, and it was best to leave a little more good memories, but now look at what has become here?

This place is about to become Shen Huan's office!

This made her eyes turn to Shen Huan from time to time, and the hidden resentment under that eye flickered cautiously, like a resentful woman imprisoned in the depths, but unfortunately Shen Huan was now fully engaged in her work and didn't notice it at all.

"Of course they are satisfied, such an advertising effect, it is really cheap for them to ask them for 10 million. ”

Shen Huan lowered his head and quickly looked at the documents handed to him by Chen Jiakang, and responded casually: "If their brains turn fast enough...... I've really seen it, and I've really launched such a sub-brand...... 'Liquor Fairy'? It's a bit cheesy, but as the saying goes, vulgar is elegant, and it's okay... We can't let them go so easily this time, after all, we have a loss on this list, and we have to get a little back......"

What they were discussing was the advertising endorsement of "Gujing", that is, the liquor that Shen Huan drank at the press conference.

According to Shen Huan's nature, if he had to drink, it would definitely be whiskey, and he wouldn't drink baijiu anyway, but he still chose baijiu this time, mainly for business reasons.

Shen Huan once thought that if he could get the advertising contract for Zunjia whisky, then drink Zunjia at the press conference, which is the best of both worlds, which can not only beautify himself but also meet commercial interests, but unfortunately, because Zunjia is an international brand, he doesn't seem to think very highly of him, and he is not very interested in some of the business prospects he depicts in the previous situation, so he rejected him outright, so Shen Huan and they had to settle for the next best thing, find some liquor manufacturers who may cooperate with them, and finally negotiated cooperation with Gujing。

Now in the world's China, the largest and most well-known liquor brand is also called Moutai, which stands out and is definitely the top, and is considered a premium brand, while the other three or four liquor brands are tied for a grade, competing with each other, and are considered first-class brands, while Gujing, which is the next and belongs to the second-class brand.

This liquor brand was born not long ago, under the banner of ancient brewing, because of the quality of the liquor itself, so it has developed relatively healthy and rapid, but it has been tepid, which is also a common problem of many secondary brands: because of the advantages of quality, price, cost performance, sales, etc., many secondary brands are actually almost the same as the first-class brand, almost no difference, but they just lack an opportunity, an opportunity for brand upgrading, so it has always been a second-level brand, and now, Shen Huan's words let them see that opportunity.

The person in charge of Gujing who contacted Shen Huan was still relatively bold, or rather, such emerging companies were generally very enterprising, so they did not completely ignore Shen Huan's suggestion like Zunjia, nor did they collapse because of the lack of agreement on interests after careful consideration, like those domestic first-class liquor brands, they boldly accepted Shen Huan's advertising VAM agreement, and it turned out that their decision was correct.

The effectiveness of Shen Huan's advertisement last night, everyone in the country can clearly see that "Gujing" became famous overnight, and many news newspapers took the initiative to track and report this important prop that appeared at Shen Huan's press conference, and more importantly, Shen Huan's amazing performance is also linked to Gujing wine to a certain extent: Why did Shen Huan drink like crazy? Why did he drink so many witty words? Although he also admitted that some of the works he made that night were old works, but at the same time, many of them were really made on the spot, and the last "Will Enter the Wine" is a typical representative of his quick poetry, and these are all made after he consciously and continuously drinking.

This naturally leads people to a conjecture: Is there a great connection between his poetry and his drinking, and is his poetry inspired by drinking those wines?

This conjecture is very important, and it is what all advertisers want to create for the promotion of their products.

If you succeed in convincing consumers that there is a causal relationship between your product and the ability to spawn a certain ability, or even just suspect that there may be a causal relationship, such as being able to aphrodisiac, being able to become smart, then congratulations, your advertising is successful, your product is also successful in publicity, as long as other aspects do not lag behind, then the overall success of the product is inevitable.

And now, Shen Huan's advertisement has achieved a similar effect.

"Inspire", after that nationally focused press conference, has become a distinctive and well-known label on Gujing's head.

It doesn't matter whether Gujing Liquor can really inspire or not, the important thing is that it has this label, and this label has a very wide popularity, so that it can stand out from many liquor brands, and successfully cross the gap between the secondary brand and the primary brand.

Helping Gujing Liquor take such an important step, only accepting 10 million from them, it is indeed like what Shen Huan said, it is cheap for them, but Li Xiaoran listened to it secretly.

Listening to Shen Huan's meaning, he just showed the logo of those liquor signs to the camera the night before yesterday, and he made 10 million?

It's too easy, isn't it?

She also watched the press conference, but she now knows that Shen Huan's money was earned in this way.

The way these celebrities make money is really different from ordinary people, and sometimes it sounds too easy, right!?

However, Li Xiaoran thought about it and felt that this was not the case, after all, Shen Huan drank so much wine for this 10 million, if he were an ordinary person, he would have already been poisoned by alcohol, and he would have to do so many things under such circumstances, so this money is not something that ordinary people can earn.

At least she certainly couldn't do it herself.

Thinking about it like this, Li Xiaoran balanced again.

……

"Drink wine and be a poet?"

After Shen Huan heard a sentence coming out of Chen Jiakang's mouth, he raised his head and glanced at him, repeating his sentence by the way.

"Hmm,"

Chen Jiakang nodded and looked at him with a smile, "It is said that their boss is also a vassal and elegant cultural person, this is their boss after seeing your performance, he was stimulated and came up with a slogan for a whole night, which will be used as the slogan for your next advertisement." By the way, their boss still wanted to visit you in person, but I politely refused, saying that when you are cured, I will find him to come out for dinner next time. ”

"What the boss thinks......"

Shen Huan groaned and nodded, "That's it, I have no opinion, but their boss is really unreliable, isn't this kind of thing left to the advertising company to do? ”

But Shen Huan still likes this boss a lot.

Although they acted quickly and successfully this time, under such a large-scale and rapid all-out counteroffensive, there was a hidden flow of funds: asking Luo Minghai and these actors to need money, and letting Zeng Gensheng take the lead to play the clown needs money, because the time is urgent, the staff need to work overtime crazily and need money to stimulate, and it still takes money to dredge the media to ensure the smooth flow of information......

All wars are based on the economy.

They spent money like water in this operation, just on Luo Minghai's people, they smashed millions, and there are countless other aspects, fortunately, Gujing wine will pay for it, so don't let him pay for it himself.

used the by-products of this operation to cover all the expenses of this operation, Shen Huan is quite satisfied with his hand, and of course, he also thanks to the boss for his support.

"It is said that before he became the boss, he was a poet and published ......at his own expense."

After Chen Jiakang laughed casually, he began to move on to the next business topic.

……

Shen Huan and Chen Jiakang talked about business in the ward for a long time, throwing things around, this ward is about to really become Shen Huan's office, but fortunately, Li Xiaoran kept tidy up, and finally kept the ward tidy.

Fortunately, Chen Jiakang didn't plan to stay here forever.

After talking with Shen Huan for a long time, and after talking about all today's business, Chen Jiakang also said goodbye and left, and deliberately looked at Li Xiaoran twice before leaving, which made Li Xiaoran a little uncomfortable.

Chen Jiakang suddenly came over to disturb her and Shen Huan's last short time in the world, which made her very unhappy, and she was disturbed for most of the day, and pulled Shen Huan to talk about work for a long time, he didn't know that the patient needed to rest...... Although Shen Huan's indicators were detected, his physical health couldn't be healthier anymore, and he really didn't look like a patient, but he still passed out in public after all...... Well, Li Xiaoran's drunkenness is also called fainting...... Anyway, Chen Jiakang is very annoying in her eyes!

And now Chen Jiakang is staring at her again, and his eyes seem to be on her chest! This is really like some idiot perverts that he encountered on the way to work, when he took the subway, which made Li Xiaoran naturally even more unhappy. However, she was fortunate to remember her duties, but she did not show her unhappiness.

"Miss Li Xiaoran, right?"

Chen Jiakang's gaze moved from Li Xiaoran's chest, lifted it, looked at her face, and asked.

This made Li Xiaoran slightly stunned and nodded, "Yes." ”

Chen Jiakang didn't seem to be looking at her breasts just now, but looking at ...... Her badge?

DreamWorks Film & Television, President, Chen Jiakang. ”

Chen Jiakang took out a business card and handed it to her, "But I think you were busy by the side for a long time just now, and what I just said is all nonsense." Actually, I want to say that I am very satisfied with the organization and placement of the documents you just had, and it can be seen that you also have some financial and administrative knowledge, so I thought that perhaps the job of a secretary would be more suitable for you than a nurse. ”

Li Xiaoran took the business card in a daze, and some couldn't react.

At first, she thought that Chen Jiakang was here to visit the patient, but later she thought that he had used this place as an office and came here to work, but now she knew that he was here to poach him......

No, why would a president like Chen Jiakang suddenly want to poach her to be a secretary? This is really a bit inexplicable.

"Don't rush to respond, you have time to think for yourself, call me when you figure it out, if you still want to be a nurse, that's up to you, I just think you may be more suitable for the profession of secretary, and you should be able to play a greater role in this." ”

Chen Jiakang is very cool, after saying goodbye to Shen Huan again, he left without looking back, leaving only Li Xiaoran, who was still a little unable to turn around, and Shen Huan, who looked at Li Xiaoran a few more times.

He is not a god, he is also the same as Li Xiaoran, I really don't know why Chen Jiakang suddenly wants to dig Li Xiaoran to be a secretary, this seems to him to be a bit sudden.

After all, Chen Jiakang is still very good at watching people and poaching people, and now the generals of many key departments in DreamWorks are slowly pulled over by Chen Jiakang with one hand and one foot.

Shen Huan sometimes even thinks that Chen Jiakang may be more suitable as a senior headhunter.