100 million! That's 1 plus 8 zeros!

It's a small target for a big boss.

It's that most people don't earn numbers in their lifetime.

is an investment in a medium-sized film.

It is a milestone for Su Yan!

The entire industry has undergone a qualitative leap in just a few decades.

It is only said that in 2012, after the herbal tea brand won the naming rights of "The Voice" at a high price of 60 million, it caused an earthquake in the industry.

Whether the money is worth the money or the hype of the brand, all aspects, including the TV station, have sparked heated discussions.

But in the fourth quarter, the cost rose from 60 million to 300 million.

And it's not a single show.

The highest is Hunan TV's "Base Camp", which is as high as 700 million, and "Comedian" has also reached 250 million.

Not only that, but the network comprehensive of each platform is not weak at all, and it has basically broken through nine figures.

The fact that the voices of discussion have basically disappeared shows that the effect must be there for so many brands to flock to it.

The higher the naming fee, the more optimistic the brand, and the program has sufficient funds to improve quality and publicity, so that the more viewers will watch, and finally the greater the benefit of the brand.

It's actually a circle.

It is the market's test of the program.

There are no fools in this, if the hard power is not enough, it will inevitably be eliminated.

This is actually his second title show that broke 100 million.

"The Masked Singer" has been successfully won by VV mobile phones for 180 million, plus other advertisements, with a basic income of nearly 300 million.

Because of the big explosion of the singer, many financiers knew the name Su Yan.

And after watching the first episode of the show on the spot, they are all people with vicious eyes, so they naturally understand the potential of the show.

Therefore, although it was only an hour at six o'clock, the final auction cost was 100 million, and the sky-high price of other advertisements was nearly 30 million.

After the end, everyone was in a good mood.

Almost everyone came over to say hello to Su Yan and left their contact information.

Just kidding, such a young man can still shoot shows for decades, who knows if he will cooperate in the future, he is familiar with his face, and there is no harm in saying a few nice words.

Director Jiang received the good news as soon as possible, and specially called Su Yan, saying that after the show came back, he would hold a celebration party for everyone in the group and give bonuses.

Of course, Su Yan would not refuse.

Although this 100 million can't reach the pockets of two people.

But for Jiang Shan, this is political achievement, this is achievement, this is capital.

Not to mention Su Yan, just like a rookie actor, he starred in a low-cost debut film, which was a direct box office hit, but his reputation is aimed at the industry.

It has an immeasurable role in future development.

His advantages are not limited to these, other programs are either accumulated over the years, or a group of stars are smashed with money, or they are introduced at a high price.

Su Yan's three programs are all original, you know, this is the most difficult.

There is more than one good news, the TV station in Singapore has begun to contact to prepare for the introduction of the copyright of "The Masked Singer", and the two sides have begun to negotiate.

Now the Internet is really developed, and it was immediately favored after only two episodes, but more than 60% of the population in its own country can understand Chinese, which is also one of the reasons why the TV station made a decision so quickly.

Regarding the sale of copyrights, Su Yan raised his hands in favor of cultural export.

But other details are no longer involved, after all, I don't understand, or leave it to professionals.

In fact, I secretly looked forward to when the South Korean side came to contact, it was simply beautiful.

After dealing with everything, Su Yan arrived in Yanjing two days later than expected.

But it doesn't hurt, after all, it's the imperial capital, and the difficulty of shooting is the largest among the 12 cities.

Sister Hong and the others mobilized a lot of connections to ensure that everything went smoothly, and even Teacher Huang Lei took the initiative to solve some things.

The first shooting location was in the copper pot mutton shop of Mr. Huang's friend.

The reason is that Su Yan has tasted it himself, and the taste, positioning, and characteristics are completely suitable for the program, and the environment is also very suitable.

You must know that everything is off to a good start, the first shooting went smoothly, and the morale of the whole team is different, which is of great help to the next work.

Second, it is also a matter of giving Mr. Huang face, returning favors, and pushing the boat along the river.

When the show is broadcast, business will definitely get better, and the boss knows this.

So when shooting, I cooperated as much as possible, not only that, but also delicious and delicious hospitality.

However, Su Yan changed the money to a lot, anyway, he didn't spend his own, there was no need, the most important thing was to be careful, not to cause unnecessary trouble because of some small cheapness.

In the end, it took less than three hours to complete the meal, and that's not counting the time for the staff to eat.

Next, the whole team is divided into two groups.

Su Yan took most of the people and followed the footsteps of Teacher Huang Lei to find various delicacies in the capital.

Another group of directors Chen Jianshu led the team, and they didn't shoot those well-known scenic spots. It's the alleys of the park, the daily life of those ordinary people.

This was specially requested by Su Yan.

As the capital, even if you haven't been there, you can say 123, and each attraction is estimated to have been photographed hundreds of times, so you don't need to participate in it anymore, because you can't shoot anything new.

The positioning of the program itself is close to reality.

He gave examples of scenes such as morning exercise in the park, an elderly man sitting at the mouth of a hutong to rest in the cold, a young couple holding hands, and a worker riding a bicycle to get off work at night.

All scenes that can reflect the breath of life can be.

The reason why it was not handed over to Wang Yangyang was that he was too young and passionate after all, but he lacked experience and perception, and it was difficult to shoot the effect he wanted.

Director Chen was different, he didn't act immediately after receiving the task, but after thinking about it, he took the camera by himself, went to Houhai, filmed a process of making a candy man by an old craftsman, and brought it back to Su Yan.

After receiving the affirmation, he set off with the writer and photographer, and returned in the middle of the night for three consecutive days, leaving in the early morning.

This spirit made Su Yan admire, both of them knew that there might not be a few shots filmed, and ordinary people might just play with it.

Director Chen is not like this, since it is a task assigned to me, then I must be serious and responsible, and shoot the best.

Su Yan watched the video with him the next night, and specially asked why he shot these shots and what the reason for choosing them was, and Director Chen's answer was also very satisfying.

So, it was decided to give him the important task of adding BGM again, because Director Chen knew enough about the program and the camera.

Don't underestimate BGM.

Monotonous scenes can be colored as a result.

Flashing through the scenery can be made vivid.

A casual look can be moving.

When you put it all together, it becomes a classic.